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2025 SVG LIVE!

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In a world where U.S. TV production is down, LIVE Is UP! On behalf of the entire Sports Video Group staff, Executive Committee, and Advisory Board, welcome to the inaugural SVG LIVE! Sports and Entertainment Production! This event is incredibly relevant now more than ever as Sports and Entertainment converge, and new platforms and streaming services embrace live programming, globally, more than ever before. I first noticed the entertainment factor within the sports television world when I was at NBC Sports. We all went to the NBA All Star weekend to work a game, and the NBA was putting on shows like The NBA Stay in School Special and a Halftime Show featuring Mariah Carey. Then came red carpets at the Super Bowls and award shows on ESPN. When I left NBC Olympics for MTV, I was producing Rock and Jocks, working with celebrities like Hillary Duff and Brian Littrell of the Backstreet Boys as they competed in baseball skills challenges versus the likes of Alex Rodriguez and Derek Jeter. It was then we saw MLB and MTV working together on a unified production and the convergence of sports and entertainment. There are countless commonalities between what we do and how we do it within the sports and entertainment production ecosystems. Sports is now using the cinematic cameras pioneered by the Grammys and entertainment shows are using Skycams and RF cameras developed by sports. Cameras developed for Olympic diving are used at the Oscars, and so on. Most of all, however, sports networks are programming entertainment elements and we’ve been seeing entertainment entities including sports. Also, the good people who produce these shows — both above and below the line — are increasingly involved in the execution of these plans and production of these shows. From Associate Directors and Music Producers to TDs, A1s, and EVS operators, again the overlap only proves the premise that live shows and multi-camera programming is growing. This event is about discussing where Live TV Production is going, sharing some tricks of the trade, expanding our professional networks, and hopefully sharing our wins. Ask questions, learn, mingle, enjoy lunch, and the comradery. And don’t forget to stick around for networking cocktails at 4:45 p.m. Huge thank you to the hard-working staff of the Sports Video Group whose tireless efforts ensure the success of these events. Also, to the team at NEP Global who support me in these endeavors. Thank you for being here; we welcome your feedback and hope this event remains a must-attend on your calendar for years to come. Enjoy SVG LIVE! Sincerely, Jeff Jacobs NEP Group, SVP and Head of Production, SVG LIVE! Sports & Entertainment Produciton, Conference Chair Sports Video Group, Executive Committee and Advisory Board Member


AGENDA 9:00 – 9:40 a.m. REGISTRATION AND COFFEE

1:45 – 2:05 p.m. FIFA x GLOBAL CITIZEN: Uniting Music, Sport, and Social

9:40 – 10:00 a.m. COFFEE TALK: How Live Programming Continues To

After delivering an unforgettable Halftime show at the 2024 FIFA Club World Cup, Global Citizen will produce a first-of-its-kind Halftime Show next summer at the FIFA World Cup 2026 Final. Go inside plans for the historic World Cup Halftime Show production, what’s driving Global Citizen’s broadcast and content aspirations, and how the sports and entertainment sectors have never been more closely aligned. PRESENTER: Lee Rolontz, Global Citizen Organization, Global Head of Broadcast and Original Content

Dominate the Media Landscape

In an era of on-demand content and algorithm-driven recommendations, live programming remains one of the few media formats that reliably delivers mass audiences and real-time engagement. This “pregame” session will provide a brief overview of live programming’s place in the media environment. PRESENTER: Patrick Crakes, Crakes Media, Principal

10:00 – 10:05 a.m. WELCOMING REMARKS PRESENTERS: Jason Dachman, SVG, Editorial Director, U.S.; SVG LIVE! Program Director Jeff Jacobs, NEP Group, SVP and Head of Production; SVG LIVE! Conference Chair

10:05 – 10:30 a.m. OPENING KEYNOTE CONVERSATION: Jim Bell

Few individuals exemplify the intersection of sports and entertainment more than Jim Bell. Currently SVP of media for the LA28 Olympic and Paralympic Games, the 24-time Emmy Award winner has been trusted with some of the most iconic brands in media, including NBC Olympics, the FIFA World Cup, The Today Show, and The Tonight Show. Bell sits down for an intimate chat to discuss his storied career, media plans for LA28, and how he sees live programming thriving in the future. KEYNOTE SPEAKER: Jim Bell, LA28 Olympic and Paralympic Games, SVP, Media

10:30 – 11:10 a.m. NETWORKING BREAK IN EXHIBITS AREA

SPONSORED BY

11:10 – 11:50 a.m. MASTERING CEREMONIES: Bringing Awards Shows,

Festivals, and Other Tentpole Events to Life

From awards ceremonies and sports honors shows to festivals and fan conventions, tentpole events captivate audiences with a blend of live performance, spectacle, and prestige. Go inside the planning, production, and execution of these high-profile events with top producers, directors, and technology/operations leaders. MODERATOR: Jeff Jacobs, NEP Group, SVP and Head of Production PANELISTS: Melanie Fletcher, Done+Dusted, CEO – North America Linda Gierahn, Silent House Productions, Chief Content Officer & Head of Production Craig Lazarus, ESPN, VP and ESPYS Executive Producer Josh Mark, SoFi Stadium, YouTube Theater, and Hollywood Park, VP, Broadcast Operations & Production Jonathan Mussman, Netflix, VP of Production

11:50 a.m. – 12:05 p.m. BEYOND THE LENS:

PRESENTED BY

How Virtual Production is Transforming Creative Flexibility in the Studio Environment

Virtual production is transforming the media and entertainment space, enabling content and experiences that are more immersive and engaging than ever before. Sony’s Jaime Raffone and the WWE’s Joseph Solari discuss the innovative solutions, flexible process, and versatile use cases that are unlocking new possibilities in sports entertainment while driving business efficiencies and outcomes in and out of the ring. PRESENTERS: Jaime Raffone, Sony Electronics, Senior Manager – Cinematic Production, Imaging Products & Solutions – Americas Joseph Solari, WWE, VP of Studio Operations

12:05 – 12:45 p.m. THE FUTURE IS LIVE: Tech Innovations Driving

Real-Time Sports & Entertainment Production

As audience demand for immersive and high-quality live programming increases, the technologies powering real-time sports and entertainment production are evolving at a rapid pace. Hear about today’s cutting-edge tools and strategies that enable faster turnaround, greater flexibility, and more-engaging live productions. MODERATOR: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services PANELISTS: Pino Barile, Riedel Communications, SVP of Sales, North America J. David Hoffman, Blackmagic Design, Business Development Manager, Americas Jason Newman, NEP Sweetwater, VP, Sweetwater Film TV Deena Sheldon, Camera Operator / Innovator; Sports Broadcasting Hall of Famer Josh Stoner, Canon, Senior Specialist, Broadcast and Cinema Lenses

12:45 – 1:45 p.m. NETWORKING LUNCH

Impact on a Single Stage at the FIFA World Cup 2026 Halftime Show

2:05 – 2:45 p.m. THE CONVERGENCE OF SPORTS AND ENTERTAINMENT: Producing Studio Shows and Live Events SPONSORED BY on the Field and in the Arena

Pre/postgame and halftime shows have long been essential components of the livesports experience, offering analysis, storytelling, and entertainment elements that elevate the main event. Hear firsthand how broadcasters and streamers reimagine shoulder programming to drive viewership, fan engagement, sponsorship value, and storytelling before, during, and after the game. INTRO: Robert Erickson, TAG Video Systems, VP, Sales Sports & Live Production MODERATOR: Jason Dachman, SVG, Editorial Director, U.S. PANELISTS: Guy Carrington, Done+Dusted, Executive Creative Director and Partner Bob Chesterman, NHL, EVP, Entertainment Aaron Cooke, Funicular Goats, Partner and Digital Cinema Collective, CEO Kevin Dobstaff, NBA, Unrivaled, World Sevens Football, and MSG, Live Venue/ Broadcast League Events Producer Brian Gordon, National Women’s Soccer League, SVP / Executive Producer

2:45 – 3:00 p.m. REINVENTING THE GAMES:

How Ateme Powers the Next Generation of Immersive Sports Experiences

PRESENTED BY

Sports broadcasting is breaking free from traditional limits, with federations and leagues embracing direct-to-fan streaming and XR innovation. Ateme’s end-to-end solutions — from live encoding to immersive 360° and 180° experiences — are redefining how fans experience the thrill of live sports. PRESENTER: Mickaël Raulet, Ateme, Chief Technology Officer

3:00 – 3:35 p.m. NETWORKING BREAK IN EXHIBITS AREA

SPONSORED BY

3:35 – 4:10 p.m. REALITY, REIMAGINED: The Role of AR, XR, and

Virtual Production in Live Event Production

Augmented reality, extended reality, and virtual production are transforming the way live sports and entertainment events are produced, presented, and experienced. From dynamic virtual sets and real-time 3D graphics to immersive environments and XR stage performances, this panel will explore the creative possibilities, technical challenges, and strategic advantages of deploying these cutting-edge technologies for live productions. MODERATOR: Brandon Costa, SVG, Director of Digital PANELISTS: Dan Baum, Disguise, VP of Sales, Americas Zac Fields, Fox Sports, SVP, Graphics Technology and Integration Dan Pack, Silver Spoon - part of the AE Live Group, Managing Director Jon Slusser, The Famous Group, CEO and Managing Partner

4:10 – 4:45 p.m. NO MORE BOUNDARIES: How Onsite, REMI, and Cloud Productions Are Evolving

Today’s live productions can be handled from almost anywhere: onsite, from a remotecontrol room, fully in the cloud, or from an operator’s home. Learn how broadcasters and streamers adapt their approaches to live coverage and how new production models reshape crew deployment, infrastructure needs, and creative capabilities. MODERATOR: Jason Dachman, SVG, Editorial Director, U.S. PANELISTS: Tom Brown, TVU Networks, Head of Solutions, North America Scott Rehling, L2 Productions, President Mitch Rubenstein, Savannah Bananas, Head of Production Services, Banana Ball TV Tim Stevens, Verizon Business Group, Global Leader, Strategic Innovation, Sports, Media & Entertainment

4:45 – 5:45 p.m. NETWORKING RECEPTION

SPONSORED BY


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SPEAKERS KEYNOTE SPEAKER

JIM BELL, LA28 Olympic and Paralympic Games, SVP, Media

Bell leads the effort to bring the world’s biggest event to life for a global audience. Known for championing innovation, collaboration, and storytelling that resonates, Bell now brings that same spirit to LA28, helping to reimagine how the Games will be experienced across every screen, platform, and generation.

CONFERENCE CHAIR

JEFF JACOBS, NEP, SVP and Head of Production

Jacobs is the senior vice president and head of production at NEP Group. Prior to joining NEP, he spent 10 years with NBC Sports/Olympics and another 10 with Viacom’s MTV Networks. Following two decades at the network level, Jacobs formed his own company, Skyline New Media.

SPEAKERS

PATRICK CRAKES, Crakes Media, Principal

Crakes has served in various senior executive media roles over the course of his career including several at FOX Sports. During the last six years of his 23-year tenure there he was SVP, programming, research and content strategy responsible for strategic programming decisions across multiple sports networks and platforms.

ZAC FIELDS, Fox Sports, SVP, Graphics Technology & Integration

Fields oversees Fox Sports’ real-time graphic development and integration, software development, and new technology. Along with the daily workflows across all FSMG networks, this group provides high-end graphic design with new ways to display information for large events such as the Super Bowl, Daytona 500, and more.

MELANIE FLETCHER, Done+Dusted, CEO – North America

Fletcher is an energetic, intuitive and strategic global business leader with expertise in driving business growth and delivery of multiplatform, high stakes, high profile live event content. Fletcher has guided D+D from a boutique London-based production company to a global entertainment group, recently acquired by the Endeavor Group.

PINO BARILE, Riedel Communications, SVP of Sales, North America

LINDA GIERAHN, Silent House Productions, Chief Content Officer & Head of Production

DAN BAUM, Disguise, VP of Sales, Americas

J. DAVID HOFFMAN, Blackmagic Design, Business Development Manager, Americas

Barile leads growth initiatives and partnerships with broadcasters, sports leagues, teams, and live entertainment venues. With more than 25 years in the global broadcast, media, and technology sectors, he specializes in live video production, cloud-based workflows, video-over-IP, and next-generation technologies. With 15+ years experience working in the Media & Entertainment industry, Baum is shaping the future of immersive experiences, working across live music, television, film, fixed installations, esports, xR, theme park rides, professional sports stadiums, theatre and opera to touch the lives of audiences worldwide.

Gierahn is a three-time Emmy Award-winning expert in developing and executing film, television, and streaming events. She brings more than two decades of music and entertainment experience to Silent House, having most recently produced TUDUM 2025, the first-of-its-kind live streaming event on Netflix.

With over 30 years in visual arts and media production, Hoffman focuses his efforts on expanding the use of the creative tools for visual media production. His passion for innovation and technology are paired with his respect for craft and storytelling.

TOM BROWN, TVU Networks, Head of Solutions, North America

CRAIG LAZARUS, ESPN, VP and ESPYS Executive Producer

GUY CARRINGTON, Done+Dusted, Executive Creative Director and Partner

JOSH MARK, SoFi Stadium, YouTube Theater, and Hollywood Park, VP, Broadcast Operations & Production

BOB CHESTERMAN, NHL, EVP, Entertainment

JONATHAN MUSSMAN, Netflix, VP of Production

AARON COOKE, Funicular Goats, Partner and Digital Cinema Collective, CEO

DAN PACK, Silver Spoon - part of the AE Live Group, Managing Director

Brown is a media solutions leader with over 30 years of experience driving the industry’s transition from traditional broadcast workflows to cloud-first, IP-native production. As Head of Solutions, at TVU Networks, he leads the design and deployment of end-to-end live production systems.

Carrington is a multi Emmy Award-winning live television/event specialist who has fast made a name for himself as one of the most creative and meticulous live producers on the market. He has entrenched himself as the go-to expert in wrangling complex live event coverage, overseeing some of Done+Dusted’s biggest shows. Chesterman oversees the planning, logistics and execution of the entertainment elements of each of the NHL’s robust lineup of tentpole events, including the NHL Winter Classic, NHL All-Star Weekend, NHL Stadium Series and NHL Awards, among other events, and the management of NHL Network.

Cooke is an Emmy-winning producer and recognized pioneer in cinematic multi-camera production, bringing cutting-edge broadcast technology to some of the world’s most ambitious live events. He is also a founding partner of Funicular Goats, a leading provider of specialized broadcast systems supporting major Hollywood productions and global live events.

During his 37 years at ESPN, Lazarus has led various storytelling units and productions, including the Event/Studio Features Unit, the SportsCenter Enhancement Unit, the Creative Content Unit, SportsCenter, Sunday NFL Countdown, Outside the Lines, College Gameday, E60, Enterprise Reporting, ESPN+ Original Series, and more.

Mark leads the team responsible for all broadcast operations across SoFi Stadium, YouTube Theater, and the broader Hollywood Park campus, including the iconic Infinity Screen — the largest LED screen in any stadium — multiple production control rooms, motion design and graphics systems, and more. Mussman is VP of production (nonfiction and live) at Netflix. Since joining in 2015, the Emmy Award-winning executive has launched the company’s original production unit and has led the Nonfiction Production & Post teams that focus on Netflix’s original documentaries, unscripted, sports, and live content.

Pack leads teams pushing the boundaries of real-time animation, virtual production, and live broadcast innovation. He has driven groundbreaking real-time integrations for major sports, broadcast and live entertainment partners, including the NFL Nickelodeon Super Bowl simulcast and ESPN’s Toy Story Funday Football.


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SPEAKERS JAIME RAFFONE, Sony Electronics, Senior Manager – Cinematic Production, Imaging Products & Solutions – Americas

DEENA SHELDON, Camera Operator / Innovator; Sports Broadcasting Hall of Famer

MICKAËL RAULET, Ateme, Chief Technology Officer

JON SLUSSER, The Famous Group, CEO and Managing Partner

SCOTT REHLING, L2 Productions, President

JOSEPH SOLARI, WWE, VP of Studio Operations

LEE ROLONTZ, Global Citizen Organization, Global Head of Broadcast and Original Content

TIM STEVENS, Verizon Business Group, Global Leader, Strategic Innovation, Sports, Media & Entertainment, Product Manager

MITCH RUBENSTEIN, Savannah Bananas, Head of Production Services, Banana Ball TV

JOSH STONER, Canon, Senior Specialist, Broadcast & Cinema Lenses

Raffone has spent years on the frontlines as a motivating team leader and managing C-level engagement. She excels at new business development for evolving solutions to the OTT/New Media industry.

Dr. Raulet drives research and innovation with various collaborative R&D projects. He represents Ateme in several standardization bodies: ATSC, DVB, 3GPP, ISO/IEC, ITU, MPEG, DASH-IF, CMAF-IF, SVA, and Ultra HD Forum. Rehling is the founder of Austin, TX based L2 Productions, a live event production and broadcast company that specializes in centralized, remote workflows and solutions. He has led thousands of live productions and broadcasts for various partners.

Rolontz is responsible for securing the widest possible worldwide distribution of Global Citizen’s live major events. She brings over two decades of network television executive producing credits to her position.

Rubenstein oversees broadcast production needs and operations for all Banana Ball TV games. Previously, he worked for Bally Media as VP of Production and Content, working directly with MiLB overseeing media rights partnerships.

During her 44-year career as a camera operator and technical innovator, Sheldon’s resume includes nine Sports Emmy Awards, 13 Super Bowls, 17 Daytona 500s, 18 Indy 500s, 25 Kentucky Derby and Triple Crown races, three Olympics, and much more. Slusser drives the company’s strategic vision and operations, fueling its reputation for innovation. Under his leadership, The Famous Group has patented fan-engagement technologies including the Vixi Suite, Virtual Camera Mixed Reality system, and Virtual Seat.

Solari oversees all facets of studio operations and champions innovation across broadcast and digital production. With more than two decades of experience, Joseph has established a distinguished career at the intersection of creative production and emerging technology.

Leveraging a deep understanding of business operations, technology, industry trends, and competitive landscape, Stevens is responsible for marketing strategy, product positioning, market intelligence, and business development.

For a majority of his career at Canon, Stoner has served as a repair engineer and field support for customers on the front line of productions, and often the sidelines of major sporting events. He has served as the face of Canon for most broadcast customers and done his utmost to ensure no customer ever misses a shot.

THE POWER BEHIND EVERY LIVE MOMENT. Contribution | Distribution | Streaming | Monetization

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