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BRAND guide


CONTENTS

02

Introduction

04

Brand Colors

06

Patterns

08

Typography

10

Logo Identity

12

Color Usage

14

Imagery

16

Social Media

18


The goal of this guide is to build a consistent look and feel for the Madison Brown brands. The logos, colors, and design recommendations featured in the following pages have been carefully considered to help achieve that goal. 03


INTRODUCTION The host of RFD-TV’s “Chasing Down Madison Brown,” Madison is a strong, smart, sassy, southern woman with a natural style all her own. With a law degree straight from the hallowed grounds of Vanderbilt, and a family tree that spans both Nashville and L.A., she’s got spirit for days and a definite flair for fashion. She’ll leave you winded from laughter at her spot-on accents from around the country, and in awe of her knowledge and selfdeprecating sense of humor. Follow her adventures on social media and check out behindthe-scenes footage from #ChasingMadison on her website.

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BRAND COLORS champagne HEX #efdada R: 239 G: 218 B: 218 (For Web Use Only) C: 0 M: 9 Y: 9 K 6 (For Printing Use Only)

blush HEX #e36f8a R: 227 G: 111 B: 138 (For Web Use Only) C: 0 M: 51 Y: 39 K 11 (For Printing Use Only)

navy HEX #121e4f R: 18 G: 30 B: 79 (For Web Use Only) C: 77 M: 62 Y: 0 K 69 (For Printing Use Only)

red HEX #9e0707 R: 158 G: 7 B: 7 (For Web Use Only) C: 0 M: 96 Y: 96 K 38 (For Printing Use Only)

crisp white HEX #ffffff R: 255 G: 255 B: 255 (For Web Use Only) C: 0 M: 0 Y: 0 K 0 (For Printing Use Only) 06


Color is an important part of every brand. The color palette helps to keep your visual identity consisent to your audience. Note: If needed, you may use tints of the swatches to create more contrast between the colors and visual elements.

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PATTERNS stripes & subtle florals

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TYPOGRAPHY

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HEADLINES

Open Sans Bold

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

SCRIPT • USED SPARINGLY BUT EFFECTIVELY

I Love Glitter

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$% SUBHEADS

Open Sans Light

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

BODY COPY

Open Sans Regular ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%


LOGO IDENTITY

The primary logo is always your first choice. When using the logo, always try to create strong contrast between it and the background that it is on. Note: When scaling the logos, always scale equally. NEVER squash or stretch the logo to fit into an oddly shaped area.


PRIMARY LOGO

SECONDARY LOGO

ICON

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COLOR USAGE

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IMAGERY Outside of her television show, photos are the primary media through which Madison connects with her audience. As an influencer, imagery should capture Madison in her natural form – having fun – and natural habitat – wherever the road takes her. Taken in natural light, the photos should be edited with a soft champagne tint, to compound on the brand colors established in this guide. This will ensure that her social media accounts are consistent. In advertising and all online presences, bold portraits, like those seen in this guide, should be the key, consistent element of design.

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SOCIAL MEDIA

profile image

Your favorite professional mug shot. Duh. Varies with seasons. Must have wander-girl / influencer vibes.

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cover image

The cover image sets the stage for your online presence. Be bold and make a statement. O  nly add your brand fonts or colors, and make sure to scale logos proportionately – do not squash them to fit a space.

Madison Brown

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cover image overlays Build the overall image to the suggested dimensions, per Facebook. Overlay text and logos with proportionate scale. You may use brand color overlays, with opacity, to set off an area for easier text readability.

10 PM ET • 9 PM CT • 8 PM MT • 7 PM PT

Fridays

C

10 PM ET • 9 PM CT • 8 PM MT • 7 PM PT

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Fridays

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instagram overlays Build the overall image at a 1:1 aspect ratio. Overlay text and logos with proportionate scale. You may use brand color overlays, with opacity, to set off an area for easier text readability.

Fridays 10 PM ET | 9 PM CT | 8 PM MT | 7 PM PT

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Fridays 10 PM ET | 9 PM CT | 8 PM MT | 7 PM PT

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new season


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coming soon


MB | Brand Guide  
MB | Brand Guide  
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