THE BRIDE’S JOURNEY TONE & LANGUAGE
We are fun, friendly, and approachable so the way we converse with the bride should be too! Instead of using stuffy vocabulary and terminology she won’t understand, we try to make the appointment feel natural and the word we use understandable and relatable. For example, instead of Chapel Train we’d say, “that’s a Midi Train”. To enhance the conversational style of our styling and service approach we also avoid using the word “No!”. It’s never that we can’t or won’t do something, it’s always what we can and will do instead.
Here are a few examples… IT’S NOT… ● We don’t offer alterations in-house ●
We don’t do custom dresses
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We can’t take walk-ins today
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You just want to try on dresses for fun?
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Thanks, bye
IT IS… ● We work with amazing local alterations partners ● We can recommend alterations to help make this dress fit your vision ● I’d be happy to take your number and call if something opens up, or book you for a future date ● We think it’s great you want to get a sense of what you like before booking a future appointment ● Is there anything else I can help you with today?