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www.spsmai.com

SP’s

mai An SP Guide Publication

ONLY Fortnightly on

Military  aerospace  internal security

SP’s M.A.I – the only defence fortnightly magazine in Asia SP Guide Publications, an established publishing house since 1964, started SP’s M.A.I. at Aero India 2011 where it was launched by the Defence Minister of India. The fortnightly magazine on Military, Aerospace and Internal security (M.A.I.) provides market insight, technology updates, policy initiatives and latest news to the diverse array of policy makers and decision makers for national security in India. Domain experts drive the content to keep them abreast of the developments. SP’s M.A.I. is presented in a quick-read format – short articles; crisp interviews; brief news; and clearly defined sections such as Military; Aerospace; Internal security including cyber security, simulation and corporate news for ready reference.

Media Information 2013


circulation break down

Army 1,950

Country Heads Such as Prime Minister, President and all level Ministers, Heads of various states and Union Territories

Navy and Coast Guard

1,250

Air Force Central Police Forces

1,650 650

Ministry of Defence

425

Ministry of Home Affairs (MHA)

285

Various agencies under MHA

150

Members of Parliament

Military industries public and private in India

350

Diplomatic Missions

Diplomatic missions

495

Members of Parliament Country heads such as Prime Minister, President and all level ministers, heads of various states and union territories

355

200

Army

Defence & Research Organisations in India

3%

8%

25%

2% 4% 6% 4% 2%

14% 3%

Defence and security OEMs around the world

5%

Military Industries Public and Private in India

8%

19%

700

Defence & research organisations in India

275 8,735

Print run

9,500

(Promotions) 500 Readership (every 15 days)

Defence and Security Oems around the World

61,145

Various Agencies under Mha Navy and Coast Guard

Ministry of Home Affairs (Mha

Air Force Ministry of Defence

Central Police Forces

GLIMPSE OF READERSHIP Government Prime Minister, President, Vice President •  Minister of External Affairs, Minister of Home Affairs •  overnors, Chief Ministers, Members of Parliament Diplomats Military Ministry of Defence (MoD) •  efence Minister •  Minister of State for Defence Production •  Minister of State for Defence •  Secretaries •  Additional Secretaries •  Joint Secretaries - DDP&S (Department of Defence Production & Supplies) •  Economic Advisor •  Financial Controller •  Technical Managers •  Financial Managers •  Chief Controller

•  Deputy Chiefs •  Director General Acquisition •  Joint Secretary Acquisition •  Joint Secretary Ground/Air •  Joint Secretary Navy/ Ordnance •  Joint Secretary and Acquisition •  Manager (Land Systems) •  Joint Secretary and Acquisition •  Manager (Maritime Systems) •  Technical Manager (Land Systems) •  Technical Manager (Maritime Systems) •  Technical Manager (Air) DRDO (Defence R&D Organisation) •  Scientific Adviser to Defence Minister •  Chief Controllers •  Technical Directorates •  Corporate Directorates •  R&D establishments

Army, Air Force, Navy, Coast Guard •  Chief of Army Staff •  Chief of Air Staff •  Chief of Navy Staff •  Flag Officer Commanding in Chief •  Vice Chief of the Army Staff •  Adjutant General •  Deputy Chiefs of the Army Staff •  Director Generals •  Officiating Director Generals •  Master Generals •  Military Secretary •  Quarter Master General •  ADG Complaints & Advisory Board •  DDG Defence Security Corps •  Chief Engineers •  Chief Signal Officers •  General Officer Commanding •  Additional Director General •  Deputy Director General •  Assistant Chief of Air Staff

•  Principal Directors •  Air Officers •  Staff Officers •  Assistant Controller Defence Public Sector Undertakings such as HAL, BEL •  Managing Director •  Executive Director •  General Manager OEMs •  Chairman/CEOs/COOs/Mg Dirs/Gen •  Mgrs/Marketing Heads •  Reg Mgrs/Tech Mgrs Engineering/ Scientific & Design Management •  Public Relation Departments •  Delegation/Liaison Officials/ Maintenance •  Purchasing/Procurement/ Administrative Management


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Quarter page 89mm x 112mm

Material Specifications •  Only High-Resolution PDFs need to be submitted. •  PDFs’ mode must pertain to only standard process colours i.e. CMYK. •  The PDFs should have colour identification clearly indicated outside the bleed area. •  Accurate corner and centre marks also need to appear clearly. •  Bleed advertisements to have extra trimming margin of 5mm on all the four sides. •  All salient and live matter (not intended to be cut) should be at least 15mm inside from the trim edges. •  Dimensions must correspond to the information as above. SP ’s

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•  Publishers reserve the right to accept or refuse any advertisement without reason or notice. •  All the advertising prices (given separately) are subject to cancellation without notice. •  Should the advertiser or its agency fail to supply the printing material by the specified dates for submission, then the Publishers reserve the right to charge the full cost of the advertisement booked. •  All production work handled by the Publishers including reproduction from complete artwork/monochrome or reduction upto the specified size will be carried out at the cost and charged to the advertisers. •  Advertising Agency Commission as per usual and acceptable norms. •  Payments should be made either through Bank Transfer or Bank Draft in favour of SP GUIDE PUBLICATIONS PVT LTD, India within 30 days of receipt of invoice.

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1964 - 2014

50 years

Corporate Office: A-133, Arjun Nagar, Opp. Defence Colony New Delhi 110 003, India Tel: +91 11 24644693, 24644763, 24620130, 24658322 Fax: +91 11 24647093 E-mail: jbaranwal@spguidepublications.com rohit@spguidepublications.com neetu@spguidepublications.com rajeev.chugh@spguidepublications.com advertising@spguidepublications.com Web: www.spguidepublications.com

SP's MAI - Media Kit  

SP's MAI - Media Kit