Brand Guidelines
Welcome
Brand Guidelines
Beginning in Semester 2 of 2025, the SRC has a new brand identity and logo. This guide shows how to use the new logo, colours and fonts.
02.
The Logo
Logo & Usage
The main logo is to be used where there is space for its wide format. When there is lack of space the secondary logo can be used. The Logo Mark can be used creativly in conjunction with the main or secondary logo, or as decorative motif.
Logo Mark
Main Logo
Secondary Logo
Logo Guidelines
Safe Area
Make sure there is space around the logo.
Do not stretch or distort the logo.
The main logo with background box should be no smaller than 16mm x 40mm (or 9mm x 34mm for internal elements).
The short logo with background box should be no smaller than 12mm x 23mm (or 8mm x 18mm for internal elements).
x Reference
04.
Logo Variants
Alternatives
A variety of versions of the logo, single colour, or two colour, and inverted using the brand colours, or Mono for black & white usage.
Main Logo
SRC main logo - COL - dark blue on white
SRC main logo - COL - dark blue on light blue
SRC
SRC short logo - COL - dark blue on white
SRC short logo - COLdark blue on white
SRC short logo - COL - dark blue on light blue
SRC short logo - COLdark blue on light blue
SRC short logo - MONO - black on white
SRC short logo - MONOblack on white
SRC short logo - COL - white on dark blue
SRC short logo - COLwhite on dark blue
SRC short logo - COL - light blue on dark blue
SRC short logo - COLlight blue on dark blue
SRC short logo - MONO - white on black
SRC short logo - MONOwhite on black
Secondary Logo Logo Mark
Typography
Selected Fonts
The font used in the logo is Elza Text Bold.
Use this font when adding other text with the logo, such as signage etc. It is available on Adobe Fonts.
Bold Regular Light
Elza Text Bold
Elza Text Regular
Designer Daniel Sabino
Blackletra
Foundry
Elza Text
Elza Text Light
Colour Palette Brand Colours
The logo is mainly SRC Dark Blue. It can be paired with SRC Light Blue, colour details below:
SRC Dark Blue
#0B2544
PMS 289
R: 11 C: 100
G: 37 M: 84.74
B: 68 Y: 42.81
K: 45.97
SRC Light Blue
#BBF2F7
PMS 2975
R: 187 C: 27.6
G: 242 M: 0
B: 247 Y: 46.7
K: 0
