4 minute read

Meet Birdies: Your New Pre-Round Pit Stop.

Golf season is in full swing! Imagine stopping by the Pro Shop to grab your key and a cart, then pulling off just across from the first tee box to stock your cooler and grab a fresh, delicious bite before hitting the course-quick, convenient, and crafted with golfers in mind.

Big things are happening at the Club, and we’re excited to introduce a fresh new concept designed with our members in mind. Birdies is taking flight as the go-to spot for quick, delicious bites before hitting the course. Whether you’re grabbing a breakfast sandwich before your early tee time, fueling up for a round with the crew, or spending a rainy day enjoying a drink in the simulators, Birdies is here to elevate your golfing experience.

We’ve reimagined this space to bring you convenience, new and exciting offerings, and a refreshed experience with your membership.

The Story Behind the Name

Reframing the way we use the space was really one of the first “group projects” we undertook as a staff with Mark, SSCC GM. Our first assignment was to come up with an idea for a new name that felt right for the concept. We put our heads together and, ultimately, Alissa Morton, our Accounts Manager, came up with the idea of Birdies.

A birdie is every golfer’s goal- a score that feels like a win, and we wanted our members to feel that with a quick, easy, and satisfying stop before your round. We wanted something that reflected both the sport we love and the fresh start we’re bringing to the space. Birdies is a place where convenience meets quality, giving you the perfect start (or finish) to your day on the greens.

Everything was so good, especially that Smash Burger! This place is going to be great! -Steven Wood, Member
Everything I tried was amazing. That Cup of Texas was more like a 'Cup of Love!' -Suzy Rost, Member

Transforming an Icon

The idea for Birdies came from member feedback about how you use your Club. That’s right, this all came from you! We heard you loud and clear- golfers wanted a more convenient way to grab a bite and restock their coolers without having to go in and sit at the bar or wait for a full sit-down meal. We updated the most convenient location, including revamping the menu, to create a more efficient, high-quality experience that caters specifically to those heading to the course or hanging out in the simulators.

From updated branding, to member exclusive merchandise, to new food and beverage options, every detail has been designed to enhance the way you use your membership. Our Food & Beverage team has worked hard to create a menu that’s both delicious and portable, while our Operations team has streamlined service and created options to ensure you get what you need quickly and effortlessly.

Double Smash Burger
Philly Eggrolls
Cup of Texas
Southwest Eggrolls

What’s on the Menu?

At Birdies, we’re redefining quick service with a menu that’s both flavorful and built for golfers on the go. We’ve shared the new menu with food and drink options, as well as operating hours, on the following page, but you can expect to find a variety of grab-and-go favorites like the Breakfast Burrito, Double Smashburger, and the Philly Eggrolls (served with cheese sauce).

Beyond great food, Birdies will also feature an easy, streamlined ordering process so you can grab your items and get started on your round with minimal wait time.

Simply call the extension at (903) 885-4748, ext. 202 to place your order today!

Stop By & Experience Birdies!

We can’t wait for you to experience Birdies firsthand. If you haven’t already, stop by before your next round. We’re confident Birdies will become your favorite pre-round pit stop.

Keep an eye out special launch events and tastings coming soon, and be sure to swing by to see what’s new. Here’s to great golf, great food, and even better memories- see you at Birdies!

Thank you to everyone who came out to the Preview of the new Birdies menu on April 12. We had The Masters on the big screens in the simulators and lots of bites to try! Birdies has been well-received so far by our Members, and we hope you’ll stop by and give it a try, too!

Story and photos by Alex Melton

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