It Magic! TAOM V-10

By Garret Troop

Many chalks are out on the market today, and they all have their place. Cosmetic chalk came about in around 2010. Since there are so many great options out there, they all have their place. The purpose of chalk on your tip is to add a little friction to the tip when striking the cue ball.

The team at Taom has a goal and vision to create the best chalk on the market, with the key word being innovation and determination. The creation of V10 has changed the industry, and the change has been needed for a long time. I feel that the V10 set the bar for all other companies to compare their chalk. It’s decently priced, but more than that, it’s a good price for what you get.

Tony Ursin, the founder of Taom, has been playing since he was seven. Taom got its start with the magic Snooker chalk. In an old interview with Snookerzone, it is stated, “The problem desperately needed to be solved. From then on, he challenged himself to try to solve the problem by making a chalk that would provide the solution. The rest is history – as they say.”

Retrieved from https://snookerzone.co.uk/interview-with-toni-ursin-of-taom-chalk-fame/?fbclid=IwAR1tYhp_WN_vMHZ1F32ZELj9UvTwcZi17uj6FK6xh2hlZ6VdU8ETc3e49wc

What does the Taom logo mean?

The word Taom cleverly originates from the names of the company’s owners, T = Toni, A = Ali, O = Ohtonen, and M = Mika (see picture – Ursin is second from the right). And the word means attack in an ancient language, according to Ursin. His team is undoubtedly attacking the market! Ursin was initially surprised when the chalk began to fly off the shelves.

“Atom came onto the scene a few years ago and has had a few different renditions until they came up with the V10, which is their crown jewel. It comes in a lime green color. The chalk is a slightly smaller cylinder with a perforated logo around it to make it easy to reveal more chalk. Taom listened to their consumers and created chalk that doesn’t transfer to the cue ball. It doesn’t get tacky, and it last on your tip. I notice the pros usually chalk every shot anyways. This chalk goes on smoothly and doesn’t get cakey. They really did their R&D with this, and Mika Immonen is the Designing physicist behind the chalk and really puts in the work and makes a Great product”

The V10 feels like a cross between the grippiness of the Kamui counterpart without the tacky feeling that Kamui is known for. They are really supporting the players, and I feel that they are a great company to work with and listen to the players. The chalk fills the voids that other companies in the chalk game have struggled with. In my opinion, this chalk and the Kamui Kageki are the two leaders in the industry and will be for a long time as they have a hard beat to run up on. This chalk is fast becoming a very popular player choice in the industry. It’s really a great product.

There is really nothing bad I can say about this chalk. The value is cheaper than its competitors, and that is a greater value The chalk last a long time and lasts a long time on your tip.

The V10 retails for a $20 bill and is well worth that value any day of the week.

A good player will apply chalk every shot, but the best players will know where and how to apply the chalk to you maximize its effectiveness.