Vow'd I

Stylist Training

Welcome to the #VowdCrowd!! Let’s take a look at your week!!

Day 1 ● ● ●

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Welcome to the VOW’D Crowd VOW’D Brand Book Review ○ Store Tour & Dress Layout ○ Personal Belongings Area ○ Download Storeforce App ○ Dress Code Policy SOFG, Inc. & VOW’D - Who We Are ○ Culture ○ Welcome Video ○ Our Mission, Core Values, Five Keys to Success Inverted Pyramid, 10 Principles of a Great Leader, Company Goals Our Service Promise ○ Guest Rules Introduction to Guest Feedback ○ NPS, Google Reviews & VOG (Voice of the Guest) Top 10 Dress Try-On!! Don’t forget to fill out a Fit Card!!

Day 2 ● ● ● ●

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Review of the Bridal Industry What makes VOW’D Stand Out, For Good?

Employee Promise Being a VOW’D Stylist ○ Tone & Language ○ Expectations of a VOW’D Stylist What we offer ○ Our Services The Bride’s Journey ○ The Pre-Appointment ○ The Welcome & Intro to Appointment ○ Appointment Expectations Try-On Session!! Pick 5 dresses of your choice to try on. Don’t forget to complete your Fit Card.

Day 3 ●

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Product Knowledge ○ Fabrications ○ Garment Details ○ Sleeves ○ Veils The Bride’s Journey ○ Brand Experience ■ Stylist Interaction ○ Walk Thru & Fitting Room Experience Clipping & Fitting Choosing the right size How to measure Alterations ○ Bustling Try-On Session!! Pick 4 Dresses from our Bridesmaid Collection & don’t forget to fill out a Fit Card!!

Day 4 ● ●

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Closing the Sale The Bride’s Journey ○ Checkout/Wrap Up ○ Workday PCI Training Post Appointment Overview of how our Bride’s schedule an appointment Partner Up!! ○ Meet the Bride Scenarios/Role Plays Last Try-On Session!! Select 5 Dresses that you have not tried yet. Don’t forget to fill out a Fit Card!!

Day 5 ● ● ● ●

Cue the CONFETTI - Graduation Partner Up!! - Pair up with a teammate and catch them in action!! Watch them beginning to end of a Bridal Appointment Next, it’s your turn to lead the Bridal Appointment from beginning to end Yasssss to the JOB!! LinkedIn Post #VowdCrowd

Day 1 - 4 Hours ● ● ●

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Welcome to the VOW’D Crowd VOW’D Brand Book Review ○ Store Tour & Dress Layout ○ Personal Belongings Area ○ Download Storeforce App ○ Dress Code Review Complete I-9 Workday PCI Training SOFG, Inc. & VOW’D - Who We Are ○ Culture ○ Welcome Video ○ Our Mission, Core Values, Five Keys to Success Inverted Pyramid, 10 Principles of a Great Leader, Company Goals Our Service Promise ○ Guest Rules Introduction to Guest Feedback Top 10 Dress Try-On!! Fill out Fit Card

NOTES:

30 mins 30 mins

5 mins 5 mins 30 mins

40 mins 40 mins 40 mins

Hi! We launched Vow’d in the summer of 2020 with one simple idea -

Be a different kind of wedding brand.

We knew that brides deserved better, that our neighborhoods deserved better, and that our industry could do better. That tagline has helped inform everything you are about to learn about Vow’d and continues to guide us on the journey.

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But where does being different begin?

For us, it starts with you!

You have been chosen because you are unique. You have a heart for service, are passionate and driven, and you love love. We only hire the best, so that means you’re the best! We’re honored to have you here, and we can’t wait to see what you do next.

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CUE THE CONFETTI

#VowdCrowd