Business News January 2012

VOLUME 27, NUMBER 1, 0834-2012

IN THIS ISSUE: •Crisis communications •Business Excellence Awards •The year in review

JANUARY, 2012

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Contents IN THIS ISSUE Business News is a monthly publication of the St. John’s Board of Trade.

Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade.

Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade.

We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

Editor: Printed by: Layout:

Alisha Morrissey British Group of Companies Roxanne Abbott

Jo Mark Zurel Steve Power Denis Mahoney Sharon Horan Derek Sullivan Sherry Walsh

Chair Senior Vice-Chair First Vice-Chair Second Vice-Chair Immediate Past Chair Secretary-Treasurer

ST. JOHN’S BOARD OF TRADE EXECUTIVE

COVER STORY

2

CHAIR’S MESSAGE FEATURES

4

KEEPING CURRENT MEMBERSHIP

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3 10

BOARD OF DIRECTORS Kim Keating Dallas Mercer Jeff LeDrew Bill Mahoney Brenda O’Reilly Karen McCarthy Dorothy Keating Des Whelan

STAFF Nancy Healey Jennifer Chaytor Shari Palmer Margie Davis Alisha Morrissey Craig Ennis

Wanda Palmer

Jackie Bryant-Cumby

Chief Executive Officer Manager of Finance and Compliance Business Affairs Manager Sales Manager Policy Research Analyst Vice President of Policy and Communications Events Marketer & Administrative Coordinator Member Relations Administrator

St. John’s Board of Trade 34 Harvey Road P.O. Box 5127 St. John’s, NL A1C 5V5 Canada Tel: (709) 726-2961 Fax: (709) 726-2003 E-mail: mail@bot.nf.ca Website: www.bot.nf.ca Cover photo credit: Ian Vatcher

Business News

January 2012

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Cover Story chairman of the board biographies to the Harry Potter series. He also attempts to have every third book he reads be authored by a Newfoundlander.

“I like reading about leadership and not hen Steve Power laughs, he necessarily the how-to books,” he says. laughs with his whole body.

Power also volunteers his time as And when he laughs treasurer of like that you really know the Kids Eat whatever you said was truly Smart Founfunny. dation. He The new Chair of the St. says it’s an John’s Board of Trade is sure to organization use his great sense of humour he strongly to his benefit during the next believes in. year as he sits at the head of the “The goal is table for the St. John’s Board of to make sure Trade. that all school While Power is often the aged-children Lorraine Ennis and Steve Power first in the office (He prefers attend school breakfast meetings before well nourished and ready to learn.

I think dawn.), he’s also a family man, who likes it’s hugely important for the future of our nothing more than taking his daughters, province.

We know that when kids go to Erin and Beth, and his wife Sue to Ice Caps school well nourished they learn more and games, climbing Signal Hill with the girls contribute more to class … it’s the right and coaching minor soccer. thing to do.”

As the Chair of the Board for 2012, Power says he plans on focusing on the advocacy and the issues that matter to the members.

“I hear about it from our members. I talk to a lot of our members at Board of Trade events and they tell me that the issues that we are talking about are the issues that they say are most important. I’m comfortable that we’re talking about is Andrew Molson and Steve Power what our members care about.”

Meet your new Chair of the St. John’s Board of Trade

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“Just spending time on the playground, whether it’s kicking around the soccer field, walking our dog or taking the kids sliding,” Power says, he likes just spending time with his family and the house full of pets.

Aside from the Maltese cross, the family owns one cat and fosters two others through Heavenly Creatures.

“It’s chaos,” Power admits happily.

Power is an avid reader, pouring over the pages of everything from Nelson Mandela 2

When did you start your first business, and what was it?

I started working for Grant Thornton out of university, but my first business was driving a Dickie Dee Ice Cream bike in 1987.

What’s the weirdest thing in your office?

(Without hesitation) Home-made ice fishing poles left at work after failing to get out of the office for a fishing trip. I’m ready to go ice fishing at a moment’s notice.

Who do you wish would friend you on Facebook?

Jo Mark Zurel. No, Wendell Clarke, my favourite hockey player.

What business idea do you wish you had come up with?

Google.

Name one thing about you that would surprise your employees.

I’m a Trekkie. Jean Luc was the best captain.

Our first cat was named Worf. I’m also a closet wrestling fan.

What’s one memento from your early days you’re still holding on to?

My MVP award from Grade 8 soccer.

What kind of kid were you in high school?

I was a bit of a slacker with not so great marks.

I played a lot of sports. I guess you could say I was the class clown.

What’s the most fun you’ve ever had at work?

It was only a few months ago, we had MAX Athletics for a day and we held the GT Olympics.

If you never had to worry about making money, what would you do?

I’d spend my time travelling. Probably through Europe, visiting a lot of the First World War and Second World War sites.

What do you wish you had known when you started out in business?

I think I underestimated the importance of relationship building. And really being yourself in those relationships.

If you were dictator for a day, what’s the first thing you would change?

I would eliminate payroll tax. And I would use all surpluses to pay down the debt.

An M.B.A. is...

A great resource and background. Experience drives you forward, but you need a sound foundation.

Steve Power and Yvonne Jones January 2012

What’s your favourite Board of Trade event so far?

Skating at Mile One. No, wait, the CCC pub crawl.

Business News

Chair’s Message your new 2012 chair

Chair, Steve Power

How to start? I guess, hello.

I

’m Steve Power, the new Chairman of the St. John’s Board of Trade.

If we’ve never met at Board events, have a look around at the next one; I’m the really tall guy who likes to laugh and is always wearing a suit.

Don’t be shy. Come say hello.

I’m an accountant by trade and am the managing partner of Grant Thornton LLP NL Business Unit. I’m a husband and a father of two girls. I’m a volunteer – aside from my work with the Board, I’m passionate about the Kids Eat Smart Foundation. I’m an avid reader. I coach soccer.

I’d be remiss if I didn’t mention that I’m a graduate of Holy Cross, Brother Rice and Memorial University. I believe education is a foundation.

I respect people with tenacity and focus.

I like it when people show up for a job interview – whether in an office or fast food restaurant – wearing a suit.

But enough about me, I’d like to tell you about my hopes for the next year for the Board of Trade.

I don’t plan on shaking things up too much. I’ve served on the policy

Business News

worry about who to hire and how long committees of the Board and I have a they’ll stay with your company. pretty good idea what our advocacy Before I wrap up my first message to the priorities are. I’m a bit of a public policy membership, I’d like to thank our outgoing person anyway, and these things come Chair, Jo Mark Zurel. It was a fun, exciting naturally to me. and progressive year I can see clearly under your tenure. the ties between I’m glad you’ll still the quality of be sitting around the our city and its “If we’ve never met at Board table in the amenities, the Board events, have a coming months to demographics of look around at the next provide your advice our city 20 years down the road. If one; I’m the really tall guy and humour. Jo Mark’s are large shoes to fill. you don’t, that’s who likes to laugh and is This time of year fine, it’s my job is difficult as we to explain that always wearing a suit.” say goodbye to message. outgoing directors My priorities and ambassadors, this year are who have served our partly selfish membership well. It’s also a happy time and partly for the greater good, because too, as we welcome new directors and I think issues like demographics and the ambassadors, who bring fresh ideas and province’s debt relate to my business as perspectives to our Board table. much as they do yours.

Finally, I’d like to wish all our members, See, even though I’m lucky enough to volunteers, staff and their families a have access to a human resources person healthy and happy new year full of joy and in my business, I still spend most of my success. I look forward to working with day – like all employers – working on you all in the coming months. recruitment and retention. We’re a service oriented business and to provide good service, we have to have the best people.

Local businesses attract the best people, not only with good salaries and Steve Power is Managing Partner benefits, but also with a beautiful city, with Grant Thornton LLP NL Business with amenities and low taxes and a great Unit. Steve is in the firm’s assurance environment to do business. and business advisory practice where I may talk about post-oil and debt he leads assurance engagements and servicing at a podium, but when you walk other consulting assignments such as due away from our events, when you get back diligence on business acquisitions and to your desk, labour is still often the No. 1 complex accounting and finance matters. problem in your business, as it is in mine.

Steve graduated from Memorial It’s the first thing many people raise with University in 1997 with a Bachelor of me at Board of Trade mixers, luncheons Commerce degree and obtained his and events.

Chartered Account (CA) designation in But the bigger issues, like post-oil job 1999. security and whether the province will be In addition to his role with the Board able to provide quality education for our of Trade, Steve is very active in other children – rather than spending on debt community based activities. Steve is the servicing, will directly affect your labour treasurer of the Kids Eat Smart Foundation supply today. and is a coach for minor soccer. Steve is I’ll continue to support your Board in married to Sue Power and they have two fighting these bigger battles so you can children.

January 2012

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Feature you’ve got four minutes companies that have great leaders. Leaders who can think clearly, think quickly, accept and decipher conflicting advice, understand who has been impacted and then decide on an appropriate course of action.

Those leaders who fail miserably are the ones who hide behind the lawyers, ignore advice and only concern themselves with how this is going to affect them.

I’ve seen them both.

Crisis communications preparation and planning should be routine. Do it before the crisis hits.

A crisis is generally defined as a specific, unexpected, and non-routine event or series of events that create high levels of uncertainty and threat to an organization's high priority goals and reputation.

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ot that long ago, I was advising my clients that they had a window of about three to four hours before the pressure to respond publicly to a crisis would take over. In the emerging world of instant and often reckless social media, I now tell my clients they have about four minutes.

Do we expect that large corporations are going to respond publicly in four minutes?

Of course not.

But you must be prepared and aware that everyone else is out there talking about you within four minutes. There is a race to the Twitter feed to see who can tweet it first.

Not to mention, cell phone pictures, texts and YouTube.

So now that we understand that, we go back to the assumption that you still only have three to four hours for a measured response. And during the first three to four hours a lot more people have a lot more information about what has taken place than ever before. So the longer it takes to pontificate over technicalities and legal risks, the more damage is being done to your organization’s reputation.

Therefore, the first few hours after a crisis strikes could prove to be the most important few hours in your organization’s future. How you react, how you respond, what you say and how you say it could be the difference between survival and demise.

The biggest mistake companies make in reacting to a crisis is the fact that they hole up in a boardroom with advisors, legal and otherwise and worry about themselves.

The key to crisis communications success and the survival of a company’s reputation through a crisis is immediately indentifying 4

Cathy Dornan the people whom you have affected or impacted in any way through your actions, and focus on them.

From experience I can assure you the companies that make it through are the

Cathy Dornan is Principal of Cathy Dornan Public Affairs Inc. She specializes in crisis planning, crisis response and media training. Her clients are mostly in the mining and oil and gas sectors.

Ask these questions: •

Can you effectively reach all your stakeholders in less than an hour?

•

Does your staff know what their role would be in case of a crisis?

•

Do you have operational information available for public dissemination at a moments notice?

•

Is your website crisis ready?

•

Do you have the knowhow to prepare a media response in less than three hours?

•

Have you trained your spokespeople?

•

Is your HR department ready to deal with multiple issues in a timely way?

If you are answering NO to any of these questions you should consider thinking about crisis communications planning for your organization Remember the now infamous leader in the midst of a crisis who told the world in a brief TV clip that he wanted his life back. It wasn’t too long after that he found himself with plenty of time on his hands.

January 2012

Business News

Feature marketing directly The word “marketing” can have many connotations, but when you refer to “direct marketing,” the meaning becomes very clear. As the words indicate, you are marketing directly to a target audience.

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ompanies try all sorts of advertising, from radio and TV, to newspapers, but they rarely know how many people really took notice of the company name, or what it was offering. Did it hit the intended target?

Direct marketing changes the playing field so you have control. You know exactly who notices your company, because you directly advertise to them. They have a product with your logo, and you are certain that your target audience has been introduced to your company. The product then becomes a constant reminder with long lasting value.

Tom Clarke Studies have shown that 76 per cent of people receiving a logo’d product can still recall the company name after 12 months, and 75 per cent keep the product around because it is useful. The product is then seen many, many times by people other than the recipient stretching the value even further. A pen can change hands over and over while a calendar is a daily reminder of what your company can do, along with phone numbers and locations. This doesn’t happen with other forms of advertising.

Choosing a promotional product

In order to make the right choice, when purchasing promotional products, some areas you may want to consider would be: Business News

- The target market: Who your products and services benefit - Budget: How much you can afford to spend on promo items. Some companies will need a large quantity of pens, while another may need a small number of leather briefcases.

- Consistency: Choose items differently if used for a single use event, rather than a long-term campaign. Using disposable logo’d items may work very well for a one day event, you may want to consider a t-shirt, cap, or jacket for the lasting effect.

- Distribution: Choose flat items for a mail out such as magnets or calendars, or you

membership incentives are all ways direct marketing can work for you.

For a continued presence in front of potential customers, promotional logo’d products make economic advertising sense. Building your company brand is essential to successful growth, and building relationships with current and potential customers is key. While pens, keytags and coffee mugs can create a daily commercial for your name brand, a business gift of luggage, watches, or leather goods create limitless exposure for your company.

Giving a jacket, toque, or tote bag creates a walking billboard, while cementing your company’s logo in the minds of the recipient and all those who see it.

So the next time you consider where to spend your advertising dollar, sit down with an experienced distributor and quickly learn why direct marketing, with logo’d promotional products and garments is the very best way to capture your market share.

Tom Clarke is the owner of Promotion Specialties Inc. For more on Promotion Specialties visit www. promospec.ca or call 709-834-1251

may opt for a bulkier handout at a trade show, or convention such as a coffee mug, water bottles etc.

Who uses promotional products Promotion logo’d products are used by every type of business, association, and group. Companies use them to introduce a brand, to potential customers, and to solidify customer relations. They’re also used as gifts for employees to show appreciation, or to market an event or new product launch. Many companies use logo’d products as safety awards or recognition awards, and promotional products have been used as fundraisers for many years. Thank-you gifts and January 2012

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Feature ambassador column Lisa Martin Davis

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his marks the beginning of my second year as an ambassador with the St. John’s Board of Trade. As a member of the Board of Trade I have had the opportunity to grow my professional contacts and to meet some amazing people through networking events, luncheons and educational sessions. As an ambassador you have a hand in planning and organizing such events and you really get to know and build long term relationships with other members, ambassadors, and staff. It has provided me the opportunities to enhance my networking skills and to build on these relationships.

My fellow ambassadors are remarkable people with amazing insights and contributions. Because our businesses are so diverse so are our opinions! At every meeting I look forward to being chal-

lenged, to debating, and to seeing things from a different perspective. There is always such a positive, vibrant energy surrounding our meeting and events. I am proud to be a member and an ambassador with the St. John’s Board of Trade. I would encourage any member to participate in the ambassador program, not only for the business opportunities but also for the personal growth and friendships that will stay with you long after your term has come to an end.

Lisa Martin-Davis is Sales Manager for Meeting & Conventions at Destination St. John’s. For information on Destination St. John’s and the complimentary services offered please contact Lisa at 757-0419 or lmartindavis@destinationstjohns.com or visit our website www.destinationstjohns. com

Being successful is more than knowing a good thing when you see one.

It’s knowing when to invest in it.

The essential link between capital and emerging opportuntites

www.nlangelnetwork.com 709 726 2961

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January 2012

Business News

Feature ambassador column Steve Bastow

I

think that we would all agree that relationship building is at the heart of all successful businesses. So, when I moved home from Mexico three years ago and decided to start a business, finding opportunities to meet people and establish new relationships was my top priority.

It was that priority which led me to the St John’s Board of Trade. A colleague of mine had recommended my involvement as an Ambassador and explained how it assisted him in growing his business. I am currently halfway through my two-year term, and can honestly say it has been a very rewarding experience both personally, and professionally; not only have I forged new business relationships, but also some great friendships.

I am looking forward to my second year as an Ambassador, and to not just expand my network but to help others expand theirs, as that is a large part of the Ambassador role!

I am reminded of this every time I walk into an event full of now familiar faces.

Steve Bastow is an Associate Consultant with Investors Group Financial Services.

For more information contact him at steve. bastow@investorsgroup.com or 687-0837

We support the

Heroes of Tomorrow The success of Statoil is down to individuals with the ability and desire to think outside Vi støtter

morgendagens helter the box. Individuals who strive to make the impossible possible. Individuals with the skills and determination to achieve excellence. In order to succeed in the future we need more such people, and so does the society that we live in and depend upon. We find them among our youth. We call them the Heroes of Tomorrow.

Statoils suksess skyldes i stor grad mennesker med evne og vilje til å tenke annerledes, med mot www.statoil.com til å forsøke å gjøre det umulige mulig og med kompetanse og utholdenhet til å jobbe hardt for å oppnå enestående resultater. Skal vi lykkes i fremtiden trenger vi flere slike mennesker. Ikke bare vi, men også samfunnet vi lever i og av. Vi kaller dem morgendagens helter.

Business News January 2012 Helter inspirerer oss og binder oss sammen. Men ikke bare har vi behov for noen å se opp til, noen som kan bidra med store opplevelser innen kultur og idrett. Verden står overfor store utfordringer

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SIGN ME UP.

Enjoy exclusive deals and LQFHQWLYHV ZLWK WKH 6W -RKQ路V %RDUG RI 7UDGH路V QHZ Member-to-Member Discount Program.

For a complete list of member offers or to create an offer for your company, contact Jackie Cumby:

jcumby@bot.nf.ca 726-2961

Feature

we usually tell our clients, it doesn’t really matter what they think...

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nd it’s wonderful how they welcome this idea, but is ultimately most rewarding as together we realize the good deliverables that result from us working in a great client-agency relationship.

At Colour-NL we always start with the premise that prospects and clients know their business better than we do. So we listen, learn and do our homework. What we then add, to the process of creating the very best marketing and communication, advertising and design work-that-works for our clients, is a fresh perspective and the possibility that open-mindedness and collective experience can achieve results.

Contrary to what you might have thought, when you first responded to the attentiongrabbing headline of this article, we embrace all opportunities for our clients to play key roles in the creative process.

So to qualify what I stated in my header…we don’t believe we have the monopoly on good ideas. We agree with clients that it is not necessarily what we as an agency think, or even what the clients think, that should be said or “sold” as most important in key messaging. Most important is what the recipients of the message think it is about your company, brand, product, service or your ideas that they might want to “buy” or hear.

It’s why we make the small, but significant, distinction between concentrating our efforts on the client’s behalf on the “Unique Buying Proposition” or UBP, rather than the “Unique Selling Proposition” or USP. It’s also why we appreciate that the best communication ideas come from focusing, together with the client, on getting closer to their customer, consumer or recipient of their message.

The traditional USP focuses on identifying and “pushing” the unique feature of a product. For example, most web designers sell websites and push the fact that their websites are ‘fast loading’ and have ‘clean code.’ People don’t necessarily want to buy a website, but

Business News

Sean Charters rather the additional customers or more leads a website generates.

People hate being sold to, but they do love buying. As opposed to finding product features we can sell, we look to the consumer to understand what it is about our client’s product or service that they want or need. By being more consumerfocused and concentrating on product- or service-benefits, together with clients we create “reasons to buy”.

The difference is that a UBP is all about the buyer and what they will gain from any transaction with you. Buyers don’t care that you are the only maker of green and purple widgets in Canada, but only that they reason your widgets will enable them to double sales or cut manufacturing costs by 50 per cent.

Technip employees and contractors “buy” the on-site-poster safety messages precisely because they are reminded that the reason they work safely is to stay alive and well, to go home to enjoy the benefit of family and friends.

The reason farmers buy Cornelius Seed Corn hybrids to improve yields per acre is simple – Plant it. Profit.

More honourable, and ultimately most successful, law firms understand that what January 2012

they want to sell is less important than what prospects want to buy. These firms communicate the results they can achieve for clients, because they appreciate that buyers of legal services probably want to avoid long, expensive fights and much prefer swift resolve and closure.

Prioritizing the buy, rather than the sell, also means that advertising language is more conversational and is possibly why the Carlsberg Beer payoff line, “Probably the best beer in the world”, is well remembered today, still believed and resonates in the minds of many beer drinkers throughout the world…despite having not been officially used by the Danish brewer for years. Carlsberg drinkers want it to be true and effectively convince others the same.

The added bonus of a client-agency partnership that has as its primary function to find out and communicate what the consumer of the client product, service or message wants, is that the relationship is refreshingly devoid of clashing egos, wasting time arguing about who has the best ideas. Good time and great energy is instead invested in getting the best ideas from those who make up our target market.

If we demonstrate genuine interest in them, listen closely and really hear what they say and then creatively communicate back to them in an engaging manner, we all get credit. It makes for long-lasting, mutually respectful, fun times at work and contributes to making the time our clients spend with us the most enjoyable and beneficial part of their day.

Sean Charters is Vice President and Managing Partner of Colour-NL, a marketing and communications, advertising and design company, in St. John’s NL. He can be contacted at (709) 579-5324 or sean@colour.ca

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Keeping Current policy matters 2011 Year in Review

• Federal business support for national

Put it in the ‘win’ column

•

• City budget growth decreasing • No tax increases for business in city • • • • • •

in 2012 City creating a three-year budgeting process $700 million provincial debt pay-off National approval of Arctic Gateway policy National approval of fisheries management policy Government commitment to provincial transportation strategy Tri-partite funding for CAT 3 ILS airport system

•

energy strategy Participation in St. John’s Strategic Economic Roadmap Major provincial election issues campaign

Remember these?

Federal debt: The federal share of public debt is just over $16,000 for every person in Canada.

“There are massive opportunities being lost to debt servicing. Imagine the potential and prosperity we could harness if we weren’t constrained by $33 billion each and every year in public debt charges. $33

billion would go a long way in doing a lot of positive things in Canada.”

Global Entrepreneurship Week: “Entrepreneurship - successful or not - has to be celebrated. But more than that, it has to be incubated, taught, encouraged and passed along. After all, behind every business is an entrepreneurial spirit. That focus and determination creates jobs and wealth, and pays for the public services we all enjoy as residents. Entrepreneurship is vital to a prosperous society.”

Provincial budget 2011: Government took steps for the business community, including: • An increase in the threshold at which payroll taxes are collected, from $1 million to $1.2 million, an area of improvement the Board has long advocated for to generate new job creation and better wages for employees; • Investments, including some new money, for innovation initiatives which can help diversify the economy and reduce our reliance on oil revenues; and, • Grants and subsidies to support immigration initiatives, which will help address the pressing demographic challenges this province faces.

Transportation Strategy: “Possibly the main argument for a transportation strategy is this: if you don’t have integrated, efficient and effective transportation links, you’re putting a ceiling on your own economy. With our demographic challenges, our reliance on a non-renewable resource for public sector financing, and our public financial position, we can’t limit our own economy.”

Diversification: “Time is not on our side. Economic diversification is as urgent as it is important. Diversification, innovation, research and development, commercialization – they are all races that need to be run and won to secure our place in the global economy for us and future generations of Newfoundlanders and Labradorians.”

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January 2012

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Keeping Current policy matters

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Our challenge

Strategy Road

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Insight Avenue Execution Road

The Board of Trade will be active in advocating for your needs on a number of fronts and addressing these and other questions: • Prosperity planning: how do we use our oil revenue, what does a sustainable social policy agenda look like, what assets will our descendants have at their disposal?

• Business costs: will government continue to compete with the private sector for employees, what are the costs of government that are counterproductive to businesses trying to compete?

• Labour market: how can we help members be more productive to respond to wage pressures and competition for talent, how do we encourage matching skills with jobs, and immigration?

• Fiscal prudence: what is the plan for bringing down the debt, what is the target and when should we expect to reach that target?

• Diversification: how do we draw attention to the definitive and immediate need to diversify our economy and the markets we sell in?

• Municipal Development: what are the best steps forward in density, transit, parking, heritage and other issues as

Value Road

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Some issues that are likely to come up in the public domain next year include: • potential Hebron project sanction • potential Muskrat Falls project sanction • minimum wage consultations • Atlantic Accord ending • further federal cuts/downloading • decreased oil production • more boomers retiring • municipal plan review • public transit • provincial public sector negotiations • early childhood education and child care

small and medium sized businesses as well as mega projects?

Arctic: when we look north, what opportunities do we see, who do we need to partner with and how can we be the eastern gateway to the north and all its potential?

Cr ea tiv

On the radar

we strike a balance between the past, present and future?

Municipal Finance: how do we help the city get closer to growing its budget at the rate of inflation, what processes help ensure efficiency and effectiveness for each tax dollar?

Transportation Strategy: how do we set the transportation vision and use our transportation assets to support

Support Street

2012: The year in preview

January 2012

Insight Avenue Ext.

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Feature

effective leadership creates your real brand The world is full of ordinary people who have broken free from average performance and achieved extraordinary things for themselves and their companies.

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eaders create your company’s real brand through what they say and do each day. Their daily interactions leave an impression of what your company values and represents.

and adept at competitive positioning. The best leaders are also ethical. It is critical that people have trust in their leaders.

Stephen Covey, an expert in how leaders build trust, says that trust or confidence is born of two dimensions: character and competence.

How can organizations build great leaders?

Human Resources can help you create a leadership development strategy to increase the leadership skills in your organization.

What is leadership?

Leadership is a social process that involves influencing others. Leaders are pivotal for determining the direction taken, influencing a group, and directing it towards a specific goal or mission. Leadership skills are a very different than management skills. We have all encountered exceptional managers in our careers, who are terrible leaders.

Susan Power - Leadership is a behaviour, not a position. It involves inspiring people Leadership development needs to fit with your organization’s values and culture; and to live the vision, mission and values consider your current leadership strengths of the organization. and weaknesses. Leadership development - Great leaders don’t just tell people is intended to help employees cultivate what to do. Great leaders empower stronger leadership skills. A good place people to make decisions for to start is by performing 360 degree themselves that support the goals and feedback through assessments that measure vision of the organization. A leader’s leadership skills. This involves collecting job is to inspire and coach. feedback from stakeholders such as direct Truly great leaders pass on their reports, peers, clients and managers to leadership skills to the next generation. assess leadership behaviours.

Their focus is on cultivating leadership Mentorship programs are also a powerful skills that help the next generation add tool for building a leadership-focused value in the future. culture; and creating a consistent brand and What are the qualities, traits, messaging around leadership development behaviors and competencies of and what attributes make up an effective great leaders? mentor or leader. Mentorship programs The ideal leader is flexible, proactive, involve matching qualified mentors analytical, strategic, culturally competent with mentees to help them with career 12

January 2012

planning, difficult work situations, personal development, and to expand their network.

With an ageing population, mentorship is a great method to transfer existing knowledge before employees retire and the knowledge is lost. An effective mentorship program also helps cultivate a culture where employees are encouraged to continuously learn and develop. It is also a way to encourage employees to take ownership of their own development; and to help them achieve their career goals.

Other benefits of effective mentorship include: Improved knowledge sharing; fostering cross-pollination of employees to facilitate flow of ideas; developing employees’ knowledge, capabilities, and networks and help them fulfill their career goals breaking down organizational silos and; improving the integration of new hires.

Susan Power is the Principal Consultant at Higher Talent (HR Solutions). Higher Talent can help you with people strategy, mentorship programs, leadership development, succession planning, performance management, employee surveys & focus groups, HR policy development, recruitment, reference checks, and exit interviews. Contact us at 709-730-4135, susanpower@highertalent. ca, or check out our website www. highertalent.ca for more info.

Business News

Feature nobody cares Congratulations.

Y

ou own your own business. It’s your baby, your life’s work, your passion, the fruition of all your dreams. Except, of course, in those moments when you’re dreaming of selling the thing and taking an early retirement in Fiji.

Until that day comes, no one will ever care as much about your business as you do. In fact, most people don’t care an iota.

Which brings us to your customers.

When it comes time to advertise, the first thing many business owners want to do David Keating is talk about themselves. A little bit of biography. Something about the hardscrabble start-up years. The company’s mission statement, working philosophy and passion for what they do.

All a potential customer wants to know is: What’s in it for me?

Losing sight of your target audience is the single biggest way to waste your marketing dollars. Competing against all the other advertising messages out there, you only have a few seconds to grab the attention of the right person and say, “Hey, this is for you.”

To help tailor your marketing message and stay relevant to your potential customers, here are a few simple truths behind common advertising clichés: Sell the sizzle, not the steak. Unsure what this one means? The point is, you should talk to your customers about the benefits of a product rather than the product itself.

If you tell me the X-75 Snowblower is the only snowblower with a titanium blade, it might sound impressive but I’m still not sure why I’d want it. If you tell me snow clearing will take half the time compared to a regular snow blower, suddenly I’m interested. Don’t fall into the trap of using inside-industry jargon or processes that easily translate into a benefit for you, but mean nothing to the lay person. Is it faster?

Business News

Cheaper? More durable? More reliable? I won’t know unless you tell me.

Fish where the fish are. Sometimes it just feels good to have your ad on the radio or in the newspaper. People compliment you. Your neighbour stops you on the street to tell you how good you looked on TV. Wonderful if this is about a little ego boost, but will it do anything for sales? If you have a great offer on holiday gift certificates, putting a small tent card at the cash register or sales desk might do more for business than an ad in the paper. Same thing goes with that email list of customers you’ve been sitting on.

Convincing a loyal patron to give you more of their business is always an easier sell than converting new customers.

Think about where your customers are, not what radio stations or TV channels you’d like to see yourself on.

Turn a negative into a positive. This is especially important in defining your competitive advantage. Been in business for 25 years? Simply stating the fact is not a selling point. Perhaps your equipment or work style is out of date or out of fashion.

However, if those years of experience translate into a benefit for the consumer, then it’s a story worth telling. Likewise, if you’re the newest kid on the block, ‘new’ is not in and of itself a reason to give

you my business. How are you better or different than what’s already out there?

One final thought: Make sure your business is ready to advertise before you put a message out there. In the words of 1960s ad man Bill Bernbach: “A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.”

David Keating is the Creative Director at Upstream. Visit Upstream online at upstreammarketing.ca

2 Words.

Pillowtop Mattress!

Welcome Back to the Greenwood Inn and Suites.

All the comfort, convenience and quality you’ve come to trust, along with new improvements including pillowtop mattresses and LCD flatscreen televisions in every guestroom. Call to book your reservation today!

greenwoodinn.ca January 2012

1 800 399 5381 13

Lead Today FOR THE BEST TOMORROW

Photo by Kevin Kroeker – www.ontherockphotography.com

Experience an event that unites business leaders. Build your knowledge and your network at two distinct business events – the annual Outlook Conference and Trade Show. Information and opportunities you need to hear about! Book your tickets today.

Contact Wanda Palmer at 726-2961 ext.9 or email events@bot.nf.ca.

DESIGNED & PRODUCED

Conference Agenda Registration & Continental Breakfast

Business Outlook Conference

Welcome by Incoming Chair, Steve Power

Thurs. Jan. 26, 2012 Delta Hotel 8am - 4pm

Derek Burleton

Business Outlook features leading expert advice on business trends, opportunities and challenges for your organization in 2012 and beyond.

Reserve you seat now!

Don Mills

Vice President and Deputy Chief Economist TD Bank Group President & CEO Corporate Research Associates Inc. Tradeshow Nutrition Break

Meg O’Neill

President ExxonMobil Canada Ltd. Contact Wanda Palmer at 726-2961 ext 9 or events@bot.nf.ca

Outlook Tradeshow Thurs. Jan. 26, 2012 Delta Hotel 10am - 5pm

PANEL • Sharon Horan – Moderator • Zoe Yujnovich – President & CEO, IOC • Hege Rogno – Vice President, Offshore Upstream, Statoil Canada Ltd. • Zita Cobb – Founder and President, Shorefast Foundation St. John’s Board of Trade Annual General Meeting Tradeshow Lunch

The Tradeshow is a great opportunity for you to showcase your products and services to the decision makers in the St. John’s community.

Only 7 booths left, book today!

Lyn Heward

We are now 95% sold so book now. Prices vary by size and location of the booth.

Hon. Tom Marshall

Director of Creation for Cirque du Soleil The Spark: Igniting the Creative Fire That Lives Within Us All

Minister of Finance Government of Newfoundland and Labrador Closing Remarks

Contact Margie Davis at 726-2961 ext 2 or mdavis@bot.nf.ca

SILVER SPONSORS

Keeping Current around the board

From our office to yours we wish you a Merry Christmas and a happy, healthy, and prosperous New Year.

everyone deserves a piece of this award Never a dull speaker, Martin Sullivan, president and CEO of Ocean Choice International, stirred the pot again with his speech about letting the private sector take the reins of the fishing industry, just weeks before announcing a major restructuring in the company.

So that's exactly what we did. All of us at Murray Premises Hotel were delighted and proud to receive the Customer Service and Reliability Award at the 2011 St. John’s Board of Trade Business Excellence Awards. We credit the efforts of our employees and, as such, presented individual awards to each of them to recognize their outstanding work. Congratulations!

Reservations: 709-738-7773 16

www.murraypremiseshotel.com January 2012

Our annual act of good will this year was again donating our time to the Community Food Sharing Association. Thank you to all those who made a food donation at our Business Excellence Awards and to all the Santa’s out there who helped us make one family’s Christmas a very special day.

Business News

Keeping Current meet your match We’d like to extend a special thank you to our hosts, College of the North Atlantic, who went above and beyond when it came to food, venue and service for our biggest mixer of the year.

Whether you indulged in the scrumptious deserts, the mashed potato martinis or the incredible haunch of beef, no one left this mixer with an empty belly.

Business News

January 2012

17

Keeping Current meet your match

While we always expect a big crowd at Meet your Match, this year we were thrilled with one of our largest turnouts yet.

18

January 2012

The flambe stations were a hit with guests.

We enjoyed bananas foster, seared seafood and other firey treats.

Business News

Keeping Current excellence awards

Brian Whiteway of Verafin practically wore out our red carpet accepting award after award – three in total.

Our red and white theme helped our stunning guests stand out during networking.

BRANDED EVERYTHING

Ambassadors Alison Crawford and Lori Coleman strike a pose before the awards show.

Organize your organization.

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t Management Systems Design and Consulting Services t Systems Integration t HSEQ and Auditing Training t On-site Placements t Audits and Inspections

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Business News

January 2012

19

Excellence Awards and the winners are...

Brian Whiteway accepted the Growth in Domestic/Export Market, Innovation and the Business Excellence Awards for Verafin.

Caron Hawco accepted the Contribution to Community and Community Service (less than 50 employees) Award for Statoil.

Featured sponsor of the month

Alex Griffiths accepted the Contribution to Community and Community Service (50+ employees) Award for Johnson.

Brent Smith accepted the Marketing and Promotional Achievements Award for the Newfoundland Chocolate Company.

Referral Rewards Program

726-2961 | info@bot.nf.ca

20

Refer a member by Jan. 15 and receive a $50 certificate towards your first automatic service and $20 off your purge pricing

January 2012

Kelly Finlay accepted the Customer Service and Reliability Award for the Murray Premises Hotel.

Business News

Photos by Maurice Fitzgerald.

Excellence Awards and the winners are...

Keith Collins accepted the Productivity and Quality Improvements Award for the St. John’s International Airport Authority.

Danielle Corcoran and Geoff Taylor accepted the New Start Up Award for Floor Source.

Fred Earle was named Business Person Volunteer of the Year.

CORPORATE APPAREL PROMOTIONAL PRODUCTS

Business News

January 2012

21

Keeping Current excellence awards

As an added touch the children’s choir from St. Bonaventure’s sang us out and back to work that afternoon.

Congratulations once again to all our winners.

Move your business forward Specializing in corporate, commercial and web video production.

Peter Walsh, Owner

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January 2012

Business News

Membership MEMBER news Our newest member value offering The St. John’s Board of Trade is pleased to launch Member-2-Member (M2M), a program that offers you a great way to save money on products and services you buy from other members.

The new M2M program will allow you to list or access a service or good that you or our 850 members can benefit from. We’re connecting our members and saving you money.

If you want to add your business to the list, send us your logo and a short description of the offering.

To see who’s listing and what the opportunities are, check out our website.

To get involved, contact Jackie Cumby at 726-2961 or e-mail jcumby@bot.nf.ca Investment in research and Development A $1.2 million funding arrangement announced recently between the Research and Development Corporation (RDC) and Mitacs will provide graduatelevel researchers with new research and development opportunities in Newfoundland and Labrador.

The funding for the Mitacs Accelerate research internship program enables graduate students and post-doctoral fellows to lead research and development projects, connect with local businesses, and apply their specialized skills and ideas to real world technical challenges. These fourmonth internships will also assist graduate students and post-doctoral fellows acquire practical research and business skills, and businesses to access the research talent they need to drive innovation.

The funding arrangement will provide each graduate student or post-doctoral fellow with a $15,000 research grant. Of the total investment, RDC is contributing $500,000 over a two-year period and Mitacs is investing $720,000.

This funding partnership will support up to 100 collaborative R&D internships for Memorial University graduate students and post-doctoral fellows.

Business News

Hege Rogno, VP Offshore Upstream, Statoil Canada and Dr. Gary Kachanoski, President and Vice-Chancellor, Memorial University, unveil a cheque for $1M to support a Statoil Chair and Associate Chair in Reservoir Engineering at Memorial University’s Faculty of Engineering.

Statoil buys into exploration Statoil, Chevron Canada and Repsol E&P Canada have been named the successful bidders for exploration rights on two land parcels in the Flemish Pass Basin, offshore Newfoundland and Labrador. The land parcels – west of Statoil’s Mizzen discovery in the Flemish Pass Basin – will be operated by Statoil, which has a 50 per cent interest in the development. Chevron Canada has 40 per cent and Repsol E&P Canada has 10 per cent interest in the parcels.

Meanwhile, Statoil Canada and the Research and Development Corporation (RDC) are investing $2 million in research expertise in reservoir engineering through Memorial University.

The funding will create a Statoil Chair and Statoil Associate Chair in Reservoir Engineering at Memorial University and will also foster the development of a new Petroleum Engineering Research Program in the engineering faculty.

The five-year investment will see Statoil Canada and RDC each contribute $1 million.

The recruitment process has already begun with a chair expected to be in place by April 1.

January 2012

Better late than never Congratulations go to Memorial University’s Genesis Centre for being named the 2011 Incubator of the Year by the Canadian Association for Business Incubation.

The award is in recognition of the incubator’s results and adherence to industry best practices.

Since its inception 29 companies have graduated from the Genesis Centre and more than $18.7 million in private equity has been raised, 65 per cent of which has come from outside Newfoundland and Labrador. The centre’s clients and graduates employ almost 400 people.

The Genesis Centre also just accepted its 50th client since opening in 1997.

Arts Awards of Excellence announced The Craft Council of Newfoundland and Labrador recently announced the four recipients of its 2011 Awards for Excellence for exceptional achievements, encouraging innovation in design and use of materials, support to craftspeople and involvement in the wider community.

The Award for Interpretation of Provincial History went to Labrador craftsperson Barbara Wood, who personifies the award by grass weaving, slipper making, painting 23

Membership MEMBER news and beadwork that interpret and reflect Labrador history.

The Award for Outstanding Achievement was presented to the multi-talented craftsperson, Shawn O’Hagan honoured for her exceptional contribution to craft in the province by teaching and sharing her skills and her efforts in internet marketing.

Rug hooker and knitter Molly White of Woody Point received the Award for the Preservation of Traditional Craft Skills and Jennifer Galliott of Woody Point was recognized by the Award for Exceptional Achievement by a Young Craftsperson.

Congratulations to the winners.

Good work results in rewards

Congratulations are in order for Plato Consulting Inc. for a new and important designation from the Microsoft Partner Network.

Plato, a local IT company and Board member, has been awarded the Silver Competency for Content Management, an honour that recognizes the combination of premier technical and business certifications of staff as a result of

24

successful service delivery of Microsoft technologies, including SharePoint.

Because of the certification, Plato is able to provide more leading-edge Microsoftbased technologies. Microsoft has always been committed to its partners, investing more than— more than any other technology company. The Microsoft Partner Network – which invests $4 billion US per year – to support partner sales at partners like Plato.

Budget announced The St. John’s Board of Trade congratulates the City of St. John’s on the announcement of the 2012 budget.

The Board is pleased to see that there will be no business or residential tax increases in 2012 and that water tax increases – six per cent for businesses – will be used to directly offset the cost of better water services.

“The Board has cautioned against unsustainable increases in spending for a number of years and we’re pleased to see that the 2012 budget will be more in line with the growth that residents and businesses can support. We would like to see this kind of budget trend in coming years as well,” said Chair Jo Mark Zurel after the budget was announced.

A new plan

The City of St. John’s has laid out a process to review and revamp its municipal plan. The St. John’s Board of Trade is pleased to see this project moving forward, especially after hearing that the city intends to have a thorough, public consultation process.

The Board intends to submit our thoughts on what our members would like to see our city look like in the next decade, and we’d love to hear from you on your big ideas for the city. As well, just because the Board is getting involved in this process on your behalf, doesn’t mean you shouldn’t get involved personally. We encourage all our members to take the time to offer input in the process. Let’s work together to make our city a prosperous, beautiful place where young, talented people want to live, work and play for years to come.

For more on the municipal plan review, please continue checking back here, through our social media outlets and at www.bot.nf.ca in the coming months.

For more on the city’s budget please click on www.stjohns.ca

January 2012

Business News

Membership member profiles

Upstream is a full-service advertising agency located at 364 Water Street in downtown St. John’s. Areas of expertise include traditional and non-traditional marketing, as well as online and social media. Upstream has been a winner for the past three years in a row at Atlantic Canada’s top marketing competition, the ICE Awards. To view Upstream’s most recent work, as well as a complete portfolio of clients and campaigns, visit upstreammarketing.ca.

Promotion Specialties Inc. has served the business community of Newfoundland and Labrador for 21 years. With suppliers across Canada and U.S.,there is not a promotional product or embroidered garment that cannot be accessed

by Tom and his staff. With a growing customer base, and satisfaction guaranteed, Promotion Specialties has shown it can compete with any distributor in Canada. With a simple phone call, e-mail, or fax we can go over what will work best for your company, what items suit your needs, and the best approach to serve your customers. Logo’d products work and we would be happy to have the members of the St. John’s Board of Trade, as our long term customers in 2012.

Recipe for Health is a nutrition counselling and consulting practice. It provides services to individuals, groups, communities, businesses and organizations through registered dietitians. Available services include work-site wellness programs, lunch and learn presentations, recipe and menu development, nutrition publications, food safety training and personalized nutrition education for individuals and families. Services are usually covered through private healthcare insurance.

For more information on Recipe for Health and how services will benefit your employees please visit www.recipeforhealth.ca, email info@recipeforhealth.ca or call 631-3900.

Protecting Financial Institutions Against Financial Crime (we’re pretty passionate about our role of “good guy” here at VeraƤn)

Advanced analytics software that helps 800 ½nancial institutions across North America combat fraudsters and money launderers… …that’s what excites our team of 115 “good guys” It’s what fuels the camaraderie and teamwork that you immediately sense when you walk through our front door. It’s why our “good guys” have a glint in their eye when they think about the learning that will propel their careers. And it’s why our collective sense of pride continues to get bigger with every new “good guy” we welcome to our growing team.

protected by A big congratulations to all winners of the 2011 St. John’s Board of Trade awards (and a very gracious thank you to the Board for our innovation, growth and excellence awards). www.vera½n.com

Business News

January 2012

info@vera½n.com

709.752.3050

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Membership new members MegaDome NL Inc.

Discoveries Unlimited Inc.

509 Marine Drive Logy Bay, NL A1K 3E5 P: 709-765-8999 F: 709-753-1317

Judy Moss, Owner / Operator 927 Torbay Road Torbay, NL A1K 1A2 P: 709-437-5028 F: 709-437-7502 jmoss@discoveriesunlimited.ca

Ryco Financial Inc. Frank P. Ryan, President 20 Crosbie Place 4th Floor St. John’s, NL A1B 3Y8 P: 709-722-4100 F: 709-722-5522 f.ryan@ryco.ca

Raymonds Restaurant

Join us for

AN EVENING WITH HEART S a t u r d a y, F e b r u a r y 11 t h

Jeremy Bonia, Owner 95 Water Street St. John’s, NL A1C 1A5 P: 709-579-5800 F: 709-579-5801 jbonia@raymondsrestaurant.com

Fire-Tech Systems Ltd. 84 Clyde Avenue Mount Pearl, NL A1N 3C9 P: 709-739-1984 F: 709-739-1993 dmoulton@nf.aibn.com

Universal Corporate Wear

TM

,Q WKH VSLULW RI 9DOHQWLQHÂśV 'D\ WKLV HYHQLQJ RIIHUV URPDQFH ÂżQH dining, music, fashion, dancing (Kelly-Ann Evans Band) and the celebration of all the women in our lives.

Proceeds will support the Heart and Stroke Foundation’s HEART TRUTH education campaign. Provincial and national guests will join you and share the “Heart Truth�.

Tickets $200 each or a table of 10 for $2000 Charitable receipt will be provided.

Please RSVP by January 20th, 2012.

To reserve, please contact the Heart and Stroke Foundation at (709) 753-8521 or 1-888-HSF-INFO or info@hsf.nl.ca Visit www.heartandstroke.ca for more information.

S AT U R D AY, F E B R U A R Y 11 T H , 2 0 1 2 D E LTA S T. J O H N ’ S H O T E L Reception at 6:30PM - Dinner at 7:00PM

Lynn Hindy, Owner / Operator 140 Stavanger Drive, Suite 8 St. John’s, NL A1A 5E8 P: 709-753-5044 F: 709-753-5056 universalcorp@nf.aibn.com

East Coast Mobile Medical Ann Marie Andrews, Director 32 Dundee Avenue Mount Pearl, NL A1N 4R7 P: 709-745-5070 F: 709-747-4790 annmarie@ecmm.ca

Jump Creative Career Solutions

Kim Hickman , Senior Recruitment Manager 2A 39 Pippy Place St. John’s NL A1B 3X2 P: 709-576-0980 F: 709-753-7646 kim@jumpcareers.ca

FOUNDING SPONSOR

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January 2012

Business News

Membership new members Kelly’s Pub

Wayne Kelly, Owner 10 George Street St. John’s, NL A1C 1H7 P: 709-753-5300 r.kelly@nl.rogers.com

Rob Roy Pub / Konfusion Hilda Coffey General Manager 391 Duckworth Street St. John’s, NL A1C 1H7 P: 709-739-6270 hildacoffey@hotmail.com

Lottie’s Place

Doug Dooley, Owner 3 George Street St. John’s, NL A1C 1M1 P: 709-754-3020 ddooley2000@live.ca

The Rockhouse

Colin Dalton, Owner 8 George Street St. John’s, NL A1N 1M2 P: 709-579-6823 dukeofduckworth@nf.aibn.com

Loft 709 on George Seamus Dooley General Manager 377 Duckworth Street St. John’s, NL A1C 1H7 P: 709-351-2183 seamusd@gmail.com

Club V

Luc Viau, Owner 15 George Street St. John’s, NL A1C 1H7 P: 709-738-1113 lucviau@hotmail.com

Turkey Joe’s

Stefan Hancock, Owner 7 George Street St. John’s, NL A1C 1H7 P: 709-722-5757 stefanh@nl.rogers.com

Business News

Trinity Pub

Mike Manning , Owner 8 Beck’s Cove St. John’s, NL A1C 1B8 P: 709-579-5558 mikeman2010@hotmail.com

Trapper John’s / Bullpen / The Attic

Bridie Molloy’s Guinness Pub & Eatery Wilma Holloway, General Manager 5 George Street St. John’s, NL P: 709-576-5990 bridiemolloys@nf.aibn.com

Terry Gulliver General Manager 2 George Street St. John’s, NL A1C 5H5 P: 709-579-9630 gulliver.terry@gmail.com

Greensleeves / The Well

Jody Temple / Stefan Hancock, Managers 14 George Street St. John’s, NL A1C 1H7 P: 709-570-1070 templegroup@nl.rogers.com

Fat Cat Blues Bar

Roxanne Murphy General Manager 5 George Street St. John’s, NL P: 709-739-5444 Roxanne@fatcatbluesbar.com

Brimstone Public House Stephen Power, Owner / Operator 17 George Street St. John’s NL A1C 1M4 P: 709-726-0353 stephenpower57@hotmail.com

       

Christian’s Bar

Brian Day, General Manager 23 George Street St. John’s, NL A1C 1M3 P: 709-753-9100 bday@nl.rogers.com

Karaoke Kops Party Bar Gerry Skinner, General Manager 10 George Street St. John’s NL P: 709-726-8202 gandekops@nf.sympatico.ca January 2012

    

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Upcoming Events CHAIR’S INAUGURAL RECEPTION Presented by We are pleased to invite the whole membership to help us celebrate the inauguration of Steve Power as the incoming Chair of the St. John’s Board of Trade!

Where: Holiday Inn, St. John’s When: Wed., Feb. 15, 2012 Time: 4:30 - 6:30 p.m.

Cost: Included in membership

Business Outlook Conference and Trade Show

Business Outlook features leading expert advice on business trends, opportunities and challenges for your organization in 2012 and beyond.

Reserve you seat now.

Contact Wanda at 726-2961, ext.9 or events@bot.nf.ca The Tradeshow is a great opportunity for you to showcase your products and services to the decision makers in the St. John’s business community.

Only 5 booths left, book today!

Contact Margie at 726-2961, ext.2 or mdavis@bot.nf.ca

NETWORKING ON ICE Make new business contacts without having to break the ice! Plenty of fun to be had even if you don’t skate. This is a bring-a-friend event. Bring a nonmember and introduce them to the St. John’s Board of Trade.

Where: Mile One Centre (Gate TBD) When: Fri., Feb. 10, 2012 Time: 2 p.m. - 5 p.m.

Cost: Included in membership

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NORTHERN LIGHTS BUSINESS AND SHOWCASE 2011 Canada’s North has what the world wants. As our economies continue to expand rapidly, new opportunities are developing for businesses of all sizes and from all sectors to participate in this growth. Massive government and private investment in transportation, housing, and economic development is providing a solid foundation for businesses to develop products and services for growing regional, domestic and international markets.

Over 140 exhibitors, more than 1,000 participants and thousands of visitors are expected to attend this four-day event which will include a trade show, an arts and crafts pavilion, conference sessions and workshops. www.northernlightsottawa.com.

Reserve your seat now! Contact Wanda at 726-2961, ext. 9 or events@bot.nf.ca.

The St. John’s Board of Trade has arranged a group airfare to travel to Ottawa, and a 10 per cent reduction on registration fees for the conference. The St. John’s Board of Trade will also host a reception for its delegates and invite key Northern business representatives to attend.

If you are interested in participating, e-mail nhealey@ bot.nf.ca. Government subsidies are available.

January 2012

HOST A BOARD OF TRADE MIXER The St. John’s Board of Trade is offering its members the opportunity to host the Board’s networking socials in 2011. This is a great opportunity to profile your company to members of the Board of Trade. These events give members the chance to network with other members, exchange ideas, do business and meet new friends and colleagues.

As a networking host you will provide the following: • A private venue suitable for 75150 people • Staff to serve food and beverage • Complimentary hors d’oeuvres and cash bar • Any required AV (i.e. microphone) • A prize giveaway • If providing music, background music only The Board of Trade will provide the following: • Promotion of the networking social • Registration • Staff will be there to collect attendee’s business card for the prize giveaway. The Board will provide the host with all business cards • Staff to manage the event and take pictures • A follow up in our Business News

If you are interested in hosting a business mixer in partnership with the St. John’s Board of Trade please contact Shari Palmer at spalmer@bot.nf.ca or phone 726-2961 ext.6. We look forward to hearing from you!

Business News

A medium rare for you

means a job well done by us.

As you enjoy your beer, steak and carrot cake at your favourite restaurant you seldom, if ever, worry about the threat of fire. Yet each year fires cause millions of dollars worth of property damage and can lead to loss of lives.

If not contained quickly, a restaurant fire can spread in a matter of seconds.

Thousands of patrons can relax and savour great food at high quality restaurants in this province because, supported by Martin’s Fire Safety, responsible owners and operators employ the proper fire protection equipment. They also apply regular maintenance schedules to significantly reduce the risk of losses incurred due to fire.

Martin’s Fire Safety is committed to helping their customers reduce exposure to fire related loss. Our trained team of fire safety specialists is reliable and responsive, so restaurants focus on service and you experience peace of mind.

martinsfiresafety.com

FIRE

MAR

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SAFE T

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20 A ll Mou ston S tree nt P t ear l, N A1N L 0A4 1-70 9 1- 8 -753-8 77-4 8 80-3 72 473

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THERE IS NO TIME LIKE THE BEGINNING OF A YEAR TO INVEST IN TRAINING AND FOCUS ON ADVANCING YOUR CAREER!

PROFESSIONAL DEVELOPMENT SEMINARS- WINTER 2012 JANUARY 25 30-Feb. 3

Managing Competing Priorities Supervisory Management Skills Program: Managing Employee Relations

FEBRUARY 6 9 13-14 16 23-24 27-28 29-Mar.1

Understanding Personality Types in the Workplace Better Business Writing: The Right Approach Employment Law for Managers * Strategies for Managers to Reduce Workplace Stress Understanding Financial Statements Developing a Strategic Change Plan Agile Fundamentals for Project Managers & Business Analysts

MARCH 1-2 8 & Apr. 26 12-16 20-21 27

Presentation Skills: Speaking with confidence Discovering the Leader Within You Supervisory Management Skills Program: Communications & Team Performance Coaching & Development * Strategic Risk Management * Denotes modules in the Certificate of Achievement in Human Resource Development.

DECEMBER DIGITAL MARKETING PROGRAM

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SOCIAL MEDIA & E-MARKETING CERTIFICATE Jan 12 Jan 19 Jan 26 Feb 2 Feb 9 Feb 16

Social Media Marketing Strategy Intro to Facebook Marketing Intro to Twitter & Blog Marketing Intro to LinkedIn Marketing Intro to Mobile & Location Based Marketing Intro to Online Video Marketing

WEBSITE & DIRECT E-MARKETING CERTIFICATE $295 $295 $295 $295 $295 $295

Mar 1 Web Design for Success Mar 8 Email Marketing Mar 15 Search Engine Optimization Mar 22 Google Analytics Mar 29 SEM Google Apr 5 SEM Bing * SPECIAL PRICING: 4-MODULE CERTIFICATE $995 OR 6-MODULE CERTIFICATE $1195

$295 $295 $295 $295 $295 $295

Masters Certificate in Business Analysis February 20-June 9, 2012 (18 days over 4 months)

Are you on a career path to becoming a Business Analyst? Build your knowledge and skills to become a competent, confident and sought-after Business Analyst.

“This program offers both junior and senior business analysts the knowledge, tools and techniques required to succeed in any industry. The MCBA course also helped me to achieve my CBAP certification. ” Morgan Lee, CBAP® Senior Business Analyst, Plato Consulting Inc. , President, IIBA Newfoundland and Labrador Chapter

In partnership with York University’s Shulich Executive Education Centre.

For further information contact Jackie at 864- 2131, jcollins@mun.ca or visit www.mun.ca/gardinercentre

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ADMINISTRATION