T H E D A N I S H S P I R I T S FA C T O RY LO O K B O O K
”I love water! Especially frozen into cubes and surrounded by vodka”
PRODUCT RANGE DESCRIPTION
CUBA VODKA drinks & cocktails CUBA Vodka is a popular series of 11 different vodkas – each with its own unique flavour. The first CUBA Vodka on the market was CUBA Caramel, which was launched in 1998. Since then, there have been many delicious, tasty and colourful family members in the series – and we love each and every one! All CUBA variants are easy to mix fantastic tasty drinks with - both as a “speed mix “ by just adding soda or juice, but also for cocktails. So enjoy your CUBA as a shot or as a colourful drink – but most importantly ... enjoy it! Lots of energy and love has gone in to developing just your favorite.
Experience the essence of summer with CUBA's newest flavored vodka with a blackcurrant taste. Each sip is a symphony of flavors, where the depth of sun-ripened blackcurrants meets the clean, soft intensity of premium vodka, characteristic of CUBA's vodka flavor. CUBA Kurant has a beautiful purple color, inviting you to celebrate with vibrant colors. Perfect for creating truly stunning cocktails and drinks. Let yourself be seduced by the sweet and rich taste of blackcurrant, which will make your senses dance and elevate your cocktails to new heights. CUBA Kurant is produced from the finest genuine vodka, distilled 3 times and can be mixed with various sodas or juices to create fantastic cocktails and drinks.
MUNDO TEQUILA All Mundo Tequila are produced and refined in Mexico and Mundo Blanco is bottled in Denmark whereas Mundo Reposado and Añejo contain 100% agave and therefore cannot be bottled outside of Mexico. The spiced spirit has been carefully developed in accordance with the stringent rules and ancient traditions required for tequila production. With a higher purity of agave (>70%) than is typical for Mixto tequilas, Mundo holds a rich, complex flavor with a smooth and balanced finish, making the crystal-clear blanco perfect for sipping. Mundo Reposado and Añejo are aged in oak barrels for a rounded flavor. All 3 tequilas are crafted without artificial yeast and distilled traditionally with volcanic spring water for exceptional purity and depth. Mundo is a handcrafted experience that makes it more than simply a spirit. Mundo is a new icon of adventure. Mundo Blanco is an easy-to-drink tequila for everyone, while Mundo Reposado has a much richer flavor. Mundo Añejo is the luxurious choice with its incredibly fine flavor composition.
AGENCY PRODUCT
AWARDS Winner of SIP Awards 2024 Winning a SIP Awards has become synonymous with the absolute best quality. There is no greater tribute to superior quality and fine spirits than winning the consumer panel's vote in a completely blind tasting.
Winner of IWSC 2024 An excellent spirit with great personality. An example that stands out among its peers.
Winner of World Spirits Competition 2023 In 2023, Mundo Tequila received a gold medal at the San Francisco World Spirits Competition, awarded to products that set the standard for all others of their kind.
AÑEJO
REPOSADO
BLANCO
Mundo Añejo has notes of vanilla, caramel, baked pumpkin, citrus, smoked and warm oak nuances and a deep golden copper color. The taste is luxurious with a full-bodied richness of caramel and distinct blue agave notes. Stored 15 months on oak barrels. Enjoy neat for a full experience.
Mundo Reposado has notes of honey, caramel, coffee, marshmallow and citrus and a bright yellow straw color. Stored 6 months on oak barrels. Mundo Reposado is powerfull and aromatic - perfect to enjoy neat and also ideal to mix in drinks.
Mundo Blanco has notes of citrus, a herbal fragrance, touches of honey and a light floral note of lilies. The agave gives notes of caramel. The color is crystal clear. Perfect to enjoy neat and also ideal to mix in drinks.
PURE SHOTS Pure craftmanship Pure Shots is a series consisting of different variants, each with its own unique flavor. The series is already well-known and loved throughout Denmark, and since we took over Pure Shots in June 2024, we have been working to improve and renew the brand in line with its original values. All Pure Shots variants are created and produced according to the same principle: high quality and great taste made from the finest ingredients. Each ingredient is carefully selected to deliver the purest and best
24%
ORGANIC
flavor in every single variant. In all our Pure Shots variants, we use a pure vodka that provides a smooth, rounded taste. This ensures harmony with the other ingredients, without overpowering them — which is how we achieve the shot’s clean and authentic flavor. All flavored variants are made with 16.4% alcohol as standard. However, the licorice variant is also available in both 24% and 30% versions.
Pure Shots Pink Grape has a seductive taste of juicy, sun-ripened pink grapefruits. With the fruit’s distinctive intense aroma and characteristic freshness, the result is a delicious, citrus-fresh experience with a hint of bitterness in the aftertaste – just the way a true pink grapefruit should taste. It’s made with our high-quality vodka, which provides a smooth and refined finish, creating a refreshing shot – perfect for those who love a sharp, fruity flavor with character. Enjoy it as a shot, mix it with tonic or lemon soda for cocktails, or try it as a Spritzer topped with Prosecco.
PURE SHOTS Extra strong We are launching Pure Shots at 30%, where the wellknown Pure Shots Licorice Original has received a boost in strength – while also introducing two new flavors to the series: Pure Shots Menthol and Pure Shots Pomegranate. These products have been created to meet the demand among a more mature audience as well as for bars and pubs. Pure Licorice – now with extra power Known and loved for its intense licorice flavor and characteristic strength at 16.4%, Pure Licorice has long been a favorite among licorice enthusiasts. Now, the experience is taken to new heights with three variants at 30%, where flavor remains the focus – but with an added touch of warmth from the higher alcohol content. Pure Licorice Original – Extra Strong 30% Experience the well-known favorite with extra strength. This variant contains 30% alcohol and delivers the same pure taste of licorice and ammonium salt that teases the taste buds and provides a warm finish. Made with real
licorice, carefully selected for its pure and deep flavor, and balanced with ammonium salt to break the sweetness and create perfect harmony in taste. Pure Licorice Pomegranate – Extra Strong 30% A unique combination of deep licorice flavor and the sweet, fruity notes of pomegranate. The result is a complex and inviting flavor profile where the fresh fruitiness enhances the intense character of the licorice. Pure Licorice Menthol – Extra Strong 30% Fresh, distinctive, and cooling – here the pure taste of licorice meets a crisp, clear menthol. The cooling freshness adds an extra dimension to the shot, refreshing while complementing the depth of the licorice. Perfect to enjoy neat as a shot.
SMÅ SURE Sour Peach is SMÅ’s spring novelty! With its vibrant orange color and delicious peach flavor combined with a sour twist, it’s yet another spot-on hit from SMÅ SHOTS. SMÅ SURE Sour Peach can be enjoyed ice-cold as a shot or served on the rocks in a larger glass filled with plenty of ice — and of course, it also works perfectly as a base for delicious cocktails.
SMÅ SHOTS vodka with plenty of flavour
SMÅ SHOTS are based on vodka and added delicious taste combinations. All flavours are produced in 100 cl. with 16.4% vol. and some of the flavours are also available in 70 cl. and 50 cl. 16.4%. Selected versions of liquorice shots are also made in 30% and 15% vol. The newest variants in the series are SMÅ SURE Sour Peach, SMÅ SPORT, SMÅ BATS Fruity Liquorice and SMÅ SURE Sour Raspberry. SMÅ SPORT has a fresh and juicy sports flavor of lemon and lime. SMÅ SPORT Sports Flavour can be enjoyed ice-cold as a shot or served on the rocks in a larger glass with plenty of ice and a slice of lime - and of course, it can also be mixed into delicious drinks. SMÅ BATS Fruity Liquorice is a unique blend of irresistible freshness from sun-ripened berries and juicy fruits, combined with a mild liquorice note that leaves a delicious, lingering aftertaste. SMÅ BATS Fruity Liquorice can be enjoyed ice-cold as a shot or served on the rocks in a larger glass filled with plenty of ice and a slice of lime — and of course, it also works perfectly as a base for delicious cocktails. SMÅ SURE Sour Raspberry can be enjoyed ice-cold as a shot or served on the rocks in a larger glass with plenty of ice - and it can of course also mix into delicious drinks. With its delicious pink color and a fantastic taste of raspberry combined with sour, there is yet another hot summer shot from SMÅ SHOTS.
cktails per o c 0 1 bot o t j u s t add tle Up alc oho la
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Master of Mixes COCKTAIL MIXERS
Master of Mixes products are enriched with carefully selected fruits, ensuring a captivating taste experience with every use. This makes the process of creating delicious cocktails effortless and simple, as only alcohol and ice need to be added. The finest ingredients are combined in a one-step mixer bottle, making it EASY to create hundreds of different flavorful & fresh cocktails and mocktails! It is the perfect solution for making delicious and easy cocktails and mocktails at home. All Master of Mixes varieties are gluten-free, vegan, and non-alcoholic. Only natural flavours and cane sugar are used. Margarita salt A premium cocktail salt designed to complete your perfect Margarita. This specially blended salt features a balanced texture and flavor profile that enhances the citrus and tequila notes of the drink without overpowering its taste.
AGENCY PRODUCT
Master of Mixes ESSENTAILS Master of Mixes Cocktail Essentials is a range of products developed to make it easy to create classic cocktails with consistently high quality — for both professional bartenders and home use. They serve as essential building blocks for cocktails, saving time and eliminating the hassle of juicing fresh fruit or mixing homemade syrups.
Can be used on their own or combined with other Master of Mixes products. Long shelf life and easy, precise dosing. In short: Cocktail Essentials are the core staples you’ll almost always need when mixing drinks.
Produced using single-pressed juice, delivering a flavor that is close to freshly pressed. Consistent quality all year round — avoiding seasonal variations in raw ingredients.
AGENCY PRODUCT
Master of Mixes BIG BUCKETS Each bucket contains 2.8 liters of mixer in a pouch – simply pour it into the bucket, add one bottle of spirits, put the lid on, and you’re ready to go. You can either freeze it for delicious slush ice or keep it chilled for classic cocktail serving. At the bottom of the bucket, you’ll find a smart pull-tap spout – just lift the plug and pour directly into the glass. Fast, clean, and perfect for events. Perfect for parties, festivals, beach trips, summer gatherings, and larger events where drinks need to be cold, easy, and ready to serve many.
DAY OF AARIACHI New unique mezcal Mezcal produced and made in Mexico according to proud, ancient traditions. The Espadin variety – Agave Angustifolia – offers a balanced taste with notes of cinnamon and green olives, and a subtle smoky flavour. Espadin has a deep and smoky sweetness.
Traditional methods in modern times For Day of AAriachi, we use old artisanal methods that honor the authentic production of mezcal, balancing tradition with the present. The Espadin agave used for our mezcal is harvested after 8-10 years. The agave is cooked over five days in pit ovens with charcoal, which highlights its sweetness and adds a smoky nuance to the mezcal's flavour. The agave is crushed with a Tahona wheel, pulled by horses, to extract the juice while preserving flavour nuances. The juice ferments in open pools with local yeast cultures for about 14 days, creating a deep flavour profile. Distillation occurs twice in traditional copper alembics over 10-12 hours.
Experience a unique cultural fusion of UNESCOrecognized Mexican traditions - Day of the Dead and Mariachi music - through our mezcal. Celebrate Mexican heritage and experience the vitality and richness of the traditions with each bottle of Day of AAriachi.
Danish gin Rhubarb Gin Tonic Pour 4 cl. Harlegin Rhubarb Gin in a glass with ice cubes and fill with your favourite tonic.
HARLEGIN Italian inspired gin
Harlegin is inspired by Harlequin – a recognizable figure from the Italian Commedia dell'arte from the 16th century. His costume with the characteristic checkered pattern is the basis for the Harlegin design. Just like the character - who is both wise and foolish, cheerful and melancholic, serious and silly – Harlegin urges you to let life be cheerful with a focus on freedom and joy. Harlegin comes in 3 delicious flavours: Lemon, Rhubarb, Mandarin and also a premium gin.
FINEST CALL The bar's best tool For more than 20 years, Finest Call has developed premium cocktail mixers that have become a staple of the modern cocktail scene worldwide. With Finest Call, we have chosen the best ingredients to create the finest cocktail mixers, searching the globe for the most delicious fruits. By consistently using the best fruits, we guarantee an unparalleled cocktail experience with perfect consistency every time.
AGENCY PRODUCT
REÀL ingredients These premium puree-infused flavors enable mixologists and chefs to quickly enhance cocktails, dishes, and desserts with authentic fruit tastes. Get inventive with classic drinks or craft entirely new creations using our unique line of puree-infused syrups. Reàl was launched in 2006 with a vision to make exotic flavors like coconut more accessible and sustainable for professional mixologists. Today, our range of syrups is indispensable for any professional or home bar. With options like Mango Puree Infused Syrup for bold tropical drinks or Agave Nectar for a natural sweetness, Reàl helps you consistently create superior beverages. See the full assortment at the end of the catalogue.
AGENCY PRODUCT
PARTY-PACKS
The popular shatterproof tubes now come as a easy-to-carrie party packs with 5 different flavours in each.
5 of our most popular flavours packed in one package. The package contains 10 bottles in all. All bottles have a number on the bottom, which makes it easy to play tall/short or even/uneven. The empty bottles can also be stacked on top of each other in a tower. Take turns adding a new bottle on top. Whoever turns the tower over has to buy the next round of drinks!
Love Pack contains 2x10 cl. bottles. 1 SMÅ SURE Sour Apple and 1 SMÅ SURE Sour Raspberry.
SMÅ SHOTS 8-PACK TUBES 8 pack tubes contailns 2 x 4 tubes SMÅ SURE Sour Lemon Sorbet SMÅ BATS SMÅ SURE Sour Rasberry SMÅ FUGLE
SMÅ in all sizes Some of our SMÅ products are being produced in various sizes. Here you see an entire family of SMÅ GRØNNE: 2 cl. tube, 10 cl. glass bottle and 50 cl., 70 cl. and 100 cl. bottles.
Tubes for all the FESTIVALS this summer
T L E B T SHO ROOM WITH0 SHOTS FOR 2
100% RECYCLABLE tubes
Safe and Sustainable Packaging Our tubes are made from shatterproof material, ensuring they won't break and thereby increasing safety in use. The caps are securely attached to prevent them from falling off and becoming waste in nature. The entire packaging – tubes, labels, and caps – is made from the same type of plastic, making it 100% recyclable. Choose responsibly – for safety and the environment. After use of the tubes Almost all plastic can be recycled - this also includes shot tubes! In short, shot tubes are recycled by being collected, then washed and turned into granulate. From there, new products can be made from 100% recycled plastic. To ensure as many shot tubes as possible are recycled, many organizers choose to sell shot tubes with, an amount for deposit, to ensure most of them are returned to the bars or deposit booths.
The great taste IN POCKETSIZE Some of our very popular shots are now being produced in 10 cl.size bottles. The tiny design makes it easy to carry around. Ideal for hunting and fishing trips, festivals and concerts etc.
SOLEIMA Soleima White Rum has a smooth and versatile profile – an excellent choice for cocktails. Enjoy a Mojito or Daiquiri with Soleima White Rum. Soleima Spiced has a warm and complex flavor profile. It features notes of vanilla and caramel, combined with a light sweetness and hints of citrus. This provides a balanced and spicy character, which makes it ideal for both cocktails and enjoying on its own "on the rocks." Soleima Raspberry has a rich and intense raspberry flavor, balancing sweetness with a slightly tart edge. This fruity profile is combined with the warm, round notes of rum and creates a refreshing and complex flavor experience, which works really well in cocktails.
The original BARMIX SIRUP The Original BARMIX Sirup is a sirup with the right body and powerful taste, ideal for drinks and cocktails. The products are full of aromas that delight the senses of smell and taste, as well as colours that are a delight to the eye. The flavours are intense and sweet, no matter which variety you choose, which opens the doors to endless possibilities. Both when it comes to cocktails, but also alcohol-free drinks. BARMIX Strawberry Sirup is an indispensable ingredient in strawberry flavoured cocktails. The taste is sweet and intense. BARMIX Lime Sirup is an integral part of all home bars. Lime sirup is almost indispensable when mixing cocktails.
BARMIX Rhubarb Sirup is a syrup with a pure and sweet taste of rhubarb. BARMIX Grenadine Sirup is characterized by its deep red color. It is a popular mixer for cocktails known for its red berry flavour. BARMIX Blue Curaçao Sirup has a wonderful taste of oranges and the most amazing blue color. BARMIX Blackberry Sirup has a rich sweet taste of blackberry and is therefore used to add sweetness to cocktails and drinks. BARMIX Sugar Cane Sirup is a base sirup for many classic cocktails and is an excellent substitute for sugar.
BARMIX Mango Sirup has a characteristic sweet taste and adds sweetness in cocktails and can also be used in smoothies, juices and desserts.
BARMIX Passion Sirup offers a rich body and pleasant sweetness with a delicious passion fruit flavour.
BARMIX MANGO SIRUP Test winner BARMIX Mango Syrup has been named the best out of six different mango syrups in Politiken’s taste test. The two professional judges shared the following comments:
NEW The Original BARMIX Passion Sirup offers a rich body and pleasant sweetness with a delicious passion fruit flavour — perfect for a Pornstar Martini. Pornstar Martini Add 4 cl. CUBA Pure Vodka, 2 cl. Barmix Passion Syrup, 1 cl. lemon juice, and 1 tsp vanilla sugar to a shaker filled with ice. Shake well, then strain into a glass. Top up with prosecco and garnish with ½ passion fruit.
VERDI SPUMANTE prestigious & elegant
Verdi Spumante is the largest and most popular sparkling wine in Denmark. It is produced by the Italian family BOSCA, and comes from the area Canelli Asti in Italy. The popular series is available in 6 different flavors: Verdi Spumante, Verdi Rosé, Mango Sparkletini, Peach Sparkletini, Strawberry Sparkletini, Raspberry Sparkletini, Elderflower Sparkletini and Peach Sparkletini. VERDI Spumante is an elegant and prestigious Italian choice! Perfect for all occasions, as welcome drink – for example for weddings, for dessert or as a New Year’s drink at midnight.
AGENCY PRODUCT
KLEINER FEIGLING
Kleiner Feigling is a vodka-based fruit-flavored shot. It is well known throughout Europe and is especially popular at ski resorts for après-ski, during Oktoberfest, and at festivals. Kleiner Feigling is perfect for parties filled with fun and laughter, especially thanks to the many playful game ideas that come with the product. Before drinking, the bottle should always be slammed on the table cap-side down, making the contents fizz — that’s part of the experience!
AGENCY PRODUCT
FLÜGEL a party starter
Flügel is a ”party starter”. Since its introduction in 1996 it first took off in the after-ski bars and then found its way to partygoers at discotheques. Flügel is a vodka shot with a taste of red berries and energy drink.
AGENCY PRODUCT
RÅSTOFF liquid luxury Råstoff is made for the discerning consumer who appreciates high quality and refined flavour. All variants can be enjoyed chilled as shots, while Råstoff Salty Caramel, Pineapple-Vanilla, Apple-Vanilla, Amaretto and Strawberry-Rhubarb are also particularly well suited for drinks and cocktails. In fact, they are key ingredients in some of Denmark’s most popular drinks. Over time, a small amount of natural sediment may occur. The bottle should therefore be shaken before use. This is also stated on the back label and is a natural sign of quality.
ASTRONAUT DENMARK’S MOST POPULAR DRINK Since Råstoff Strawberry-Rhubarb was first mixed into an Astronaut, the drink has become widely known throughout Denmark and remains one of the country’s most popular drinks to this day. Its popularity comes from the distinctive combination of strawberry and rhubarb with fresh lime and lemon soda. The result tastes just like the classic Astronaut ice cream. Mix 4 cl Råstoff Strawberry-Rhubarb with fresh lime and lemon soda.
NEW AMARETTO Råstoff Amaretto is inspired by the classic Italian liqueur and offers a smooth, rounded flavour with sweet almond notes, lightly roasted nuances and an elegant marzipan-like character. Made with pure vodka, it delivers a soft and well-balanced taste experience. Enjoy it neat as a smooth shot or use it as a mixer in drinks. Its familiar flavour makes it especially well suited for a classic Amaretto Sour, while it also works perfectly in desserts and warm coffee drinks.
AMARETTO SOUR Shake 6 cl Råstoff Amaretto, 4 cl lemon juice and 1 cl egg white without ice, then strain into a glass filled with ice.
Råstoff Salty Caramel has a heavenly taste of soft butterscotch caramel with a hint of salt. In Råstoff Salty Caramel we use Danish Læsø Sydesalt, which is handmade in open iron pans, fired up by the island’s own firewood. Læsø Saltsyderi only makes unrefined sea salt, as it did in the old days.
Råstoff Pineapple-Vanilla has a fresh fruity taste of juicy pineapple with a hint of vanilla. Ideal for cocktails with a tropical flavor and mixed with Sprite, you get an absolutely perfect Copenhagen Love drink.
Råstoff Strawberry-Rhubarb is a luxury product, made from the finest ingredients using a base of vodka and then real fruit juices, which gives a natural and intense taste. Råstoff Strawberry-Rhubarb is great for mixing drinks for example the incredibly popular drink Astronaut.
Råstoff Apple-Vanilla is crafted from sun-ripened apples that are slow-cooked over time, with a portion puréed to preserve the fresh taste and aroma. Real vanilla from vanilla pods and seeds adds a sweet fragrance and a rich, full-bodied flavour that evokes classic apple pie. Enjoy it neat as an apple pie shot topped with whipped cream, or use it as a mixer in cocktails. Made with pure vodka for a smooth and well-balanced taste.
Råstoff Coffee Liqueur is a delicious Danish coffee liqueur made with Arabica c offee beans, which give a rich and intense taste. Enjoy Råstoff Coffee Liqueur straight or as a mixer for drinks and cocktails, such as White Russian or Espresso Martini.
Råstoff Pure Liquorice is also based on vodka and pure ingredients. Råstoff Pure Liquorice, on the other hand, is produced on liquorice root from Central Asia – Which is known for the extra high content of Glycyrrhizin, thereby creating the specific flavour, which is sweet and very powerful.
Råstoff Raw Liquorice – Black Edition is a further development of Råstoff Raw Liquorice, with a slightly stronger salmiak flavour. It is made with 100% pure, slow-cooked liquorice, creating an exceptionally intense liquorice taste. As the product is unfiltered, fine particles of liquorice root may naturally occur.
Råstoff Pomegranate Like the other variants in the Råstoff series, high quality Råstoff Pomegranate is made on a base of vodka with carefully selected ingredients. Råstoff Pomegranate has a sweet and full flavour of liquorice and pomegranate - a luxury class liquorice shot.
RÅSTOFF pure organic raw materials Like the other varieties in the Råstoff series, Råstoff Pomegranate is of high quality, made on a base of vodka with carefully chosen ingredients added and it is also organic. It is made using liquorice powder and reel raw liquorice extracted from liquorice root. Råstoff Pomegranate has a sweet and rich taste of real liquorice with a note of pomegranates. Råstoff Pure Liquorice is also available in an organic version. The original variant focuses heavily on the fact that the quality of the raw materials is not compromised, and the same goes for our organic variant. The taste remains the same, sweet and intense, but all the ingredients are organic.
ØKO - clean and fresh taste ØKO Gin (ECO Gin) is a classic organic gin, made from our own recipe. The gin is produced using Danish and European produce. ØKO Gin is clear in colour, and the flavour is mild and pure with a hint of juniper berries, creating a balanced flavour profile. We recommend that you use this gin in a classic Gin & Tonic, using your favorite tonic and a slice of lemon.
ØKO Vodka (ECO Vodka) is a classic organic gin, made from our own recipe. The vodka is produced using Danish and European produce. ØKO Vodka is clear in colour, and the flavour is pure and soft. ØKO vodka can be shaken with ice and enjoyed pure or mixed with countless softdrinks/juices for amazing cocktails and drinks. Only your imagination sets the boundaries.
UNICUM more than 200 years of history
The history of Unicum is indeed both legendary and tumultuous. It all started in 1790 when Joseph II, a Habsburg ruler, was suffering from digestive problems. Dr. Zwack, his physician, made a herbal medicine for him, which later became known as Unicum. This elixir grew in popularity, leading to the establishment of the Zwack company in 1840. Despite facing challenging times like the Great Depression and the era of communism in Hungary, the Zwack family and the Unicum brand managed to preserve their heritage. Following the fall of communism, the company was revitalized, and Unicum regained its status as a Hungarian treasure. Today Unicum is celebrated as one of Hungary's most admired national beverages, symbolizing unity and community spirit. It is best enjoyed at room temperature or chilled and is also used in cocktails, adding to its versatility and appeal.
Unicum Riserva 70 cl. - 40%
Unicum 70 cl. - 40%
Unicum Szilva 70 cl. - 34,5%
AGENCY PRODUCT
Unicum 4 cl. - 40%
SAMBUCA from the oldest Italian producer
Casoni have been producing aniseeds since 1814 and are therefor the oldest Sambuca producer in Italy. The aniseeds gives the Sambuca a soft and long taste of licorice. Sambuca can be enjoyed with ice or in a liquor glass with a few roasted coffee beans on the top. Set the Sambuca on fire for a few seconds. Put out the flames and after a short cooling, enjoy the Sambuca with the lovely scent of anise.
AGENCY PRODUCT
NORDSØ BITTER refined and elegant Nordsø Bitter, also known as Nordsø Oil, has after 25 years of foreign ownership now returned to our family in Denmark. We initially developed the recipe and introduced Nordsø Bitter to the population back i 1981. Nordsø Bitter is based on the best ingredients and is infused with liquorice powder, an extract from liquorice roots, to achieve the rich liquorice taste. Real liquorice combined with a special spice blend gives Nordsø Bitter the most refined taste. Nordsø Bitter is best served at room temperature and can be enjoyed for brunch or at festive occasions.
J. GASCO
J.Gasco is an exciting range of extremely tasty luxury mixers and soft drinks from Piemonte in Italy. It is the perfect choice for those who prefer luxury and appreciate the good taste of natural ingredients and they are ideal for delicious cocktails as well as a refreshing soft drinks. We have four flavours in the regular assortment.
- Can be enjoyed as a soft drink or as a mixer for drinks & cocktails - All natural ingredients - No artificial colours or preservatives - Low on sugar - Elegant design, combining the classic style of Charleston with a contemporary touch
AGENCY PRODUCT
SEAMAN’S SHOT highly refreshing Seaman’s Shot extra hot vodka Shot – is based on the finest ”triple distilled” vodka – combined with a sophisticated blend of menthol, eucalyptus and liquorice. Seaman’s Shot is a distinctive German liqueur with a rich and refined character. Warming spice and toasted sweetness are complemented by subtle notes of dried fruit and herbs, creating a smooth, velvety profile with depth and a lingering finish. Crafted for versatility, it can be enjoyed perfectly chilled as a sophisticated shot or used to add warmth and character to cocktails and long drinks. Serve chilled at 6–8°C to reveal its full aromatic profile and smooth, rounded texture.
AGENCY PRODUCT
JARANA TEQUILA - 100% pure agave Jarana Reposado This tequila is produced in the highlands of Tototlan, Jalisco, Mexico, using carefully selected Tequilana blue Weber agave. The agave is harvested after 7–12 years by a “Jimador”. The heart of the plant is roasted in brick ovens to extract the sugar juice, called “mosto”.
Jarana Blanco Jarana Blanco is made from carefully selected agave plants grown in the highlands of Jalisco. The agave is harvested after 7–8 years, after which the sugar juice (“mosto”) is extracted, fermented and double distilled in copper stills, resulting in a smooth and distinctive agave flavour.
The juice is fermented and then double distilled in copper stills, creating the characteristic taste of 100% agave tequila. The tequila is aged for 3.5 months in American white oak barrels, giving it a golden amber colour with notes of wood, spices and citrus.
Crystal clear and bright, it offers fresh citrus notes, a balanced slightly sweet flavour and hints of spices, lemon and orange. Jarana 100% Agave Blanco Tequila can be enjoyed neat, over ice or in cocktails such as the classic Margarita.
Jarana 100% Agave Reposado Tequila is perfect for cocktails or enjoyed on its own.
PA LO M A
5 cl. Jarana Blanco Tequila 100% agave 1 cl. fresh limejuice J.Gasco Sodarosa
AGENCY PRODUCT
BOSCA FIVE STAR BOSCA Five Stars Prosecco is a rich and delicious sparkling wine from the Glera vinyard in the Veneto area in Italy. It guarantees the delicate aromatic scent of citrus and ripe fruits. BOSCA Five Stars Asti has a seductive aroma with traces of acacia, wisteria and the flower from orange trees. The secret behind Bosca Five Stars is to keep the scent and the integrity of the grapes original flavour.
AGENCY PRODUCT
DRACULA & SISMOFYTTER
Dracula Classic is known for its delicious liquorice hard candies, with the intense flavour of Dracula liquorice powder combined with a sweet candy taste. The classic candy is now available in liquid form, made with the finest pure vodka and selected ingredients to create the authentic Dracula flavour. Sismofytter Original has a distinctive flavour of mild salmiak liquorice and anise, as well as its equally characteristic appearance. Sismofytter has been a well-known flavour since the early 1970s, and is now available in a bottled version at a balanced alcohol strength of 16.4% ABV. It is made with vodka and delivers the classic taste of Sismofytter. Sismofytter Caramel retains notes of mild salmiak liquorice with a hint of eucalyptus, while the dominant flavour is deliciously sweet caramel. Real hard candies are used in all products to ensure the authentic flavour.
LAKRIDS SHOT
JAGTBITTER
Lakrids Shot has a fresh and intense licorice flavour, offering a delicious and robust taste experience. It has an alcohol content of 25% vol. and comes in a convenient 2 cl. size, making it easy to carry on the go.
Jagtbitter is based on the finest ingredients and has a harmonious and rich herbal flavor, giving this bitter a particularly tasty and elegant bitter taste.
Enjoy it as a shot, served at room temperature at festive occasions, alongside beer, or to warm up after a refreshing swim in the sea. You get 4 small bottles in a small package.
It should be served at room temperature and can, for example, be enjoyed as a morning bitter, at festive occasions, or after a good hunt with friends, preferably along with a beer. You get 4 small bottles in a small package. Jagtbitter is dansih for 'hunting' bitter.
P R I VAT E L A B E L W I N E A N D G I N
IT’S QUICK AND EASY
1.
Profile your store locally
2. Create loyalty and recognizability among your customers 3. Your very own wine label, created using your wishes on company logo, photo or maybe a reproduction of a painting. 4. Alternatively, there is our Byvine (City wine) concept, where the graphics highlights your particular city. As the examples show, there are different graphical solutions to choose from. 5. A back label can also be produced with a description of the wine or/and the company as well as a bar code if desired. 6. Free delivery for bridged connections.
Design of BYVINE Design of COMPANY BRANDING
WINE Selection Australian Shiraz/Cabernet 13,5% vol.
Bourgogneflaske
skruelåg
Australia has the perfect conditions for viticulture, lots of sun and suitqable soil. Shiraz is now considered Australias “national grape”. It is included here in the cépage with the cabernet grape. The combination of these two grapes varieties gives a dark red wine with purple reflexes. This is a full-bodied wine with a hint of spice from the Shiraz grape as well as the softness and warmth from the cabernet grape. This wine pairs well with spicy meat dishes as well as an assortment of cheeses.
Australian Chardonnay 12,5% vol.
Bourgogneflaske
skruelåg
Fresh and inviting white wine produced using specially selected chardonnay grapes from South Eastern Australia. Traditional chardonnay style with notes of lime and pineapple. Pairs well with seafood, fish and white meats as well as the perfect choice for an apéritif.
African Pinotage Rosé 12,5% vol
Bourgogneflaske
skruelåg
A crisp Pinotage rosé with a clear pink colour, aromas of red berries and a lively, balanced taste with a subtle spicy note. Well suited to salads, tapas, light meat dishes and summery servings. Serving temperature: 8–10°C
Italian Primitivo Puglia 13% vol.
Bordeauxflaske
skruelåg
Elegant red wine produced from sun-ripened Primitivo grapes from Puglia. The bouguet is intense with lots of ripe berries, discreet oak, and spices. This is a full-bodied wine. This wine pairs well with grilled meats, paste dishes as well as medium strength cheeses.
Chile Sauvignon Blanc 12,5% vol.
Bordeauxflaske
skruelåg
This white wine is produced using specially chosen Sauvignon blanc grapes from one of Chile’s most popular wine regions, Central Valley. The wine is crisp and fresh. It pairs beautifully with seafood, Fish, pasta and chicken. This wine is also great as an apéritif.
Italian Appassimento Vino Rosso 14,5% vol.
Bourgogneflaske
skruelåg
Appasimento Vino Rosso is an Italian wine term that directly translated means “dried out”, It might sound quite negative, but the technical term covers one of the most popular wine trends today: The drying of grapes, creates a stronger wine. The wine is intense, dark in colour and has a rich bouquet with hints of dark, juicy blackberries dominated by aromas of and assortment of forest berries. Full-bodied and intense for both the nose and palate. Well-balanced and with a lingering aftertaste.
USA Zinfandel 14,5% vol.
Bordeauxflaske
skruelåg
Harmonious and full-bodied red wine produced using ripe Zinfandel grapes from Lodi, California. Inviting bouquet of dark berries and spices. Soft and pleasant taste. Pairs well with pork or poultry.
”There is always time for a cocktail darling”
C O M PA N Y P R O F I L E & I D E N T I T Y
The spirit of THE DANISH SPIRITS FACTORY
Spirit drinks are a product area of ”fast moving consumer goods”, where the right brand and image are essential for success. We are thorough in our development of flavour and taste and in designing the physical elements such as the shape of the bottle and labeling, as well as naming the product wisely. Through innovative, creative thinking and by covering an unknown spot in the market, we are proud to say that with the popular Cuba Vodka series we are market leaders in the category ”Flavoured Vodka”. Our aim is to keep our customers curious and at all times pleased using our products, and that we through qualified consumer insights will keep on developing products according to consumer demands. Our faith in
what we do and our market and consumer knowledge will – along with high standards in design – create the brands, which will give us the competitive advantage on the spirit drinks market. But we do not rest on our laurels and new products are always under development. Our latest shot series Råstoff has been welcomed on a market for luxury shots. Flavoured shots of high quality and prepared for a mature pallet: salty caramel with real Danish Læsø Sea Salt, classic pure liquorice, perfectly balanced Pineapple-Vanilla for delicious drinks and StrawberryRhubarb, which is an absolute bullseye of fruity taste and alcohol.
The Danish Spirits Factory Overview of the organization in The Danish Spirits Factory
CEO
Finance
Warehouse
IT
Private label: Wine, gin and rum
Purchasing
Bookkeeping
Development
Sales & Marketing
Design Own brands
Sales Support
Design Private labels
Customer Service
Events
The Danish Spirits Factory is a 100% family owned business which makes decisionmaking quick and accurate.
on- and off-trades with own salesforce offering full distribution and planning for effective sales campaigns.
The present CEO, Hans Ulrik Winther Andersen, is the fifth generation in wine and spirits industry and therefore the history of Danish Spirits Factory goes more than 115 years back in time even though the company was first founded in 1986. The company is based in Kolding – a town situated in the south of the Jutland peninsula in Denmark. Kolding has an excellent infrastructure with accessibility to road, rail, air and sea transportation enabling easy access to the European and Scandinavian markets.
The Danish Spirits Factory also has a leading position in the important high volume sales area along the borders between Denmark and Germany.
The Danish Spirits Factory has moved on from being a wholesale company in the wines and spirits trade to becoming a production, distribution and brand building company in today’s world. The company has a high-level market share in the wines and spirits trade in Denmark and cover both
The company has a solid reputation and is renowned for its high level of innovation in the industry. ”This is why we are recognized as being the market leader in many of the most important categories in our trade – in categories in which we work!” says CEO Hans Ulrik Winther Andersen. ”Our position in the market was strengthened even further as we in 2015 built and took into operation a new 15000 square meter up-to-the-minute production and logistics centre. This investment will help improve our growth and expansion in the years to come”.
Company structure
HUWA HOLDING APS
HUWA Holding ApS owns all the other companies in the group and invests the group’s excess liquidity. All companies are 100% family owned.
The Danish Spirits Factory ApS
The Danish Spirits Factory is the distribution company and is responsible for selling both the group’s own brands and private brands made for external customers.
Premium Production ApS
Premium Production ApS is the production company of the group, working solely for The Danish Spirits Factory.
HUWA Design & Trademarks ApS
HUWA Ejendomme ApS
HUWA Design & Trademarks ApS innovates products, creates brands and owns all rights to the groups brands.
HUWA Ejendomme ApS owns our real estate and this is leased to the other companies in the group.
Production, logistics & private label wine
A brand new state of the art bottling line was implemented during 2015 with a capacity of more than 15000 bottles per production hour.
In line solutions that ensure full pallets are developed and finished to our clients’ demands.
We make use of the latest technologies, including robots, all of which are controlled and supervised by our Q & D department. This enables us also to undertake bottling of products for outside customers.
State of the art handling of bottles guarantees perfectly finished products
Our warehouse and logistics centre also came into use in 2015 with a capacity of about 10.000 standard EUR pallets. This means we are able to service domestic and export markets with cost efficiency and precise timing. We have fully trained logistics staff who focus on a high level of accuracy and timing for deliveries. Production of 120.000 bottles per 8-hour production shift Full quality control at all production stages and processes
Ability to handle all types of alcoholbased products
Private lable wine We also offer private label for wine and have a special system for servicing our private label wines department which leads to cost efficiency and extreme competitiveness, enabling us to execute orders for even a relatively low number of bottles at aggressive prices. We have complete quality control at every stage of production which ensures our clients excellent products, and perfectly designed labels that are approved by our clients before final production is commenced.
Our new production which produces 120.000 bottles each day.
Sales team We cover Denmark and the very important border trade areas between Denmark and Germany with 9 personnel. 8 of these take care of the on-trade and retail outlets in Denmark, and one looks after the border trade. We have our own graphic workshop where we produce posters, menus, free-drink tickets, banners, etc. On these items brand names can be combined with our clients’ names and logos. This gives us a high profile in busy areas, and helps end consumers to select the best products. We have our own promotion team of about 50 people to promote our brands in the retail and on-trade markets as well as festivals, concerts and in the border trade. To manage the team we have a person in charge of everything related to promotion. In Denmark we are represented in 90% of the on-trade outlets and 95% of retail outlets. We also have distribution agreements with every main wholesaler in this country. We also cooperate with
the most important suppliers to student cafés and universities. This encourages brand building at an early stage. It is very important to have a clear product profile in all the above mentioned environments to assist keeping our brands firmly in the minds of customers. We also service the festival and concert scenes in Denmark with our Shots in Tubes where we are the no. 1 sales product. In addition, we also have supply agreements with the biggest stadiums in Denmark. We supply many convenience outlets such as 7-11, Shell, Cirkel K and Q8 as the main customers. In terms of active customers all these outlets amount to at least 5.000 positions. On average our sales team visits 8-10 outlets per working day, and we cover all these outlets with a high degree of success.
Point of sale On-trade: S.Engros C&C (30 outlets) INCO C&C (3 outlets) All major independent wholesalers
We arrange promotion & campaign activities with all wholesalers. We are present with one or more lines in 90% of all on-trade outlets – approx. 3.000 places. We service this sector with 3 sales staffs.
Retail: COOP (Kvickly, Brugsen, Superbrugsen, Dagli’ Brugsen, COOP 365) – approx. 1.000 outlets Salling Group (Bilka, Føtex & Netto) – approx. 695 outlets Dagrofa Logistik (SPAR, MENY, Min Købmand, ABC Lavpris, Shell, Løvbjerg) - approx. 1.300 outlets Rema Distribution (Rema1000, Circel K, Q8, OK Plus, 7-Eleven) – approx. 900 outlets Lidl – approx. 150 outlets Border trade (Denmark/Germany) approx. 50 outlets – very important areas that we cover intensively with our own sales & promotion team. We service this sector with 6 sales staffs and 1 sales manager.
DOMESTIC MARKET
30%
on-trade
At present we are represented in all above outlets with one or more lines and we carry out promotion and campaign activities in all of these outlets.
70% retail
”If life gives you lemons, add vodka!”
PRODUCT RANGE
Own PRODUCTS SMÅ SHOTS
SMÅ SHOTS
BARMIX SIRUP
CHILI SHOT
NORDSØ BITTER
FISKEFJÆS
SEAMAN’S SHOT EXTRA HOT
PIRATES RUM
SOLIEMA RUM
DRACULA
CUBA FLAVOURS
CUBA PURE VODKA
RÅSTOFF
ORGANIC RÅSTOFF
PURE SHOTS
HARLEGIN 50 CL. + 70 CL.
TUBES 2 CL.
ØKO GIN ØKO VODKA
SHOTS 10 CL.
Agency agreement PRODUCTS DANZKA VODKA
BOSCA
SISMOFYTTER
VERDI SPUMANTE BY BOSCA
J.GASCO
FLÜGEL
SAMBUCA
DAY OF AARIACHI
KLEINER FEIGLING
UNICUM
MUNDO TEQUILA
UNICUM RISERVA
JARANA TEQUILA
UNICUM SZILVA
UNICUM
MASTER OF MIXES
MASTER OF MIXES
FINEST CALL
REÁL INFUSED SYRUP
MASTER OF MIXES, MARGARITA SALT
Siden 1986
SPRITFABRIKKEN DANMARK Venusvej 20 DK-6000 Kolding Tlf. +45 76 32 60 80
[The Danish Spirits Factory] www.spritfabrikken-danmark.dk www.dooleys.dk www.raastoff.dk www.nordsø-bitter.dk www.smaa-shots.dk www.barmix-original.com