The Effects of Business Website Optimization Website optimization is very important for every business. Website optimization means show most valuable or relevant information or targeting user. Website optimization is the best option for conversion rate. Search engine optimization (SEO) is the procedure of designing, writing, and coding a website in a way that helps to improve the volume, quality and visibility of company website by people using search engines via the natural or un-paid search results. For better result, following website optimization step: Website is clean Home page is simple but attractive Show only relevant information User friendly navigation Informatics images or video