7Layer

This year will mark the opening of the SEVENLAYER flagship store in Alderley Edge following the brand’s inaugural winter launch of their ORIGIN collection.

The brainchild of founder and CEO Jamie Lundy and with the design talent of Chris Vandrill, SEVENLAYER focuses on the curation of innovative luxury apparel for both the fashion and outdoor markets. The shop, which has already conducted a well-received pop-up period, will open in its finished designed format once restrictions are lifted in the coming months.

Specialising in carefully considered products, SEVENLAYER believes fully in their ‘where fashion meets function and performance meets style’ brand statement, combining the design heritage of a US military layering system with the technical aspects of new-wave products. Intricately detailed for the true purveyors of outerwear garments and now extending the offer into the new MTP System for SS21 - which will incorporate new pieces including workwear pants, hats and the ongoing collaboration with ArkAir.

“The launch of the shop has come from both a necessity and a need,” says Lundy. “Having the space to work in and be able to interact with the public is extremely important. We are a new brand, just getting ourselves on the radar and it’s important for us to be able to walk and talk people through our passion for what we do, which then leads to the product itself.”

The SEVENLAYER store brings together the brand’s clean-lines and ‘Scandinavian’ aesthetic with the carefully selected product to

create an environment which is both welcoming and easy to navigate.

“We decided on Alderley Edge as it’s important to cultivate a regional footprint and to take the brand on a journey,” says Lundy. “We have designed alongside BusbyWebb to make the store look dynamic and inviting, but without any over-indulgence, which mirrors the process behind how we design our garments. Everything for a reason.”

Already working hard on future evolution of collections, both Lundy and Vandrill are looking forward to a period in 2021 where customers can move freely in the new environment.

“The pop-up performed really well, even with the various rules and restrictions,” says Lundy “It will be amazing to be able to activate the space properly as a finished entity with events and bespoke evenings and a freemoving customer flow so that we can interact in alignment with the brand DNA,” he adds.

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All image credits: SEVENLAYER