2022 SVG Sports Content Management Forum

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EVENT PROGRAM

SPORTS CONTENT MANAGEMENT FORUM DIAMOND SPONSORS GOLD SPONSORS

CASE STUDY SPONSOR

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Zixi Broadcaster Securely connect sources to targets with inflight content transformation and integrated end-to-end monitoring

ZEN Master Virtual control plane abstracts complexity to operate at scale Intelligent Data Platform (IDP) AI/ML driven analysis to accurately predict future channel health, detect anomalies and resolve incidents

Zixi Edge Compute (ZEC) Consolidate video devices and platforms with support for over 17 industry standard protocols Live Transcoding Video Optimized Integrated Live Transcoding

New!

Zixi Live Event Management End-to-end control and visibility, deploying cloud infrastructure only when needed before releasing it upon completion to manage costs

SPORTS CONTENT MANAGEMENTFORUM AGENDA 9:00 a.m. REGISTRATION OPENS 9:30 – 9:40 a.m. WELCOMING REMARKS

PRESENTED BY: Anne Graham, Warner Bros. Discovery, Manager Sports Media Services and 2022 SVG Sports Content Management Committee Chair

9:40 – 10:30 a.m. STATE OF THE INDUSTRY:

Futureproofing Your Content in an Everchanging World The pandemic rapidly accelerated many of the technology trends already being seen in the M&E industry, drastically changing many organizations’ media-management roadmaps. Learn how major sports-media organizations are rethinking their internal workflows, embracing the cloud in order to innovate, and finding new ways to monetize their existing content.

MODERATOR: Dave Klee, A+E Networks, VP, Strategic Media Solutions PANELISTS: Padraic Boyle, MLB Advanced Media, Senior Director, Enterprise Media Kendall Ginsbach, Riot Games, Global Lead, Content Operations Anne Graham, Warner Bros. Discovery, Manager of Strategy and Planning, Sports Media Services; 2022 SVG Sports Content Management Committee Chair Dustin Myers, Fox Sports, SVP, Production Operations

10:30 – 10:45 a.m. CASE STUDY: Amazon Prime Video’s

Next Generation Live Event Management and Distribution PRESENTED BY

With live sporting events returning to pre-pandemic numbers and content rights being acquired by next-generation platforms, Zixi has released new capabilities in its ZEN Master control plane to help customers dynamically manage the production and distribution. Zixi will describe how one its major customers, Amazon Prime Video, is using these new capabilities to distribute thousands of soccer matches, with end-to-end control and visibility and how Zixi is providing powerful automation that deploys AWS infrastructure only when it’s needed and releases it after each event is completed to manage costs.

PRESENTER: Kevin Parks, Zixi, Senior Director, Field Engineering

10:45 – 11:30 a.m. NETWORKING BREAK

SPONSORED BY

11:30 a.m. – 12:00 p.m. KEYNOTE SESSION: Inside NBC Olympics’

MODERATOR: Tab Butler, SVG Sports Content Management Committee, Former Chair PANELISTS: Tom Blake, Imagen, Commercial Director Alex Grossman, DataCore, VP, Product Management and Product Marketing Chris Halton, NBA, SVP, Media Technology and Operations Adam Japhet, Major League Baseball, Senior Director of Corporate Infrastructure Grant Nodine, NHL, SVP, Technology

2:30 – 2:45 p.m. CASE STUDY: The Content Explosion for Sports

Teams – Here’s How to Meet the Challenge

2:45 – 3:15 p.m. STORAGE SUSTAINABILITY: Building Better

Infrastructure Today to Create a Brighter Tomorrow

Sustainable data storage has become an increasing concern throughout the M&E industry as media workloads increase at an exponential rate. Today, IT and mediamanagement leaders are being asked to implement workflows and technologies engineered to reduce power, cooling, and waste in order to build a sustainable model for the future. This session provides an update on how vendors and users are working together to create a more sustainable ecosystem.

MODERATOR: Tab Butler, SVG Sports Content Management Committee, Former Chair PANELISTS: Rich Gadomski, Fujifilm Recording Media U.S.A., Head of Tape Evangelism Nathan Halverson, Spectra Logic, Senior Solutions Architect, Professional Services Team Barbara Lange, Kibo121, Principal and CEO

3:15 – 3:45 p.m. NETWORKING BREAK

The NBC Olympics team is no stranger to monumental challenges. However, the pandemic-fraught Tokyo 2020 and Beijing 2022 Games took “challenge” to an entirely new level. In this keynote session, NBC Olympics media management leader Jim Miles takes the stage to go inside the groundbreaking digital workflow systems for both Tokyo and Beijing, as well as how they dealt with the ultra-quick six-month turnaround from one Games to the next.

PRESENTER: Jim Miles, NBC Olympics, Director, Digital Workflow Systems

3:45 – 4:30 p.m. METADATA MADNESS:

Are We Ever Going Back to the Office … and What Is the Office?

Although sports-media organizations had been exploring remote- and cloudbased technologies for several years, the pandemic drastically accelerated their development. Hear how cloud and SaaS offerings are changing sports-media organizations’ MAM philosophies and how these technologies are enabling remote collaboration and innovative multi-site postproduction ecosystems.

MODERATOR: Grant Nodine, NHL, SVP, Technology PANELISTS: Byron Chapman, PGA TOUR, Director of Media Asset Management & Media Workflows Ed Coleman, CBS Sports, VP, Post Production and Media Services Jeff Herzog, EditShare, Director of Solutions, Product Management Dennis Radeke, LucidLink, Director of Strategic Development

12:45 – 1:45 p.m. NETWORKING LUNCH 1:45 – 2:30 p.m. STORAGE & ARCHIVE PLANNING: On Prem, in the

Cloud, and the Impact of Growing File Sizes

Sports leagues, broadcasters, and content producers of all sizes are challenged with The Big Archive Question: Where do I store my stuff? And, with more content being created every single year and file sizes continuing to grow with the arrival of 4K and HDR, this question has never been bigger. Technology leaders and content owners discuss finding a happy medium between on-premises and the cloud, file-format and codec considerations, retention policies and the question of keeping/discarding physical tapes, and much more.

PRESENTED BY

As the fan experience becomes more personalized and interactive, sports teams are being asked to transform their media operations into high-volume content factories.

The modern sports team must deliver more content to more places in more formats and do it all quickly. Signiant acquired Reach Engine in 2021 to bring additional capabilities to the Signiant Platform to help solve challenges exactly like this.

Learn what Signiant is seeing in the market and how it has packaged the necessary components into a fit-for-purpose content factory for sports teams.

PRESENTER: Matt Gaede, Signiant, VP, Global Customer Acquisition

Digital Workflows From Tokyo to Beijing

12:00 – 12:45 p.m. ADAPTING TO REMOTE AND HYBRID WORKFLOWS:

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SPONSORED BY

Best Practices in Metadata Assignment

What metadata schema are you using to describe your content: a home-grown one or an established schema as a backbone? What taxonomy/ontology do you use to populate it? Are there any emerging industry standards? Media managers and technology leaders take the stage to discuss best practices in metadata assignment.

MODERATOR: Anne Graham, Warner Bros. Discovery, Manager of Strategy and Planning, Sports Media Services; 2022 SVG Sports Content Management Committee Chair PANELISTS: Padraic Boyle, MLB Advanced Media, Senior Director, Enterprise Media Roy Burns, IMT, VP, Media Solutions Ian Owen, University of Notre Dame, Digital Media Asset Program Manager

4:30 – 5:15 p.m. MAM & ORCHESTRATION PLANNING:

Making the Right Decisions for Your Unique Organization SPONSORED BY

MAM and orchestration systems have never been more integral to the success of a sports-media organization. This panel will address a variety of topics, including how MAM vendors follow the OAIS Reference Model (Open Archive Information System, ISO 14721) and how orchestration systems deal with rights, archive, logging plus data feeds, and taxonomy/ontology management.

MODERATOR: Jason Dachman, Chief Editor and Sports Content Management Forum Program Director PANELISTS: Rex Canning, WWE, Senior Director of Media Management Services Chris Cruz, CBS Sports, Director of Media Services Savva Mueller, Telestream, Director, Product Management – Content Management Business Unit Glen Sakata, Dalet, Manager, West Coast USA

5:15 – 6:00 p.m. NETWORKING RECEPTION

SPONSORED BY

Because Media Happens Everywhere

2022 Signiant. All rights Reserved.

GAME ON Smart Workflow and Storage for Sports Production EditShare makes it easy for you to create attention-grabbing sports content on premise or in the cloud. With advanced indexing, live capture and AI powered object and scene detection in your court: you’ve already won.

Find out more: editshare.live/sports

Flexible Open Scalable

© 2022 EditShare LLC | sales@editshare.com

SPORTS CONTENT MANAGEMENTFORUM

SPEAKER BIOS

2022 SVG SPORTS CONTENT MANAGEMENT Committee Chair

ANNE GRAHAM, Warner Bros. Discovery, Manager of Strategy and Planning, Sports Media Services

Graham is the manager of strategy and planning for sports media services at Turner Sports & Bleacher Report, part of Warner Brothers Discovery. Joining Turner Sports in January 2017, she primarily focuses on media workflow analysis, documentation, and project planning.

TOM BLAKE, Imagen, Commercial Director

Blake is a pioneer of cloud-native media asset management. Since 2012, he has been advising sports federations on the migration of archive and distribution workflows to the cloud. He is innovating with early adopters such as ATP Media and IMG and architecting multi-petabyte and multi-cloud strategies for the English Premier League and FIFA, amongst many others.

PADRAIC BOYLE, MLB Advanced Media, Senior Director, Enterprise Media

Boyle joined Major League Baseball in February of 2008 as part of its information-technology transformation. In his role as business relationship manager, he provided technical direction to the business verticals of the Office of the Commissioner and also served as a technical liaison to MLB Productions and MLB Network. Reaching into his rich media background, Boyle took on the role of technical lead for MLB and architected the league’s digital-assetmanagement system, the DIAMOND Platform.

ROY BURNS, IMT, VP, Media Solutions

Burns has over 20 years of experience advising clients in the media and entertainment sector. After graduating from Musicians Institute in 2002, he stayed on as a professor of Recording Theory, and Pro Tools 101 until 2008 when he joined Crown Media Family Networks as director of media operations. At Crown, Burns owned the development and implementation of media asset management leveraging both on-premise and cloud based architectures.

TAB BUTLER, SVG Sports Content Management Committee, Former Chairman

Butler is an Emmy Award-winning media consultant specializing in media management, workflow orchestration, and software development for digital and linear content production and distribution. With extensive experience in ‘live’, studio, and postproduction, as well as business development and sales, he offers a wealth of experience in advancing technology adoption within the broadcasting industry. Butler’s experience includes over 12 years as the senior director of media management and post production at MLB Network where he worked closely with executive leadership to design, develop, and deploy original file-based infrastructure of MLB Network’s January 1, 2009 launch.

REX CANNING, WWE, Senior Director of Media Management Services

Canning and his team are responsible for fulfilling the company’s day to day media management needs and execution of migration projects. He works with producers, editors, and engineers to build workflows that support the company’s production staff and network delivery teams. Canning has a been working in professional media creation since 2009 with a primary focus on post production and archive for the past decade.

BYRON CHAPMAN, PGA TOUR, Director of Media Asset Management & Media Workflows

With over 15 years of experience, Chapman has worked in many facets of postproduction. When joining the PGA TOUR in 2012, he worked to transition outdated analog tape-based workflows to more modern file-based workflows. Recently, Chapman led a project to switch the entire edit infrastructure from an isolated network environment to an edit system that users can leverage from anywhere around the globe with internet access.

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ED COLEMAN, CBS Sports, VP, Post Production and Media Services

Coleman is responsible for the overall strategy, development, and execution of operational procedures related to the editing and media management of all CBS Sports and CBS Sports Network programming.

Coleman started with CBS in 2012 as the director of postproduction for CBS Sports Network where he led in the development and implementation of all edit and MAM systems. Prior to joining CBS, he was the director of post production for AMC Networks, and was responsible for the day-to-day management of AMC’s New York-based edit facility which serviced AMC, IFC, WE, and Sundance Channel.

CHRIS CRUZ, CBS Sports, Director of Media Services

Cruz is responsible for the proper management of all digital asset management systems developed for CBS Sports studio and remote productions. He also oversees the personnel utilized for the acquisition, distribution, and archiving of all digital content. Cruz started working with CBS Sports in 2012 as the manager of digital archives. In this role, he developed the division’s first digital asset archive.

RICH GADOMSKI, Fujifilm Recording Media U.S.A., Head of Tape Evangelism

Gadomski is responsible for driving industry awareness and end user understanding of the purpose and value proposition of modern tape technology. He joined Fujifilm in 2003 as director of product management, Computer Products Division, where he oversaw marketing of optical, magnetic, and flash storage products. Previously, Gadomski held the position of vice president of marketing, commercial products, where he was responsible for the marketing of data storage products, value added services, and solutions. He has more than 29 years of experience in the data storage industry.

MATT GAEDE, Signiant, VP of Global Customer Acquisitions

Gaede started with Signiant when the first SaaS products for Media & Entertainment were pioneered. Currently acting as VP of Global Customer Acquisitions for Signiant, Gaede worked his way up from Inside Sales Manager and Sales Director roles to his current position.

His rise within the company is due to his leadership building skills and ability to scale goal-oriented teams.

KENDALL GINSBACH, Riot Games, Global Lead, Content Operations

After beginning his career in France, Ginsbach moved to the U.S. to participate in the launch of the Pac-12 Networks, where he lead the development of media management and archiving operations. In 2017, Ginsbach moved to the NFL to build and run the Digital Content Library. In October 2021, Ginsbach joined Riot Games to create and lead the Global Content Operations team, a new group dedicated to structuring media operations throughout Riot’s Global footprint and unlocking new opportunities from every media asset, today, tomorrow, and for the future.

ALEX GROSSMAN, DataCore, VP, Product Management and Product Marketing

With more than two decades of product and market development, formally chief product officer and founder and CEO of Symply, Grossman drove Symply to pioneer hyper-converged workflow infrastructure for media professional and story tellers with award-winning UI/UX designs, cloud, disk, and tape solutions. Prior to forming Symply, Grossman was the vice president of Big Data and Media and Entertainment at Quantum corporation responsible for all Big Data and media-centric product line development, go to market, and cloud initiatives.

CHRIS HALTON, NBA, SVP, Media Technology and Operations

Halton is responsible for leading technical strategies for the league’s content creation, media acquisition, distribution, and archiving platforms. Since joining the NBA in April 2014, Halton has implemented new digital and broadcast technologies for NBA courtside stats capture and League Pass linear video and VOD distribution. These include the NBA’s Game Distribution Center, creating continuous multi-angle live game feed production for digital and broadcast licensees, and NBA Content Network, which is a cloud based B2B portal for NBA licensees to search and download finished product, directly from the NBA via self-service API’s.

SPORTS CONTENT MANAGEMENTFORUM

SPEAKER BIOS, continued

NATHAN HALVERSON, Spectra Logic, Senior Solutions Architect, Professional Services Team

Halverson has been with Spectra Logic for eight years and is a senior solutions architect within the Professional Services Team. Halverson has years of hands-on experience with all of Spectra’s storage solutions in many different types of environments. He uses that experience to design innovative long-term storage solutions and is a key technical expert on a number of large-scale customer projects.

JEFF HERZOG, EditShare, Director of Solutions, Product Management

Herzog is the director of solutions, product management at EditShare. He has spent time as both a postproduction supervisor in broadcast and post-production, as well as a product manager for Verizon Digital Media Services live OTT streaming business.

ADAM JAPHET, Major League Baseball, Senior Director of Corporate Infrastructure

Japhet is responsible for the infrastructure, systems, and platforms that operate the league’s enterprise portfolio of applications, including their digital media archive.

DAVE KLEE, A+E Networks, VP, Strategic Media Solutions

Klee is the vice president of strategic media solutions at A+E Networks, a global entertainment and media company with cable television channels including A&E, History, FYI, Viceland, and Lifetime.

He is building a new technology team based in New York, focused on engineering and strategy for media supply chain systems, leveraging the cloud to drive agile transformations. Before joining A+E, Klee was the director of media management technologies for Univision Communications (UCI), the largest Spanish-language media company in the U.S. with a portfolio of broadcast, cable, and digital properties.

BARBARA LANGE, Kibo121, Principal and CEO

Lange is principal and CEO of Kibo121, a boutique consultancy firm focused on guiding media tech companies in taking practical steps on their path to sustainability. Lange completed 12 successful years at SMPTE, the global professional association that supports the technical framework and professional community that makes quality motion imaging available to consumers in a variety of media formats. As executive director, she was responsible for executing the SMPTE Board’s strategic vision to ensure continued relevance in a fast-paced global media technology ecosystem.

JIM MILES, NBC Olympics, Director, Digital Workflow Systems

Miles is responsible for the design and implementation of NBC Sports and Olympics systems for intake, postproduction, and asset management workflows for domestic and international sports coverage. He was formerly a project manager for NBC News engineering in New York and has spent the last 15 years with NBC modernizing postproduction workflows and implementing large scale editing, playback, and MAM systems.

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SAVVA MUELLER, Telestream, Director, Product Management – Content Management Business Unit

Mueller is responsible for driving growth and defining the go-tomarket strategy for industry-leading solutions including DIVA and Kumulate. A widely recognized expert in content management, newsroom computer systems, and news production workflows, Mueller had over 20 years of experience in product management, quality assurance, field support, and training.

DUSTIN MYERS, Fox Sports, SVP, Production Operations

Myers has happily worn many hats in the media and entertainment industry. A multiple Emmy winner, he has worked across documentaries, broadcast, and digital media. Myers has been with Fox Sports Media Group since 2003, leading the teams for Super Bowls in New York, Houston, and Miami; FIFA World Cups in Canada, Russia, and France; and feels this is the year for the Dodgers.

GRANT NODINE, NHL, SVP, Technology

Nodine started his career working as a systems librarian at Editel. He moved on to working as a web developer on sites like Rodale Press’s MensHealth.com. More than 20 years ago, Nodine arrived at the NHL where he has been involved in building a technology infrastructure that supports NHL.com and all team websites, numerous systems to produce and deliver streaming media, and many other large technology implementations.

IAN OWEN, University of Notre Dame, Digital Media Asset Program Manager

Owen joined the University of Notre Dame in 2018. He now serves 15 campus customers from the worlds of academics, sports, culture, and faith. ND Studios Asset Management offers their users an enterprise-level service that can organize, tag, automate, and disasterproof their growing content libraries.

KEVIN PARKS, Zixi, Senior Director, Field Engineering

Parks is a senior media technology executive with over 20 years of experience developing and deploying solutions for major media companies including Comcast, Disney, Viacom and others. Parks leads the Zixi Field Engineering team as part of Zixi’s customer success organization that maintains best-in-class service for Zixi customers.

DENNIS RADEKE, LucidLink, Director of Strategic Development

With over 25 years of experience in video and audio technology and workflows, Radeke has seen the transition of video from tape to files on local disks, to network storage, and now to the cloud. At LucidLink, Radeke works with sports and other media companies on how to effectively migrate and maximize the cloud to edit HD/UHD video in real-time at any distance.

GLEN SAKATA, Dalet, Manager, West Coast USA

Sakata has over three decades of product, market, and sales development experience across the Media & Entertainment industry. Working with studios, broadcasters, MVPDs, and digital platforms, Sakata has an extensive track record of launching transformative technologies from studio robotics, master control automation, video processing, statistical multiplexing, and media logistics solutions to meet their constantly evolving business challenges.

VISIT THE TECHNOLOGY SHOWCASES! DALET • DATACORE • EDITSHARE • ROSS QUANTUM • SEAGATE • SIGNIANT • SoDA

SPORTS CONTENT MANAGEMENTFORUM

Thank You Sports Content Management Committee!

CHAIR ANNE GRAHAM, Warner Bros. Discovery, Manager, Sports Media Services COMMITTEE

GRAHAM

BOIM

BOYLE

BUTLER

COLEMAN

GINSBACH

HALTON

JAPHET

JEFFERSON

KLEE

McBURNEY

MYERS

NODINE

RAIMONDO

RINEHART

SCHOLLE

SCOGGINS

STAFFARONI

WARDEN

BRAD BOIM, NFL Media, Director, Post Production, Asset Management, and Media Services PADRAIC BOYLE, Major League Baseball, Senior Director, Enterprise Media TAB BUTLER, Industry Consultant ED COLEMAN, CBS Sports, VP, Post Production and Media Services KENDALL GINSBACH, Riot Games, Global Content Operations Manager CHRIS HALTON, NBA, SVP, Media Technology and Operations ADAM JAPHET, Major League Baseball, Senior Director of Corporate Infrastructure DARRYL JEFFERSON, NBC Sports Group/Olympics, VP, Digital Workflow DAVE KLEE, A+E Networks, VP, Media Infrastructure SCOTT McBURNEY, ACC, Associate Commissioner, Advanced Media DUSTIN MYERS, Fox Sports, SVP, Production Operations GRANT NODINE, NHL, SVP, Technology MICHAEL RAIMONDO, PGA TOUR Entertainment, Senior Director, Media Asset Management and Broadcast Innovation SCOTT RINEHART, University of Notre Dame, Director, Broadcast Technology TOM SCHOLLE, DirecTV Sports Networks, Chief Systems Integrator CHRIS SCOGGINS, Blizzard Entertainment, Media Asset Manager, Global Broadcast BRYAN STAFFARONI, WWE, Senior Director Media Asset Management SHANE WARDEN, ATP Media, CTO

2022

DON’T MISS SVG’S UPCOMING EVENTS! September 21 REMOTE PRODUCTION WORKFLOWS FORUM LOS ANGELES October 18 TRANSPORT NEW YORK CITY November 10 ESPORTS PRODUCTION SUMMIT LOS ANGELES December 12-13 SVG SUMMIT NEW YORK CITY Event dates and formats are subject to change

Go to www.sportsvideo.org/events to learn more about these events, including registration and sponsorship information.

SPORTS CONTENT MANAGEMENT FORUM

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