
1 minute read
ABOUT Voila COMPANY
by sshxms
There it is, there you are.
Voila was founded in 1990 to bring equity, diversity, and inclusion to advertising. Voila mostly works with a few representative Canadian banks to help them embrace diversity in their advertising.
Advertisement
"Colors are nature's smile." The fact that nature is the source of all the colors we perceive in our surroundings, as highlighted by Leith Hunt, is noteworthy. With this attribute in mind, Voila chose "nature" as our central idea. Our major goal is to bring the outside in by mixing natural and nature-inspired materials into the corporate, producing a design that is fresh, pure, real, and pleasant for both employees and guests. One of the primary reasons we chose nature as our concept is to free the minds of 24-hour office employees from stressful thoughts and to provide new inspiration with the goal of creative ideas emerging in their minds.


r our concept, we chose green and brown as the primary color. reen represents nature, and it is the core notion of this design, er which all other colors fall. Sunshine, people of color, healing, and spirit, for example. Nature carries all the other colors with those green.




