St. John's Board of Trade November Business News

Steers Insurance A Policy of Great Relationships

VOLUME 29, NUMBER 9, 0834-2014

NovEMBER 2014

Cover Story 2 Chair’s Message

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BE THE BOOM 5 Business News is a monthly publication of the St. John’s Board of Trade.

Features

7, 9, 12, 13, 21

Upcoming Events 10

Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade.

Advocating for You

Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade.

We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

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Editor: Printed by: Layout:

Kristina George Transcontinental Media Dc Design House

ST. JOHN’S BOARD OF TRADE EXECUTIVE Sharon Horan Chair Kim Keating Senior Vice-Chair Des Whelan First Vice-Chair Dorothy Keating Second Vice-Chair Denis Mahoney Immediate Past Chair Derek Purchase Secretary-Treasurer

BOARD OF DIRECTORS Andrea Stack Paddy Phillips Craig Ennis Janis Byrne Jim Fallon Kim Sparkes Kevin Peters Fabian Connors

STAFF Nancy Healey Chief Executive Officer Manager of Finance and Compliance Jennifer Chaytor Lori Coleman Business Affairs Manager Margie Davis Executive Sales Director Kristina George Communications and Advocacy Specialist Rhonda Tulk-Lane Policy and Advocacy Specialist Wanda Palmer Director of Sales and Member

Fulfillment Jackie Bryant-Cumby Member Relations Administrator Alicia Wakeham Policy and Advocacy Intern St. John’s Board of Trade 34 Harvey Road P.O. Box 5127 St. John’s, NL A1C 5V5 Canada Tel: (709) 726-2961 Fax: (709) 726-2003 E-mail: mail@bot.nf.ca Website: www.bot.nf.ca

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Ambassador Column 16 Around The Board

18, 19, 20

Fall Golf Tournment 22 Member News

23, 24

Industry News 25 Member Profiles 27 New Members 28

A POLICY OF GREAT RELATIONSHIPS How Client Care Drives Success Steers Insurance. It’s a name known all across Newfoundland and Labrador. From our grandparents’ generation right up to our own, Steers has been one of the most recognized and respected insurance brokers in the province. Steers’ legacy of service excellence is a century old - yet they are very much a 21st century agency; keenly focused on the ever-evolving needs of today’s dynamic commercial sector. We asked Wanda Green, Manager of Contracting & Surety, to share a few secrets of their enduring success.

Wanda says it is, all about building great relationships. Getting to know each client and delivering what each business needs to thrive is the foundation of the Steers’ business philosophy. “While business continues to change dramatically, the things that make business relationships work remain constant: commitment, trust, and truly personalized service. Things we take very seriously,” she says. “Every client - every time they need us.”

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No secret. But in today’s fast-paced world, sometimes all too uncommon.

“We never lose sight of the people at the centre of the businesses we serve.

What drives them, what challenges they face, and what they need to prosper,” says Jason Sharpe, a principal with Steers. “We strive to know their business inside and out. That’s what it takes to not only deliver truly personalized service, but also to be very specific and comprehensive in our advice.”

By sharing their combined experience and knowledge, Steers Insurance professionals leverage the strength and expertise of the entire team to offer business solutions that empower their clients. One area of Steers’ suite of insurance products includes a comprehensive employee benefits package - a powerful tool in helping to recruit and retain employees in our increasingly competitive hiring market.

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Steers Insurance understands that engaged and committed employees are vital to their success. By investing in education and technology for their staff, Steers’ clients also benefit. It’s a way of doing business that not only values employees, but promotes client trust and confidence over time.

The Newfoundland and Labrador economy has changed significantly. As your business grows, it’s important to know that there are experienced, personable professionals ready with expert advice for your unique needs. Over the course of a century, Steers Insurance has become an industry leader. It is, as it says, rock solid.

A success well-earned through timely and innovative products, an unwavering commitment to service excellence, and exceptional client relationships.

CHAIR’s message Sustaining Our Prosperity Requires Vision With the recent swearing in of Paul Davis as Newfoundland and Labrador’s 12th premier, we know that sometime in the next 12 months there will be a provincial election, and the campaign for our votes has already started. This is an opportunity for us, as businesspeople and residents of this great province, to determine which individuals and political parties have the vision needed to sustain and build on the economic prosperity this province is now experiencing.

Since taking over the Chair’s role in January, I have been talking a lot about the need to grow our population. Sometimes I think I may be sounding like a broken record, and wonder if anyone is listening.

But as businesspeople we really need our political leaders to understand that our economy, and the quality of life we enjoy here in Newfoundland and Labrador, will suffer if we cannot find enough workers to fill jobs. To do that, we need more people living, working and raising families here.

And the figures back up what we are saying. Population projections from Statistics Canada show our population currently stands at about 526,000 people, and between 2013 and 2038, it is predicted Newfoundland and Labrador will experience a population decline. The largest age group in our province right now are baby boomers, who are in their 50s and 60s, according to a recent report from the Harris Centre.

Another population challenge is clearly outlined in Vital Signs, a report on key quality of life indicators in Newfoundland and Labrador released in October by the Community Foundation of Newfoundland and Labrador in partnership with the Harris Centre.

The report states that 22 years after the cod moratorium, the economic tides of the province have turned and this has created a very different province than the one founded on the vitality of rural fishing villages and a rural way of life.

Urban areas are benefitting from the boom, but there are challenges with increased traffic and crime, and a lack of affordable housing. Rural parts are struggling to attract industry than can keep young families from moving. The challenge now for those leading our province is managing economic growth, supporting innovation, and diversification so the growth of the province can be sustained over time and no one gets left behind. I couldn’t agree more.

At the Board of Trade we encourage all of our members to have a plan and to prepare your business for the future. Last month I found myself in the company of business leaders talking about good leadership at the Face to Face conference in Terra Nova. I learned that having a vision and a plan for execution of that vision is what really sets

Outmigration that we experienced over the last 25 years resulted in the equivalency of an entire generation settling elsewhere. We lost not only their presence in our current workforce but their kids and grandkids now call some other province home.

The net effect; we have too few residents in their 20s and 30s. Fewer residents and more retirees means we will have less people available to work, and less people working will have dire consequences on our economy. With thousands more jobs anticipated due to retirements and major projects, we really need more people to start calling Newfoundland and Labrador home.

leaders apart, particularly when courage and commitment is needed to ensure that vision is attained. Sustaining the prosperity of Newfoundland and Labrador is going to require a plan to ensure we have the capacity to guarantee future project development. Capacity is going to be heavily influenced by productivity and that means we better have enough working aged people with the right skills to fill available jobs. The leaders I spent

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Chair, Sharon Horan time with talked about a vision for our province that includes an attraction strategy. The concept is to build upon our very successful tourism advertising and instead of inviting people to just visit Newfoundland and Labrador, invite them to work and live in this great place and raise their families here.

We fully support a multi-pronged approach to grow the population, and we need to focus on keeping our own youth here, attracting our ex-pats back home and inviting other Canadians to live here. However, immediate impacts will be felt most through immigration, and that includes building relationships with the more than 2,000 international students that are already living here in St. John’s. Yes we know we have unemployed residents, but the research is clear that our population is declining and you don’t fix that overnight. A strategy is needed now.

To our members, when politicians from the various political parties show up on your doorsteps looking for votes, ask them to not only explain their vision for our province, but more importantly, ask them what their plan is to execute that vision.

The facts confirm we need more people.

Now we just need a strategy and the courage from our leaders to make that happen.

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A MESSAGE FROM NL OFFSHORE PRODUCERS & EXPLORERS

Everything starts with safety.

Or everything stops. “Safety is something we do day in and day out.�

- Gareth Igloliorte Process Safety Lead, Husky Energy

In the oil and gas industry, keeping safety top-of-mind starts with every meeting every single day.

From day one, everyone in the industry is empowered with the ability to stop any job if they have a safety concern.

Rigorous training starts every career. Ongoing training ensures the importance of safety remains a constant.

Weekly drills on every offshore installation and daily safety moments in every office are part of the ongoing commitment to ensuring the health and well-being of every worker.

Offshore and onshore, safety never stops.

To learn more, visit CAPP.ca.

BEHIND THE BOOM. Earning your social license to operate

by Sarah Sullivan T here is no denying our province’s energy resources have made a significant contribution to the recent economic boom.

And while a booming economy is positive, everyone is demanding more transparency.

People want to be informed about project activities, potential impacts, and the progress of an organization’s initiative.

Citizens expect to be involved in setting social and environmental performance objectives. Communities are demanding to be consulted, and community or public consent is becoming a cornerstone of development. That consent, is what we call the ‘social license to operate.’

Attaining and maintaining the social license to operate has become an imperative for all companies eyeing developments, especially those in the natural resource sector.

Having a solid communication strategy is critical to ensuring energy companies, citizens, NGOs, communities work together to plan the project, understand potential areas of concern, reduce risk, and maximize positive business outcomes. The social license to operate is key. And it’s where NATIONAL is well known as a leader in developing energy and natural resources, and it is clear there is appetite for this type of discussion across the industry.

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social license with the same discipline as Environmental Assessment approval and financial arrangements.

It’s a real requirement and it’s one of the most difficult to obtain. A great local example is fracking efforts on the west coast of Newfoundland. The challenge isn’t whether the product is there or if there is a market for it.

The biggest challenge is the lack of social license to operate. And it’s shut down the industry, at least temporarily. Every day, we help clients manage these complex relationships and keep our economy booming.

To learn more about NATIONAL visit our website at www.national.ca, see some of our work at www.redcouch.ca or visit our new office on the 1st floor of the Baine Johnston Building, 10 Fort William Place.

NATIONAL Public Relations opened the doors to its St. John’s office in 2011. A creative public relations firm, we practice the art of using collaboration and insight to inspire action.

In other words, we are a team of people that make things happen. Online, offline, and in the community.

Serving regional, national, and international clients, NATIONAL has a team of 350 professionals worldwide, with 40 consultants in Atlantic Canada.

With the boom comes a new era of social responsibility,” explains Sarah Sullivan, Senior Consultant in NATIONAL’s St. John’s office.

“Organizations must understand the impact and value of engaging with people and communities, and the potential cost to them if they don’t.”

There was a time when companies were assessing whether securing the social license to operate was an obstacle or an opportunity. The companies leading the pack today, are those who recognize it’s no longer optional. It’s those who embrace it and work towards earning a

Offering a range of services from strategic communications counsel to digital and creative services, the NATIONAL team has developed a reputation for being tenacious, determined, and resourceful in achieving the objectives of their clients in all sectors.

Business BusinessNews Newsfebruary october 2014 2014

Sarah Sullivan, Senior Consultant NATIONAL Public Relations, St. John’s

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IT’S YOUR TIME TO SHINE We’ve got something that could make a huge difference to your business; the nomination form for this year’s Business Excellence Awards. Your name should be on it.

You’ve worked hard all year, now get the recognition your business deserves.

Nominate yourself today.

2014 BUSINESS EXCELLENCE AWARDS Dec. 3rd | Delta St. John’s Hotel NOW ACCEPTING NOMINATIONS. Call Lori at (709) 726-2961, ext. 6, email lcoleman@bot.nf.ca for your nomination form or visit www.stjohnsbot.ca to nominate online.

Book your award tickets today for a chance to win 2 tickets for Air Canada’s non-stop flight between St. John's and London Heathrow!

Bringing innovation into focus Innovation is a cornerstone to staying ahead of the competition and driving value. Most organizations have some sort of innovation strategy. Some are fantastic and yield a steady stream of value creating ideas and activities; others simply fall short.

Innovation should feel fun. It should feel dangerous. If you’re doing it right, you’ll feel like a rebel. But innovation is also a discipline. It requires attention, focus, creativity and an environment that promotes an innovative mindset. Your organization likely has all the creativity it needs to be amazingly innovative. Yet, where many organizations fail is in promoting an innovation mindset.

To help bring innovation into focus, the following are eight ideas for building and promoting an innovation mindset that can create lasting value for your organization:

1. The innovation code – approach it as a discipline Innovation is a method that identifies, triages and solves issues. It can take years for a collision of ideas to produce something useful. A methodical approach separates the ideas that languish from true disruptions.

Don’t be afraid to focus on the high-hanging fruit – there’s value in attacking the crux of a problem first.

2. Open the aperture

doing? What are they not doing? It’s easier to succeed when you innovate in areas your competitors are ignoring. Also, identify innovation in other industries and markets that you can harness and apply.

3. Make friends with the new kids Innovation is happiest in an entrepreneur’s hands. Right now, someone’s trying to do what you do, but better. Look to emerging players and turn them into partners before they become competitors.

4. Protect great ideas — even the weird ones When second guessers start emerging, you’ll know you’re doing your job as an innovator.

However, you’ll need the authority to protect great ideas. Go beyond an “old versus new” framework and describe new ideas as an extension of your organization’s asset. Some innovations are just a twist on a core asset or product, while others extend into a fresh new market or category.

5. Innovation 3 – do more than just one Creating new products is where a lot of people start. Unfortunately, it’s also where they stop. To make a larger impact, look into areas such as your profit model, production process, sales channels and customer engagement. By combining multiple types of innovation, you can amplify the impact of innovation.

Start by looking at innovation happening around you. What are your competitors

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6. Skate to where the puck is going If you feel confident predicting where an emerging technology will be in a year or two, you can develop innovations that use that future state as a building block. It’s less crowded when you stand in the future.

7. Shoot for the moon — the results may be surprising While most innovation is incremental, there are many gains to be had by focusing on outlandish targets. Higher targets often require looking at things drastically different than if you were aiming for incremental change. Setting the bar high is like hitting the restart button – it causes you to “re-examine” what it is you really want to accomplish and drastically different ways of getting there.

8. Make it about the $’s and time The end goal for many types of innovation is to take it to market and create value.

However, it can be tough to get a new product, process or asset over the wall to a point where it’s making money. Consider dedicating a team that can quickly and nimbly bring innovation to the market to speed up the chances of the payoff.

If you need help bringing innovation into focus at your organization, please contact David Gibbs (dagibbs@deloiatte.ca) or Kendra MacDonald (kendmacdonald@ deloitte.ca)

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RDC Clients Making an Impact Rambler Mining is taking technology to the depths of the earth Rambler Metals and Mining Canada Limited has an additional 18 million tonnes of copper mineralization in the ground – but it’s not in its mine plan. That’s because it is yet to be proven as a mineral reserve,

sitting below the massive sulfide reserve that Rambler is currently producing at a rate of about 25,000 tonnes of copper concentrate per year. The lower copper deposit, termed the Lower Footwall Zone, contains lower grade copper mineralization that, under the current production rate

would be too costly to mine.

But Rambler has its eyes on a technology that could see the Lower Footwall economically mined, milled and shipped, extending the life of the existing mine and potentially creating significant additional employment. Its plan is to explore the development of an underground preconcentration dense media separation system – a method of reducing the amount of waste rock brought to the surface, and therefore reducing the cost of the mine.

The technology has been used above ground in open-pit mining operations, but never in the tight confines of a mine 3,000 feet beneath the surface, and never with this rock type.

The Research and Development Corporation (RDC) is investing in Rambler’s underground pre-concentration R&D project to help the company prove the technology will work. If the demonstration technology is successful at a broader scale, Rambler could untap significant new profitmaking potential deep within its resources.

Photo courtesy of Rambler Metals and Mining Canada Limited

Whitecap’s window at the bottom of the ocean Seeing clearly underwater and manipulating a robotic arm is challenging work. Existing subsea technologies lacked depth of field capabilities or caused operators to get nauseous after a couple of hours of work.

With an investment from the Research and Development Corporation’s R&D Proof of Concept program, the team at Whitecap Scientific Corporation developed an entirely new approach. Their advanced vision system technology generates a realtime 3-D model that allows the operator to move his head to see around an object, just as you would in the real world.

interest from commercial clients but more importantly has led to a whole new line of product and service development.

“This is forming the foundation for further advancements in the realm of live 3-D scanning,” says Bromley.

As a result of the success of the advanced vision project, Whitecap Scientific has

increased its technical staff from three to five and is now pursuing new projects with clients in the oil and gas sector. The future of this new subsea technology looks bright from all angles.

For more information on how R&D can work for you, visit rdc.org.

It’s like turning your computer monitor into a window at the bottom of the ocean, says Dr. Sam Bromley, Co-founder for Whitecap Scientific. The technology allows operators to keep their hands on the robotic arm and have a much greater sense of where their tools are in relation to objects they are trying to move.

The R&D project has generated significant

Photo by Dave Howells for RDC.

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upcoming events Luncheon

Luncheon

Gary Smith, Newfoundland Power’s new President and CEO, will be speaking about the company’s commitment to delivering reliable, least-cost electricity to its customers through substantial annual capital investment. Gary will also discuss the Company’s focus on customer service and readiness for Winter 2015.

Join us as the Honourable Paul Davis, Premier of Newfoundland and Labrador, addresses the Board of Trade.

Date: Time:

Cost:

Location:

Date: Time:

Cost:

Location:

Mon., Nov. 3rd 12:30 p.m. – Networking 1 p.m. – Luncheon $42.50 +HST Members $85 +HST Non Members Sheraton Hotel Newfoundland

Wed., Nov. 12th 11:30 a.m. – Networking 12 p.m. – Luncheon $50 +HST Members $100 +HST Non Members Sheraton Hotel Newfoundland

Meet Your Match

Special Event

Join Hickman Chevrolet Cadillac as it hosts one of our biggest business mixers of the year. Mix and match with members of the St. John’s business community and enter your business card for a chance to win a Cadillac for a week! This is also a great opportunity for you to bring a friend or non-member.

His Excellency Gerard Latulippe, Canadian High Commissioner to Trinidad and Tobago, will be the guest speaker at a dinner in St. John’s on Thurs, Oct 20. Latulippe will speak about the business climate in Trinidad and Tobago and the investment opportunities available for interested Canadian businesses.

All are welcome.

Date: Time: Cost: Location:

Thurs., Nov. 13th 4:30 – 6:30 p.m.

Included as benefit of your membership Clovelly Golf Course, The Gazebo

Information Session Join Dennis Hogan and Katie Norman, from the Department of Advanced Education and Skills, to discuss how your company can access up to $10,000 in government support to train your employees under the Canada-Newfoundland and Labrador Job Grant.

Date: Time: Location:

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Wed., Nov. 26th 9 – 10 a.m.

Board of Trade Office, 34 Harvey Rd., 3rd Floor

The dinner is presented by the Atlantic Institute for Market Studies (AIMS.ca). For further information, please contact the AIMS office at aims@aims.ca or 1-844-429-1143.

Business Excellence Awards Fred Hutton will host one of the Board’s most prestigious events. The excitement is building as we get closer to celebrating the achievements and successes of our members. Celebrating achievement is as important as the achievement itself.

Get your tickets soon!

Date: Time:

Cost: Location:

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Wed., Dec. 3rd 11:30 a.m. – Networking 12:30 a.m. – Awards ceremony $75 +HST (Members Only Event) Delta St. John’s Hotel

Race for Relevance The conference theme centered on relevance and asked the question how relevant is your chamber?

Five fundamental changes were discussed in depth. These included:

Advocating for Business Representatives from the St. John’s Board of Trade attended national Chamber of Commerce meetings on behalf of its members in September.

More than 300 representatives of member Chambers of Commerce and Boards of Trade from all across the country were in Prince Edward Island to set the Canadian Chamber’s advocacy agenda for the upcoming year.

1. Overhaul the governance model and committee operations (and get the right people focused on the right things).

2. Empower the CEO and leverage staff expertise.

3. Precisely define your member market.

4. Rationalize programs and services - and focus where you can have maximum effect.

5. Get the supporting technology framework right.

In particular, members agreed that the removal of internal trade barriers within Canada, and the development of our natural resources are key to our nation’s competitiveness.

Is the St. John’s Board of Trade providing the right programs and services to help your business grow?

Get the facts on Canada’s natural resources check out: www.powerofcanada.ca

Send your feedback info@bot.nf.ca or call Rhonda @ 7262961 (ext3)

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Implementing an Effective Digitalization and Document Management Strategy Transforming your business into a digital culture will require an appropriate balance of change related to your people, your processes and potentially your tools.

The design of an effective document management system must consider each of these changes carefully.

2. Review each business activity to identify what information is produced and how to best store and classify it, so that it is easy to manage and find.

From a people perspective, it is necessary that an effective digitalization and document management strategy takes into account solving problems faced by the average employee related to working with documents.

4. Consider the adoption of metadata for documents. Metadata are attributes that can be applied to documents that categorize them, so that files can be located more efficiently through filtering and search tools.

When deploying a document management system, it is important to introduce changes that result in documents that are “easy to file” and “easy to find.”

In other words, it should be intuitive for an individual saving a file to understand exactly where it must go. Similarly, it should be simple for other users to find the document. Unfortunately, many organizations fall short on either one or the other of these principles.

When considering process, organizations often invest significant budget into crafting digital processes that replicate existing manual activities without taking the opportunity to “zoom out” and evaluate how the overall flow can be improved now that information has been transitioned from paper to electronic form.

Where possible, the tools we implement to support improved document management practices should be designed to enable the people and processes they represent.

Organizations that build their processes around the technology may struggle with adoption and business suitability.

To ensure your document management and digital workplace strategy is effective, consider the following 10 implementation tips: 1. Design your document management system around key business activities not organizational entities. Your system should reflect what you currently do as a business, but should be nimble enough to withstand changes you may introduce in the future.

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3. Embrace methods of file storage that allow users to locate a file in an intuitive manner.

5. Build training around business processes rather than information systems. Where possible, explain how an entire process works rather than focusing only on the usage of the system.

6. Offer self-serve training to users, so that they can review in the future whenever they need to. This can also simplify the delivery of renewal training and training for new employees.

7. Define policies around how long files should reside within the document management system before they are moved elsewhere or deleted. Failure to develop an effective content disposal strategy can result in the buildup of out dated or irrelevant information.

8. Manage access appropriately. Assign access rules to roles rather than individual users. Consider an open access model whereby a user or group is only denied access when a valid reason exists; promoting better information sharing and transparency.

9. Provide access anywhere. Consider more efficient and secure methods of providing document access to users in remote locations or via mobile devices.

This can provide greater control than content distribution methods, such as email, which results in a file being duplicated and removed from your document management system.

10.Engage experience. An experienced professional has done this before and would leverage known patterns and practices to ensure that the document system you implement properly supports the needs of your business Keep business growing in without theNewfoundland risk of trial and error. & Labrador.

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Amanda Perran is a Senior Manager, IT Advisory and Practice Lead for KPMG’s Microsoft Centre of Excellence. She is a well-known and respected industry thought leader in information management strategies and a multi-published author on Microsoft SharePoint.

Learn more about Amanda Perran at www.kpmg.ca/Amanda or contact her at aperran@kpmg.ca.

say what you mean 2. Consider the medium: Once you’ve identified your audience, find out where they live.

Where are those customers that want to read what you wrote for them? There are a ton of options from your website to social media to direct mail and advertising.

A website is fundamental, a social media presence is essential; but which tools to use and how to optimize connections with your clients is what really matters.

Use the Write Words to tell your business story Telling a business story ain’t no fairy tale.

It doesn’t start with, “Once upon a time,” and doesn’t wrap up with a tidy, “The end.” It’s not easy to tell someone about what you do in a compelling way and it’s complicated by technology overload.

Telling your business story today, combines the need to be found in a Google search and reaching consumers who are savvier than ever; meaning you have to take your customer by the hand and lead them into the world you created with your passion and hard work.

Here are three tips to better tell your story in promotional materials and how to reach the customers who are ready to buy.

1. Consider your audience: Before you write one word, think about who you’re writing to. Picture your ideal customer and how they think, act, and feel about your product.

Research if you have to, but you should always start by thinking, “Who am I talking to and what do they want to hear?”

Don’t promise things you can’t deliver, but do use language that’s directed at the people you want to hear it.

If your customers are teenaged girls, you would phrase your pitch differently than if your target audience were post-retirement motorcycle enthusiasts. Writing to your audience is no different.

Think about the reader first, then write for them.

Choosing the right social tool and getting engaged in the conversations there, can enhance innovation, employee engagement, extend your product reach, and build loyalty like no other tool.

Call Alisha Morrissey at 709-727-4116, email alisha.morrissey@gmail.com or to find more tips like these visit writewordsnl.weebly.com

Don’t forget about alternative promotional opportunities. Provide an article to an industry publication, write a press release for something exciting your company is doing, or write blog posts.

3. Be the brand: When you started your company, you had a vision of what you wanted it to be. Recall the passion you felt for your ideas and plans when you sit down to write.

The words you choose should reinforce your purpose. They should be words you’re comfortable using, and should show pride in your company.

Using natural, captivating language and tone drives your online presence, creating more searchable content. The reward is finding more of your ideal audience and engaging with them.

Avoid jargon where possible, be honest, and tell the story of your company in a genuine voice. Customers and clients will notice the authenticity and will become more invested in your success as a result.

Bonus Tip: Not everyone is a writer; sometimes it’s best to call in the professionals.

If you need help finding the right words, get in touch with Write Words and we’ll help you say what you mean.

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What’s Next?

Your 5 Year plan

What’s next for Your business?

Are you ready to hear how to make 2015 and beyond unforgettable? Continue business growth and experience an event that unites business leaders. Build your knowledge and your network at two distinct business events – the annual Outlook Conference and Trade Show. Book your tickets today. Contact Wanda at 726-2961 ext. 9 or email events@bot.nf.ca

Outlook Conference | Thurs. Jan. 22, 2015

90 SALES CALLS IN 1 DAY! Trade Show | Thurs. Jan. 22, 2015 Delta St. John’s Hotel Main Ballroom and Crush Lobby

10 a.m. – 4:30 p.m.

Come down and meet over 90 exhibitors from all industry sectors. Showcase your products and services to the business community and do business with one another.

Booth sales are going fast so make sure you secure your booth now. Booth prices vary by size and location.

Contact Margie Davis at 726-2961 ext.2 or mdavis@bot.nf.ca to book today!

GOLD SPONSORS:

Delta St. John’s Hotel Harborview

8 a.m. – 4 p.m.

The Business Outlook Conference will feature presentations from leading experts on the business trends, opportunities and challenges for your organization in 2015 and beyond. The conference gives you the information you need to plan for the next five years and add value to your business today and into the future.

Contact Wanda Palmer at 726-2961 ext.9 or events@bot.nf.ca to register today!

AMBASSADORS I am the Commercial Property Manager for Northern Property REIT. Our newest development is Bristol Court Office Park on Kelsey Drive. Over 150,000 square feet of brand new office space is definitely a sign of the Boom!

Ambassador Nicole Tucker Property Manager

NPR Commercial Property

I am so excited to be an Ambassador with the Board of Trade! My two-year position started in January 2014 and in such a short period of time I have developed relationships that will last through my career. Networking plays a big role in business development and there is no better place to network than at a Board of Trade event! Whether you are at a trade show, a mixer or a luncheon you are bound to meet someone new, how exciting is that?

I actively attend luncheons, networking events and everything that I can possibly attend in order to take advantage of the membership; with my goal to be known in the business community. Now as an Ambassador my role is to make attendees feel warm and welcome at events.

Ambassador Nikki Poole

Commercial Sales and Leasing Agent ReMAX Plus Realty Inc. My role as an Ambassador began in September 2013 and I am sad to be halfway through my term already; I have loved the past year with this wonderful team! Being an “N.B.C.”, a Newfoundlander By Choice, the Board of Trade has allowed me to expand my network within the city and province and has enabled me to grow my career in sales.

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It truly is a wonderful feeling to walk into a Board of Trade event and recognize familiar faces, and Ambassadors are here to help make connections for those who are looking for a particular person or business at an event. Being an Ambassador is more than a career building opportunity, it is an opportunity to expand your social networks and create longlasting friendships and connections in this wonderful city and province.

Nikki is a licensed Realtor with Re/Max Plus Realty focusing on commercial real estate.

She is a sales team member of Team Capital and can help your business with commercial sales and leasing and can also help you with your residential real estate questions if you are considering buying or selling.

Visit http://teamcapitalnl.ca/ or call 765-6035

Business News NOVEMBER 2014

My most memorable moment would have to be the speed networking event, I was very nervous but by the end of the event I had gained self- confidence and developed new leads.

I would highly recommend the Ambassador program as it is beneficial both personally and professionally.

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What are you @? @mitchgilb24 Was elected today to

become an Ambassador for @stjohnsbot !

Glad to be part of such an awesome group! #whoopwhoop

@NLClassifieds @NLFantastic venue @ Lester’s Farm yesterday evening for our 1st @stjohnsbot event! NL Fall is beautiful! #Newfoundland @mbchambersofcom @stjohnsbot Welcome to the fun that is #ccec14

@Destination SJ What a beautiful day for our @stjohnsbot mixer at @ FARMERJIMM! @ReflectiveMrktg Thanks @

DestinationSJ @stjohnsbot @LFM_Susan for a great mixer! pic.twitter.com/ ttWREYwGNM

@NLClassifieds Latest @stjohnsbot magazine is out today & look who’s there!

Proud new member!! @jac2834 #SJBOT #Newfoundland #YYT @WPH_Law Hey @stjohnsbot great Business News this month!

@dancrummell @stjohnsbot great fun today at your fall golf tourney! Thanks for the opportunity to participate. See you at your next event!

Business News NOVEMBER 2014

@Quality_HotelSJ Girls on the green with the @stjohnsbot @obrienstours @ rocketkelly @Bally_Haly #gorgeousday! @WRDC_News Looking forward to update from Astaldi CEO @stjohnsbot luncheon today! @sullivansarahj Astaldi Canada tells @ stjohnsbot that 94% of workers at Muskrat Falls are from NL

17

AROUND THE BOARD

Chair Sharon Horan is seen with Emmanuel Triassi, CEO of Astaldi Canada, who provided an update on the Muskrat Falls project and procurement opportunities available for businesses in Newfoundland and Labrador during his address to the St. John’s Board of Trade.

Holly Rideout from Rideout Realty with Board of Trade Ambassador Nikki Poole at Lester’s Farm.

The Destination St. John’s mixer at Lester’s Farm was a great way to kick off a fall season full of events for the Board of Trade. From left, Cathy Duke of Destination St. John’s, Jim Lester and our Chair Sharon Horan.

We had a great turnout for the Lunch and Learn session featuring Rhonda Skanes of Focal Point Coaching Excellence.

Board members were treated to champagne and orange juice at the Courtyard by Marriott St. John’s business mixer.

Announcement Facey Financial is proud to announce that the International Society of Trust and Estate Practitioners (STEP) have awarded Michael Kidney the accredited Trust and Estate Practitioner (TEP) designation.

After successfully completing a two-year course and four stringent exams covering all aspects of tax, trusts and estate law, Michael has received the STEP diploma. He has now formally been admitted as a full member of the Society and is permitted to use the sought after “TEP” designation after his name.

Michael C. Kidney, B.A., B.Comm, CFP, CLU, FMA, CHS, CIM, TEP Facey Financial Planning & Consulting Inc. 261 Empire Ave. St. John’s, NL A1C 3H9 709-754-2143 | Cell: 709-699-2661 mike@faceyfinancial.com

business Board of Trade members gave the rd by rtya Cou d vate reno mixer at the newly up! bs thum e thre ’s Marriott St. John

AROUND THE BOARD

Representatives from the Canadian Embassy in Paris and the Newfoundland and Labrador Francophone Immigration Network held a Lunch and Learn for members to discuss international recruitment of francophone workers. The Board’s Policy and Advocacy Specialist Rhonda Tulk-Lane is seen with Danielle Coombs, coordonnatrice, Réseau immigration francophone Terre-Neuve-et-Labrador; Louise van Winkle, Francophone Promotion, Canadian Embassy in Paris; Angèle Tissot, Canadian Embassy in Dakar, Senegal; Marie-France Prévost, Canadian Embassy in Rabat, Morocco; and Hilde Theunkens, Actiris International public employment service in Brussels, Belgium.

The Board of Trade Scandinavian delegation visits the Royal Palace at Drottingholm in Stockholm, Sweden.

BOT Scandinavian group meets Kenneth McCartney, Canada’s Ambassador to Sweden.

Board of Trade First Vice Chair Des Whelan lead a delegation to Labrador for East Meets West: Exploring Business Opportunities in Labrador West.

One of the highlights for Board members at East Meets West was the tour of the IOC mine.

Dr. Dave Liverman, Assistant Deputy Minister, Mines Branch, Department of Natural Resources, presents at East Meets West.

AROUND THE BOARD

St. John’s Board of Trade CEO Nancy Healey, third from left, was recognized for her 10 years of service to the Board at the Canadian Chamber of Commerce annual general meeting held in Prince Edward Island.

Chair Sharon Horan addressed members of the Mechanical Contractors Association of Canada during their 73rd annual conference, held in St. John’s. Sharon discussed the current economic conditions in the province, major projects and challenges facing businesses.

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20

Business News NOVEMBER 2014

As part of our events to mark Small Business Week, the Board of Trade held an exciting speed networking session at Clovelly Golf Club.

TECHNOLOGY: WHAT HAVE YOU DONE FOR ME LATELY? Technology and innovation are often at the forefront of many business conversations.

The use of technology within our business is continuously increasing. One of the areas I like to have clients focus on isn’t their use of technology, but the real benefit they are getting from their technology. It’s a great question to ask yourself: “I have this piece of technology, and use it all the time … but what does it really do for me?”

Employee Experience

A great example is one of the industry buzzwords you hear all the time around business technology: collaboration. We’ve all been collaborating through business, personal and social networks forever. At heart, collaboration is simply the act of people working together. Today there’s a wealth of technology in the market that promote collaboration within businesses.

But before considering it, you need to ask yourself that burning question: What can collaboration technology really do for me?

Does your technology accelerate your decision making, connect remote workers and enable your in-house people?

Technology should help you build trust (internally and externally), unlock innovation and improve your processes.

Does your technology provide employees with better information access and more ways to participate? Your technology should make it easy for you to support your employees, connect them to each other and business information and create a quality team-focused environment.

Concentrating on these areas, and working with your technology provider to answer similar questions, will help you make better decisions about business collaboration, or for that matter any piece of business technology.

Productivity

Cost Control

The answers are not always easy, but here are few areas to help you focus the discussion.

Is technology helping you better understand your costs while working to reduce them?

You should be able to communicate more effectively, support your employees better and deliver information and services much more efficiently.

Customer Experience

Supporting Growth

Does your technology improve the experiences you provide you customers?

Technology should help your customers easily connect with you through multiple channels and make it easier to locate expertise within your organization while helping you monitor social media connect with your partners.

Is your technology supporting new business ideas, processes or improvements? Connecting those you need around you to help facilitate the sharing and generation of ideas and information should be a goal of your technology.

Business News NOVEMBER 2014

Ron French is the Cisco Product Sales Specialist with Triware Technologies Inc. He can be reached at 709-579-5366 or rfrench@triware.ca. www.triware.ca

21

Fall Golf Tournament

Noseworthy Chapman Cha rtered Accountants were represented on the green.

That Pro Look was title sponsor for our fall golf tournament, another great day of fun and networking at Bally Hally.

The KPMG team takes a quick break to pose for a photo.

The team representing The Co-operators and Altus Group were tournament winners.

the St. John’s The team representing Airport Authority.

Another one of our sponsors , Medavie Blue Cross.

In the Box Media Promotions were back for another Board of Trade golf tournament.

Thank you to all of our sponsors who participated in this years Golf in the Leaves Tournament.

Title Sponsor

22

Golf / Event Sponsors:

Business News NOVEMBER 2014

Member news Fortis announces review of strategic options Fortis Inc. will engage in a review of strategic options for its hotel and commercial real estate business, operating under its wholly owned subsidiary Fortis Properties Corporation.

Fortis Properties owns and operates 23 hotels in eight Canadian provinces, representing over 4,400 rooms, and 2.8 million square feet of commercial and retail real estate, primarily in Atlantic Canada. Its major hotel brands include Delta, Sheraton, Hilton, Holiday Inn, Ramada, and Best Western, and some of its prominent real estate holdings in Atlantic Canada include Cabot Place, Maritime Centre and the Blue Cross Centre.

“Fortis, headquartered in St. John’s, NL, is a leading electric and gas utility owner and operator in North America. We currently serve 3.1 million electric and gas customers in our utility businesses,” says Barry Perry, president, Fortis. “The review of Fortis Properties will explore various strategic options for this non-utility subsidiary, which currently comprises approximately three per cent of the corporation’s total assets.”

Strategic options may include, but are not limited to, a sale of all or a portion of the assets, a sale of shares of Fortis Properties or an initial public offering. Fortis has engaged CIBC World Markets Inc. and CBRE Limited as its advisors for this review. This process is expected to commence in the coming weeks and continue through the balance of 2014 and into 2015.

Legros & Motti presents Thrive Street Reach with $7,500 donation Legros & Motti Classic European recently donated $7,500 to Thrive Street Reach Program, a community-supported initiative that provides a range of supportive services in downtown St. John’s.

Reach does, supporting people who are struggling with various challenges, it’s just awesome. We are totally humbled by these folks and it gives us tremendous pleasure to help them do what they do.”

Thrive Street Reach is a grassroots outreach service, guided by the principle of harm reduction and has two main components: outreach and follow-up support. Thrive’s many programs support a range of individuals, including those who are struggling with food security, lack of safe and affordable housing, are unemployed, live in poverty, have low literacy skills or mental health issues, may be sexually exploited, or may have limited or no access to a strong social support network.

“These are community issues that impact us all and this level of support from local businesses demonstrates the depth of caring and generosity within our community,” said Ellie Jones, Director of Programming for Thrive. “Together we can all make a difference.”

Memorial University’s new Medical Education Centre officially opened Lt. Gov. Frank Fagan and Premier Paul Davis recently participated in a ribbon cutting ceremony to mark the official opening of the Medical Education Centre at Memorial University. They were joined by Dr. Susan Dyer Knight, chancellor of Memorial, Dr. Gary Kachanoski, Memorial’s president, Dr. James Rourke, dean of medicine, and Janine Flaherty-Woodland, a first-year medical student.

The Medical Education Centre is located on the first two floors of the Faculty of Medicine’s expansion building, located east of the Health Sciences Centre. The additional space has already allowed the Faculty of Medicine to increase the entering class size from 60 to 80, with all of the additional 20 seats reserved for students from Newfoundland and Labrador.

At the heart of the Medical Education Centre is a state-of-the-art simulation lab known as the Clinical Learning and Simulation Centre. The centre amalgamates three support units that include the standardized patient unit, the high-fidelity simulation unit and the surgical skills unit.

“Experience in the simulation lab will result in improved performance, quicker response time and increased confidence and competence,” said Dr. Rourke. “In the long run this will improve patient safety and promote the teamwork, communication and collaboration that is so critical to health-care delivery.”

TD Bank Group presents major donation to The Rooms From left, Rob Moore, President of Legros & Motti, presents a cheque for $7,500 to Thrive Street Reach coordinator Kerri Rowe and volunteer coordinator Amy Humphries.

“Our restaurant may serve European cuisine, but we are Newfoundlanders through and through, and that means we care about our community and the people who live here,” said Rob Moore president of Legros & Motti. “I believe that downtown St. John’s is the soul of our city, and the amazing work that Street

TD Bank Group presented a gift of $250,000 for The Rooms capital campaign, Where Once They Stood We Stand. General Rick Hillier (retired), co-chair of the campaign, was on hand to accept the donation, made during the unveiling of the exhibition, Inuit Ullumi: Inuit Today, Contemporary Art from TD Bank Group’s Inuit Collection.

TD’s contribution will further The Rooms multi-year plan to commemorate the 100th anniversary of the Battle of BeaumontHamel and the First World War, and will support the archaeological

Business News NOVEMBER 2014

23

Member NEws excavations of Fort Townshend on Level 0 of The Rooms in the coming years. The project will also incorporate education and outreach initiatives, and an amphitheatre and outdoor classroom.

In addition, there will be a 5,600-square-foot exhibition that will focus on those who fought and the families they left behind, as well as the politics, economy and future of the province at the time.

“We recognize the importance of understanding our history and are thrilled to support The Rooms in their important work to keep us on the path of learning through a significant centennial commemoration,” said Tara-Lynn Hughes, Regional Senior Vice President, TD Canada Trust, Atlantic Region. “We are also excited to share with the people of Newfoundland and Labrador our contemporary Inuit art collection – which showcases the unique culture of Canada’s North today.”

Ray wins ICE Award for work for its work with Opera on the Avalon St. John’s based creative agency Ray has won Best of Show at this year’s ICE Awards for its work with Opera on the Avalon.

The ICE Awards celebrates Atlantic Canada’s best marketing across a number of categories. Ray’s “Newfoundland Gets It” promoted

JAN

FEB

MAR

the St. John’s opera company with radio, OOH and non-traditional elements.

Ray staff, from left, Sherrie Reynolds, Director of Client Services; Jenny Smith, President and Creative Director; and Jeff McLean, Associate Creative Director.

“Winning at ICE is the perfect end to an incredible first year for Ray,” said Jenny Smith, Ray’s president and creative director. “I am forever grateful for our amazing clients like Opera on the Avalon and my passionate, hard working team. I can hardly wait to see what year two brings. Exciting times. No pressure!”

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Industry News Age rather than gender becoming the new income divide Three decades of progress in reducing income inequality between men and women has been accompanied by a growing earnings gap between younger and older workers that could threaten future economic growth and social stability, according to new research from the Conference Board of Canada.

The report, The Bucks Stop Here: Trends in Income Inequality Between Generations, finds that younger workers are making less money relative to their elders: as men and women, as individuals and couples, and both before and after tax.

Highlights from the report include:

•

The income gap between older and younger workers has jumped over the past three decades: for women and men, for individuals and couples, and before and after tax.

•

The average disposable income of Canadians between the ages of 50 and 54 is now 64 per cent higher than that of 25to-29 year old, up from 47 per cent in the mid-1980s.

•

This trend in inequality, if it continues, could both limit future economic growth and trigger growing conflict between older haves and younger have-nots.

Federal financing program is just for small business Canada’s small businesses are the engines for job creation that boost economic growth.

Imaginative entrepreneurs create thousands

of new jobs every year, but sometimes it can be difficult for them to find the financing they need.

where tuition fees for undergraduate and graduate students have been frozen since 2003/2004.

The federal government’s Canada Small Business Financing Program helps these companies grow and reach their full potential. The program encourages participating financial institutions to increase the availability of financing to small businesses seeking to establish themselves or expand. Financing is available for purchasing or improving equipment and commercial buildings. Any one business can access up to $500,000 of which no more than $350,000 can be used for equipment and leasehold improvements.

Elsewhere, for undergraduate students, tuition fee increases ranged from 1.0 per cent in Alberta to 4.0 per cent in Saskatchewan.

For more information, visit the Industry Canada website at www.ic.gc.ca/csbfp.

Tuition fees rose in all provinces except Newfoundland and Labrador Canadian full-time students in undergraduate programs paid 3.3 per cent more on average in tuition fees for the 2014/2015 academic year this fall than they did the previous year, according to a report from Statistics Canada.

In comparison, inflation as measured by the Consumer Price Index was 2.1 per cent between July 2013 and July 2014.

On average, undergraduate students paid $5,959 in tuition fees in 2014/2015 compared with $5,767 a year earlier. Tuition fees rose in all but one province, Newfoundland and Labrador,

Undergraduates in Newfoundland and Labrador ($2,631) and Quebec ($2,743) continued to pay the lowest average tuition fees. In comparison, undergraduate students in Ontario ($7,539) paid the highest average tuition fees in Canada, followed by students in Saskatchewan ($6,659).

Canadian workers saving less The Canadian Payroll Association (CPA) says things are getting tougher for working Canadians. In its sixth annual survey of thousands of Canadian employees, the association found more are living paycheque to paycheque, most are saving less than they should and even more are falling further behind in meeting their retirement goals.

The association said the survey found that more than half of employees — 51 per cent — would find it difficult to meet their financial obligations if their paycheque were delayed by a single week. That was up from an average of 49 per cent over the past three years. For those aged 18 to 29, the number is even higher — 63 per cent report living paycheque to paycheque.

More than a quarter of respondents — 26 per cent — said they probably could not come up with $2,000 over the next month if an emergency expense arose.

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Member profiles

TECH-REGRET [tek • ree • gret] verb

The intense feeling of remorse you experience after losing your cool and shocking your co-workers due to office tech troubles.

Agile Sensor Technologies Inc. develops and manufactures intelligent sensors and sensor platforms that meet the size, weight, and power requirements associated with deployment on unmanned air, sea and land vehicles. Using our proprietary linear motor technology and reconfigurable hardware, we have produced a novel, fast, accurate, and reliable pointing device (gimbal replacement) for directing cameras, lasers and other sensors. We also produce a small form factor intelligent camera capable of performing onboard image processing functions in real-time.

Our mini-quadcopter for inspection/surveillance/ tracking is designed for harsh environments and can be equipped with our camera and a variety of other sensors.

Contact info: Brian Terry, President & CEO t: +1.709.693.6733 e: Brian.Terry@agilesensors.com w: www.agilesensors.com

Reefer Repair Services has been in business for over 25 years and now houses the Kenworth Dealership of Newfoundland and Labrador. With our 20-bay service garage, 24 hour, on-call emergency service, a wide variety of truck parts and our own trucking company known as Mtrans, we are sure to provide you and your company with your everyday truck and trailer needs.

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Be the same person on Both sides of translation.

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Our fully-operational container handling, storage and dispatching terminal, in a 5-acre paved and fenced yard has a holding capacity for over 500 containers and chassis for your storage needs.

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Business News october 2014

11 Years in Newfoundland & Labrador 27

new members RNC Association

Predictive Success Corp.

Agile Sensor Technologies Inc.

Antenna Social Media & Design

Michelle Thistle, Business Manager 125 East White Hills Road St. John’s, NL A1A 5R7 709-739-5946 709-739-6276 michellethistle@rnca.ca

Brian Terry, President & CEO Suite 3003, Bruneau Centre, MUN St. John’s, NL A1C 5S7 709-693-6733 Brian.terry@agilesensors.com

Wajax Power Systems

Perry Giles, Business Development Tony Mahon, Branch Manager 1 Panther Place Donovans, Mount Pearl, NL A1N 5B7 709-747-7341 709- 747-8752 pgiles@wajax.com

28

David Osborne, Vice Preident Park West Centre 287 Lacewood Drive, Unit 103 Box 295 Halifax, NS B3M 3Y7 709-701-0043/902-443-9216 902-445-2807 dosborne@predictivesuccess.com

Christina Adams, Owner & Strategist 7 Plank Road St. John’s, NL 709-682-4054 christina@antennasocial.ca A1C 2Z5

SB2 Events Inc.

Andrea Hounsell, Owner 17 Cherry Hill Road St. John’s, NL A1A 1X2 709-754-8220 709-754-4960 info@SB2events.org

Business News NOVEMBER 2014

Soothe Downtown Spa

Gloria Williams, Owner Bates Hill, P.O Box 821, Station C St. John’s, NL A1B 5L7 709-579-1682 Info@soothespa.ca

Spectrum Consultants Group

Brett Thornhill, Owner & Certified ADHD Coach 193 LeMarchant Road St. John’s NL A1C 2H5 709-730-2266 brett@spectrumconsultantsgroup.com

Cansel Wade

Russ Thomas, Senior Accounts Manager 210 Kenmount Road St. John’s, NL A1B 3R2 709-722-8772 709-722-7125 Russ.thomas@cansel.ca

Who says business has to be complicated?

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MAKING AN

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Photo by Dave Howells for RDC

Page 9

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