PS3 / BRAND GUIDELINES

It’s time for a group hug.

Embracing PS3.

PS3 STYLE GUIDE

Hello. This is a guide to the basic elements that make up the new PS3 brand identity. Have a read, it will help you get to know the new you.

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our logo

06 our tagline 08 our school seal 10 lockups 12

B&W please

14 our typefaces 17 our colors

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brand identity system

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appareal & merchandise

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embrace it

Our Logo. Over time our logo will become synonymous with PS3.

We’re making history here.

It’s as easy as 1, 2, 3 3 figures embracing from above.

3 unique entities coming together.

Represents the dual grade system.

3 for PS3, the power of 3.

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Our Logo is a very valuable asset.

We must treat it nicely. Never abuse our logo, it has arms but it can’t fight back (our branding committee however, is another story).

What it stands for It represents our dual grade system.

Teachers, students and parents.

Community, classroom and home.

Innovation, independence and community.

Past, present and future.

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02 Full Color PS3 Blue Pantone 2995 C PS3 Green Pantone 368 C PS3 Brown Pantone 479 C

03 One Color PS3 Blue Pantone 2995 C

04 B&W 40% Black Small 60% Black Medium 80% Black Large

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Our Tagline.

You get the picture Our tagline expresses PS3’s key strengths.

It demonstrates PS3’s deliberate approach to education.

It plays with the notion of an integrated arts curriculum without saying it.

It honors the seriousness with which we take education.

It’s playful but still serious and academic.

It differentiates us from other schools.

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Our School Seal. It looks rather official doesn’t it, well it’s supposed too.

Old school meet the new school.

01 Full Color Grey For everything officially PS3. From flags to stickers to embroidered patches.

Look for it on students backpacks.

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02 Full Color white This version has all of our official colors, blue, green and brown with a dash of black and grey.

03 One Color The perfect shade of blue when you can only afford one color.

04 B&W Use this version for xeroxing.

It’s perfect every time.

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Lockups. Wherever possible, the logo and the tagline should appear together.

We know that’s not always possible so we’re created lots of versions. Pick the one that’s right for you.

Embrace it.

01 Horizontal Lockup Color

This version is to be used for all print

In this version the logo sits on the left,

collateral. As well as all digital work,

and the exact same height as PS3.

including websites, banners and presentations. It’s our hero.

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02 Vertical Lockup Color The logo, PS3, full name and tagline all sit happily on top of one another.

It’s the perfect sandwich.

03 Vertical Tagline Color PS3 is the same length as the tagline in this version. It’s our sandwich without the crust.

04 Horizontal Full Name Color PS3 is the same height as Charrette School and tagline combined.

05 Horizontal Tagline Color PS3 is twice the height of the Tagline.

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B&W Please. You got it! Created for photo coping over and over and over again. You know you will.

02 Horizontal Lockup B&W Perfect for the top of a letterhead or report card.

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01 Vertical Lockup B&W Shades of grey. Dark 80%, medium 60% and light 40%.

03 Vertical Tagline Black Need to make a report, use this version please.

04 Horizontal Full Name Color Photo copies perfectly.

05 Horizontal Tagline Black I think you got the idea.

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Our Typeface. Headlines.

Avant Garde Gothic for MAC Adventor for PC Our very own PS3 corporate font.

Not that any of us wear suits too often.

A nice, simple font, good for bold (or witty) headlines. Use in our PS3 Blue please.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@�) 0123456789

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Our Typeface. Subheads.

Archer Semi Bold for MAC & PC We used Archer Semi Bold for our tagline.

It compliments Avant Garde Gothic very well, they’re BFF’s.

Archer is a modern serf font great for subheads.

Use Archer Semi Bold in our PS3 Blue.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@”) 0123456789

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Our Typeface. Text.

Helvetica Family Use the Helvetica family of fonts for all other text.

It looks really great reproduced in the perfect shade of Grey, 60% Black. In fact you’re looking at it right now. Nice right.

For MS Documents in a pinch (if you can’t install

Aa

Helvetica) it’s okay to use Century Gothic.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@”) 0123456789

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Our Colors are what give us our personality. We’re bright, bold and confident. They’re also eco-friendly.

PS3 Blue

PS3 Green

PS3 Brown

Pantone 2995 C

Pantone 368 C

Pantone 479 C

CMYK 83/1/0/0

CMYK 65/0/100/0

CMYK14/48/53/26

RGB 0/162/225

RGB 98/189/25

RGB 173/128/108

HEX #00A2E1

HEX #62BD19

HEX #AD806C

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Brand Identity System.

Designed with room to grow.

3FUND

PARENT TEACHER ASSOCIATION

AUCTION FOR THE ARTS

& FRIENDS

ART PARK

FROST

EXHIBITION & BENEFIT 18

PTA

ALUMNI

VALLEY

COOKING

ROOM

3FUND AUCTION

PAC

PARENT ACTION COMMITTEE

PTA

PARENT TEACHER ASSOCIATION

ALUMNI

FOR THE ARTS

& FRIENDS

ART PARK

FROST

EXHIBITION & BENEFIT

VALLEY

Apparel. Tee Shirts.

The size is right Extra small for Pre-K all the way up to large for Grade 5, plus adult sizes!

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Merchandise Backpack, Lunchbox, Dog Tags and Tote Bag.

Embrace!

All proceeds go to PS3

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Embrace It. We don’t ask for much, just a little love and respect for our brand. If your ever in doubt, just refer to this document.

We think it’s a pretty flexible system that allows for creativity, so give it your best shot.

And make us proud.

PS3 John Melser Charrette School 490 Hudson St, New York, NY 10014 Between Christopher and Grove Streets T 212-691-1183 www.PS3nyc.org

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