High Tech Medical October Marketing Presentation Agenda
1. Marketing direction and product priorities Outline the proposed focus for High Tech Medical's lasers and medical devices. Present campaign priorities for Aura, Glacial Skin and the CO₂ range, including Tetra Pro and Helix. Balance dedicated product campaigns with ongoing marketing activity. Coordinate with Geraldine, who will lead the Hydrafacial component.
2. Upcoming conferences and events Review upcoming conferences, clinic events and demonstration days, including dates. Outline the products, audiences and objectives for each event. Present promotional activity before, during and after each event. Identify requirements for speakers, content, sales support and event delivery.
3. Monthly marketing and campaign calendar Present monthly themes and product focus areas. Map social media, advertising, EDMs and clinic collaborations to the calendar. Include confirmed product launches and associated promotional activity. Show proposed publishing dates, campaign milestones and responsibilities.
4. Product campaigns and clinic welcome packs Outline the campaign approach for each priority device. Present the proposed Helix welcome pack, using the Tetra Pro pack as a structural starting point, with product-specific content reviewed for accuracy. Establish a consistent welcome pack framework for future device installations. Identify the assets clinics and sales representatives need to support promotion.
5. KOL and clinic partnerships Outline proposed activity with Dr Summer Kim, subject to confirmation of agreed commitments. Discuss speaking opportunities, clinic events, video interviews and patient-consented treatment content. Review potential shared advertising support, including budget and High Tech Medical attribution. Discuss filming opportunities with Dr Summer Kim and the Mosman clinic, with Michael coordinating introductions and availability.
6. Content production and sales follow-up Identify upcoming filming, photography, interviews and clinical content requirements. Confirm ownership of planning, production, approval and publication. Outline how campaign enquiries will reach the sales team and who will follow up. Ensure sales representatives have visibility of campaign timing and supporting materials.
7. Budget, outcomes and approvals Present proposed costs by campaign, event and content activity. Identify internal resources and external supplier requirements. Agree measures of success, including enquiries, event registrations, clinic participation and sales opportunities. Confirm priorities, budget approvals, delivery dates and next steps.
Intended outcome: Agreement on what marketing will deliver, when it will happen, what it will cost and who is responsible.