Splash Magazine - November 2023

CONTENTS What’s inside...

Editor: Peter van Schaik

Copy-Editors: Kathleen Botha &

Hanneke van Schaik Design:

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Dawie Snyman - Wêreldbeker Rugby, November 2023

Peter van Schaik

SPLASH Tel: 074 717 2582 Postal Address: P.O.Box 199 Onrus 7201

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SPLASH Magazine

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OVSRA Safety series

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Pam Snyman - What is the latest

Available as a quarterly printed magazine distributed free to the public, and as a monthly e-magazine.

Fore more info visit

The West Coast Rock Lobster (Jasus lalandii)

legislation affecting property

www.splashmedia.co.za

practitioners that the public should be aware of?

P12

Pulled pork braai broodjies.

P14

7 Benefits of Advertising in Digital Magazines.

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Learning to swim with Swimfin.

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Whale Coast November events.

Cover artist Peter Southworth “Napier Canola” 110 x 76 cm Oil on Canvas Tel: +27 79 526 5574 View more of his works at the Hermanus Country Market, 3 December.

art HERMANUS

in the park

Keeping SPLASH connected 086 1234 777 www.maxitec.co.za Opinions expressed in this publication are not necessarily those of the publisher or SPLASH Media. Copyright © - Splash Media CC - All rights reserved.

No part of this publication may be reproduced or copied by any form or means without prior permission of the publisher. The Publisher or SPLASH Media are not responsible for any unsolicited material.

TIDES Local high and low tides.

Click here to get your tide chart for today.

West Coast Rock Lobster Season 2023/2024 Dates.

16 Dec 17 Dec 23 Dec 24 Dec

26 Dec 27 Dec 28 Dec 29 Dec

30 Dec 31 Dec 1 Jan 1 April

LIFESTYLE

Onrus | Hermanus | Gansbaai

Please refer to the announcements

of the Department of Environment, Forestry and Fisheries, for guidance for more information.

NB NUMBERS Important local contact numbers.

Security Companies

Municipal Offices & Services Hermanus

- 028 313 8000

ADT

- 086 12 12 306

Kleinmond

- 028 721 8400

Safe Security

- 086 07 77 911

Gansbaai

- 028 384 8300

Securi Team

- 028 313 1888

Stanford

- 028 341 8500

Seraphim Security

- 087 018 0136

Municipal Services

- 028 313 8111

Traffic Services

- 028 313 1044

Fire & Rescue

- 028 312 2400

Safety & Security

- 028 313 8980

Law Enforcement

- 028 313 8996

Hermanus Police

- 028 313 5300

National Sea Rescue (NSRI) - 087 094 9774

Neighbourhood Watch Groups Alpha Afriforum NHW

- 082 042 8467

Hermanus NHW

- 076 077 3570

Voelklip NHW

- 082 395 8831

Welfare Child & Family Services

- 028 313 0831

Animal Services

Ambulance Services Provincial Ambulances

- 028 492 0032

Hermanus Animal Welfare - 028 312 1281

St John’s Ambulance

- 076 585 0899

Baboon Hotline

Critical Medical Care

- 066 222 7219

Hospitals MediClinic Hermanus

- 086 173 2826

Hermanus Provincial

- 028 312 1166

Voëlklip

- 072 028 0008

Betty’s & Pringle Bay

- 069 1515 962

Snake catcher Corné Uys

- 076 075 8004

Jonathan Powers

- 082 352 6000

Wêreldb Wêrel dbeker eker Rugby November 2023

T

he one aspect which meant the most for our country in this tournament is the unity that it created for the people of South Africa. They, the team and the players, represented us… although not necessarily in terms of the demographics of SA to the full.

The diversity from the smallest to the tallest from the lightest to the heaviest, from the palest to the darkest and everything in between. The most amazing thing about this team is that every South African male could associate with a player in a position and participate in the game through the game. Even the ladies could say that is my man. Well done Bokke!

ball and role away where the attacking side can bridge over the ball off their feet and recycle the ball up to over 30 times. I thought that the game was for players on their feet!

We must always remember that the attacking player has more than 15 options that he can play/utilize, other than to run into the opposition. That is only but one option.

Yes, it was a very, very, very interesting World Cup tournament. To win the last three matches with 1 point tested our hearts to the full.

We made it. The way we played, it seemed destined to happen in the dying stages of the match. Rugby is, for sure, one of the most complex and multidimensional facetted games than any other sport and it should stay that way.

Dawie Snyman Die belangrikste saak wat ek graag sal wil uitlig it is die gebrek aan vaardigheidspel tydens die toernooi. Daar was darem twee spanne wat baie goed gedoen het in hierdie afdeling van die spel en dit is Portugal en Fiji. Die spel in sy mees eenvoudige vorm is ‘n een-op-een spel van aanval teen verdediging in elke faset van die spel met dieselfde reëls wat vir beide spanne geld. Dit is dan ook juis in hierdie afdeling van die spel wat ek verwag die meeste gaan ontwikkel. Sou die stelling waar wees, het rugby as ‘n skouspel ‘n reuse toekoms wat voorlê. Sou die skeidsregters nie die vermoë hê om negatiewe spel met wortel en tak uit te roei nie, gaan die spel kwyn.

Om terug te kom na die spel toe, want dit is waar my liefde lê, is daar ‘n klompie sake wat ek vir die toekoms wil uitlig. Terug by die eerste inslag. Om die titel, as ek dit so kan stel, te kan dra is daar egter een of twee sake wat die ringkoppe, afrigters ingesluit, van wêreldrugby sal moet na kyk. Ek sal hulle een vir een probeer omskryf…alhoewel hulle inmekaar in vloei in die konteks van die spel.

Die belangrikheid van ‘n skopper wat meer as 90% van sy skoppe suksesvol uitvoer is van kardinale belang. Naas Botha het meer as 84% van al sy verteenwoordigende rugby gewen agv sy skopvoet. Toe Pollard toegetree het, het dit ‘n stabiliserende invloed op die Springbokke se spel gehad wat vertroue laat styg het. Rugby en sokker was altyd een spel, so die skopgedeelte van die spel sal altyd om en by 30% van die spel in beslag neem.

Die vaardigheidsontwikkeling van hierdie gedeelte van die spel is regtig iets wat nog met 80% kan verbeter. Dan sal ons ‘n skouspel sien wat ongekend is. Onthou asb, dit is nie net 9, 10 en 15 wat moet kan skop nie. Beide voete is ‘n voorvereiste vir minstenns 7 posisies. Die vraag bly altyd: ‘wanneer gaan ek ‘n vaardigheid gebruik’? En die antwoord is: ‘jy weet nie’. Maar as die geleentheid daar is, moet ek die geleentheid tot my voordeel en tot nadeel van die opponent kan ontsluit.

The next point that I would like to stress is the fact what there are two different sets of laws for the attacker and the defender in the contact situation. The main aim of defense is to regain possession, but if I make a good tackle I must release the attacker and the 4

Yes, the refs had a big influence on the game and wrongly so. In my mind simplicity will do it for me and not all the TV referee’s third party involvement that we saw at the world cup. That, however, is a topic for another day.

Die huidige interpretasie van die reëls misbruik sekere situasies in die spel om sodoende lae risiko spel te speel. Risiko spel behoort die aanteken van drië te stimuleer. Dit is die bal-dra situasies in die spel terwyl lae risiko spel weer skoppe bevorder. Veldposisie ens ens ens. Strafskoppe… en ek is weer by Naas Botha. Niks daarmee verkeerd nie, maar die balans moet gehandhaaf word.

Die toeskouers soek vermaak en die aanwending van vaardighede is wat die verskil in hulle genot bepaal. Dr Craven het gepraat van ‘verfynde spel’. Dit skep geleenthede tot drieë en dit is wat die toeskouers soek. Hierdie skaakspel deur lewendige spelers het ‘n reuse toekoms gegewe dat die spel binne die reëls moet plaasvind. Dit is die rugbyadministrateurs se verantwoordelikhed. “ And you be the judge of that…” (Judge Dennis Davis)

PA N E L B E AT I N G & S P R AY PA I N T I N G PA N E L B E AT I N G & S P R AY PA I N T I N G

A P P R O V E D B Y A L L M A J O R C A R M A N U FA C T U R E R S A P P R O V E D B Y A L L M A J O R C A R M A N U FA C T U R E R S & I N S U R A N C E C O M PA N I E S & I N S U R A N C E C O M PA N I E S

Ontspan. Herlaai. Herhaal.

Terwyl nog ‘n besige jaar einde se kant toe staan, is dit tyd om bietjie af te skakel en ‘n welverdiende blaaskans te geniet voor die volgende jaar begin.

Dankie dat jy Sanlam as jou vennoot gekies het op jou finansiële reis. Soos altyd, is ons toegewyd om jou te help om vir die toekoms te beplan en jou finansiële doelwitte te bereik. Want ons weet dat jy vandag met sekerheid kan leef as jy seker is oor môre.

New approvals include VW, Audi and Chery.

028 313 2162 | Find us at Mussel Centre, Hermanus

Geniet die vakansie! Mag dit ‘n aangename tyd saam met familie en vriende wees. Ek sien uit daarna om ons vennootskap in 2023 voort te sit.

Antonie Prinsloo

Senior Finansiële Beplanner 028 316 1338 | 082 494 6393 antonie.prinsloo@sanlam4u.co.za

Sanlam Lewens is ‘n Gelisensieerde Lewensversekeraar, Verskaffer van Finansiële Dienste en Geregistreerde Kredietverskaffer (NCRCP43)

5

The West Coast Rock Lobster Jasus lalandii)

W

est Coast rock lobster (crayfish or ‘’kreef’’ as they are known locally) grow very slowly and can live to the ripe old age of 50 years or so.

Generally found on rocky reefs, where it prefers the shelter of crevices. Often seen in groups with antennae protruding from the shelter.

Its predators include seals, sharks and large fish. It is susceptible to low oxygen levels in the water which may cause mass strandings.

A mysterious life-cycle Female rock lobsters carry their orange eggs on tiny hairs beneath their tails (this is when they are “in berry”). After 80 to 90 days, the eggs hatch and produce tiny transparent spider-like larvae (naupliosoma). These larvae moult and become phyllosoma larvae with long, hairy legs.

All adrift The long-legged phyllosomas drift with the ocean currents for over seven months and molt 11 times! It is thought that some of these larvae are carried by ocean currents all the way to South America and back.

The final larval stage (the puerulus) is a 20mm colourless lobster that swims inshore and finds refuge under a rock or a crevice where it continues to grow to maturity.

It is impossible to farm rock lobster because of this long and complex life-cycle.

Carnivores of the kelp forest West Coast rock lobsters are an important link in the kelp forest food chain. As carnivores, they tuck into mussels, urchins, starfish, abalone (perlemoen), and even barnacles. Where they occur in masses, they

6

have been known to devour entire populations of sea urchins, for example. However, rock lobsters are also a target for other kelp predators – they are hunted by octopuses, dogsharks, seals and humans.

Managing the West Coast rock lobster fishery The South African West Coast Rock Lobster or Kreef fishery is perhaps one its most famed and certainly most controversial fisheries due to its perceived value and cultural importance to West Coast fishing communities from the diamond mining town of Port Nolloth to the metropolis of Cape Town and its diverse communities.

Commercial fishing for rock lobsters began in the 1880’s. The commercial fishery expanded rapidly in the early part of the 20th century. Although catch records prior to 1940 are sparse, catches appear to have peaked in the period 1950 to 1965, when between 13 000 and 16 000 tons were landed annually. From 1946 onwards, annual quotas were granted, based primarily on the performance of the fishery in the preceding season. Until the mid-1960’s, catches were directly controlled by these quotas.

In the 1967/68 fishing season, catch rates began to decline and quotas could not be filled.

Management measures that were enforced early on were size limits and a closed season. Catches of berried or soft-shelled lobsters were banned. The 1990/91 season again saw the catch rates drop and in the ensuing years, the commercial TAC was gradually reduced, reaching 1 500 tons in the 1995/96 season.

In 2001, the lobster fishery was divided into an offshore commercial and a small scale or artisinal fishery. The offshore lobster fishery is permitted to catch rock lobster using traps. The offshore fishery uses larger, more sophisticated vessels than the

artisinal right-holders in the nearshore fishery, which is restricted to using hoopnets in shallow waters.

The small-scale commercial (nearshore) fishery replaced the subsistence fishery in 2001 in keeping with the recommendations of an independent review of subsistence fishing in South Africa. The review recommended that high-value subsistence fisheries such as west coast rock lobster, traditional linefish and abalone should be commercialised but restricted for use by small-scale or artisinal fishers. The commercialisation of these fisheries permitted fishers to sell and market their products at substantially higher rates than subsistence fishers were able to command, thereby increasing the earning efficiencies of the fishery.

Support these regulations

The sustainability of the lobster fishery has come under serious threat over the recent past with the introduction of a category of fisher referred to as “interim relief fishers”. These interim relief fishers comprise some 1500-2000 people who are allocated a proportion of the nearshore lobster catch limit, placing exceptional pressure on the resource. There is very little official research on the socio-economic impact of the introduction of the interim relief sector but wide-spread anecdotal evidence has shown that the introduction of more than 1500 “fishers” has increased social tensions in communities and reduced economic profitability of the fishery for small-scale commercial lobster fishers.

Size limit

The lobster fishery has also become synonymous with corruption, maladministration, poaching and illegal fishing principally due to the proliferation of the number of “right holders” and middlemen purporting to represent communities and quota holders.

Open season Make sure you know when the season for West Coast rock lobster opens and only fish for them during this time.

Permit Get a permit for West Coast rock lobster from your local post office.

Bag limit Only four West Coast rock lobster are allowed per person per day. You may not sell your catch and you must transport the lobsters in their whole state.

Only crayfish with a minimum size of 80mm may be removed from the sea.

Respect egg-carrying females Your may not take out female lobsters that are in berry. Return them to the sea immediately.

The impact of red tide Red tide (decaying phytoplankton blooms) often occurs in areas where large numbers of West Coast rock lobster occur. Red tide causes oxygen levels to drop dramatically and the rock lobsters move inshore, searching for oxygenated water. They are often left stranded by the receding tide, resulting in what is mistakenly referred to as “rock lobster walkout”.

In 1997 the largest ever stranding of rock lobster occurred in Elands Bay. An estimated 2 000 tons of rock lobster was lost as a result.

The collapse of the lobster fishery is the antithesis of the squid fishery. This fishery has shown how poor management and a very weak industry association, coupled with poor policy and general mismanagement of the fishery has collapsed a high value fishery that was thriving just over a decade ago.

Fifteen year fishing rights were allocated in the offshore and nearshore commercial fisheries in 2017.

After the conclusion of the Minister’s appeals process in late 2018, a total of 298 commercial offshore fishing rights were allocated and a further 596 rights were allocated in the nearshore commercial (hoop-net) fishery.

The fishery is presently managed in terms of both a TAC and TAE, which determines a closed season as well as seasonal fishing effort limits. The trap fishery operates from November to the end of September while the nearshore hoop net fishery operates from October to the end of June each year.

Lobster stocks are presently at less than 2% of historical biological estimates and WWF SASSI considers the resource as being RED (NOT TO BE BOUGHT).

Recreational crayfishers Over and above this catch, recreational fishers take out about 69 tonnes per year. This is a substantial amount and recreational fishers should make certain that they and others keep to the regulations. This will ensure that the fishery remains sustainable and that they can continue to enjoy this pastime in the future.

7

Onrus Vermont SRA Online Safety Series

W

elcome to the second in a series of articles aimed at keeping you and your family safe online.

As a safety and security stakeholder the OVSRA regularly attends SAPS Joint Operational Committee meetings at the Hermanus Police Station. One of the biggest issues, raised every week, is commercial crime. These are white collar crimes i.e. fraudulent, financially motivated, nonviolent crimes.

Although we are all possible targets for these crimes, unfortunately the majority of people affected are amongst the most vulnerable in our community – older, retired individuals who are not always tech savvy, and easily fall prey to online scams.

WhatsApp, Telegram and other similar messaging services have revolutionised how we stay in contact with family and friends, and how we do business. While this ease of connectivity allows us to feel closer to loved ones it also opens us up to the illegal activities of criminals and scamsters.

The most common crimes associated with these platforms are: • Phishing This is when criminals try to trick you into revealing your personal information e.g. passwords and financial information.

• Scams People may send you a fake message coercing you into sending money, gift cards and personal information, or even pretending to be someone you know who has supposedly lost their phone or changed their number.

• Malware and Viruses Criminals may distribute software and links that, if you click on them, may damage, or compromise your phone or tablet security and your privacy.

• Identity Theft Cyber criminals have been known to gather personal information about users in order to steal their identity, which can result in devastating financial losses, or reputational damage.

• Sharing of Videos/Images Images and videos can spread like wildfire. Ensure that you are not unwittingly caught up in illegal activity by sharing material such as nudes, violence, crimes in progress, and naming and shaming.

In order to be more tech savvy you can do the following: • Keep your apps updated, thus ensuring that you have the latest security features.

• Use strong passwords with a combination of letters, numerals and special characters, and do not use passwords that are easy to guess e.g. your date of birth.

8

• Enable Two-Factor Authentication in order to add an extra layer of security. This usually requires a PIN code to access your account, or change your password.

• Be wary of suspicious, unsolicited messages. Verify the sender’s identity via a voice or video call.

• Report and block suspicious users from within the messaging app.

By remaining vigilant you will reduce the risk of falling prey to unscrupulous individuals. If you suspect that you are the unfortunate victim of commercial crime, please report it to your bank if necessary and visit SAPS in order to make a case.

Please make a difference by sharing this information with the older members of our community, and let them know that they can call you if they are uncertain how to proceed.

Written by Meredith Thornton, Onrus Vermont SRA,

Click here to read the previous article in this series.

BE TECH SAVVY! Don’t become a victim of online scams!

Click here to contact us now Tel: 079 469 8606

What is the latest legislation affecting property practitioners that the public should be aware of?

THE PROPERTY PRACTITIONERS ACT 22 OF 2019 (PPA) The PPA was signed into law on 19 September 2019 and came into effect on 1 February 2022. The PPA creates a new regulator, the Property Practitioners Regulatory Authority (PPRA), which takes the place of the Estate Agency Affairs Board (EAAB) and now has enhanced regulatory scope and powers as a large component of property sector businesses and individuals who perform immovable property or business broking related activities are now regulated by the PPRA. “Property Practitioner” is defined in the Act as any natural or juristic person, who for the acquisition of gain on his, her or its own account or in partnership in any manner holds himself, herself or itself out as someone who, directly or indirectly, on behalf of any other person- performs certain specified activities relating to disposal or management of immovable property, or any business undertaking including the following: auctioning, purchasing, managing, selling, hiring, letting, advertising, exhibiting for sale, marketing, facilitating the sale or lease of, negotiating, canvassing, offering to canvas, by electronic or other means, collecting monies in respect of, provides intermediary or facilitation services for, provides, procures, facilitates, secures or otherwise obtains or markets financing for or in connection with the management, sale or lease of a property or a business undertaking, including a provider of bridging finance and a bond broker, but excluding any person defined as a financial institution under the FSCA ,in other words, banks and credit providers are excluded.

The following are specifically excluded in the PPA: • Anyone not performing property transaction facilitation activities in the ordinary course of business • A natural person offering their personal property for sale.

• An attorney or candidate attorney registered as such who performs property practitioner activities only in the course of, in the name of and from the premises of his professional practice.

• A sheriff as defined in s1(a) of the Sheriff’s Act. The following are specifically included in the PPA: • Home Owners Associations if they perform these activities • Advertisers or marketers of time share or fractional ownership in developments.

• Persons who manage immovable property • Trusts that perform property practitioner activities • Directors, members, trustees and employees of property practitioners if they perform or manage property practitioner activities, including attorneys’ employees who perform primarily these activities for the attorney.

• Anyone rendering any other service specified by the Minister in the Gazette The following activities have been specified as constituting property practitioner activities in the Regulations pertaining to the PPA: Reg 39.1.1. DEVELOPERS • the sale, by auction or otherwise, by any person as part of the activities of operating a property development business, of any property or any interest, right or title in or to a property or a property development • the foregoing shall not apply in circumstances where such 10

sale, auction or other activity is conducted solely through the auspices of a property practitioner who is the holder of a current fidelity fund certificate (FFC) issued under the provisions of the Act; and

Pam Snyman

Reg 39.1.2. BUSINESS BROKERS AND FRANCHISORS • business undertakings are included if they undertake any activity that relates to small, micro and medium enterprises, franchised businesses or new start-up ventures or newly created franchise concepts, whether such enterprise is sold as a going concern or as part of a business or by means of transferring the beneficial ownership in such enterprise.

In summary, the PPRA regulates the following 12 industries as they are defined as property practitioners in S1 of the PPA: • Estate Agents • Auctioneers • Bond and Bridging Finance Originators • Home Owners Associations (who perform property practitioner activities) • Property Facilitators and intermediaries • Business brokers • Time share and fractional ownership practitioners • Payment processing agents • Attorneys’ employees • Property Developers • Managing agents • Property advertising platforms The above information is meant to highlight the importance of ensuring that members of the public are aware of dealing with Property Practitioners as they are defined in the PPA. It is of utmost importance as these definitions all include businesses and individuals that deal with the public’s money in property transactions.

Only clients of a registered property practitioner in possession of a valid Fidelity Fund Certificate (FFC) are protected in terms of the PPA in respect of a legitimate claim for compensation from the Fidelity Fund.

So, if you are dealing with any of the above-mentioned property practitioners as defined in the PPA, please ensure that they are compliant with the PPA… in your own interest!

Pam Snyman Chartered Practitioner Real Estate (CPRE) (MPhil, Dip Advanced Property Practice, Dip Property Investment & Valuation) Certified Director and Member of the Institute of Directors of SA (IoDSA)

Board member of Institute of Estate Agents SA Real Estate and Related Services Chamber Committee of SSETA Property Sector Charter Council member Board member of the Property Practitioners Regulatory Authority (PPRA) Chairperson of the Education, Professionalisation & CPD Committee of the PPRA Director/Principal of Cell 082 800 867 Email: pams@redzproperties.co.za

11

PULLED PORK BRAAI BROODJIES

BY KARL TESSENDORF

A delicious twist on a South African classic!

Serve with a chips or salad, regardless these pulled pork braai broodjies will leave you wanting more.

SERVES: 8-10 DIFFICULTY: EASY PREP TIME : 20 MINS | COOK TIME : 5 MINS

Click to print METHOD

INGREDIETNS BBQ Sauce a splash of oil 1 onion, finely chopped 3 garlic, finely chopped 1 C (250 ml) tomato sauce ½ C (125 ml) yellow mustard ¼ C (60 ml) soy sauce 2 Tbsp (30 ml) smoked paprika 2 Tbsp (30 ml) brown sugar 2 Tbsp (30 ml) Sriracha sauce 1 Tbsp (15 ml) paprika ¼ C (60 ml) honey ¼ C (60 ml) apple cider vinegar Pulled Pork oil to fry sea salt and freshly ground pepper 2 kg pork butt (leg) your favourite braai spice 4 large onions, sliced 330 ml beer Broodjies butter 1 loaf of white bread 1 250 g block of cheddar 1 250 g block of mozzarella 12

BBQ Sauce For the sauce, set a medium-size pot over medium heat and add a splash of oil. Fry the onions until they begin to soften. Add the garlic and fry for another minute until fragrant. Add the rest of the ingredients and mix well to combine. Simmer for 5-8 minutes until thickened slightly.

Pulled Pork Preheat the oven to 150 ºC. Heat a Dutch oven over medium-high heat and add a splash of oil.

Season the pork with salt and pepper and sear it off on all sides to caramelise the exterior.

Remove the pork from the pot and coat it in your favourite braai spice. Add the onions to the pot and fry until they begin to soften. Deglaze the pot with the beer and add the pork back to the pot.

Brush the pork generously with sauce then pop the lid on and put the pot into the oven. Cook for 4 hours until the pork is fork-tender.

Remove the lid and re-brush the pork with sauce and cook with the lid off for another 45 minutes.

Remove the pork from the pot and allow to stand for 10 minutes before pulling apart with two forks. Strain the onions from the braising liquid and add them to the pulled pork. Stir the sauce into the pork and season with salt and pepper.

Broodjies Slice the loaf and butter the slices on both sides. Add a layer of cheese to a slice then a generous amount of pulled pork. Top with a little more cheese then close the broodjie. Repeat until all the bread slices are used.

Braai the broodjies in a sandwich grid over medium heat coals until the cheese is melted and the exterior is golden brown.

The red house on Aberdeen

St Peter’s Lane

Around the corner from the golf course

From R500pps/night Including Breakfast

Hermanus Accommodation 319 Main Road, Hermanus cheshamhousehermanus@gmail.com

13

7 Benefits of Advertising in Digital Magazines

By Jenna Bruce

U

nless you have a strong aversion to dealing with reality you’ve no doubt become aware of the fact the human race has gone mobile. Smartphones were adopted in a relatively short amount of time and have great influence on consumers.

Additionally, this increased mobile usage has led to an increase in the consumption of digital content.

According to the Magazine Media Factbook, more than 90% of adults still read magazines and an increasing number of them are doing so on tablets and smartphones. The report goes on to say that one in 10 tablet owners read digital magazines daily, and magazine apps frequently top the iPad charts in categories like Lifestyle, Health and Fitness, and News.

The factbook shared some other eye-opening figures that speak to the trend of consumers demanding and consuming more and more digital media in the form of online magazine publications: • 80% of respondents took some kind of action after downloading the digital version of a magazine such as visiting the magazine’s website, social media sites, or recommending the magazine to a friend or family member.

•19% of tablet owners read digital magazines almost every day, and 34% of tablet users read digital magazines at least once per week. 49% of tablets users said they read digital magazines one to three times per month, while 66% read digital magazines once per month.

What do these figures mean to marketers considering advertising in a digital magazine? Digital magazines offer tremendous benefits unmatched by other media channels.

1. Reach Readers beyond Regional Boundaries Digital magazines have the ability to reach readers on a global scale. They have become a powerfully engaging way to keep a reader’s interest while maintaining loyalty, even when readers have moved to another location. Digital magazines allow publishers to send content to readers no matter their location.

2. Faster Publishing and Distribution Digital magazines reach their audience in a very short amount of time, and online readers often consume the edition the very same day it’s distributed.

3. Content Flexibility One of the advantages digital magazines have is they can 14

contain an increase in the number of pages without changing the layout or having to condense text to work with a particular format. Also, publishers do not incur additional costs for paper or printing additional pages in a digital version of a magazine, which means no additional fees are passed on to advertisers.

4. Digital Magazines Don’t Kill the Printed Versions Some would have you believe digital publishing replaces print, but this is simply not so – there is room for both printed and digital magazines. In fact, 87% of those interested in reading magazines on a mobile device still want a printed copy. Owning the digital publication of a magazine does not stop readers from wanting the printed copy as well.

5. Better Understanding of Readers True customer satisfaction often relies on two-way communication, and digital publishing software allows digital magazines to track reader engagement and identify preferred topics, which can then enhance future publications. When content is created around the audience’s interests, they are more engaged and more apt to click on advertisements distributed throughout the content.

6. No Revenue Loss from Unsold Copies With digital magazines, publishers don’t have to worry about the expense and logistics associated with unsold copies. Again, the more money a publisher saves, the more savings will be passed on to advertisers.

7. Built-in Metrics Thanks to ad-management and ad-serving technology, publishers can tell advertisers exactly how many readers clicked on ad links.

Advertisers are also not limited to plain text links but can now use and get reporting back from rich media such as videos and interactive links.

Digital magazines offer an enhanced brand advertising experience because they place the reader in a highly designed editorial context which drives reader engagement and purchase intent. Publishers can then use special tracking software that uncovers actionable insights into how audiences engage with editorial and advertising content, which allows advertisers to tailor future campaigns for maximum results.

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HERMANUS

PROPERTY SALES

PROFESSIONAL PROPERTY PEOPLE

LOOKING TO BUY OR SELL? ALLOW ME TO ASSIST YOU ON THIS IMPORTANT JOURNEY. PAUL VAN JAARSVELD

paul@hpsonrus.co.za

071 624 7486

BRANDERPLANKRY DUIK EN SNORKEL HARDLOOP HERMANUS HOËR SKOOLKLERE KITARE KRIEKET ONTSPANNINGSDRAG SKAATSPLANKE VISVANG STAAN ROEIPLANKE KANOE’S EN VEEL MEER.

MAANDAG TOT VRYDAG: 08H30-17H00 SATERDAG: 08H30-15H00 SONDAG: 09H00-13H00

VIND ONS IN ONRUS, HERMANUS EN GANSBAAI 15

W

ith the summer break approaching lots of families are soon heading off on holiday.

If you have young children then buoyancy aids for the pool are essential.

We’ve been lucky enough to be sent a Swimfin to try out. As a swimming teacher I’ve used lots of different aids, so how did the swimfin measure up?

If you haven’t seen a Swimfin before then they basically look like a shark’s fin that straps on to the child’s back. It’s made from EVA foam which is lightweight, feels really durable and dries quickly. The two straps are secured using velcro so can be adjusted to the size of the child. Larger straps are available if ‘big kids’ want to give it a try. The standard Swimfin straps are aimed at children age 2-12 years (younger children can use it but must be able to support their own body. Do not put it on a baby!)

Having never used a Swimfin before I wasn’t sure how well it would support a child, especially a non-swimmer.

I tried it out on my son Cody who is 6 years old and a weak swimmer. He can swim 10 metres on his front and back unaided. The straps of the Swimfin fit comfortably round him and he was so excited to try it out!

I got Cody to try out swimming on his front with the fin.

The fin helped him achieve a flat body position in the water and he loved being a shark! We then had a go at swimming on his back which he actually managed really well. I was suprised as didn’t think it would be very easy on his back. The Swimfin gives a good amount of support though to get a horizontal body position in the water.

Rolling from front to back was a little tricky and he used his arm to help push the fin round but was able to do it on his own.

The big test was to see how the float faired with Cody in an upright position in the water as this is how nonswimmers tend to be. The fin was completely submerged beneath the water to give him enough support to stay up. He was able to tread water and move around comfortably. The fin didn’t push him face-down as I expected which is great. When Cody jumped in to the pool the Swimfin brought him straight back up to the surface. He had a go at trying to swim under water with the fin on but despite kicking with all his might the fin kept him afloat – as it should!

I’m really impressed with the Swimfin and look forward to using it more on our future trips to the pool. Cody loved wearing it and found it very comfortable.

The straps didn’t rub his skin at all.

If your child is particularly

sensitive then put a swim top on them and the

swimfin over the top.

The play element of this being shaped like a shark’s fin means kids will love wearing it.

They have their arms free to practise swimming which is a big plus compared to arm bands or a swimming noodle. It also allows children to learn to support themselves in the water far better than a swimming jacket as well. We highly recommend it!

Kate from Moms Family Fun

R520vat incl Order your SwimFin now, send an e-mail to

splash@splashmedia.co.za

HERMANUS ANIMAL HOSPITAL

Mimosa Street 2020 Mimosa Street Hermanus Hermanus POLE DEPOT POLE DEPOT POLE DEPOT All Saint Street All Saint Street POLE DEPOT POLE DEPOT POLE DEPOT 20 Mmosa street, Hermanus Bredasdorp Bredasdorp 20 Mmosa street, Hermanus 20 Mmosa street, Hermanus 20 Mmosa street, Hermanus Mmosa street, Hermanus 20 20 Mmosa street, Hermanus All Street, Bredasdorp Saint Street, Bredasdorp All Saint Bredasdorp AllSaint Saint Street, Bredasdorp All Saint Street, Bredasdorp AllAll Saint Street, Bredasdorp @ Pole Depot @Street, Pole Depot •POLES POLES & LATHS (CCA) POLES &&& LATHS (CCA) LATHS (CCA) ••••POLES & LATHS (CCA) •• POLES &&LATHS (CCA) •POLES POLES & LATHS (CCA) LATHS (CCA) POLES LATHS (CCA) •WENDAY BRAAIHOUT BRAAIHOUT WENDY HOUSES HOUSES ••••WENDAY WENDY HOUSES HOUSES •• WENDAY WENDY HOUSES HOUSES • WENDAY HOUSES WENDAY HOUSES WENDAY HOUSES •GARDEN GARDEN GOODIES GARDEN GOODIES GOODIES ••••GARDEN GOODIES •GARDEN GARDEN GOODIES GOODIES •• GARDEN GOODIES GARDEN GOODIES • WOODCHIPS WOODCHIPS STABLE BEDDING ••••STABLE BEDDING • STABLE BEDDING STABLE BEDDING •• STABLE BEDDING STABLE BEDDING WOOD SHAVINGS WOOD SHAVINGS •BRAAIHOUT ••••BRAAIHOUT •BRAAIHOUT BRAAIHOUT •• BRAAIHOUT BRAAIHOUT

TIMBERFRAME BUILDINGS TIMBERFRAME BUILDINGS •• TIMBERFRAME BUILDINGS • TIMBERFRAME BUILDINGS TIMBERFRAME BUILDINGS ••• TIMBERFRAME BUILDINGS • NUTEC HOUSES NUTEC HOUSES •• NUTEC HOUSES • NUTEC HOUSES • NUTEC HOUSES • NUTEC HOUSES ● DECKS ● (Laths/Timber) • FENCING FENCING (Laths/Timber) ● DECKS ● ● DECKS • FENCING FENCING DECKS •• FENCING (Laths/Timber) ● DECKS DECKS ••• FENCING ● ● CARPORTS VERANDAS • CARPORTS VERANDAS ● ● • CARPORTS VERANDAS ● • CARPORTS VERANDAS •• CARPORTS ● VERANDAS CARPORTS VERANDAS ● DECKS ● DECKS TACHED GARDEN ROOFS STRUCTURES •••GARDEN TACHED ROOFS STRUCTURES • GARDEN STRUCTURES GARDEN STRUCTURES ● DECKS •• GARDEN TACHED STRUCTURES GARDENROOFS STRUCTURES

Cell: 082 895 5949 082 893 7965 082 893 7965 082 893 7965 082 893 7965 Cell: 082 895 5949 E-mail: headoffice@fynbospoles.co.za E-mail: headoffice@fynbospoles.co.za E-mail: timberlog@telkomsa.net E-mail: timberlog@telkomsa.net 082 893 7965 E-mail: timberlog@telkomsa.net E-mail: timberlog@telkomsa.net 082 893 7965 Tel/Fax: 028 384 1587 Tel/Fax: 028 384 1587 E-mail: timberlog@telkomsa.net Tel/Fax: 028 384 1587 Tel/Fax: 028 384 1587 E-mail: timberlog@telkomsa.net Tel/Fax: 028 384 1587 Tel/Fax: 028 384 1587

timberlog@telkomsa.net www.xplorio.com/gansbaai/rtc timberlog@telkomsa.net

Cell: 082 895 5949 Cell: 082 895 5949 Cell: 082 895 5949 Cell: 082 895 5949

14 Dirkie Uys Street, Hermanus | Trading Post, Onrus 028 312 3065 | hah@hermanus.co.za

RUDI’S TIMBER CONSTRUCTION RUDI’S TIMBER CONSTRUCTION RUDI’S TIMBER CONSTRUCTION RUDI’S TIMBER CONSTRUCTION RUDI’S TIMBER CONSTRUCTION RUDI’S TIMBER CONSTRUCTION

CONTACT: CONTACT: CONTACT: CONTACT: CONTACT: Rudi le Grange Rudi leCONTACT: Grange CONTACT: CONTACT: Rudi leGrange Grange Rudi leleGrange Rudi le Grange Rudi CONTACT: Cell: 079 734 6998 Cell: 079 734 6998 Rudi le Grange Cell: 079 734 6998 Cell: 079 734 6998 Rudi le Grange timberlog@telkomsa.net Cell: 079 734 6998 timberlog@telkomsa.net Cell: 079 734 6998 Rudi le Grange Cell: 079 734 6998 timberlog@telkomsa.net timberlog@telkomsa.net Cell: 079 734 6998 www.xplorio.com/gansbaai/rtc www.xplorio.com/gansbaai/rtc timberlog@telkomsa.net timberlog@telkomsa.net timberlog@telkomsa.net Cell: 079 734 6998

17

November events calendar 15

Geological Excursion: Earth-Age Display

Harold Porter National Botanical Garden Betty’s Bay

17

Steve Newman & Nish Pillay live Music

Stanford Kitchen

Stanford

17

Haus Of Performance presents: Musicbox

NG Church

Onrus

17-19 Nov

Walker BayClassic Hermanus Golf Club Hermanus

18

Summer of 69 Bryan Adams Tribute Show

18-10 Dec

Joshua Miles Solo Exhibition FynArts Gallery Hermanus

19

Nomadic Orchestra Live Hangklip Hotel Pringle Bay

24

Sunset Market Village Green Stanford

24-25 Nov

Heaven on Earth Ladies Conference

24

Albert Frost live Fisherman’s Cottage Hermanus

24

Karen Zoid &Band Live Curro School Hermanus

24-26 Nov

Atlantic Flying Club Annual Hermanus Slope Fly Rotary Drive

Hermanus

24-4 Dec

Western Cape Arts, Sport & Culture Festival

Hermanus

25

Spring Fair Hermanus Waldorf School Hermanus

25

Open Day Bazaar Hermanus Night Shelter Hermanus

26

Overberg Toy Run Stanford Stanford

18

Benguela Cove

Gateway Centre

Zwelihle

For more info join Cape Whale Coast on Facebook

Hermanus

Hermanus

Blockhouse Shutters Clearview Burglar Bars Mosquito Screens Roller Blinds Exterior Blinds Venetian Blinds Window Film

We offer a Ten Year Warranty on weathering. Our other products include Window Blinds, Window Film/Tinting, Lock Latches and Blockhouse Security Shutters. We operate along the Overberg East Coast, covering Gansbaai, Hermanus, Sandbaai, Onrus, Caledon, Betties Bay and Kleinmond.

Be good.

II’’m visiting soon.

December SPLASH Magazine out just in time for the school holidays.

Look for it in stores or online. online. www.splashmedia.co.za