Altar'd State Brand Book

In a small coffee shop in Bentonville, Arkansas in the Spring of 2009, Aaron Walters and Brian Mason wrote a business plan. Their hope was to create a company offering with an unparalleled shopping experience, and whose core principals would be centered around giving back. With that idea, Altar’d State was born.

Both having backgrounds in retail, Aaron and Brian knew they could do things differently with their new business.

From the start, Altar’d State pioneered a landscape where retail fundamentally connects to goodwill efforts. Today, relationships within local communities, as well as giving back through world-wide philanthropic efforts, remain core to the brand’s mission.

We are the things that stand out in your closet, the items that make you feel warm and reflect your personal style. From cozy nights in, to life’s most memorable moments, we are beside you through it all. Altar’d State is your one-stop shop for everything that makes your personal space your happy place. From the moment you step in-store, to unwrapping special finds, our experiences leave you feeling joyful.

Our products not only make you smile—they give back too. Altar’d State creates community; one with a constant commitment to make the world a better place. We live out our mission by uplifting those who need a helping hand, volunteering our time to enrich lives, and sharing our hearts with others.

Altar’d State is a sanctuary—a place of beauty from the inside out. From welcoming experiences and warm associates who make you feel special, to thoughtfully curated products in-store and online, our brand is built upon the founding principles of giving back and making a difference in the world.

Beauty that draws you in, a heart that keeps you coming back.

Encouraging. Uplifting. Motivating.

Kind. Her creative and spontaneous approach to life is an inspiration to all who know her.

Those who know her are enamored by her.

She is enchanting, witty, and always looks at the world in a positive light.

shining through in the most meaningful ways.

see the unfading beauty of a gentle and grounded spirit,

A wholesome, natural kind of beauty. To know her is to

Warm & welcoming. She is a natural people-person and always puts the needs of others first.

Shining bright. Our girl is luminous and radiates joy.

She has a certain sparkle that everyone wants to be around.

She is without judgment and is a true friend.

with whom others share their stories and hardships.

Unfazed by the harshness of the world, she is the one

Her magic number. She is on top of the world—she has embraced optimism, independence & confidence.

WHO IS KAITLYN? AGE: 27 The best year of my life!!!

OCCUPATION I’m finally putting my marketing degree to good use. Just landed my dream job in PR.

WHERE YOU LIVE Small town girl now living in my dream city – Nashville. I found my people!

DESCRIBE YOURSELF I’m a free spirit, super social, faith-full, and family-first! A true girl on the go.

My rescue pup and I found our community here—making new friends everywhere we go. Being a hopeful romantic, I dream about my big day and finding THE dress.

Sometimes I need to slow down—maybe yoga in the park or playtime with my nieces and nephew.

WHAT ARE YOU PASSIONATE ABOUT? I try to start my day with gratitude (I have sooo much to be thankful for), plus I love volunteering at the animal shelter—it’s where I met my best friend ;)

HOW DO YOU DEFINE YOUR STYLE? I dress spontaneously. My looks are like my moods—changing all the time!

The best days are the ones where I get asked, “where did you get this outfit!?”

WHO INSPIRES YOU? My mom—she’s my favorite shopping buddy and the first person I call on at the end of every day.

WE ARE

WE ARE NOT

We are a sanctuary. We are a welcoming place where she can relax and be cared for, no matter the stresses she may bring through the door. Altar’d State is where she can clear her mind, have fun, and be inspired to Stand Out. For Good.

Be unique and stand out from the crowd.

Be so completely yourself that everyone else feels safe to be themselves too.

Give back—it’s not just what we do, but who we are.

Do the right thing, even when no one is watching.

Be an inspiration.

Always.

Locally in the communities we call home, we have partnered with over 4000 local non-profits who provide relief, compassion and love to the friends and neighbors of these communities. These efforts have left a positive impact in all fifty United States.

Globally we have partnered with several non-profits who provide education and build schools for children in third world countries as well as provide clean water well systems for communities in dire need. These efforts have helped provide the resources and education to the people of these communities, teaching them how to create healthier and more sustainable futures for themselves and their future generations.

AND O G OULD H S E IT.” YH A M W O E R F IN TH PART D E L I D H T UP A C LL NO I N W I A E “TR OLD H S I E H WHEN 22:6 s b r e v Pro

GLOBALLY Coprodeli Mission based in Peru. In 2013, Altar’d State formed a partnership in Peru with Coprodeli, an organization that supports community-based development efforts serving impoverished families in this country of great need. Padre Miguel, Coprodeli’s founder, began his mission here over 35 years ago. Over the years, Altar’d State has partnered with Coprodeli on over 30 projects which support their core mission of positively impacting Education, ​Children at High Risk, Preventive Health, Humanitarian Aid, Employment Generation, and Housing.

Lifewater International. A more recent partnership for Altar’d State, Lifewater International is a Christian clean-water organization that provides resources and education to in-need communities. They teach how to build well systems that are life-altering for these communities. The clean water that is maintained through this outreach gives these villages the ability to fight waterborne diseases, creates a path for successful farming to better nourish their communities and gives them the precious time for education and income building. Our partnership with Lifewater helps to bring positive change to at-peril communities in Tanzania, Uganda, Cambodia and Ethiopia. Lifewater’s mission footprint is vast—we are thrilled and humbled to be a part of this vital work.

“THE BE S T WAY T YOUR O FIN SELF I D YOU N THE RSELF SERVI IS TO Maha CE OF LOSE tma G OTHE andhi RS.”

LOCALLY Mission Monday—every Monday 10% of net proceeds in all stores and online go directly to local charities across the country. Each week our guests and Altar’d State family members see this as an opportunity to give back in the biggest way.

As part of our community service efforts, every month all associates are given 4 hours of paid volunteer time. As a company we encourage our associates to support the ongoing mission opportunities we have in place every season as well as their charitable volunteer work.

Annually, we support organizations who feed the hungry, assist service men and women, boost self-esteem, love on those undergoing treatment and house the homeless. We support causes that arise through cultural needs and natural disasters. And we have ongoing partnerships with organizations like Habitat for Humanity; Second Harvest Food Bank, Knox Area Rescue Ministries and Big Brothers and Big Sisters—just a few examples of the opportunities our associates have eagerly supported through the years.

A POEM BY RHEA CARMON

What is an altered state of mind or consciousness?

Carried in the hearts of all that connect

A place where you are allowed to leave the normal thought process

This space is more than a location

Most people find themselves in this altered state

It is more than an aesthetic

With closed eyes

Deeper than surface

Hypnotized into a new way of thinking and doing things

It is light in darkness

They walk around, proverbial eyes closed

Food for the hungry

Accepting the world through other means

And support for the sick

All they know is what they hear, smell, taste and feel

It is Alana taking the time to ask if you need assistance

And it can be scary

Sharing her story

Accepting that they need a helping hand

It is commitment to giving

Somebody to empower them to keep pushing

Making Monday the best day of the week

Somebody willing to give more than they could ever receive in return

God at work

Walking into an altered state

Constantly growing

Things smell different, sound different, feel different

Constantly changing

You know you are not alone because this was

Becoming a state of mind that is so different

Created to be a place of peace and sanctuary

So transforming

A place of belonging and acceptance

It has no other option than to stand out for good

Sprinkled throughout the world

WE ASK OURSELVES