SPIDI, leading Italian specialist with 40 years of expertise in outfitting MotoGP and World Superbike pilots, launches SPIDIDENIM. High performance quality and well -honed techniques used traditionally for racing wear, but applied for the first time to the glamorous world of denim. A new way to conceptualize jeans in the fashion world without being fashion dependent. Fresh interpretations and aesthetics for daily wear in a new and functional style. Contemporary and cool.