2024 SVG Sports Graphics Forum

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GOLD SPONSOR CASE STUDY SPONSOR EVENT SPONSORS

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AGENDA

1:00 – 2:00 p.m. NETWORKING LUNCH

9:00 a.m. REGISTRATION OPENS 9:55 – 10:00 a.m. WELCOMING REMARKS

SPONSORED BY

2:00 – 2:45 p.m. GET IN THE GAME: PRESENTED BY

PRESENTERS: Jason Dachman, SVG, Editorial Director, U.S.; SVG Sports Graphics Program Director Stuart Coles, AE Live, CCO Tim O’Shaughnessy, ESPN, Creative Director; SVG Sports Graphics Committee Chair

10:00 – 10:35 a.m. OPENING KEYNOTE:

Inside Andy’s Room – ESPN’s Toy Story Football Funday Production When it comes to animation, there’s no bigger name than The Walt Disney Co. When it comes to broadcast innovation, ESPN is always on the cutting edge. In a stroke of corporate synergy, this marriage resulted in the first-ever alternative broadcast based on Pixar classic Toy Story during an NFL game. See how ESPN, Disney, the NFL, and a team of technology providers pulled off the unforgettable Toy Story Football Funday.

PRESENTERS: Isa Bristol, ESPN Creative Studio, Manager, Graphics Innovation Amy Nelson, ESPN Creative Studio, Manager, Graphics Innovation David “Sparky” Sparrgrove, ESPN Creative Studio, Senior Creative Director, Animation, Graphics Innovation and Production Design Michael “Spike” Szykowny, ESPN Creative Studio, Edit + Animation + Graphics Innovation + Production & Playout

10:35 – 11:20 a.m. WHAT’S NEXT IN SPORTS-GRAPHICS TECHNOLOGY?

The Latest on In-Game AR, Virtual Studios, and Beyond

Real-time AR graphics, next-gen virtual studios, and ultra-sophisticated playertracking systems have revolutionized what’s possible in the world of broadcast graphics. Hear how the latest tech tools are allowing sports broadcasters to create more dynamic and immersive experiences for fans and what’s on the horizon for AR, VR, MR, data visualization, and all things virtual.

MODERATOR: Jason Dachman, SVG, Editorial Director, U.S.; SVG Graphics Program Director PANELISTS: Chris Brown, Ross Video, Senior Virtual Production Specialist Thomas Nelson, Vizrt, Global VP of Key Customer Accounts Dan Pack, Silver Spoon Animation, Founding Partner and Managing Director Miguel Yabrudes, Disguise, Chief Creative Officer, Broadcast

11:20 a.m. – 12:00 p.m. NETWORKING BREAK 12:00 – 12:45 p.m. WHAT’S NEXT IN SPORTS GRAPHICS DESIGN?

The Latest Creative Trends Shaping the Industry

In what has become an annual tradition at the SVG Sports Graphics Forum, creative leaders from major sports broadcasters take the stage to offer up their perspectives on what’s next in the realm of sports graphics. Embark on a journey into the minds of today’s top graphics designers as they present their latest projects and offer up a crystal-ball look into the future of sports-graphics design.

MODERATOR: Tim O’Shaughnessy, ESPN, Creative Director; SVG Sports Graphics Committee Chair PANELISTS: Kynna Randall, ESPN, Art Director Alex Suarez, NBC Sports, Graphic Designer Marcos Vaz, Estado de Sonho, Art Direction

12:45 – 1:00 p.m. CASE STUDY: ESPN MNF AR

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PRESENTED BY

In this session, Amy Nelson leads a discussion with Charles Collin and Jamal Wynn recapping the MNF AR launch this past season. The team will discuss the various solutions and requirements that went into the launch of a new AR graphics package for Monday Night Football and Monday Night Countdown.

PRESENTERS: Charles Collin, ESPN Creative Studio, Senior Manager, Graphics Innovation Amy Nelson, ESPN Creative Studio, Manager, Graphics Innovation Jamal Wynn, ESPN Creative Studio, Lead Real Time Graphics Developer, Graphics Innovation

How College Football Is Driving the Next Generation of Graphics Package College football presents one of the most unique challenges in all of sports-graphics in that broadcasters must create a package that serves the needs of both marquee primetime games and the sheer volume of games on the schedule. With a plethora of new graphics packages launched over the past 12 months, this session spotlights the unique challenges of the college gridiron.

MODERATOR: Tim O’Shaughnessy, ESPN, Creative Director; SVG Sports Graphics Committee Chair PANELISTS: Lisa DiNello, ESPN, Associate Art Director Chad Hudson, NBC Sports, Senior Art Director

2:45 – 3:00 p.m. ESPN VIRTUAL REALITY: What’s Now and What’s Next PRESENTER: Zach Malet, ESPN, Senior Director, Business Development & Innovation

3:00 – 3:15 p.m. NETWORKING BREAK 3:15 – 3:55 p.m. HOW UNREAL ENGINE IS CHANGING THE GAME:

Its Umbrella Impact on Creative Philosophy

This sessions explore the groundbreaking influence of Unreal Engine on creative philosophy and how it has opened up a whole host of new possibilities for sportsgraphics designers. Join our panel of industry leaders for an in-depth discussion on the profound ways in which Unreal Engine is redefining the boundaries of imagination and shaping the very core of creative thought for sports graphics professionals.

MODERATOR: JP LoMonaco, CBS Sports, VP, On-Air Graphics & Design PANELISTS: Komal Bhukhanwala, CBS Sports, Senior Art Director Arturo Brena, KéexFrame, Founder and CEO Barton Damer, Already Been Chewed, Founding Artist, Creative Director & Owner

3:55 – 4:30 p.m. THE AI FACTOR:

Automating Your Project Pipeline While Maintaining Creative Control Join us for an insightful panel discussion that delves into the delicate balance between harnessing the power of AI to streamline project pipelines while preserving the essential human touch in creating a compelling graphics package. From automating repetitive processes to predictive analytics, panelists will uncover the tangible benefits offered by AI while still maintaining creative control.

MODERATOR: Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director PANELISTS: Dale Harney, ESPN, Art Director Ilya Tselyutin, Two Fresh, Creative Director

4:30 – 5:00 p.m. CLOSING KEYNOTE:

Viva Las Vegas – CBS Sports’ Super Bowl LVIII Graphics Package Go inside CBS Sports’ massive, complex efforts to revamp its graphics package and create a one-of-kind telecast for Super LVIII. In addition to the primary broadcast, CBS Sports and Nickelodeon teamed up to produce the first-ever SuperBowl alternate telecast: a kid-friendly, “Nick-ified” presentation that brought Slimetime to the Las Vegas Strip. Between the dual broadcasts, Super Bowl LVII marked one of the largest undertakings in the history of the sports graphics industry.

PRESENTERS: Komal Bhukhanwala, CBS Sports, Senior Art Director JP LoMonaco, CBS Sports, VP, On-Air Graphics & Design

5:00 – 6:00 p.m. NETWORKING RECEPTION

SPONSORED BY

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SPEAKER BIOS

2024 SVG SPORTS GRAPHICS COMMITTEE CHAIR TIM O’SHAUGHNESSY, ESPN, Creative Director

O’Shaughnessy is a creative director in the Visual Storytelling division of ESPN. In his current role, he focuses on the visual identity of ESPN and ABC’s live events and studio shows. O’Shaughnessy is primarily responsible for guiding teams of creatives through large-scale animation and insert design projects that push ESPN to the forefront of sports.

KOMAL BHUKHANWALA, CBS Sports, Senior Art Director

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JP LOMONACO, CBS Sports, VP, On-Air Graphics & Design

LoMonaco oversees all of the design, production, and execution of graphics for the largest sporting events on CBS Sports Broadcast and CBS Sports Network — including the NFL, College Football, the Masters, the PGA Championship, and the March Madness Tournament.

ZACH MALET, ESPN, Senior Director, Business Development & Innovation

Malet negotiates and manages ESPN’s existing and new third-party business agreements, with a specific focus on strategic innovation, revenue, and technology partnerships. Since joining ESPN in 2012, Malet has worked in Disney Platform Distribution.

Bhukhanwala oversees the on-air graphic look for the department’s game and studio broadcasts, which included the redesign of Super Bowl 53. During her time at CBS, she has expanded the use of AR in The NFL Today studio show and has art-directed the Augmented Game Open and halftime stats, as well as the QB comparison during Super Bowl 53.

AMY NELSON, ESPN Creative Studio, Manager, Graphics Innovation

ARTURO BRENA, KéexFrame, Founder and CEO

THOMAS NELSON, Vizrt, Global VP of Key Customer Accounts

Brena has established his career in both live TV, commercials, and film, by combining his technical background and artistic sensibilities. With formal studies in computer science, marketing, and 3D animation — in addition to his native drive for design and aesthetics — Brena’s career and passion thrive most at the intersection of creativity and technology.

ISA BRISTOL, ESPN Creative Studio, Manager, Graphics Innovation

Bristol is a manager for the graphics innovation team at ESPN where she has worked for 12 years. She has been a key contributor to some of the latest rebrands at ESPN such as College Basketball, Monday Night Football, NHL, and NBA. Bristol’s expertise include real-time graphics development, project management, and motion graphics.

CHRIS BROWN, Ross Video, Senior Virtual Production Specialist

Brown has shaped virtual production projects for some of the most highprofile prime-time broadcasts in sports and news. His notable projects and accomplishments include serving as the Augmented Reality Producer for Prime Video’s Thursday Night Football, and crafting AR graphics for NBC’s coverage of the 2020 Tokyo and 2022 Beijing Olympics.

CHARLES COLLIN, ESPN Creative Studio, Senior Manager, Graphics Innovation

Collin’s responsibilities include product development, implementing new graphics technologies within the live production environment, and providing sustainable solutions that enhance the storytelling experience. He finds ways to leverage the skills and expertise of the many designers, animators, and engineers at ESPN who are involved with real-time graphics systems.

BARTON DAMER, Already Been Chewed, Founding Artist, Creative Director & Owner

Damer is a digital artist, motion graphics designer, and creative director based in the United States. He is the founder of the creative studio, Already Been Chewed (ABC), which he started in 2010. The studio specializes in creating motion graphics, 3D animations, and visual effects for a wide range of clients, including major brands such as Nike, Louis Vuitton, ESPN, the NFL, and more.

LISA DINELLO, ESPN, Associate Art Director

DiNello is responsible for designs and animations for a variety of productions. DiNello most recently worked on the Monday Night Football design campaign and the College Football Playoff. She has also worked on several other package redesigns such as NBA, NHL, CFB, NFL on ESPN, Outside The Lines, E:60, and Get Up!

PHIL GUTHRIE, Two Fresh Creative, Founder and Executive Creative Director

Guthrie has had the opportunity to lead a variety of projects that range from music videos, film, installations, sports rebrands, and network broadcast packages. Over the years, the hard work by Guthrie and his team have earned a MTV Music, People Choice, Clios, and multiple Promax BDA and Webby awards, while also being nominated for multiple Sports Emmys and a Grammy.

CHAD HUDSON, NBC Sports, Senior Art Director

Hudson is an Emmy Award-winning senior art director with NBC Sports. He is primarily responsible for overseeing all design aspects for the Golf Channel, as well as Big Ten and Notre Dame Football, NASCAR, INDYCAR, College Basketball, and MLB for NBC and Peacock.

Nelson manages a team focused on research and development for broadcast graphics in ESPN’s Graphics Innovation department. She has spent the last 10 years immersed in everything real-time, specifically centered around live broadcast for sports.

Nelson is a seasoned professional in the media tech industry, currently serving as the global vice president of Key Accounts at Vizrt in New York. He spearheads the expansion of Vizrt’s presence in the Americas market, overseeing key accounts and driving business development initiatives.

DAN PACK, Silver Spoon Animation, Founding Partner and Managing Director

Pack has been working in NY production and post for the past 20 years. As a founding partner and managing director of Brooklyn-based Silver Spoon, Pack oversees all production, client relationships, and R&D, notably in the ever-expanding field of AR and virtual production.

KYNNA RANDALL, ESPN, Art Director

Randall oversees the creative for SportsCenter, NHL, CBB, and prepping for a second year on ESPYs. Randall has been with ESPN for 15 years, working as a designer and animator before stepping into art direction. In that time, she has worked on a variety of productions.

DAVID “SPARKY” SPARRGROVE, ESPN Creative Studio, Senior Creative Director, Animation, Graphics Innovation and Production Design

Sparrgrove has years of experience in the sports graphics space working on on-air identities, including the X Games, Monday Night Football, Top Rank Boxing, College Football, and most recently dabbling in alternate broadcasts like Peyton and Eli, Big City Greens, and Toy Story Funday Football.

ALEX SUAREZ, NBC Sports, Graphic Designer

Suarez is a motion graphic designer for NBC Sports with seven years of experience working on many different properties, including NASCAR, Sunday Night Football, the Olympics, and most recently Big Ten. For Suarez, he feels that it is fundamental to have a passion for what he does; while leading with a sense of kindness, respect, and collaboration.

MICHAEL “SPIKE” SZYKOWNY, ESPN Creative Studio, Edit + Animation + Graphics Innovation + Production & Playout

Szykowny has worked at ESPN for 26 years and is a 10-time Emmy Award winning visionary, team builder, and problem solver. He leads a team of editors, animators, producers, and graphic innovators who focus on creative ways to improve the art of storytelling.

ILYA TSELYUTIN, Two Fresh, Creative Director

Tselyutin is an Emmy-winning creative director with a strong focus on sports and entertainment, passionate about telling stories through beautiful visuals and pushing boundaries. Currently, he leads high-profile projects for major clients, including ESPN, NFL, CBS, CNN, and many others.

MARCOS VAZ, Estado de Sonho, Art Direction

Vaz boasts two decades of expertise in sports graphics and broadcast design.

His journey began by contributing as a graphic designer for international sports events, evolving into the role of art director for broadcast packages across a spectrum of television networks in over 15 countries.

MIGUEL YABRUDES, disguise, Chief Creative Officer, Broadcast

Yabrudes is a distinguished design director renowned for his expertise in broadcast TV and his groundbreaking contributions to the industry. He was honored with an Emmy Award for Technical Excellence in News for his exceptional work on NBC’s coverage of the 2023 Midterm Elections.

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Thanks to the SVG Graphics Advisory Committee TIM O’SHAUGHNESSY Committee Chair ESPN, Creative Director

KOMAL BHUKHANWALA CBS Sports, Senior Art Director

NICK DiNAPOLI |drive| Studio, Founder & Creative

MICHAEL DOLAN Fox Sports Creative Services, SVP, Design

ZAC FIELDS FOX Sports, SVP, Graphic Technology and Integration

PHIL GUTHRIE Two Fresh Creative, Creative Director/ Founder

GIL HASLAM, CAA | Global Brand Consulting, Executive

CHAD HUDSON NBC Sports, Senior Art Director

JASON JOLY MSG Networks, Senior Director, Creative Services

JP LoMONACO, CBS Sports, VP, On-Air Graphics & Design

JOCELYNE MEINERT Big Studios, Owner/Director

Director

CHASE OLIVER TNT Sports, Art Director

ALEXIS SALINAS JORDAN SHORTHOUSE Univision Deportes TNT Sports, (TUDN), VP/Creative Director Senior Director, Technical Creative Services

MICHAEL “SPIKE” SZYKOWNY ESPN Creative Studio, Edit + Animation + Graphics Innovation + Production & Playout

Go to www.sportsvideo.org/events for more information about the SVG Sports Graphics Forum

Draw fans deeper into the game Tell a more compelling story for sports fans with the most powerful and comprehensive graphics solutions from Ross.

• Inform fans with real-time data-driven graphics • Breakdown key moments with graphical analysis tools • Fully immerse fans into the action with AR and XR graphics

To learn more visit rossvideo.com/live-production/graphics