Immersion
PHASE 1: RESEARCH & ANALYSIS
Existing Branding & Top Competitors
NS
Nancy Sharon Collins
Strategy
PHASE 2: DESIGN STRATEGY
Key Brand Benefits & Product Offerings
Brand Image & Creative Brief
CREATIVE BRIEF:
- To introduce Bespoke Designs (locally & regionally)
- In sync with fashion trends: colors, styles, themes
- Modern approach to traditional communication
- Build brand awareness
- Create strong brand name recognition
- Design needs to be “inviting”
- Look and feel luxurious but approachable
- Designed to stand out from your competitors
Design Strategy: Target Audience
TARGET AUDIENCE:
Female demographics
Affluent women & Event planners
Organizing life milestone events:
- Birthdays
- Graduations
- Engagement, brides & newlyweds
- New mums, birth announcements
- Mother of bar mitzvah
BRAND IMAGE:
- Understated & uber chic
- Fresh & sophisticated
- Impeccable & exclusive
- Classical but really fresh, just a bit of a quirk - Traditional but with a ZING - Consistently elegant
- Cutting edge
- Visually eye catching
Concept A
PHASE 3: Logo Design Exploration
Concept A: Logo
B ESPOKE D ESIGNS
Concept A: Business Card
Shari Lebowitz Co.Chief
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777
Shari@BespokeDesigns.com BespokeDesigns.com
B ESPOKE D ESIGNS
Concept A: Stationary
Concept B
PHASE 3: Logo Design Exploration
Concept B: Logo
Shari Lebowitz Co.Chief
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777
Shari@BespokeDesigns.com BespokeDesigns.com EST 2017
Concept B: Stationary
Concept C
PHASE 3: Logo Design Exploration
Concept C: Logo
BESPOKE DESIGNS
INSPIRATION: Max Bill
BESPOKE DESIGNS EST 2017
BESPOKE DESIGNS
2017
Shari Lebowitz Co.Chief
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777
Shari@BespokeDesigns.com BespokeDesigns.com BESPOKE DESIGNS
Concept
BESPOKE DESIGNS EST 2017
Concept D
PHASE 4: Logo Design Exploration
BESPOKE BESPOKE
BESPOKE
OPTION 3: Shopping Bag
Bespoke Designs
BRAND IDENTITY
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777
Shari@BespokeDesigns.com www.BespokeDesigns.com
SHARI LEBOWITZ Paperpreneur
8.5” x 11”
Designs LLC 5A Sconset Square Westport, CT 06880
Bespoke
HANG TAG 2.5” x 2.5”
x 2.5” & 1.25” x 1.25”
STICKER 1.25” x
1.25”
Bespoke Designs
BRAND IDENTITY
Thank You