Converting magazine - Mediakit 2025 Inglese

MEDIAKIT 2025

Converting Magazine is a communication ecosystem that, in Italian and English, covers the entire sector operating in the design, research, production, and marketing of flexible packaging, paper products, corrugated board, and labels. With a tradition of almost 20 years and specialised expertise in digital communication, Converting offers content ranging from paper to digital, videos, stories and conversations on social media.

Converting’s magazine, online portal, newsletter, and LinkedIn page are the channels needed to reach a complex audience with a horizontal and integrated approach. Converting is also a community that, thanks

to the contributions of journalists, companies, experts, and technicians, is a tool for in-depth technological, informative, and educational analysis.

In each issue, you will be able to discover the main trends of the moment and understand market trends and the technological innovations relevant to the sector: through surveys, polls, themed articles and in-depth technical analysis, we want to share our passion for the world of converters, contributing to the growth of the national and international market.

ISSUES IN 2025 N°

ISSUE

#1

Jan-Mar ICE CCE

#2

Apr-May PRINT4ALL

#3

Jun-Jul LABELEXPO

#4

Sep-Oct FLEXO DAY - K25

#5

Nov-Dec ORO STAMPA ROTO4ALL

TOPICS Corrugated

In this issue, we will talk about corrugated cardboard, from its production to its applications in packaging.

We will deal with sustainability and disposal issues and talk about the circularity of cardboard.

Converting Connection

The Converting Connection is the issue dedicated to companies in the converter world, a showcase issue that will be presented at Print4All.

Labels

Colour reproduction in the world of labels: inks, spot colour, measuring, and technical specifications for predicting the colour rendering of a print job.

Flexography

Materials and sustainability in flexography. We discuss the materials used in flexography, starting with substrates, inks, and varnishes. Ample space is dedicated to materials storage and logistics.

Rotogravure

Productivity in rotogravure. In the last issue of the year, we discuss how to improve the productivity and profitability of rotogravure systems and explore energy management and automation.

READERSHIP Converting Magazine’s readership includes printers and converters, technology and service providers, communications agencies and brand owners. Readers from associations, institutions and technical and university training centres complement this broad readership.

Paper

Digital

Printers /Converters 62%

Printers /Converters 39%

Suppliers 31.9% Suppliers 19.6% Schools 1.6% Associations and Institutions 2.4%

Brand Owners /Retail 9.6%

Packaging Agencies 4.8%

Packaging Agencies 3.8%

Schools 2.9% Associations and Institutions 4.3%

Brand Owners /Retail 18.1%

NETWORK Networks and relationships are at the heart of Converting Magazine’s activities. Partnerships are a catalyst for collecting the most exciting news and distributing editorial content.

Global Print

GRUPPO SVILUPPO FLEXO

THE OPPORTUNITIES CONVERTING PROVIDES Special cover with logos Issues coming out at Print4All, LabelExpo Online portal advertising for 4 weeks

Horizontal banner 1 (950x150 px) Horizontal banner 2 (950x150 px) Square banner (300x250 px) Half Square banner (300x125 px) Video (300x250 px)

Do you want to enhance your presence at Print4All? We have a dedicated multi-channel offering.

Contact us for details.

Do you want a unique highlight opportunity?

Newsletter advertising Top banner (468x60 px) Medium banner (468x60 px) Bottom banner (468x60 px) DEM

Become a Power Sponsor!

Contact us for details.

Editorial services (paper+online) News item max 1.000 characters + 1 photo) Short article (max 2.500 characters + 2 photos) Article (max 5.000 characters + 4 photos)

ADV Full Page FULL-BLEED 240X320 mm +5 mm bleed

1/2 Landscape page

1/2 Page vert.

FULL-BLEED 240X160 mm +5 mm bleed

FULL-BLEED 120X320 mm +5 mm bleed

NON-BLEED 210x145 mm

NON-BLEED 105x280 mm

Special positions Back cover | Inside cover, Inside back cover, Front page

Special cover with logos (*) 40x40 mm

Milestone

Advertorial

EXAMPLES

News

Cover with logos

EXAMPLES

Convertingmagazine.it portal

EXAMPLES

SQUARE BANNER (300x250px)

SQUARE BANNER (300x250px)

HORIZONTAL BANNER (950x150px) SQUARE BANNER (300x250px)

OTHER STRATEGO GROUP SERVICES Stratego PLUS Stratego+ is Stratego Group’s enhanced digital distribution proposition for editorial and communication products.

What are the advantages of Stratego+ Exponentially increase your audience: thanks to highly targeted ADV campaigns on Meta and Google, you reach a large, targeted audience in addition to those who read print media; Optimise your online presence: our SEO strategies help position you at the top of search engines, working on agreed search intent and ensuring lasting organic visibility; Integrate digital and print perfectly: we create a perfect synergy between traditional content and new technologies, amplifying the impact of both; Constantly measure and optimise results: thanks to advanced analytics tools, we closely monitor the performance of your campaigns and make the necessary adjustments to maximise ROI; One report per activity: we deliver a detailed report for each digital and analogue action, with key data at your disposal.

Database Stratego Group provides advertisers with an extensive, highly profiled database of contacts from across the printing, converting and print communications sector.

The names contained include the reference readership of each of the Group’s three publications, the specifics of which can be found on the pages of this Media Kit.

Stampiamoavanti TG StampiamoavantiTG is part of the broader StampiamoavantiTV project, which is the umbrella under which all Stratego Group’s video activities are placed: - ad hoc projects for clients: on-demand promotional videos with interviews, case histories and events; - proprietary projects: Stratego events, third-party events, interviews and specific content for different media.

Specifically, StampiamoavantiTG is part of the activities that Stratego plans during key events for the printing and converting industry.

The format is like that of an actual news bulletin structured as follows: Initial and headline reading Reading of individual news items with related background images Content recorded at previous times, such as interviews, expert speeches, field reports, etc.

Study Centre Centre for Printing Studies (CSP) of Stratego Group is an economic observatory dedicated to the printing market, including all sectors where printing plays a fundamental role in market development (Consumer, Office, Production, Industrial and Specialist).

To do this, it uses the tools and expertise developed inhouse and through exclusive agreements with financial analysts, proposing accurate surveys on the various market sectors.

ANALYTICS Print magazine Circulation

5000

copies each issue

Digital browsable magazine

15.6k

Impression

2.4K

22.5k

Italian newsletters per year

Italian newsletter subscriptions

12

7.5k

99.2%

1.13M

Impression - SC

79.4k

Views - GA4

18.1k

Total openings - SC

Site - Traffic Sources

40.3%

Organic search

International newsletter subscriptions

32.1%

Delivery

Total openings

24.3%

9.4%

Total clicks

Views - GA4

+6 min

Newsletter

International newsletters per year

52.6k

Users

Average reading time

22

Site

CTOR

2.2% Referral

3.1% Social

29.7% Direct

DEM

99.3%

23.7%

Delivery

Total openings

8.8%

4.8%

Total clicks

CTOR

24.7% Email

SOCIAL

@convertingmagazine Click here to visit the profile

OUR AUDIENCE, YOUR CUSTOMERS

21.000 companies

Our CONTENT

43.000 people

Convertingmegazine.it

Our EVENTS

SUPPLIER

PRINTER

DESIGNER

BRAND OWNER

Our AUDIENCE is the industry sector

CONTACTS

Editorial staff: redazione@convertingmagazine.it Sales: sales@strategogroup.net Telephone: +39 02 49534500

Click here to visit our site