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Saudi Arabia Television Market 2025 | Size, Share, Trends, and Players to 2033
Saudi Arabia Television Market Overview
The Saudi Arabia television market size reached a value of USD 3.57 Billion in 2024. The market is anticipated to grow significantly, expected to attain a valuation of USD 7.16 Billion by 2033. This growth is propelled by increasing demand for smart TVs supported by high internet penetration and rapid 5G network expansion. Government initiatives like Vision 2030 promote digital entertainment, local content, and streaming services. Additionally, the expanding young, tech-savvy population and increasing disposable incomes are reshaping viewing preferences, particularly towards esports and Arabic-language programming.
How AI is Reshaping the Future of Saudi Arabia Television Market
AI-powered voice assistants integrated into smart TVs are enhancing user experience by enabling seamless control and personalized content recommendations.
Companies like Hisense leveraging AI and partnerships (e.g., with ArabyAds and VIDAA) are enabling connected TV advertising that offers targeted, data-driven ads reaching millions of Saudi households.
AI aids the creation of localized Arabic-language interfaces and content, supporting the government's Vision 2030 digital transformation goals.
Real-time interactive features enabled by AI, such as live chats and polls during esports broadcasts, are increasing viewer engagement and retention.
AI-driven analytics optimize streaming platform content offerings by analyzing vast consumer data from the 34.1 million active social media accounts in Saudi Arabia.
The integration of AI in smart TVs supports advanced functionalities like 4K resolution display optimization and seamless app integrations, driving market demand.
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Market Growth Factors
The rising demand for smart TVs is a key driver, fueled by Saudi Arabia's extensive internet penetration of 99% and adoption of high-speed 3G/4G/5G networks by 99.2% of users. At the start of 2025, mobile connections reached 48.1 million, surpassing the population and facilitating uninterrupted video streaming. Additionally, smart TV sales skyrocket as brands introduce features like AI-powered voice assistants, 4K resolution, and integrated apps. Government initiatives such as Vision 2030 further bolster this trend by encouraging local content production and digital transformation, expanding the market by promoting increased consumer access to advanced television technologies.
Growth in local content and esports broadcasting also drives the market. The Saudi government, through bodies like the General Entertainment Authority, invests extensively in the entertainment and gaming sectors. Esports tournaments such as Gamers8, with partnerships involving global giants ESL and Tencent, support an esports GDP target of USD 13 billion. Saudi Arabia ranks second globally for average daily video game playtime, with over 50% of its population actively gaming. The substantial prize pools, including the USD 60 million Riyadh-hosted Esports World Cup, underscore the economic and entertainment importance of this sector, pushing broadcasters to focus on Arabic-language esports content and dedicated channels.
Another growth enabler is the rising disposable income and a youthful, technology-savvy population that increasingly prefers personalized, flexible viewing experiences. The Saudi population's broadband speeds—median download speeds of 124.61 Mbps mobile and 116.96 Mbps fixed—allow for high-quality streaming experiences. This demographic shift fosters strong demand for subscription-based services and streaming platforms. Manufacturers and service providers are responding with robust investments in voice control, AI integration, and localized content, meeting evolving consumer expectations and expanding market penetration.
Market Segmentation
Technology Insights:
LED/LCD TV
OLED TV
QLED TV
Smart TV
Screen Size Insights:
Small Screen (Below 32 inches)
Medium Screen (32 to 50 inches)
Large Screen (Above 50 inches)
Features Insights:
High-Resolution Displays
4K
8K
HDR (High Dynamic Range)
Audio Enhancement
Dolby Atmos
DTS X
Connectivity Options
Bluetooth
Wi-Fi
HDMI
Voice Control and AI Integration
End User Insights:
Entertainment Enthusiasts
Budget-Conscious Consumers
Tech Enthusiasts
Gamers
Regional Insights:
Northern and Central Region
Western Region
Eastern Region
Southern Region
Key Players
ArabyAds
VIDAA
Hisense
Recent Developement & News
March 2025: ArabyAds strengthened its strategic partnership with VIDAA and Hisense, enabling exclusive Connected TV advertising on smart TVs in Saudi Arabia and the UAE. This initiative targets millions of homes and combines high-end large-screen entertainment with precise data-driven digital marketing campaigns.
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