Holidayguide mediakit

Holiday

Guide

Gifts, events, entertaining & charitable giving for the season

2016 MEDIA KIT

‘Tis the Season!

Get in the spirit with The Gazette’s Holiday Guide! This year’s guide is filled with gift ideas for everyone on your list, even the techies and entertainment seekers. Plus, find the celebrations going on in your community — everything from where to hear carolers, see tree and menorah lightings, to visiting Santa. Additionally, you can find the best places to eat out during the holidays or make new, delicious recipes at home. A new feature this year is our Gift of Giving section highlighting nonprofits in our city and ways you can support these vital organizations. The Holiday Guide will be distributed to over 100,000 readers on Thanksgiving Day — just in time for the largest shopping week of the year.

features buying behaviors

❯ Gift Guide: Find an array of present ideas, from kids to pets, and even yourself! ❯ Indulge: Looking for the best wine around town? Or are you hosting a holiday dinner? We have tips and local hot spots all at great prices! ❯ Deck the Halls: From decorating your home to purchasing a tree, discover new trends to get the perfect look this holiday season. ❯ Festivities: This is the time of year for performances, events and traditions around town. ❯ Gift of Giving: Supporting our nonprofits in the Pikes Peak region.

Our readers have a median household income of $53,839 which is 8% higher than Colorado Springs adults overall.

• 86% of Gazette readers shopped for home accessories in the past 12 months • 89% of Gazette readers shopped a mall or shopping center in the past 3 months

• 61% of Gazette readers have a child under age 18 in the household or are a grandparent of a child under age 18 • 63% of Gazette readers own a pet • Colorado Springs adults spent $808 million eating out in 2015. That’s an average of $3,067 per household • 372,300 or 71% of Colorado Springs adults made a financial contribution to an organization in the past 12 months Readership based on net 7-day print and internet. El Paso and Teller Counties. Source: Scarborough R116

reach & impact FREQUENCY: Yearly READERS REACHED:

100,000+

PUBLISHES: THANKSGIVING DISTRIBUTED IN THE GAZETTE

DAY

audience profile POPULATION OF COLORADO SPRINGS:

69.3%

690,200

OF GAZETTE READERS

OWN A HOME MEDIAN HOME VALUE:

$227,798 60.8%

OF GAZETTE READERS ARE

MARRIED

38.2%

OF GAZETTE READERS ARE

COLLEGE GRADS

2016 HOLIDAY GUIDE EDITORIAL GIFT GUIDE

Gifts for her

Gifts for him

Gifts for the kids

Gifts for your pets

Gifts for yourself DIY

INDULGE

Eating out

Holiday happy hours Hosting

Kitchen stores

Catering, bakeries & great eats

Wine & spirits Recipes

DECK THE HALLS

Trees - real vs. fake Wreaths & doorways Fireplaces & staircases Indoor & outdoor lighting Table settings

FESTIVITIES Performances

At home entertainment

Things to do around town Spiritual Events

DEADLINES:

PUBLICATION DATE Thanksgiving Day

GIFT OF GIVING

STORY CONTENT Friday, September 30th

Donating

The Companies

The Recipients

How you can make a difference

DISPLAY SPACE RESERVATION Friday, October 14th CAMERA READY Friday, October 21st

SIZES

& RATES

Sizes

Rates

Back Cover Inside Front

Inside Back

Page 3, 4, 5

8.5” x 11” 7.75” x 10.37” 7.75” x 10.37” 7.75” x 10.37”

$2,750 $2,500 $2,500 $2,000

*Premium ads include 75,000 impressions

Full Page + 50k Impressions 1/2 Page + 50k Impressions 1/4 Page + 25k Impressions 1/8 Page + 25k Impressions Section Sponsor (5 Available)

7.75” x 10.37” H: 7.75” x 5.12” V: 3.81” x 10.37” H: 7.75” x 2.5” V: 3.81” x 5.12”

3.81” x 2.5”

$2,000 $1,350 $735 $430 $900

(Includes 1/4 page ad and Sponsor mention on section intro)

$125

Gift Guide Product Feature Single product with description

Digital Sizes Needed: 300x250; 728x90

2016 MEDIA KIT