RETAIL STORY

RETAIL STORY

BOUTIQUE AT HIGH ALTITUDE

For more than 40 years, Jack&Jack has ranked first among Livigno’s best stores with a clear mission: to anticipate trends and bring fresh innovations to the famous ski resort Sara Fumagallo

Fa major player of Livigno shopping scene. Research and creativity, combined with the quality of the offer focused on outerwear for men and women, are the main features of the store. It is not just one store, but three locations – via Bondi, 120/D (Isola), via Fontana, 200 (Fontana) and via Ostaria, 179 (Ostaria) – with two new stores opened in December 2022, B-Lab and Isoladue. Here, too, the men’s and women’s collections are characterized by a contemporary and innovative style that is also reflected in the management system that makes use of the Sales Assistant App technology.

We talked about Jack&Jack and the two new stores B-Lab e Isoladue with the owner Maurilio Giacomelli.

Why did you decide to open a clothing store? I liked clothing, fashion and research and I have sensed from the beginning that Jack&Jack would be something mine, which could grow and evolve and in which I could develop my ideas. We were the first in Livigno to believe in and sell snowboard and streetwear clothing, but also the first to change when our competitors started to sell brands of the same sector.

What has changed from 1979 to today? The first change took place in 1998, with the opening of the second store where Jack&Jack Isola is located today. A single-brand Oilily, at the time a true must-have and synonymous of creative style for 0-16 year kids. Then that same store became home to Culti Home Collection, the fragrances for the living space that is still present in our stores today. In 2002 we opened the third store located in via Ostaria, at the beginning of the pedestrian street. At first it was called Jack Point, and sold the products of the top brand for the generations of that time: the Daü of Livigno, a mythological animal that was the mascot of the Livigno valley and of the 2005 mountain bike world championship. In 2012, the Daü Store made room to a flagship store for Tommy Hilfiger, the iconic brand with which we share the same values of sustainable fashion. In 2015, after a major architectural makeover, the Jack&Jack Center located in via Isola was expanded and became a multibrand store. In 2018, we opened Jack&Jack Fontana in the heart of the town’s shopping street, a 300 square meters space offering the typical mountains materials, reinterpreted through the spacious premises with an urban design and projecting the brand into a younger and more dynamic dimension.

Inside Jack&Jack Fontana you have installed a hi-tech water dispenser. What is it all about? The idea of installing into the store a water dispenser comes from the need to reduce the impact on our planet of disposable plastic bottles. Every time we refill the bottle, we avoid -0.08 kg of CO2 EQ from being released into the atmosphere. Next to the dispenser are displayed the 24Bottles thermal bottles that our customers can purchase and refill. But there is more. When we choose a new brand to sell in our stores, we consider it seriously and thoughtfully, focusing on brands certified by B Corp.

In December 2022 you opened two new stores. What can you tell us about them? The opening of the new stores represents two big steps toward the future of our brand, and at the same time a symbolic return to our roots. This is because the fourth store was opened in December right where back in 1979 the first Jack&Jack was opened, in via Dala Gesa, a street with several boutiques and prestigious brands. It is called Jack&Jack B-Lab, and it is our premium store. The fifth retail store is called Jack&Jack Isoladue, and it stems from the solid legacy of the historic store located in via Isola, just a few meters away. It is a dynamic, captivating space whic invites to be explored, goes well with our continuous research on the most innovative and trendy brands and is dedicated to two important brands: K-way and Tommy Hilfiger.

What are your next steps? Innovation and research have always been the mainstays of Jack&Jack brand, so we will now focus on them. Starting with the choice of brands that invest in technology and ending with the inclusion of smarter hi-tech solutions, such as the digital shopping experience throug Google Glass, and with payments that can be made in stores with Bitcoin virtual currency.

DATA SHEET

Boutique name: Jack&Jack B-Lab Owner: Maurilio Giacomelli Address: Via dala Gesa, 650, 23030 Livigno (SO) Square meters: 160 Website: jack-jack.com Some of the best-sellling brands: Blauer, Calvin Klein Jeans,Colmar, Disclaimer, K-way, Lacoste, Nove25, Peuterey, RRD - Roberto Ricci Design, Star Point, Tommy Hilfiger

Exterior pictures of the Jack&Jack B-Lab store Find the full interview on hubstyle.it — 28 —