Helluva Smart Move

Temperature-detecting smart jars from Hellmann’s is a game-changing move by Unilever’s Hellmann’s sauces. These labels are specially designed to significantly reduce food waste. This latest technology relies on temperature-sensitive ink on the label design of the jar. This in turn, creates an image change on the label when stored in an environment below 5°C, by revealing a hidden design layer.

It is a fact that certain foods can last up to three days longer in a fridge set below 5°C (compared to 7°C), including milk. According to Hellmann’s, 3.1 million glasses of milk are wasted each day. Rachel Chambers, senior marketing manager at Hellmann’s, said: “We know how important it is to make the most of the food you buy. At Hellmann’s we’re constantly looking to help consumers reduce food waste and save money and think Smart Jar is an innovative way to get people talking about – and solving this massive problem.”

Stays fresher for longer

Catherine David, director of collaboration and change at Waste and Resources Action Programme (WRAP), said: “Every year more than 4.5 million tonnes of perfectly good food goes to waste in our homes, which could have been eaten. Incorrect storage is a key trigger for food going off and getting the fridge temperature right can help food stays fresher for longer.” She added: “I’m delighted WRAP has worked with Hellmann’s on this exciting trial. We need innovations like this pilot jar to help us make simple changes in our lives that will pay dividends.”

- Elements courtesy of Phoebe Fraser 14th March 2023