SportStars 2014 Media Kit

PRINT & DIGITAL

MAGAZINES Read SSM and know who’s winning and who to watch.

Know what’s happening and what’s hot.

Authoritative.

Exciting.

On target.

Get in it.

Editorial Profile SportStars Magazine covers high school sports — the athletes and the action with regional editions in major markets. We feature every high school and hundreds of athletes, county-by-county in every local edition. SSM brings energy, excitement and high school athlete and active adult reader.

SportStar of the Week: Honoring exceptional achievement Locker Room: The

Cal-Hi State Roundup:

sports Websites to extend our coverage Level Up: Top medical experts share their advice on keeping our athletes primed to perform Local & State Rankings: All the top sports, all the best teams Impulse: Hottest products and trends Club Scene: The best club sports teams, players

Delivering superior advertising, marketing and creative performance.

It’s our tradition for over 23 years to be your #1 marketing partner.

See what makes us better.

Click over to us at www.SportStarsOnline.com.

Seasonal coverage: All sports, all the time —in depth notes & rankings for football, basketball, baseball, softball

59% MALE

AVERAGE AGE

67%

39

41% FEMALE ARE FULL-TIME AND/ OR SELF-EMPLOYED PROFESSIONALS

65% of readers are in the 26-55 range.

14 percent are teens

AVERAGE AGE OF PEOPLE WHOSE HOUSEHOLDS HAVE A TEENAGER

33 MALE 28 FEMALE

TOP 10 REASONS WHY ADVERTISING WITH US MAKES SENSE

84% 2.

60% 3.

66% 4.

62% 5.

65% 6.

3.2 7.

75% 8.

66% 9.

93% 10.

61% 1.

OF READERS OF SPORTSTARS MAGAZINE POSSESS COLLEGE OR POST-GRAD EDUCATION OF SPORTSTARS MAGAZINE READERS READ 3 OUT OF ISSUES (OR MORE) READ ALMOST EVERY ARTICLE, COVER-TO COVER

DEVOTE 30 MINUTES TO AN HOUR ENJOYING SSM PASS ALONG THEIR COPY TO UP TO 10 OTHER READERS

AVERAGE PASS-ALONG READERSHIP

OWN ONE OR MORE SMART PHONES OR TABLETS ONE ONE OR MORE LAPTOPS/ TABLETS HAVE A FACEBOOK AND/OR A TWITTER ACCOUNT EARN MORE THAN $75,000 PER YEAR

Our Mission SportStars™ advances the physical, social and behavioral development of young athletes through sports education and coverage and sports- and health-related clinics. We make stars of every player by promoting a safe, fun and healthy sports experience for all children — youth through high school. We provide interesting and intelligent, educational and compelling publications and clinics that reinforce positive self image and confidence, leadership and acceptance, and health and nutritional enrichment — core values found in the team experience and encouraged by active, healthy lifestyles.

fan base SportStars reaches 538,880 monthly highly involved readers on average with each regional edition. Readers with buying power!

Regionalized editions feature every high school team and circulate at hundreds of schools and retail locations across the cities we serve.

SSM brings sports coverage, lifestyle, trends, health and nutrition and performance-focused instruction along with character and life-skills training.

SSM speaks to the parent, coach and adult fan-base by chronicling the players and the games in the community in which they live and care passionately for.

Team Sport Marketing to COACHES & AD’s with buying authority. We also serve the team sports market. If your focus is influencing high school and league coaches, we’re your go-to team. SportStars keeps buyers educated and continually updated on competitive news in their respective markets. Hyper local means hyper interested!

All SportS. All

YOUR TOP BRANDING

OPPORTUNITIES 1.

Locker Room Consistently one of our most popular features.

A light-hearted look at the world of local sports.

2. SportStars of the Week We honor the best of the best

3.

Red Zone In the Paint Extra Bases Impulse Photo Finish Level Up SportStars Cup

Football notes, insights plus exclusive NorCal Rankings

4.

Basketball notes, insights plus exclusive NorCal Rankings

5.

Baseball/Softball notes, insights plus exclusive NorCal Rankings

6.

All the latest prodcuts, tech, gear and events

7.

The final celebration:

8.

Health, training and expert fitness advice

9.

We add it up and name the top school of the year

10. SportStars of the Year The top athletes of the year get their due

the time

Mechanical digital guidelines guidelines COLOR 4 color web printing rotation: C,M, Y, K. Total ink density not to exceed 220%.

UCR: 240-260, GCR: 85% PRODUCTION We offer complete production services to advertisers at cost, plus a nominal handle fee to cover pick and delivery, postage, etc. Artwork submitted after closing dates is subject to revision if mechanical requirements are not met.

SPORTSTARSONLINE.COM SportStars offers you great deals on combined print and online advertising packages. Call for details.

We offer Banner, Skyscraper and Leaderboard ads as well as integrated banners and video. Call for details and pricing. Sizes are as follows: Banner (300x240 pixels, Skyscraper (160x600 pixels), Leaderboard (728x90 pixels)

APPLICATIONS ACCEPTED We accept InDesign, Illustrator or PhotoMicrosoft Publisher, Microsoft Word or Power Point. For other applications, please contact us.

FORMATS ACCEPTED PDF, JPG, EPS or TIFF are acceptable.

CMYK. MEDIA DELIVERY

via Hightail or a similar online service.

2014 Publication Schedule All Ads: Space Close Friday Before Issue Release; Art Due Monday Before Issue Release ISSUE

FEATURES

#79: Jan. 16

COVER: SOCCER Coverage: Basketball, SportStars of the Year Fall Edition, All-Sports Clinic Program/Preview

#80: Feb. 1

COVER: BASKETBALL Coverage: Soccer, Wrestling, Football Signing Day

#81: March 1

COVER: BASEBALL/SOFTBALL PREVIEW Coverage: Wrestlng, Basketball, Soccer

SPORTSTARS DIGITAL WEEKLY Statewide features, news and notes, up-to-date state and regional rankings.

JANUARY: BASKETBALL January 9, 16*, 23, 30

FEBRUARY: BASKETBALL February 1*, 13, 20, 27 (pairs with March 1 print edition)

SPECIAL #1 #82: March 20

SPECIAL DOUBLE ISSUE ANNUAL CAMPS + CLINICS RESOURCE GUIDE

#83: April 1

COVER: BASKETBALL Coverage: Lacrosse, Baseball/Softball, SportStars of the Year Winter Edition

MARCH: BASKETBALL/BASEBALL

COVER: BASEBALL Coverage: Swimming, Golf, Track, KidFest Field of Dreams, RiverCats Awards

APRIL: BASEBALL/SOFTBALL

COVER: TRACK Coverage: Lacrosse, Boys Volleyball, Tennis, Swimming, Baseball/ Softball

MAY: BASEBALL/SOFTBALL

SPECIAL #2 #86: June 19

SPECIAL DOUBLE ISSUE SSM YEARBOOK Coverage: Bay Area 75, SportStars of the Year Spring Edition

JUNE: BASEBALL/SOFTBALL

#87: July 1

COVER: SOCCER Coverage: Volleyball, Basketball, Golf

JULY: SOCCER

#84: May 1

#85: June 1

March 1*, 6, 13, 20*, 27

April 1*, 10, 17, 24

May 1*, 8, 15, 22

June 1*, 5, 12, 19*, 25

July 1*

COVER: LITTLE LEAGUE WORLD SERIES Coverage: Taking the World by Storm Program, Swimming, Tennis, Baseball

AUGUST: BASEBALL/FOOTBALL

SPECIAL #3 #89: Aug. 21

SPECIAL DOUBLE ISSUE ANNUAL FOOTBALL PREVIEW

SEPTEMBER: FOOTBALL

#90: Sept. 1

COVER: VOLLEYBALL Coverage: Water Polo, Golf, SportStars of the Year Summer Edition

#88: Aug. 1

August 1*, 7, 14, 21*, 28

September 1*, 11, 18, 25

#91: Oct. 1

COVER: WATER POLO Coverage: Cross Country, Tennis, Volleyball, Football

#92: Nov. 1

COVER: FOOTBALL Coverage: Golf, Volleyball, Water Polo

SPECIAL #4 #93: Nov. 20

SPECIAL DOUBLE ISSUE ANNUAL BASKETBALL PREVIEW

#94: Dec. 1

COVER: VOLLEYBALL Coverage: West Coast Jamboree Program, Cross Country, Football, Basketball

OCTOBER: FOOTBALL October 1*, 9, 16, 23

NOVEMBER: FOOTBALL/BASKETBALL November 1*, 6, 12, 20*, 27

DECEMBER: FOOTBALL/BASKETBALL December 1*, 11, 18, 24

* — PAIRS WITH OUR PRINT EDITION

ADVERTISING (925) 566-8500 Sales@SportStarsOnline.com

EDITORIAL (925) 566-8500 Editor@SportStarsOnline.com

MAIN OFFICE Phone:

(925) 566-8500

Fax: (925) 566-8507

Email: Sales@SportStarsOnline.com Info@sportStarsOnline.com

COMING MARCH 20th FROM Deadline to reserve your marketing and advertising is March 14.

Artwork is due March 17. Magazine has a shelf-life of all spring and summer!

RESERVE YOUR PLACE TODAY!

THE ISSUE YOU CAN’T AFFORD TO MISS!

(925) 566-8500 print, digital and mobile editions plus our Virtual CampSite.

Reply now for your free and enhanced listings, Virtual Camp Showcase and ad campaign

SALES@SPORTSTARSONLINE.COM

CAMPS@SPORTSTARSONLINE.COM