Would You Eat Your Cereal Box?

New global study reveals that consumers are open to edible packaging!

A broad study in seven large markets across the world, has revealed how far people are prepared to go – or not to go – to support sustainable products. Brand insights agency Nepa asked over 5600 consumers what they wished they would find on the shelves in ten years’ time, revealing new opportunities for the packaging industry.

Although people in the UK aren’t willing to make long-term changes when it comes to their diet – only 36% wish to see vegan alternatives outselling meat – innovative trends in the packaging industry are welcomed with enthusiasm.

Whether made from rice flour, wheat or sorghum, people are ready to eat their boxes for a more sustainable future. It’s a thumbs up from all markets, with 53% of people globally wishing to see edible packaging on the supermarket shelves. The countries most in favour are India and China with over 70% of positive respondents. Also saying yes are 55% of people in Brazil, 47% in Germany and 44% in the UK.

“ Whether made from rice flour, wheat or sorghum, people are ready to eat their boxes for a more sustainable future”

Amcor launches LifeSpan® Performance Paper in Europe

The company has launched a high-barrier, recyclable paper-based packaging for snacks, confectionery and more.

It is the first new product to launch on the company’s global AmFiber™ platform and meets the growing consumer desire for recyclable paper-based packaging. Recycling tests show that over 80% of the content is recovered in the recycling process, making it recyclable in most of the world’s paper streams. In addition, as it is FSC®-certified and PVDC-free, it meets best practice for more sustainable paper packaging. Amcor, a global leader in developing and producing responsible packaging solutions, today introduced LifeSpan® Performance Paper in Europe, the first new product to launch on its global AmFiber™ platform. LifeSpan® Performance Paper is a high-barrier, grease resistant paper-based solution for the snacks and confectionery market.

With more than 80% paper fibre content and PVDC-free, this latest material innovation from Amcor is recyclable across most European countries and allows brands to respond to growing consumer requests for paper-based packaging.

For more information visit: www.amcor.com