Marketing Cinematography

THE CINEMA MENU FUNNELING + TARGETS CINEMATOGRAPHY GENRE PRODUCTION PROCESS QUESTIONARE

THE CINEMA MENU

EXPLAINER VIDEO One of the most common formats in video

marketing.

designed

to

These

explain

videos

the

are

problem

that your product or service solves in order

to

help

understand

the

why

target

and

audience

how

it

TESTIMONIAL VIDEO

DEMO VIDEO Demo videos typically showcase how your product works, for example with a

screen

share

that

takes

viewers

through the software or an unboxing and testing of a physical product.

Brand videos are useful in building

instructional

focused

on

videos

customer

that

are

success,

and

can include everything from getting started videos to advanced tips and tricks.

with

prospects

them

exactly

how

the

by

showing

product

BRAND VIDEO

EDUCATIONAL VIDEO

or

trust

specific problems.

address their needs.

to

are one of the best ways to build

awareness of your company’s highlevel mission, products, and services.

They

can

also

connection

be

with

used

the

to

build

audience

a by

introducing the founders and team behind the company.

or

service has helped others solve their

can

Educational videos can include how-

Testimonials and case study videos

LIVE VIDEOS EXPERT INTERVIEWS ANIMATED VIDEOS AR | VR VIDEOS

DEFINE YOUR TARGETS

TOP OF FUNNEL Videos at the top of your marketing funnel should be focused on awareness and can include things like brand videos and explainer videos. Keep in mind the goal isn’t necessarily conversions at this stage, it is about introducing your agency or client and identifying the problem they solve.

MIDDLE OF FUNNEL After you’ve built awareness, the next stage in the marketing funnel is focused on deepening your relationship with the prospect, which is referred to as 'consideration'. Videos that are useful in this stage include expert interviews and educational videos that demonstrate your expertise and highlight the value to potential customers.

BOTTOM OF FUNNEL At this stage, your videos should be focused on conversions. A few of the most effective videos at this stage include testimonials, case study videos, and demo videos.

CINEMATOGRAPHY

GENRE

PROBLEM FOCUSED

DOCTOR - PATIENT

DESIRE VIDEO

WHAT EVERYBODY WANTS

OBJECTION ADDRESSED

PEOPLE HANGING AROUND FOR A WHILE

QUESTION BASED

GREAT FOR SEO, ANSWER A HIGHLY SEARCHED QUESTION

DISTINCTION STYLE

ONLY WE CAN DO…

FEAR BASED

HOW TO OVERCOME YOUR WORRIES THROUGH…

STORY BASED

BUILD A RELATIONSHIP THROUGH CONNECTION

OCCASION TARGETED

SPECIAL DEAL | URGENCY | TIME OF YEAR

SNEAK PEEK

BEHIND CLOSED DOORS - HIGH INTENSITY - STATS - PROOF

CASE STUDY

HIGH TICKET CLIENTS! WHAT WOULD SELL ME!

BLOOPER

HUMOUR SELLS, FEELS LIKE HOME

BRANDING WARDROBE LOCATION SETS POSITIONING PLATFORM STORYBOARDING POST PRODUCTION

“A video without a storyboard is like a house without a foundation.”

1 .

W H A T ' S

2 .

5 .

I S

A R E

4 .

W H A T

I S

V I D E O

1 0 .

W H A T

W H A T

9 .

H O W

H O W

D O

P U R P O S E

Y O U R

W H A T

6 .

8 .

I S

3 .

Y O U R

7 .

W H O

T H E

T A R G E T

Y O U R

Y O U R

P A R T

W I L L

O F

Y O U

E M O T I O N

A R E

3

A

A

F I N A L

A U D I E N C E ?

M E S S A G E S ?

T I M E L I N E

S H O U L D

B E

[ S ] ?

O R

C A M P A I G N ?

R E S U L T S ?

T R Y I N G

P R E F E R R E D

V I D E O

V I D E O ?

S T R A T E G Y

Y O U

Y O U

T H E

T H E

M E A S U R E

V I S U A L S

W I L L

K E Y

I D E A L

S P E C I F I C

H A V E

O F

T O

B E

E V O K E ?

C A P T U R E D ?

S T Y L E

+

G E N R E ?

H O S T E D

/

D I S T R I B U T E D ?

s g n i h t e h t t u o b a r e g n o l o n s i g ” . n . . i l t l e e t k r a u M make but the stories yo you