Women’s Activewear Market Share, Demand, Trends and Growth Analysis 2025-2033

IMARC Group’s report titled “Women’s Activewear Market Report by Product Type (Top, Bottom, Sweatpants, Shorts, Skirts and Skorts, Yoga Pants and Leggings, Outerwear, Jackets, Hoodies and Sweatshirts, Innerwear and Swimwear, and Others), Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, and Others), Distribution Channel (Online, Offline), and Region 2025-2033”. The global women’s activewear market size reached USD 202.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 326.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.91% during 2025-2033.

Factors Affecting the Growth of the Women’s Activewear Industry:

• Health and Wellness Trends:

More women are focusing on health and fitness. As a result, many women are taking up yoga, running, cycling and gym workouts. This shift has increased the demand for suitable activewear. Health and fitness trends include high-intensity workouts and calmer activities like yoga and Pilates. This diversity requires a wide range of activewear to match different exercise and comfort levels.

• Fashion and Comfort Fusion:

Activewear is now a blend of fashion and comfort, making it suitable for the gym and casual outings. This appeals to consumers looking for versatile, value-packed purchases. Additionally, people want activewear that reflects their style and fashion preferences. This demand drives brands to introduce more designs, colours, and prints.

• Technological Advancements:

New fabric technologies are creating materials that boost athletic performance. These include moisture-wicking, quick-drying, and breathable fabrics. They help regulate body temperature and keep wearers dry and comfortable. In addition, advancements now allow for eco-friendly activewear made from sustainable materials. This appeals to environmentally conscious consumers and supports efforts to reduce the fashion industry's environmental impact.

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Leading Companies Operating in the Global  Women’s Activewear Industry:

• 2XU

• Adidas AG

• ASICS Corporation

• Columbia Sportswear Company

• F21 IPCo LLC.

• Hanesbrands Inc

• Jockey

• Lululemon Athletica

• Marmot Mountain LLC

• Nike Inc.

• Nordstrom Inc

• PUMA SE

• Ralph Lauren Media LLC

• Spanx LLC. (Blackstone Group)

• Under Armour Inc.

Women’s Activewear Market Report Segmentation:

By Product Type:

• Top

• Bottom

• Sweatpants

• Shorts

• Skirts and Skorts

• Yoga Pants and Leggings

• Outerwear

• Jackets

• Hoodies and Sweatshirts

• Innerwear and Swimwear

• Others

Bottoms represent the largest segment as bottoms, such as leggings and shorts, are the most versatile and widely used items in women’s activewear.

By Fabric:

• Polyester

• Nylon

• Neoprene

• Polypropylene

• Spandex

• Cotton

• Others

Polyester accounts for the majority of the market share due to its durability, moisture-wicking properties, and ability to retain shape.

By Distribution Channel:

• Online

• Offline

Offline exhibits a clear dominance in the market owing to consumer preferences for trying on activewear for fit and comfort before purchasing.

Regional Insights:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa

North America leads in the women’s activewear market on account of the high participation rates in sports and fitness activities, coupled with a strong presence of leading activewear brands in this region.

Global Women’s Activewear Market Trends:

Consumers are increasingly preferring eco-friendly and sustainable activewear, driving demand for products made from organic, recycled or sustainable materials. Innovations in fabric technology, such as moisture-wicking, quick-drying and stretchable materials, are enhancing the functionality and comfort of activewear.

Brands are focusing on inclusive sizing and promoting body positivity, catering to a variety of body types and encouraging self-acceptance.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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