Women’s Summit held in Dallas on Eve of NCAA Women’s Final Four

BY JENNIFER STOLL, PHD, STOLL STRATEGIES

There is simply something special about the Sports Events & Tourism Association’s annual Women’s Summit held in conjunction with the NCAA Women’s Final Four! I can’t explain it, but learning from exceptional peers and industry dynamos is invigorating. This year was no exception as we saw a tremendous number of first time attendees connect with seasoned ladies in real, open, and honest conversations. New industry relationships were formed that undoubtedly will last a lifetime.

Congratulations to Monica Paul and her team for hosting this year’s NCAA Women’s Final Four, one of the best tournaments I can remember. TV viewership of the final games was at an all-time high and the games featured some of the best players and coaches in today’s game.

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