SHAMS ALI 12/13/2022
INTERIORS 3: RETAIL DESN 36529
SHAHNAZ SAMUEL
Versace history
Gianni Versace, founded in 1978 in Milan, is one of the top international fashion design businesses and a global icon of Italian luxury. It creates, manufactures, distributes, and sells fashion and lifestyle items such as haute couture, prêt-àporter, accessories, jewelry, watches, eyewear, fragrances, and home furnishings, all of which sport the Medusa emblem. Versace today represents its past with powerful and courageous designs, while targeting a new global audience, thus solidifying Versace's role in current culture. (Versace, 2022)
V E R S A C E I N T E R I O R S 3 : R E T A I L INFO
Brand Values
"A MANIFESTO OF VERSACE VALUES: A WINNING FORMULA FOR A MODERN GENERATION, THE VERSACE VALUES PROCLAIM VICTORY, CONSCIOUSNESS, UNITY, POSITIVITY, DIVERSITY, ADVENTURE AND INTEGRITY - IDEALS AT THE HEART OF VERSACE." (VERSACE, 2022)
GIANNI VERSACE & DONATELLA VERSACE DONATELLA VERSACE & HER SUPERMODELS
old versace versace today
p a t t e r n s m i n i m a l I T A L I A N g o l d s Inspirations Inspirations
DESIGN CONCEPT
Luxury fashion, in its own way, altered the world. Versace is a brand that is not only unique in its element selection but also brilliant when it comes to promoting its collections and forging high-profile partnerships. Versace is connected with being aggressive, seductive, and forceful, as well as sexy yet elegant. I chose to do a combination of the past and present where it captures the history of Versace, from its originality and authenticity in designing to its distinctive modern look today
SQUARE ONE SHOPPING CENTER
WOMENSWEAR
SECOND FLOOR
VERSACE
CRU2-414
Bubble DIAGRAM
in accordance to appendex A
FLOOR PLAN
REFLECTED CEILING PLAN
LIGHT REFERENCE IN ACOORDANCE TO APPENDEX B
storefront ELEVATION
latitudinal ELEVATION
longitudinal ELEVATION
wallpaper
cashier island design
carpet
lounge chairs
wallpaper change rooms' wall
wall tiles
chandelier
back of the house furniture
materialBOARD
C
floor plan rendered MATERIAL REFERENCE IN ACOORDANCE TO APPENDEX
MATERIAL REFERENCE IN ACOORDANCE TO APPENDEX C
renderedLATITUDINAL ELEVATION
renderedLONGITUDINAL ELEVATION
MATERIAL REFERENCE IN ACOORDANCE TO APPENDEX C
close-upLONGITUDINAL ELEVATION
MATERIAL REFERENCE IN ACOORDANCE TO APPENDEX C
renderedSTOREFRONT ELEVATION
MATERIAL REFERENCE IN ACOORDANCE TO APPENDEX C
storefront prespectiveVIEWS
interior prespectiveVIEWS
APPENDIXA
dj e
APPENDIXB lightingSCHEDULE
APPENDIXC materialitySCHEDULE
REFERENCES
LuxuryAbode. (n.d.). Versace - the brand story. Luxury Abode. Retrieved December 13, 2022, from https://www.luxuryabode.com/blog/versace--the-brandstory/artid73#:~:text=Luxury%20Fashion%20revolutionized%20the%20world,and%20powerful%2C%20Sexy%20yet%20elegant.
Versace Company Profile: Official website. Versace. (n.d.). Retrieved December 13, 2022, from https://www.versace.com/international/en/about-us/company-profile.html