In our Commentary column Graham Hendry, VP of Loudspeaker Strategy, AtlasIED, states that as acoustics and sound designers, we need to use our knowledge to create an environment that will maximize the customer experience and, in turn, our client’s profitability. In the column, Graham also highlights that according to a survey by the Association of Consumer Research, customers are more likely to purchase items they associate with pleasure when listening to music. Our Spotlight column throws an interesting case study at Sennheiser, Germany. As an industry, we have been talking about VR, and in this case, the company is using VR to plan their production facilities and is seeing positive outcomes. At Indore, India, two of its most iconic monuments were illuminated with ingenuity and intelligence. Ahmedabad-based consultant Rhino Engineers worked with local integrator Dhara Electricals to create an ‘experience illuminated.’
