NASC 4S Summit Onsite Guide

ONSITE GUIDE

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National Headquarters

GENERAL INFORMATION

Telephone/Fax

In response to member feedback, the market segment meetings have gotten an overhaul. Conversations now focus on four key areas: strategies, sponsorship, sales, and servicing sports events.

9916 Carver Road, Suite 100, Cincinnati, OH 45242 (513) 281-3888/(513) 281-1765

Website

www.SportsCommissions.org

Staff Alan (Al) R. Kidd, President & CEO Lori Gamble, Director of Events and Operations Elizabeth Young, Director of Membership & Marketing Brad Bellissimo, Member Services Manager

Board of Directors Officers Chair Mike Anderson, CSEE, Executive Director – SportsTourism, Myrtle Beach Regional Sports Alliance Vice Chair/Chair-Elect Kindra Fry, CSEE, SMP, Executive Director, Bryan College Station Sports + Events Treasurer Janis Schmees Burke, CSEE, Chief Executive Officer, Harris County - Houston Sports Authority Secretary Michael Price, CSEE, Executive Director, Greater Lansing Sports Authority

Format: Peer-led discussions. Each 4S topic will be facilitated by an industry professional who has specific experience or expertise on that topic.

Set-Up and Timing: Each room is set in roundtables to encourage active and vibrant conversation. Table space in each room is available on a first-come, first-served basis.

Discussions begin at the top of the hour and continue for 50 minutes. Volunteers in each room will close the topic at 10-minutes to the hour. Attendees who wish to continue discussing that specific topic can do so in the designated “Open Discussion/Pop-Up Meeting Rooms” as indicated on the schedule.

CSEE CREDITS 4S Summit participants will earn 4 credit hours toward CSEE certification.

WI-FI Complimentary WiFi is available in all meeting rooms at the Westin on Tuesday and Wednesday.

Network Name: Westin_Conference Password: NASC4S

Immediate Past Chair Ralph Morton, Executive Director, Seattle Sports Commission

Directors Janna Clark, CSEE, Sports and Sales Director, Elizabethtown Sports Park John David, CSEE, Chief Operating Officer, USA BMX Don Dukemineer, CSEE, Convention Sales Manager Huntsville/Madison County CVB, Director Matt Dunn, CSEE, Vice President, Tourism Development, Palm Coast and the Flagler Beaches Roy Edmondson, CSEE, Vice President of Sports Business Development, Visit Anaheim Jason Gewirtz, Editor, SportsTravel Magazine Laura Gurreri, CSEE, Director of Sales, Sport York Pete Harvey, CSEE, Director of Sports Development, Buffalo Niagara Sports Commission Jim Hilb, CSEE, Associated Premium Corporation William Knox, CSEE, Director, Grand Park Frank Lett, CSEE, Senior Associate Executive Director/ Director of Sports Marketing, Visit Kingsport Matt Libber, CSEE, VP, Business Operations, Elite Tournaments Kathy Nelson, President/CEO, Kansas City Sports Commission Ray Palmer, CSEE, President/CEO, Pensacola Sports Janis Ross, CSEE, Executive Director, Eugene, Cascades & Coast Sports Kris Smith, CSEE, Director, Detroit Sports

SPORTS LEGACY FUND 50/50 RAFFLE Tickets 5 for $20 Available at Registration/Member Services Winner will be announced Wednesday morning during the NASC Update and Continental Breakfast Sponsored by

Benefiting

SPECIAL THANKS TO OUR SPONSORS

Media & Public Relations Advisers Jackie Reau, Game Day Communications Betsy Ross, Game Day Communications

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S C H E D U L E

(subject to change)

Monday, October 9 7:30 – 8:00 a.m.

8:00 a.m. - Noon 2:00 p.m. – 6:00 p.m.

4:00 p.m.- 5:30 p.m.

6:00 p.m. – 7:00 p.m.

Community Service Project Continental Breakfast.................................................Boulevard A Community Service Project......................................................................................................Buses depart Michigan Ave. Registration/Member Services..............................................................................................4th Floor Lobby NASC Board of Directors Meeting ......................................................................................Founders A New Member Icebreaker............................................................................................................Motor Bar/Lobby

Tuesday, October 10 7:00 a.m. - 5:00 p.m.

7:00 a.m. – 8:00 a.m.

8:00 a.m. – 11:45 a.m.

12:15 p.m. – 1:45 p.m.

2:00 p.m. – 2:50 p.m.

3:00 p.m. – 3:50 p.m.

4:00 p.m. – 4:50 p.m.

5:30 p.m. – 6:30 p.m.

Registration/Member Services..............................................................................................4th Floor Lobby CSEE Continental Breakfast......................................................................................................Venetian Ballroom CSEE Live Course.............................................................................................................................Venetian Ballroom Keynote/Networking Luncheon...........................................................................................Venetian Ballroom Sponsored by Blue Jeans and Hookit Strategies / Developing a Business Plan.......................................................................Woodward C Sales / Just Say No.........................................................................................................................Founders A Services / Managing Volunteers for Large Scale Events...................................Founders B Sponsorship / Building a Solid Sponsor Report.......................................................Esquire Large Market Sports Commissions.....................................................................................Woodward D Open Discussion / Pop-Up Meetings...............................................................................Jefferson Strategies / Community Engagement.............................................................................Woodward C Sales / Evaluating Hosting a New Event........................................................................Founders A Services / Technology Advances for Servicing Your Event..............................Founders B Sponsorship / Technology Advances in Event Sponsorship Activation.............................................................................................................Venetian Ballroom Large Market Sports Commissions.....................................................................................Woodward D/2nd Floor Allied & Rights Holder Member Roundtable with NASC President & CEO, Al Kidd.....................................................................................Washington Open Discussion / Pop-Up Meetings...............................................................................Jefferson Strategies / Legislation and Community Issues.......................................................Woodward C Sales / Local Clubs and Their Role on Your LOC.....................................................Founders A Services / CMP and Sports.......................................................................................................Founders B Sponsorship / Corporate Headquarters and Local Sponsorships..............Esquire Large Market Sports Commissions.....................................................................................Woodward D Open Discussion / Pop-Up Meetings...............................................................................Jefferson Happy Hour at MGM Grand Detroit.....................................................................................MGM Grand Detroit - Top Golf Swing Suite Sponsored by MGM Resorts International, MGM Grand Detroit, and Las Vegas Convention and Visitors Authority

Wednesday, October 11 7:00 a.m. - 5:00 p.m.

7:45 a.m. – 8:45 a.m.

9:00 am. – 9:50 a.m.

10:00 a.m. – 10:50 a.m.

11:00 am. – 11:50 a.m.

Noon - 1:00 p.m.

1:00 p.m. – 1:50 p.m.

1:00 p.m. – 5:00 p.m.

1:00 p.m. - 5:00 p.m.

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Registration/Member Services..............................................................................................4th Floor Lobby NASC Update and Continental Breakfast.......................................................................Venetian Ballroom Strategies / Working with Government Entities........................................................Woodward C Sales / The Relationship Between Sales and Services.......................................Founders A Services / Event Development and Incubation Programs...............................Founders B Sponsorship / Value in Kind.....................................................................................................Esquire Large Market Sports Commissions Executive Session........................................Woodward D Open Discussion / Pop-Up Meetings...............................................................................Jefferson & Washington Strategies / Facility Development Trends and Threats.......................................Woodward C Sales / Room Nights and Stay to Play..............................................................................Founders A Services / Creating Partnerships with Local Colleges and Universities..............................................................................................................................Founders B Sponsorship / Leveraging Local Dollars from National Partnerships......Esquire Large Market Sports Commissions Executive Session........................................Woodward D Open Discussion / Pop-Up Meetings...............................................................................Jefferson & Washington Open Discussions for Strategies............................................................................................Woodward C Open Discussions for Sales.......................................................................................................Founders A Open Discussions for Services...............................................................................................Founders B Open Discussions for Sponsorship......................................................................................Esquire Large Market Sports Commissions Executive Session........................................Woodward D Open Discussion / Pop-Up Meeting.................................................................................Jefferson & Washington Networking Luncheon..................................................................................................................All Meeting Rooms and Ballroom Sponsored by Traveling Teams Strategies / Inclusion and LGBT Community in Sports.......................................Woodward C Large Market Sports Commissions.....................................................................................Woodward D Field Trips................................................................................................................................................Detroit Sports Venues

CSEE Fall Course Social and Digital Engagement Additional fees required Speakers Al Kidd, National Association of Sports Commissions Jackie Reau, Game Day Communications Ian Jones, Blue Jeans Carl Thomas, HookIt.com Up your social media game in three hours with our fall CSEE course: “Effective Social and Digital Marketing in Sport Events & Tourism.” Whether or not you manage your daily social media program, you will find this course interesting as you will learn emerging trends, how to manage your personal and corporate brand on social media, and how to create and manage new revenue (and expense) streams.

Field Trip Schedule Transportation: transportation will be provided to local sports venues. Attend one or all three of the sessions. Transportation will be provided back to the hotel at the conclusion of each session for attendees who are departing early.

1:30 - 2:30 Sponsorships 2:45 - 3:45 Sales 4:00 - 5:00 Services

Special Note

Networking Luncheon Fuel up with a delicious deli lunch before heading out to hear from some of Detroit’s professional team executives on sponsorship, sales and services from their perspective.

Sponsored by Traveling Teams.

Happy Hour at the Top Golf Swing Suite at MGM Grand Detroit All 4S Summit attendees are invited to a special Happy Hour event at the new Top Golf Swing Suite at MGM Grand Detroit, sponsored by MGM Resorts International, MGM Grand Detroit, and the Las Vegas Convention & Visitors Authority. The MGM Grand Detroit is located at 1777 3rd Avenue, a half-mile walk from the Westin Book Cadillac via Michigan Avenue to Bagley.

Attendees will depart as a group at 5:15 p.m. from the Michigan Avenue lobby of the Westin and walk to the MGM Grand Detroit. Attendees ma also utilize Detroit’s robust rideshare program if walking is not a preferred method of transportation.

Large Market Sports Commission Best Practices meetings are open to attendees employed by a large market sports commission or sports commission/department of DMO. Wednesday’s meetings are executive session and open only to Presidents, CEOs or Executive Directors.

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S E S S I O N S G E N E R A L Facebook Live Keynote Presentation and Luncheon Ian Jones, Senior Director Sports & Entertainment, BlueJeans Jenny Sha, Solutions Architect, Facebook Workplace Architect Carl Thomas, Global Head of Business Development, HookIt.com Al Kidd, President, National Association of Sports Commissions Learn how companies are leveraging video and Facebook Live to create unique content and drive social engagement. Hear from Facebook about Workplace, Facebook’s new collaborative platform for businesses. Sponsored by Hookit and Blue Jeans.

responsibilities of government can impact the sports tourism industry. If attending this session, be prepared to tackle discussions on legislative impact on our business, funding and governmental roles in new facilities, and accountability of taxes collected.

Facility Development Trends and Threats Samantha Scott, Director, Sports Sales Manager, Detroit Sports Please be prepared to discuss current trends and best practices related to facility development and the creation of a sports facility master plan. We will cover topics related to feasibility studies, public/private partnership, business development and Funding options. We will also take a look into the changing landscape of destinations ability to work with their local universities and colleges to host youth events.

Inclusion/LGBT Community in Sports William Knox, Director, Grand Park

S T R A T E G I E S Developing a Business Plan Greg Ayers, President & CEO, Discover Kalamazoo In this session, you will learn the importance of developing an annual business plan which incorporates all facets of your organization. In addition to the key steps utilized in the development phase, information will also be presented on methods of monitoring and reporting progress.

Community Engagement Mike Guswiler, President, West Michigan Sports Commission This group discussion will focus on strategies related to many facets where community engagement is pertinent to the success of both organizational missions (board, funding, etc.) and to event management and success (sponsor procurement, volunteers, etc.). Plan on starting the discussion with bigger picture strategies that drive organizational mission, followed by topics where individual events require community engagement in order to be impactful.

Legislation and Community Issues Jon Schmieder, CEO + Founder, Huddle Up Group Consulting This session will review current national trends in the areas of legislative and community issues and cover strategies to address these emerging challenges, including community engagement, board activation, working with elected officials and effective communication with those officials.

Working with Government Entities Kevin Smith, On Point Sports Strategies Whether its local, state or federal the presence of government in tourism is increasing each year. There are many communities that are impacted by the decisions of their legislative body from laws, tax collection and accountability of ROI. We will take a look at how the role and

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An interactive session dedicated to providing education and insight on LGBTIQ inclusion in sports. This topic will include a Q&A with event owners, local LGBTIQ event organizers and more to help attendees learn how to partner with and provide positive experiences for potential/incoming tournaments.

S A L E S “Just Say No” Janis Ross, Executive Director, Eugene, Cascades & Coast Sports Not every sports event is the right fit for every destination.

Understanding how to evaluate event RFPs, resources available for historical data and references, and knowing when to say no are important tools for every salesperson. Attendees will discuss insights on how to say no to an event while maintaining a positive relationship for future opportunities.

Evaluating Hosting a New Event Mike Price, Executive Director, Greater Lansing Sports Authority What steps should we undertake to evaluate new event opportunities? What determines an event’s value to a host city? This session will discuss all items a host city should consider when evaluating the hosting of a new event.

Local Clubs and Their Role on Your LOC Meghan Ziehmer, Associate Director, Greater Lansing Sports Authority Learn tips on engaging your local clubs and organizations, from partnering on a bid through event execution we will provide helpful insight on how to form the best LOC possible.

The Relationship Between Sales and Services Harriet Carter Director of Bureau Services, Detroit Metro CVB; Kris Smith, Director, Detroit Sports Selling the dream and servicing the nightmare. The relationship between sales and services doesn’t have to be contentious. Bring your techniques and share with the group as we explain how we work together in Detroit.

Room Nights and Stay To Play Katy Tigchelaar, Director of Marketing & Events, West Michigan Sports Commission Join the large group discussion on stay to play, if you should implement it and how. Be ready to discuss how your city handles stay to play events, specifically successful and ‘never again’ experiences.

services while positively shaping our future workforce. Ideas generated from this discussion will be delivered to NASC leadership for inclusion in future programming and educational content.

S P O N S O R S H I P Corporate Headquarters and Local Sponsorships

S E R V I C E S Managing Volunteers for Large Scale Events Andrew Green, Event Services Manager, Detroit Sports What challenges does your city/organization face when managing a large amount of volunteers? What techniques are currently being used throughout the country to not only manage volunteers but to also recruit them prior to an event?

This group conversation will look to discuss the important yet sometimes forgotten role of volunteers and how organizations are ensuring each volunteer has a positive and meaningful experience during their event.

Technology Advances for Servicing Your Events Stan Smith, Manager of Interactive Marketing, Visit Detroit Social media offers incredible opportunities for building event audiences and engaging with participants. In this interactive session, we will explore how to use Facebook, Snapchat, Instagram, and Twitter to deliver value for event organizers while creating memorable experiences for attendees.

CMP and Sports

Helen Johnson, Quicken Loans Continually knocking on the door of the marketing departments of corporations headquartered in your city asking for sponsorships, donations or support can be difficult.

Bring your best sales tactics, success stories and advice to this session while also hearing from a corporate leader in Detroit on what she looks for when her company is asked to support local events and causes.

Technology Advances in Event Sponsorship Activation Ian Jones, Senior Director Sports & Entertainment, BlueJeans Sports is a people business and brands are looking for more ways to engage people and create memorable experiences.

Digital technology and social media dominate sports fan’s lives and offer many new platforms for brands and events to connect with consumers. Come prepared to share your experiences and ideas.

Building a Solid Sponsor Fulfillment Report Elizabeth Young, Director of Membership & Marketing, National Association of Sports Commissions

Certified Meeting Professional (CMP) launched in 1985, is recognized globally as the professional designation in the meeting, convention, exhibition and event industry. What benefits might a CMP offer for sports tourism services professionals? This session will cover the CMP program, requirements, and answer your questions on why a CMP might make sense for you.

In today’s world of accountability, organizations need to do all they can to help sponsors justify their investments. One practice that can go a long way is providing post-event fulfillment reports. Recap reports also give organizations another important asset: a sponsorship renewal tool. During this session, you’ll learn about the key elements of a solid post-event fulfillment report, share examples, and hear about three key trends in post-event reporting the will keep your sponsors coming back.

Event Development and Incubation Programs

Value in Kind

Liz Dombrowski, Events Industry Council; Janis Ross, Executive Director, Eugene, Cascades & Coast Sports

Jenna Grooms, Event Development Institute Manager, Tampa Bay Sports Commission

Greg Fante, Vice President of Sports Development, Louisville Sports Commission

In 2013, the Tampa Bay Sports Commission launched a first-of-its-kind incubator program, known as the Event Development Institute. Four years (and multiple successful events) later, the Event Development Institute is thriving! Join Jenna Grooms, as she shares Tampa Bay’s best practices when it comes to owning and operating your own events and reveals the keys to starting an event incubator in your community.

VIK (Value In Kind) sponsorship is many times the difference for an event and or project hitting its financial goals. We will discuss examples of both events and projects where the partnerships and VIK helped to create a successful outcome.

Come prepared to share your own ideas and suggestions.

Creating Parterships with Local Colleges/ Universities

National sponsors for a sport governing body or multi-sport organization may seem out of reach when hosting one of their events in your community -- but are they? This session will discuss strategies and real life examples that could help your event land additional support from national partners.

Elliott Daniels, Lead Faculty/Sports Business Management, Michigan State University; Meghan Ziehmer, Associate Director, Greater Lansing Sports Authority; Kris Smith, Director, Detroit Sports Brainstorm ideas on creating lasting and impactful partnerships with colleges/universities to help bolster

Leveraging Local Dollars from National Parterships Hill Carrow, CEO, Triangle Sports Commission

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R E G I S T E R E D

O R G A N I Z A T I O N S

Alpharetta Convention & Visitors Bureau Amarillo Convention & Visitor Council Ann Arbor Sports Commission Asheville Buncombe Regional Sports Commission Augusta Sports Council Best Western Hotels & Resorts Bradenton Area Sports Commission Branson Chamber and CVB Bryan College Station Sports + Events Buffalo Niagara Sports Commission Butler County Visitors Bureau Cecil County Tourism, Recreation & Parks/TEAM Maryland Cedar Valley Sports Commission Central Florida Sports Commission Central Florida’s Polk County Sports Marketing Chester County Conference & Visitors Bureau Clark-Floyd Counties Convention & Tourism Bureau Cumming-Forsyth County Chamber of Commerce Dayton Convention and Visitors Bureau Daytona Beach Area Convention & Visitors Bureau Des Moines Area Sports Commission Detroit Sports Discover Kalamazoo Discover Long Island Durham CVB/Durham Sports Commission Elite Tournaments Elizabethtown Sports Park Erie Sports Commission Eugene, Cascades & Coast Sports Experience Columbia SC Sports Experience Kissimmee Fayetteville Area Convention & Visitors Bureau Flint and Genesee Convention and Visitors Bureau Fox Cities Convention and Visitors Bureau Frisco Convention & Visitors Bureau Grand Park Great Lakes Bay Regional Convention & Visitors Bureau Greater Cleveland Sports Commission Greater Columbus Sports Commission Greater Grand Junction Sports Commission Greater Lansing Sports Authority Greater New Orleans Sports Foundation Greater Wichita Area Sports Commission Gulf Shores & Orange Beach Sports Commission Gwinnett Sports Commission Hamilton County Sports Authority Hampton Roads Sports Commission Harris County - Houston Sports Authority Hershey Harrisburg Sports & Events Authority Hilton Worldwide Howard County Tourism and Promotions/TEAM Maryland Huddle Up Group Consulting Huntsville/Madison County Convention & Visitors Bureau Jefferson Convention and Visitors Bureau Johnson City Convention & Visitors Bureau Kansas City Sports Commission Las Vegas Convention & Visitors Authority Lee County Sports Development Lima/Allen County Convention and Visitors Bureau Lincoln Convention and Visitors Bureau Louisville Convention & Visitors Bureau Louisville Sports Commission Lubbock Sports Manhattan Convention & Visitors Bureau

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Maryland Sports / TEAM Maryland Memphis Convention and Visitors Bureau MGM Resorts International Miami County Visitors & Convention Bureau Mount Pleasant Sports & Entertainment Commission Muskegon County CVB Myrtle Beach Regional Sports Alliance Naples, Marco Island, Everglades Convention & VIsitors Bureau Ocala/Marion County Visitors and Convention Bureau Ogden/Weber Convention and Visitors Bureau Oklahoma City Convention & Visitors Bureau Palm Beach County Sports Commission Pasco County Tourism Development Office Pensacola Sports Reno Tahoe Winter Games Coalition Rhode Island Sports Commission Richmond Region Tourism Richmond Sports Backers Rock Hill/York County Convention and Visitors Bureau Round Rock Convention and Visitors Bureau SALEM, Virginia’s Championship City San Jose Sports Authority Seattle Southside Regional Tourism Authority Seattle Sports Commission Simpleview Snohomish County Sports Commission Sport York Sports Hampton Sports Minneapolis, Powered by Meet Minneapolis St. Louis Sports Commission St. Petersburg/Clearwater Sports Commission Syracuse CVB Tacoma South Sound Sports Tampa Bay Sports Commission Team San Jose Tourism Toronto Traveling Teams Treasure Coast Sports Commission Triangle Sports Commission Twin Cities Gateway / National Sports Center Valley Forge Sports Virginia Beach CVB Visit Anaheim Visit Baltimore/TEAM Maryland Visit Franklin, TN - Nashville South Visit Greenville SC Visit Kingsport Visit Knoxville Sports Commission Visit Mesa VISIT Milwaukee Visit Rapid City Visit Rogers Visit Salt Lake Visit Santa Rosa Visit South Bend Mishawaka Visit Stockton Visit Tucson Sports VisitPITTSBURGH West Michigan Sports Commission Wicomico County Convention and Visitors Bureau/ TEAM Maryland Yakima Valley Sports Commission