Apartment Branding Tips

Sprout Marketing

APARTMENTBRANDING 4 STEPS TO GET THE PERFECT LOGO

QUIZ: FIND YOUR IDEAL OUTREACH PIECE

ESSENTIAL ELEMENTS EVERY SITE MAP NEEDS

2 WAYS TO USE A POCKET FOLDER

HOW A COMPREHENSIVE

STYLE GUIDE CAN SIMPLIFY YOUR DEVELOPMENT, MARKETING, AND RETENTION

TABLE OF CONTENTS 04

12

4 STEPS TO THE PERFECT LOGO

2 WAYS TO USE A POCKET FOLDER

06

13

HOW STYLE GUIDES SIMPLIFY

QUIZ: FIND YOUR IDEAL OUTREACH PIECE

10

14

FIND YOUR PERFECT FLOOR PLAN

BRAND ANYTHING WITH STICKERS

11 ESSENTIAL ELEMENTS OF A SITE MAP

16 STATIONERY THAT'S ALL YOURS

4 STEPS TO THE

perfect logo

1

MAP OUT WHAT YOU WANT

2

PUT PHOTOS TO WORDS

3

HAVE A POINT PERSON

4

BE HONEST WHEN MAKING CUTS

At Sprout, we have our branding clients fill out questionnaires that detail out the vision for the community including location, demographics, preferred colors, along with likes and dislikes in design. This helps paint a picture of the community and overall preferences.

Before you start designing, create a mood board that brings your vision to life. Words can mean different things to different people. A mood board will help iron out what you really want those words to mean so you don't waste time going down wrong avenues of design.

Once the design process starts, have a point person that deals with your designer or agency.

Design is personal, and sending mixed messages is when you start to see your money flying out the window. Have one person gather options and communicate your comprehensive feedback.

Remember that we work for you, so don't be afraid to say when you don't like something while you are making revisions and cuts. Let your designer know why you like or dislike something.

This way, when they are making changes to get you to the finish line, they align with your vision.

STYLE GUIDES simplify every step You don't realize how many minutes you are wasting trying to explain your community's brand to all your partners. Whether you are trying to craft the perfect unit number signs, develop your community website, or find the right color for any swag - your time is precious. It's vital to find opportunities to free up some minutes in the day for you to focus on what's important.

INTRODUCING A STYLE GUIDE...

A style guide is your brand how-to book that gives any partner or team member everything they need to bring your community's brand to life.

It's a guarantee that no matter how many different people are involved, your brand will look cohesive each and every time.

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How Sprouters Use Their Style Guides FOR WEBSITES The Collective DC partnered with 30Lines to craft a website.

Sprout provided the style guide that included website copy which made it easy to craft a website perfect for the brand.

See how they won the Best Lease-Up Pace Award 3 times.

FOR BUILDING SIGNS One of the ways The Edition used their Sprout style guide was to craft a beautiful monument sign for their community. They worked with a local partner and were able to provide everything the signage company needed to bring their signs to life.

FOR COLLATERAL Trelago worked with Sprout to create their entire brand package which included a style guide and all the print collateral. Having a style guide makes it easy for existing partners to perfect your collateral quickly.

BRING YOUR BRAND TO

LIFE

The Spoke at Tyvola is part of a portfolio of communities that use a master brand guide template that is then modified for each individual community. Setting up your portfolio like this makes it quick and simple to brand your collateral pieces. Bringing them to life is easy since you aren't making as many decisions from the jump.

LET SPROUT BRING YOUR BRAND TO LIFE - CLICK HERE!

MEREDITH CHAMBLISS Marketing Manager RIVERGATE KW RESIDENTIAL

Thank you so much for turning this around so quickly! You and your team are literally the best!

FIND THE RIGHT FLOOR PLAN FOR your community want to showcase your layout?

2D 1-2 COLOR If your goal is to highlight your spacious layouts, then a classic 2D floor plan may be the right fit for you. This drawing style is cost-effective while still allowing you to match the colors to your brand.

want to highlight your finishes?

2D + FINISHES This is our most popular floor plan style for a reason. This 2D layout incorporates your designer finishes for half the price of a 3D plan. This style allows you to help your prospects envision themselves moving into your homes.

want to show off your furnishing opportunities?

3D + FINISHES This style is great to give a birds-eye view to the furnishing opportunities in your homes. Our 3D plans are perfect for allowing prospects to see more detail in the decor, floor space, and finishes.

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essential elements

OF A SITE MAP Site maps are a great addition to your marketing collateral. This piece allows both

KEY ELEMENTS TO INCLUDE Crossroads you are located on Parking spots or garages Labeled amenity areas Building lettering or numbering

prospects and residents to easily find amenities

Unit numbering

and points of interest around your community.

Special features like lakes, green spaces, or unique amenity areas

By highlighting your location and features that set you apart from the competition, you are providing a helpful visual aid for prospects.

Site maps are also a great way to show the scope of a new lease-up.

SEE SITE MAP PRICING

2 WAYS to use a POCKET FOLDER

1

YOUR MAIN BROCHURE

Our most popular brochure is our one-pocket folder.

Having one pocket inside on the right allows you to include detailed amenity information on the left, along with beautiful community photography.

For things that change based on availability, such as floor plans and pricing, you can print those flyers out as needed and add them to the folder.

2

A WELCOME PACKET

Two-pocket folders make for the perfect piece to hold all your move-in essentials for new residents.

The front cover can feature community photography, then inside note contact information along with your physical address and website.

A copy of the lease, site map, calendar of events, welcome letter, and anything else can fit right inside.

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QUIZ START HERE

WHAT'S YOUR IDEAL OUTREACH PIECE?

What's your budget?

Do you want to include your floor plans

Over $400

Yes Under $400

Are you planning to mail this

Does it need to fit in a display case?

No

No

How many plans do you have?

Under 9

Yes No

Does it need to fit in a compact space?

9 to 12

Yes

Yes

POSTCARD

RACK CARD

FLYER

TRIFOLD

Postcards make great mailers, but can also be used to highlight specials and perks.

Rack Cards list amenities and features well and fit in a display case.

Flyers showcase amenities and photos on the front with floor plans on the back.

Trifolds fit in a display case and show amenities, floor plans, and more.

BRAND ANYTHING "What I love about stickers is the ability to transform something simple like a gift bag into a branded moment."

REBECCA, SPROUT'S CREATIVE DIRECTOR

HERE ARE SOME IDEAS...

GIFT BAG OR BOX: Add a branded sticker onto the bags or boxes you are using for resident welcomes, renewals, or appreciation gifts!

RESIDENT PACKAGES: Remind residents to leave a review by adding a sticker to their packages. This way, the message gets inside the home.

OUTREACH TREATS: Make any treat branded with your website, whether it's a cookie box or a bag of chips. Tasty and memorable!

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stationery THAT'S ALL YOURS At Sprout, we love things that can be personalized! Whether it's for your team or your residents, those small moments that make people feel special can often count the most. Well-crafted stationery can help you deliver those moments, be it from your letterhead, note cards, envelopes, or business cards.

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Our Offerings Brand Development Utilize Sprout’s team of expert designers who know the multifamily industry inside and out. We can help you craft the perfect brand design for your community, whether it's new lease-up or a renovation.

Asset Creation Whip your floor plans, site map, or neighborhood map into shape. These supporting assets help bring your website to life and gives prospects a great visual before making a move!

Print Collateral After a prospect visits several communities in one day, how will your community be remembered?

We offer a variety of print collateral options to continue the nurturing process.

Digital Design Boost your marketing and retention game by utilizing our digital design services. Our custom-made social graphics or website advertisements help support your brand awareness.

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