In the face of challenging times and uncertainty, consumers are reaching for the Nostalgia of past eras. People are comforted by the familiarity of products associated with childhood memories. Consumers are searching for things that bring them joy in our post-pandemic world, such as old TV shows, movies, and songs.
Today we are seeing a mix of trends from the 70’s, 90’s & early 2000’s in everything from fashion to music to tech. “The popularity of Y2K aesthetics and retro formats reflect the search for healing through childhood nostalgia” – Fashion Snoops
