Page 116 November 2007
Year 04 Issue 02
The Lost Art Bjorn Leines
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Snowboard Magazine Products, Places & Personalities
Written by Stan Evans
Portrait by Stan Evans
Photo Quotes by Bjorn Leines
Nowadays there are so many choices of hats out there it’s hard to find one that fits just right. There is the crisp, hip-hop inspired New Era™, the fashionista fedora, the purposeful earflap beanie or the cableknit that looks like your grandma made it. But if you had to pick just one to define yourself, how would you do it? Bjorn is a man who wears many hats. On any given day, he checks in as a professional snowboarder, Celtek co-owner, father, husband, mentor and friend to younger shreds. One might ask how he handles all those responsibilities with such crazy variables? Simple—he’s down for whatever, as long as it gives him a thrill and a challenge. Some people live life in cruise control, while others have an innate need to push themselves further. Bjorn is one of the latter; in fact he was the whole inspiration for how the “Lost Art” series of article came about. In one day, Bjorn may be out doing lines in the morning, shift over to jibs in the afternoon, take phone calls from his DC manager and still manage to make it home in time for dinner with the kids. It’s easy to see how Bjorn’s everyday life parallels the one on his shred stick. Whether it’s halfpipes, big exposed lines, backcountry booters or jibs he’s ready to handle his bizness. He doesn’t need a special hat to fit an ideal situation. He’ll just put on the neon orange Remington that he picked up on a hunting trip back in Minnesota, give a sly grin, drop in and make it look easy.
Snowboard Magazine Products, Places & Personalities
Page 117 November Issue