Media Kit 2012 - Sport Stars Magazine

Game on Read SSM and know who’s winning and who to watch.

Know what’s happening and what’s hot.

Authoritative. Exciting. On target. Get in it. Game on.

Community. Loyalty. Partnership.

SportStars™ Magazine partners with local, regional and national organizations to embed our advertisers into the heart of each community and each reader we serve — from football jamborees to track & field events, major soccer tournaments to neighborhood swim meets, we bring you community.

Community Partnerships

■ Boys and Girls Club

■ PGA Jr. Tour

■ High School Ballistics

■ Tieni Duro Competitive Cycling

■ Community Youth Center

■ The First Tee

Regional editions in major markets, with over 90% localized content means SportStars covers high school sports more authoritatively than any other publication.

We put your business in front of loyal, active readers who are passionate about their sports — ­ their players and their communities.

Editorial Profile SportStars Magazine covers high school sports — the athletes and the action with regional editions in major markets.

We feature every high school and hundreds of athletes, county-by-county in every local edition. SSM brings energy, excitement and entertainment to today’s high school athlete and active adult reader.

■ AAA SportStar of the Week: Honoring exceptional achievement

■ The Numbers: Rankings, stats and more!

■ Locker Room: The buzz on what’s happening, what’s said and who said it

■ Club Scene: The best club sports teams, players

■ Health Watch: Advice to keep athletes on their game ■ GameDay: Where the games are played

■ Impulse: Hottest products and trends ■ Tee2Green: Tips and tricks to go low on the course ■ Seasonal coverage: All sports, all the time —in depth notes & rankings for football, basketball, baseball, tsoftball

Delivering superior advertising, marketing and creative performance.

It’s our tradition for over 23 years to be your #1 marketing partner.

See what makes us better. Click over to us at www.SportStarsOnline.com.

To learn more, call (925) 566-8500 or e-mail sales@SportStarsOnline.com

Our Mission

SportStars™ advances the physical, social and behavioral development of young athletes through sports education and coverage and sports- and health-related clinics. We make stars of every player by promoting a safe, fun and healthy sports experience for all children — youth through high school.

We provide interesting and intelligent, educational and compelling publications and clinics that reinforce positive self image and confidence, leadership and acceptance, and health and nutritional enrichment — core values found in the team experience and encouraged by active, healthy lifestyles.

Loyal, passionate parents & athletes ■ SportStars™ is the #1 magazine for active, engaged sports enthusiasts reaching readers who share a passion about their sports, community and children.

■ SportStars™ provides you the largest, most active unduplicated audience of supporters and participants: parents, coaches, volunteers and athletes.

Reader profile ■ SportStars reaches 538,880 monthly highly involved readers on average with each regional edition. Readers with buying power!

■ Regionalized editions feature every high school team and circulate at hundreds of schools and retail locations across the cities we serve.

■ SSM brings sports coverage, lifestyle, trends, health and nutrition and performancefocused instruction along with character and life-skills training to today’s high school reader.

■ Similarly, SSM speaks to the parent, coach and adult fan-base by chronicling the players and the games in the community in which they live and care passionately for.

Targeted, Integrated Magazines ■ SportStars™ Magazines are extremely targeted, reaching a loyal, active fan base by utilizing a saturated circulation model.

■ SSM is distributed at every community high school and hundreds of retail-based businesses where target audiences frequent.

■ SSM clients are integrated into the culture and lifestyles of each community through focused editorial about the teams, leagues, athletes, games and schools covered in each localized edition.

Demographics. Core Market: Teens & 35-54

96%

of our readers use SportStars™ to plan their sporting activities; they’re active participants. n SportStars™ target readers — families with children under 18 years:

162,394

(avg. each community edition)

n Our buying audience is the sports participant/enthusiast— players, parents, volunteers, officials, trend-setters and buyers; these active participants have above average household incomes

($75,483 average)

86% 92%

use SportStars™ to make buying decisions

buy from our advertisers

Issue

Jan. 12, 2012 Issue 39

Feb. 2, 2012 Issue 40

Feb. 23, 2012 Issue 41

March 8, 2012 Issue 42

March 29, 2012 Issue 43

April 19, 2012 Issue 44

Space Close

Jan. 5

Jan. 26

Feb. 16

March 1

Art Due

Jan. 9

Jan. 30

Feb. 20

March 5

March 22 March 26

April 12

April 16

Features • Wrestling/Soccer previews • SPECIAL Issue: NIKE Coach of the Year Clinic • BONUS SportsStars of the Year, Fall Edition • SSM.com Exclusive: Coverage of MLK Showcase • Midseason Basketball Coverage • BONUS Winter Sports: Mountain Adventure • Max Miller Clinic of Champions Special • SSM.com Exclusive: Wrestling/Soccer coverage • Section Wrestling tournaments • SPECIAL Issue: Bay Area Spring Golf Show • Football National Signing Day • Little League Opening Week • SSM.com Exclusive: Section Soccer Championships • ANNUAL Camps & Clinics Special Edition • HS Baseball/Softball previews • SPECIAL: East Bay Baseball All-SportStars Team • Section/State Wrestling; Section Basketball • SSM.com Exclusive: Norcal Basketball Championships • State Basketball • Norcal Mountain Biking Bonus • Tee2Green: Boys Spring Golf Preview • Track & Field: Martinez Relays • SSM.com Exclusive: TBA • Lacrosse Face Off • Boys Tennis: Section Preview • Midseason Baseball • BONUS SportsStars of the Year, Winter Edition • SSM.com Exclusive: Livermore Stampede (Softball) Special Coverage

Issue

May 3, 2012 Issue 45

May 24, 2012 Issue 46

June 7, 2012 Issue 47

June 28, 2012 Issue 48

July 19, 2012 Issue 49

August 2, 2012 Issue 50

Space Close

April 26

May 18

June 1

June 22

July 13

July 27

Art Due

April 30

May 21

June 4

June 25

July 16

July 30

Features

• Race To The Finish: Track & Field feature • Boys Volleyball Feature/Playoff Preview • Swimming & Diving Section Preview • special HS Rugby Championships • SSM.com Exclusive: TBA • Section Swim Championships • Tee2Green Section Boys Golf Championships • EXCLUSIVE Mountain Biking State Championships • SSM.com Exclusive: NorCal Boys Golf & Lacrosse Section Championships • State Track & Field Championships • Baseball/Softball Championships • Special: MLB Draft Coverage • NCS State Golf • SSM.com Exclusive: TBA • Club Volleyball Feature/Jr. Nationals Preview • Club Soccer Coverage/Far West Regionals • BONUS SportsStars of the Year, Spring Edition • SSM.com Exclusive: TBA • Mid-Summer Swimming/Diving • Tee2Green: Summer Stride Golf Special • Summer Ball: Baseball/Softball •Wrestling Nationals: Sneak Peek • SSM.com Exclusive: Little League All-Star Championships • Special: Area Code Games Preview • Club Water Polo Special Feature • BONUS California Storm Program Edition • SSM.com Exclusive: Back-to-School Gear Up Buyer’s Guide

Issue

August 23, 2012 Issue 51

Sept. 13, 2012 Issue 52

Sept. 27, 2012 Issue 52

Oct. 18, 2012 Issue 54

Nov. 1, 2012 Issue 55

Nov. 22, 2012 Issue 56

Space Close

Art Due

Features

• ANNUAL Football Preview Extravaganza August 17 August 20 • special program issue Battle In the Bay Football Jamboree • SSM.com Exclusive: TBA

Sept. 7

Sept. 21

Oct. 11

Oct. 26

Nov. 16

Sept. 10

Sept. 24

Oct. 15

Oct. 29

Nov. 19

•Girls Volleyball Preview • Tee2Green Girls Fall Golf Preview • Boys Water Polo Preview • SSM.com Exclusive: Opening Week Coverage of HS Football Season • Cross Country Feature & Season Preview • Girls Tennis Feature & Season Preview • Ed Sias Track & Field Invitational • BONUS SportsStars of the Year, Summer Edition • SSM.com Exclusive: TBA • Special Issue: Bay Area Fall Golf Show • BONUS Midseason Football Feature • Outdoor/Adventure: Preseason SnowFest • SPECIAL REPORT: College Recruiting • SSM.com Exclusive: Water Polo & Volleyball Tournament Coverage • Girls Volleyball Playoff Preview • Girls Water Polo Playoff Preview • exlusive: Girls Section Golf Championships • SSM.com Exclusive: NorCal Girls Golf Championships, Volleyball & Water Polo Playoffs • EXCLUSIVE: Section Cross Country Championships • State Girls Golf Championships • Section Girls Volleyball, Girls Tennis Championships • SSM.com Exclusive: Football Playoffs

Issue

Dec. 6, 2012 Issue 57

Dec. 20, 2012 Issue 58

Space Close

Nov. 30

Dec. 14

Art Due

Dec. 3

Dec. 17

Features • HS Basketball Preview • Section Football Championships • State Volleyball Championships • State Cross Country Championships • SSM.com Exclusive: NorCal Football Championships: Special Edition • special edition: State Football Championships • West Coast Jamboree Girls Basketball Preview • Preseason Soccer Shoot-out • bonus: 2012 Year in Review • SSM.com Exclusive: TBA

Mechanical guidelines BLACK & WHITE

Bleeds

Digital art on Mac disc accepted, accompanied by a proof, showing a maximum of 70% shadow dot and a minimum 5% highlight.

Halftones and Advertisements

Ad sizes

Full PAGE 9-1/2” X 10-3/4”

2/3 page 6-1/4” X 10-3/4”

1/6 page VERT 3” X 5-1/4”

1/12 page 2-1/4” X 2-1/2 ”

1/2 PAGE HORIZ 9-1/2” X 5-1/4”

1/4 PAGE 4-5/8” X 5-1/4”

1/8 PAGE 4-5/8” X 2-5/8”

1/2 Island 6-1/4” X 8”

1/3 page

VERT 3” X 10-3/4”

1/6 PAGE HORIZ

6-1/4” X 2-5/8”

1/3 Island 4-5/8” X 8”

1/2 page VERT 4-5/8” X 10-3/4”

1/3 PAGE SQ 6-1/4” X 5-1/4”

All bleed ads will be centered within image area and not trimmed. Allow a minimum of 1/2” total gutter width. Trim Size: 10” wide x 11-3/8” tall.

Live area 9-1/2” x 10-3/4”.

Production

85 line screen for B&W, 133 line screen for 4 color.

Perfect alignment gutter bleed cannot be guaranteed. We do not accept film. Materials incorrectly sized will be altered to fit at the cost of the advertiser and the discretion of the publisher.

Color

SportStars offers complete production services to advertisers at cost, plus a nominal handling fee to cover pickup and delivery, postage, etc.

Please call for production charge quote. Artwork submitted after closing dates is subject to revision if mechanical requirements are not met.

Laser proof required for all color advertisements. 4 color web printing rotation: C, M, Y, K. Total ink density not to exceed 220%. UCR: 240-260, GCR: 85%.

The SportStars Online Marketing Alliance offers you great deals on combined print and online advertising packages. Call for details.

SportStarsOnline.com

Fonts We have many fonts. To be certain that we match the fonts you desire, always include SCREEN and PRINTER fonts. We only accept PostScript Type 1 fonts. True Type fonts are NOT ACCEPTABLE. Placed EPS & TIFF Files Be sure to include any and all placed or embedded files.

Any type should be outlined in your Illustrator files.

Bitmap continuous-tone color images should be 266-300 dpi, bitmap continuous-tone grayscale images should be 200 dpi, and bitmap line-art images should be 600 dpi.

Proofs

A supplied proof reduces the chances of mishaps. We cannot be responsible for digital ads submitted without a proof. In the event we have trouble with your digital file, we will modify the supplied file to match your proof. B&W ads must be accompanied with a full size laser proof. Color ads must be accompanied by: 1) Full size composite laser proof. 2) Full size color separated laser proof. 3) Composite color output like a Rainbow or Iris print.

Digital guidelines for submitted files Media delivery

Applications Accepted

Contact us Phone: (925) 566-8500 E-mail: ads@SportStarsOnline.com; art@SportStarsOnline.com FTP: ftp.ads.sportstarsOnline.com.

We accept InDesign, Illustrator, Photoshop, Pagemaker and QuarkXpress.

We do not accept Microsoft Publisher files. For other applications, contact production department.

E-mail us your art at ads@SportStarsOnline.com or art@SportStarsOnline.com; or FTP: ftp.ads.sportstarsOnline. com. We also accept CDs & Mac-formated flash or memory

stick.

Print, Digital Print, Branding, Social, Event. All-in-One Marketing ■ Section Branding (Brand Your Business — “Ex. AAA SportStars Of The Week”) ■ Full-Color Ads in Print Editions ■ Ads Run in Digital Editions With Your URL’s Embedded

■ Banner and Skyscraper ads ■ Social Media Campaigns ■ Video Links ■ Interactive Ad

Special sections SportStars™ Events Calendar The Calendar section, editorial coverage and listings, are the #1 draw to SportStars™ 6 million annual readers. These sections are very desirable to advertisers.

Full, 1/2, 1/3 and 1/4-page ads are available within the calendar section as are special “Mega” and “Mini” ads.

Mega ad

3” x 3.5”

Events Producers: Special Rates Event producers receive the 24-time discount rate for contracts of three (3) issues or more in a calendar year for any standard size ad unit. Color upcharges &/ or production charges apply.

Clubs & Event Producers: EXTRA IMPACT on a budget!

There are two Special Ad Sizes for event producers, clubs, teams, etc. when on a budget or looking for additional impact; the “Mega” ad (3” wide X 3.5” tall) and the “Mini” ad (1.5” wide X 2” tall). Both Special Calendar ad placements are payable in advance, with copy. Production is available for a nominal $25 charge on either of these sizes.

Mini ad 1.5” x 2”

Focused sections for targeted marketing • Tee2Green — Weekly golf roundup • Red Zone — The area’s best high school football coverage • Twenty-four7 — Weekly events calendar • gameday — The best games on the horizon • In the Paint — If it happened in basketball, it’s in here • Impulse — Find out what products are buzzing • training time — Helping our athletes perform • extra bases — Slide into baseball & softball

5356 Clayton Road, Suite 222, Concord CA 94521 phone

(925) 566-8500

advertising ■ (925) 566-8500 ■ Sales@SportStarsOnline.com

Distribution & delivery

■ Butch Noble Distribution Manager x107; Mags@SportStarsOnline.com

Calendar listings

■ Go to SportStarsOnline.com/ all-events or email calendar@ SportStarsOnline.com

the main office Fax

(925) 566-8507

e-mail editor@SportStarsOnline.com info@SportStarsOnline.com

Editorial ■ Chace Bryson Editor x104; Editor@SportStarsOnline.com ■ Erik Stordahl Impulse & SportStars of the Week sections, x103; Erik@SportStarsOnline.com

average age

59% MALE

39

67%

41% FEMALE 65% of readers are in the 26-55 range.

14 percent are teens are Full-Time and/ or Self-Employed professionals

average age of people whose households have a teenager

33 MALE 28 FEMALE

84%

of the readers of SportStars magazine possess college or post-grad education

median income is between

$75,000-$100,000

61%

Earn more than $75,000 per year

45%

Earn more than $100,000 per year

58% earn more than 61% $75,000 per year earn more than 45% $100,000 per year 76% homeowners with median hhi between $75,000-$100,000

own one or more credit cards

82%

of SSM readers watch high school or league sports live or on TV

84%

own 1 or more vehicles

62%

Own 2 or more vehicles

75%

own one or more mobile/smart phones

66% 93% own one or more laptops/ tablets

have a Facebook or Twitter account

60%

of SSM readers read 3 out of 4 issues (or more)

62%

Devote 30 minutes to an hour enjoying SSM

66%

Read almost every article cover-to-cover

65%

Pass along their copy to up to 10 other readers

3.2: Average pass-along readership

50%

of readers say ssm influences them to watch more youth sports