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www. f ur san. qa f acebook. com/ f ur sanl uxur y I nst agr am:@f ur sanl uxur y Twi t t er :@Fur sanLuxur y


THE STORY

Nest l i ngont heWest er nshor eoft heAr abi anGul f ,Qat ari sauni quedest i nat i on t hati sst eepedi ncul t ur ewi t haneyeont hef ut ur e.I nhabi t edbyadeepl yspi r i t ual peopl e,Qat ari shomet oi ndi vi dual swi t huni quet ast eandi mpeccabl est yl e.Thi s t ast eandst yl ei sat r adi t i onbr oughtdownf r om gener at i ont ogener at i on.Fr om a t i mewhendwel l er sr oamedt hegol densandsador nedwi t ht het r endsoft hei rancest or s. Thecol l ect i onhasbeeni nspi r edbyt heconceptofDazzah.Si ncet i mei mmemor i al ,abr i dehasgonet ohernew f ami l ywi t hgi f t s.Tr adi t i onal l y,t hesegi f t swer e hel di nanEmbayyatwhi chi sawoodenchestdecor at edwi t hi nt r i cat ewoodcar vi ngsandi nl ai dwi t hbr assorgol dandgi venasagi f tsymbol i zi ngt hepr osper i t yt he newbr i debr i ngst oherhusband' shome.I nabygoneer a,ski l l edcr af t smenoft he Gul fr egi onwor kedl ongandhar ddecor at i ngt heEmbayyatwi t hdesi gnswhi ch gr ewmor ei nt r i cat eandper sonal ast i mewentby.Ul t i mat el y,cr af t smeni nt hear ea becameadeptatexpr essi ngt hel ocalspi r i ti nt hedesi gnsoft heEmbayyatuni que t ot hi sr egi on. I ti sf r om t hi sr i ch hi st or yt hatt he desi gnsoft he Dazzah Col l ect i on ar e bor n. Fur sani sembl emat i cofst r engt handgal l ant r y.I tembodi est hecul t ur al not i ont hat womenar et henat i on' sj ewel .WeatFur sanbel i evet hatourwor kencapsul at es t hi st r adi t i onwhi l eshowi ngwoment hewor l doverourappr eci at i ont hr oughof f er i ngDazzah.I t sgoal i st oal l owever ywomant of eel asexcept i onal asabr i dest eppi ngi nt oanewwor l dofspl endorandf or t une. Ourdesi gnsar ei mbi bedwi t hcr eat i vi t yandyetar ewel lst r uct ur edt omeett hedesi r esofar ef i nedwoman.Thecol l ect i oni sadi st i nct i vebl endofmoder ni t yandel eganceandi si mpeccabl ef oral loccasi ons.Themat er i alf oreachpi ecehasbeen handpi ckedt obr i ngoutt hel i ghtandmyst i queofaFur sanwomanwhost andsout i nt hecr owd.Asi ngl ear t i sanwor ksonasi ngl epi eceofmer chandi se,t husensur i ngt heuni f or mi t yofdesi gn.Thef i nalr esul ti sahandbagwi t ht i mel esschar m;an i ndi spensabl eaccessor yt hatt ur nseachwomani nt oani conofel eganceandst yl e whi l eshowcasi ngacul t ur alher i t aget hati suni quet ot heAr abi anGul f .

www. f ur san. qa


Fur sanLuxur yFl agshi pBout i que openedatt hePear lQat ar Anexcl usi veGr andOpeni ngwashel di n

t henewl yopenedFURSAN l uxur yFl agshi p Bout i que, l ocat ed on La Cr oi set t e18,Par cel10,Por t oAr abi a,t he Pear lQat ar ; a magni f i cent ,l uxur i ous r et ai lenvi r onmentdedi cat edt oopul ence andconsummat ebeaut y.

FURSAN,based i n Qat ar ,i st he br ai nchi l d ofI br ahi m Al Hai dos,Founder& Cr eat i ve Di r ect oroft he br and and t he FURSAN Col l ect i on ofunr i val l ed l uxur y handbags,desi gnedi ncel ebr at i onoft he t r adi t i onofDazzah.

Asked whatmot i vat ed hi m t o desi gn such exqui si t e, sumpt uous handbags, I br ahi m Al Hai dosr epl i ed,“ Ihaveal ways had a r omant i cr el at i onshi p wi t h commer ceandent r epr eneur shi p.Combi ni ng myi nt er esti nl eat hergoodsandf ashi on, Iseekt oputQat aront hel uxur yf ashi on mapandmakei tamaj ordest i nat i onf or l uxur ybr ands. Now open t ot he publ i c,t he si gnat ur e FURSAN handbagi st heul t i mat est at e-

mentofchi c,f ort hose women whose l i f est yl ei soneofgr eatél anandsophi st i cat i on.|www. f ur san. qa

Looki ngf oranew,l uxur i oushandbagwi t hf i nedet ai l i ng?Then,t heDazzahcol l ect i onbyFur sanwi l l def i ni t el yspeakt oyou.I tdr awsi nspi r at i onf r om t hebeaut yandpr est i geoft heQat ar iHer i t age,bl endi ngt r adi t i onalel ement swi t hmoder naccent s.Thebagsexempl i f yt heel eganceofaper sonalchest dr awerwi t ht hebeaut yofacovet edpur se.They’ r emadewi t hpr emi um l eat herandexot i cski nssuch asal l i gat or ,l i zar d,andpyt hon.Manyoft hest yl escomewi t hl eat herhandl esanddet achabl el eat her st r aps,andf eat ur ehar dwar et hatel egant l ydi spl ayst heFur sanl ogo.Ther e’ sal soar angeofcol or s t ochoosef r om suchasdar kbl ue,emer al dgr een,andpur pl et oshowcaseyourper sonalst yl e. TheDazzahcol l ect i oni st r ul yawor kofar t ,now avai l abl ei nt heU. S.Eachhandbagi scr eat edbyone ar t i sant okeepasenseofconsi st encyi nt hecol l ect i on.Thest yl esar euni queandcel ebr at eendur i ng t r adi t i on,cul t ur albeaut y,andmoder nar t i st r y.Fur san’ sf ounderI br ahi m want sever ywomant of eel l i keshe’ swal ki ngi nt oawor l dofl avi shnesswhenshecar r i esaDazzahhandbag. Formor ei nf or mat i onaboutFur sanandi t sDazzahcol l ect i on,checkoutwww. f ur san. qa. Thesehandbagsar et i mel essaccessor i est hatmakeapower f ul ,l uxur i ousst at ement !

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Whoi syourf avor i t edesi gnerandwhy? Iadmi r eagr eatmanydesi gner sf ormanyr easons. I ’ veal waysl ovedt het i mel essel eganceofChanel ’ scr eat i onsbut , equal l y,Il oveGucciqui r kyandf unst yl i ng,Ial soadmi r et hesi mpl i ci t yandsophi st i cat i onofTom For d’ sst yl es.Thr oughout t hewor l dt her ear emanydi f f er entpeopl ewi t hmanydi f f er entper sonal st yl esso,i tgoeswi t houtsayi ngt hatweneedagr eat manydesi gner s–asf arasI ’ m concer ned,t her e’ senoughr oom f orever yoneandIseeot herdesi gner sasf r i endsr at her t hancompet i t or s. I st her eaFur sanmuse? Ami l l i onoft hem!I ’ mi nf l uencedconst ant l ybyst yl i shandi nnovat i vewomen f r om ar oundt hewor l dandIt hi nkmyst yl est akeal i t t l ebi tf r om eachoft hem. Doyout hi nkt her ear edi f f er encesbet weendesi gni ngf ort heWest er n ( Eur opean/ Amer i can)andMi ddl eEastmar ket ?I fso,whatar et hese di f f er encesi nst yl e? Al t hought her ear emanysi mi l ar i t i esi nst yl es,If i ndt hatWest er nwomen t endt opr ef ersi mpl er ,mor eunder st at edst yl i ngwher easMi ddl eEast er n womenf avourmor eopul entst yl i ngi nr i chercol our sandt ext ur es.Mi ddl e east er nwomenhaver oyalt ast es;st at ementj ewel l er y,i coni chandbags, capesandl onghemsandt r ai l s.Andobvi ousl y,gl obalbr andshavepi cked upont hatwel lbyi nt r oduci ngdesi gnsandst yl eswhi chat t r actt hemi ddl e east er nwomenwi t hgr eatst yl eandt ast e. Wej ustsaw youont hecoveroft heCi t i zenK Hommemagazi ne,congr at ul at i ons! How wast hatexper i enceofbei ngf eat ur ed? TheCi t i zenKexper i encewasr eal l yexci t i ngandIwashonor edt obeaskedt ot ake par t .I ’ veal waysf el tt hatt hemagazi nehasagr eatunder st andi ngoft hel i f est yl eand, asIbel i evet hatt hi si sequal l yt hecasef orusatFur san,i twasgr eatt ot eam upwi t h t hem f ort hear t i cl e. Whati syourbackgr oundi nt hef ashi oni ndust r y?Whendi dyour eal i zeyour eal l yhad anaf f i ni t yf ori t ?Wher edi dyoul ear nyourcr af t ? I ’ veal wayshadani nt er esti nst yl eandi nf ashi on–Il ovet omovear oundQat ar , seei nghow peopl ear edr essed,how t heyaccessor i zet hei rout f i t sandhow t heyexpr esst hei rownuni quest yl e.Mybackgr ound–i npar t i cul ar ,myeducat i on,i si nengi neer i ngandsust ai nabi l i t y,r at hert hanf ashi onbutIf oundt hatIcoul dcombi net he pr act i calel ement sofmyeducat i onwi t hmyl oveofst yl et ocr eat emyhandbagsf or mybr and.

Doyout hi nkyouar ei nf l uencedbyt heQat ar ’ scul t ur all egacyandl ocal t r adi t i onormor ebyWest er ni nf l uences? Al t houghIdohavesomeWest er ni nf l uences,mycul t ur ei sver ycl oset omy hear tandi nf l uencesmuchofmywor k,i npar t i cul armyr angeofDazzahhandbagswhi char ebasedont heembayyatwhi chi sat r adi t i onalembel l i shedt r unkwhi chi sgi f t edt oabr i debyhergr oom as asymbolofpr osper i t y.Iver ymuchenj oycombi ni ngWest er nandMi ddl eEast er ni nf l uencesi nmydesi gnst ocr eat ea uni quest yl i ngf usi on. TheDazzahcol l ect i onwasj ustt hest ar t ,Iwanti tt oi nt r oducesomet hi ngnew t ot hef ashi onwor l d,somet hi ngt hatwasnot pr evi ousl yaddr essedi nf ashi onwor l d.Fashi oni sar tand,ar tmusthavehi st or yandast or ybehi ndi t .Thi swi l lbet hebase ofmyal l col l ect i ons.Idon’ twantt obur nt hesur pr i se,ever yt hi ngshoul dcomeatt her i ghtt i mebut ,Fur sanwi l l notbel i mi t ed t ol ocalcul t ur ei nspi r at i ons,wehavet hewor l d! Doyout hi nkofacer t ai nt ypeofwomanwhenyoudesi gn?Whoi st heFur sanwoman? I nmymi nd,t heFur sanwomani sal adywhoi ssuccessf ul ,st yl i shandhasavi br antper sonal i t y.Asabusywoman,she needsabagwhi chnotonl yl ooksf abul ousbuti sal sopr act i calandst ur dyenought ocar r yal loft heper sonalandpr of essi onali t emst hatshewi l lneedt hr oughoutherday.


Hai l i ng f r om t he West er n shor esoft he Ar abi an Gul fi s Qat ar ’ sf i nest handbag l i ne, Fur san.Br i mmi ng wi t hi t sant i qui t yofa cul t ur er i chi nar t i sanalski l l ,andaneyef ori nnovat i on,t he l abeli s now shar i ng i t sl uxur y desi gnswi t ht hewor l dt hr oughi t ’ sf i nemat er i al s,andcul t ur alst or i es.I t ’ sDazzahCol l ec t i onbr eat hi ngnew l i f ei nt ot her egi onst r adi t i on oft he gi f t s a new br i de br i ngs t o her husband’ sf ami l yi nt hef or m ofani nt r i cat el y embel l i shedt r unk.“ WeatFur sanbel i evet hat our wor k encapsul at es t hi st r adi t i on whi l e showi ngwoment hewor l doverourappr eci at i on t hr ough of f er i ng Dazzah.I t s goali st o al l ow ever ywomant of eelasexcept i onalas abr i dest eppi ngi nt oanew wor l dofspl endor andf or t une. ” Thi sVal ent i ne’ sDayshow gi veyoursi gni f i cantot herauni quehandbag f r om Fur sant oshow youcar e.Whet heryou’ vepl annedani ghtouton t he t own ora speci aldi nnerf ort wo,Fur san handbagsar ef i tf orany occasi on. Fur sandesi gnsar ebui l twi t hcr eat i vi t yt osat i sf yt hedesi r esofasophi st i cat ed woman.The col l ect i on i sa di st i nct i ve bl end ofmoder ni t yand el egancesui t abl ef oranyoccasi on.Eachhandbagf eat ur eshandpi cked mat er i alt obr i ngoutt hel i ghtandchar i smaoft heFur sanwomanst andi ngouti nt hecr owd. Toensur et hatyoursweet hear twi l lgetauni quepur sef r om t heAr abi an Gul fyoucanensur et hatasi ngl ecr af t smanwor ksoneachpi eceofmer chandi se.Not hi ng saysHappyVal ent i ne’ sDaybet t ert han a t i mel ess char m andi ndi spensabl eaccessor ysuchasaFur sanHandbag.

Fur san handbagscan onl ybe boughtonl i ne ori nt hei rf l agshi pst or ei nQat ar ,sogetyour or deri nt oday!

Physi calAddr ess: LA CROI SETTE 18,PARCEL10,PORTO ARABI A,PEARLQATAR WebAddr ess:www. f ur san. qa

Profile for Heather Grabin

Fursan Luxury Press Kit  

Heather Grabin Heather@SplashPublicRelations.com www.SplashPublicRelations.com

Fursan Luxury Press Kit  

Heather Grabin Heather@SplashPublicRelations.com www.SplashPublicRelations.com

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