MELROSE SQUARE BUILDING
APPLE STORE DESIGN
MELROSE SQUARE BUILDING apple store design proposal
concept business selection plan/ material detail 1F space 2F space residence/ sustainability 1
APPLE STORE in Capitol Hill, Seattle After choosing the Apple store as the business selection, my consideration on future of the Apple products reached a fact that only 6.9% in the computer user is Mac user; consequently, having the Apple product(s) make(s) them unique. But if the Apple maintains its popularity, one day 50% of computer user will be using the Apple and the products will no longer make them unique. In future, we will see the Apple products more often in our lives. To respond the demands, the future Apple store will be selling “lifestyle in which the products are embedded.” The assumption led me to design a series of the showrooms that represents people’s primary lives; private and work.
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Addition to the lifestyle showroom, the personalizable products will also be a key for next generation of the Apple products. As iPhone has been popular, thousands of accessories are available to individualize the products. The Capitol Hill store will be introducing a personalizing product design service,
new-arrival showroom (left) and genius Bar (right)
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entrance
facade
Artistic sense
today
Capitol Hill Energetic Activities
Colorful views
Local style
State-of-Art Product design
Variety in product line
the Apple
future
The innovative power
High percentage of young Mac user
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legend - space 13
01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15.
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entrance residential entry garage residential stair to 2F atrium central staircase elevator product display area accessory shelves creative space staff space/inventory new-arrival show space genius bar commercial restroom emergency exit
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1F plan
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37 33
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01. 02. 03. 04.
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legend - lighting 01. 02. 03. 04. 05.
2’x4’ parabloci troffer light 6” recessed can light sphere scone light custom tubular skylight 36” long strip cove lighting
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Roof plan
leather
stainless steel
carpet oor
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1 2 2
leather
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smoke mirror
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2F RCP
solar panels skylight grass roof lounge chair wood deck HVAC system
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safty glass
wood oor
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1F RCP
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material
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leather
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direct furring integrated ceiling wire suspended wallboard ceiling direct furring plaster ceiling framing suspended at ceiling
private style - kitchen pirate style - kids room private style - living room work style - presentation work style - reception workstyle - office re-rated enclosure stair to the roof closets residential living room elevated office masterbed room kitchen reading area bathroom walk-in closet
2F plan
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legend - ceiling 2
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glass tile
brushed nish
Simplicity in the 1st oor Diversity in the 2nd oor When the customer walks in the ground oor, they can immediately know that it’s an Apple store by the logo, simple and consistent space design. The Apple’s current branding has not yet introduced diverse design which they will be in near future. The new design always needs an extra caution when presenting to the public; because new design may not be recognizable by the public. Therefore, the 1st oor rather looks similar to the typical Apple store design to communicate that this is an apple store. Once people come in, the new store design can be easily revealed to the people who already know that they are at an Apple store.
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atrium
seating area
an Apple store with the extra touches. The Capitol Hill Apple store maintains the current store design aesthetic while incorporating some new feature such as the seating space, the newarrival show space, and the creative space. The seating area table is designed to replace the typical coffee table with stack of magazines on with simple reading device embedded. seating area table design
central staircase
The creative space’s desk has a wide and deep countertop that it is meant to hold a pair of keyboards and mice for both customer and staff sides for easy access to the design content.
creative space
creative space desk design
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lifestyle representation showroom As the Apple gradually expands its productline in the multimedia entertainment market, our lifestyle will dramatically change. iPhone will connect to fridge so that you can check what to buy at grocery store. Not only selling the products, but the Apple store will present the lifestyle of both work and private in which the products are embedded. kitchen presentation room
reception
oďŹƒce
work style
work style - presentation room
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work style - reception & office
private style - kitchen
kids room
living room
private style
private style - living room
The work and private lifestyle showrooms are clearly separated into the two sides; therefore, when the customer walks up to the 2nd oor, they can easily navigate to which style they would like to go.
private style - kids room
private style - living room
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Sustainability incorporated
tubular skylight design
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residential living space
The custom tubular skylight is designed to bring natural light to the 1st oor while the 2nd oor residence can receive the beneet of light. By cooperating with Horizon Energy System., Inc, the natural light can travel up to 30 feet below the rooftop to light up around 500sf space. The skylight system above the residential kitchen area is also meant to save energy during the daytime. The kitchen is located in the south end of the residential space so that the kitchen can receive enough daylight in daytime.
residential kitchen
solar panel on the roof
Picture yourself visiting the Capitol Hill Apple store, ,lled with joy of the new technology, with a myriad of personalizable products to choose from. Walk up the state-of-art glass staircase to experience the future of the Apple products embedded in each lifestyle. Imagine a lifestyle that all the products in your home or oďŹƒce work compatibly, that is why the Capitol Hill Apple store will be there for you grass roof top
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SCOTT SEI