High Tech Medical Marketing Strategy
A working lunch to align on the right priorities — and leave with clear decisions for the next 12 months.
STRATEGY SESSION
Five Questions. Five Outcomes. One Clear Direction.
01 Where Are We Trying to Get To?
Define what success looks like before we talk projects.
02 Prioritise the Marketing Universe Choose the five areas that matter most right now.
03 Build the Roadmap
This month, next 90 days, and within 12 months.
04 Discovery, Strategy & Quick Wins Agree on research, the three brand strategies, and fast fixes. 05 Define Success Set the KPIs that actually matter to the business.
Desired Outcome
What We'll Agree on Today
Marketing Vision
A shared picture of where we ' re headed.
Business Priorities
The top 3 goals for the next 12 months.
Marketing Priorities
The top 5 focus areas for the next 90 days.
Immediate
Actions
Three things Social Oceans starts next week.
Success Measures KPIs tied to real business outcomes.
Where Are We Trying to Get To?
Before we talk about projects, let's understand what success looks like for High Tech Medical over the next 12 months.
The Questions That Set the Direction
What does a successful year look like?
Paint the picture revenue, reputation, team, market position.
What keeps you awake at night?
Risks, gaps, things that feel off-track right now.
If we sat here one year from today, what would make you say marketing absolutely nailed it?
Where has marketing let you down previously?
Honest reflection what didn't work, and why.
What are the three biggest business goals?
Growth targets, new markets, product launches, retention.
Where could marketing have the biggest impact?
Revenue, brand, leads, retention, team support.
This conversation moves us away from brochures and into business strategy — right from the start.
PART 2
Prioritise the Marketing Universe
Not everything can come first. Let's be deliberate about where we focus.
The Full Marketing Landscape
Rate each area: High / Medium / Low priority for the next 90 days.
Branding
Product Launches
HydraFacial iS Clinical
Customer Education
Training Videos
Material Internal Comms
Dealer Support Clinical Resources
Advertising
Customer Success
Market Research
Key question: If we could only work on five of these over the next three months, which would they be?
PART 3
Build the Roadmap Together
Rather than presenting a plan, let's build it in the room. You fill this in — we execute it.
Three Horizons of Work
Discovery First
Before we build anything, we need to understand the business, the market, and the customer. This was our agreed process.
Part
Three Layers of Research
Step 1 — Understand HTM
Internal interviews across every department. What's working? What's frustrating? What marketing do you wish existed?
Step 2 — Understand the Market
Competitor research: Cutera, Alma, Cynosure, Candela, Lutronic. Where are they strong? Where can HTM differentiate?
Step 3 — Understand Customers
Interview clinics. Why do they buy from HTM? What support would help? How could HTM help grow their clinic?
Landscape
Who We're Up Against
Understanding the competitive set helps identify where HTM can lead, not just compete. The key questions for each competitor:
What are they doing well?
Where are they weak or silent?
Where can HTM credibly differentiate?
The goal is not to copy it's to find the white space.
Three Businesses. Three Strategies.
HTM doesn't have one marketing strategy — it has three distinct businesses, each with its own audience, goals, and playbook.
iS Clinical
Audience: Consumers
iS Clinical lives in the consumer world. Success is measured by awareness, purchase frequency, and digital reach.
Goals
Brand awareness, repeat purchases, retail growth
Tactics
Influencer partnerships, skin journeys, digital advertising, email automation
B2C
HydraFacial
Primary: Clinics | Secondary: Consumers
HydraFacial requires a dual-channel approach — convincing clinics to invest, then helping those clinics fill their books.
Goals
Sell machines, grow consumable sales, support clinic success
Tactics
Clinic marketing kits, patient awareness campaigns, treatment education, retention programmes
B2B + B2C
Doctors, dermatologists, plastic surgeons, cosmetic physicians, and business owners.
Goals & Tactics
Generate qualified sales leads
Build clinical trust through education & events
ROI tools and case studies
Before & after results
Practice growth support
Three Strategies at a Glance
Different Audiences, Different Rules
The Quick Wins
Before the big projects — what small frustrations could we eliminate in the next four weeks?
Part 6 — Quick Wins
Fix the Friction First
Quick wins create real goodwill. They signal momentum, build trust, and make the team's daily work easier — immediately.
Collateral Brochures, product PDFs, presentation folders
Before we go after the big projects, what are the little things that frustrate everyone today that we could fix in the next four weeks?
Templates
Email templates, PowerPoint decks, internal forms
Assets Photography, video library, brand guidelines
Digital Website edits, SEO basics, social templates
How Will We Know It's Working?
Not " more followers." Real business outcomes with numbers attached.
KPIs That Actually Matter
Revenue Growth
Machine sales, consumables, repeat orders
Qualified Leads
Sales pipeline quality, not just volume
Website Enquiries
Inbound interest from digital channels
Customer Retention
Repeat orders, consumable reorder rates
Event Attendance
Registrations, show-up rates, qualified attendees
Team Satisfaction
Sales team & dealer satisfaction scores
If Social Oceans could only deliver one thing over the next 90 days that would make the biggest difference to High Tech Medical
what would you choose?
This question forces clarity. The answer reveals what matters most.
Leave Lunch With Five Agreed Outcomes
Top 3 Business Priorities
For the next 12 months — agreed and ranked.
Top 5 Marketing Priorities
For the next 90 days — ranked in order of impact.
Discovery Phase Agreed
Staff interviews, customer interviews, competitor research — green-lit and scheduled.
Let's Build Something Great Together.
Tech Medical · Social Oceans · 2025
High