A brand is a shorthand representation of everything a company is, does and stands for.
More than a name or a logo on a page. And more, ultimately, than what that page contains.
The guidelines that govern all communications for Paramount are part of a much larger effort to build awareness, understanding and preference for the brand in markets in which you compete.
To build a brand that endures.
1.0 05 Brand
These are your brand guidelines which explain how to use the new visual identity with confidence and clarity.
Your guidelines have been designed to ensure consistency within your brand, helping to create strong, recognizable and innovative communications.
The following pages demonstrate the flexibility within the identity and should be used to inspire and motivate creative expression.
Your unique identity and typographic style creates a distinctive framework for your brand which help you stand out from your competitors.
The new logo is the most important asset to your organization and should serve as a foundation for all visual communications.
The identity can only make a positive impact if used consistently and correctly throughout all brand communications.
Vertical Black
Usage
To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted. Its color, position and size are all specified within this document.
2.5 Logo Vertical Incorect Usage
Why?
Incorrect usage of the Paramount Logos compromises their integrity and effectiveness
Type Size
Don’t change the size of Paramount or Hamptons
Type Position
Don’t change the position of the type
PARAMOUNT HAMPTONS
Horizontal Incorect Usage
Why?
Incorrect usage of the Paramount Logos compromises their integrity and effectiveness.
Type Size
Don’t change the size of Paramount or Hamptons.
Logo Position Don’t change the position of the Logo.
PARAMOUNT HAMPTONS
Minimum 0.25” high Logo Horizontal Minimum 0.25” high Logo Vertical
0.75” wide
Background
When the logomark is placed on a white background, the color of the stylized P should also be white.
PANTONE
Pantone Black
4.0 Typography Section
Consistent, frequent use of our corporate typeface creates trust and familiarity with viewers. It helps them make an immediate association with our company, and contributes to a congruous look and feel among all of our designs.
Primary Typeface
Usage
Brandon Grotesque should be used for headlines, sub headers, secondary headlines, and CTAs.
Brandon Grotesque is our corporate typeface, it should be used in all instances where typography is required. It is simple, clean and legible typeface that compliments our logo.
We use three weights of Brandon Grotesque . Thin, Regular and Bold. Loto can be used as a substitute for Brandon Grotesque on digital applications, such as websites and email.
It is important to adhere to the leading, tracking and text arrangement specified in this document to help achieve brand consistency throughout.
HEADLINES BRANDON GROTESQUE BOLD
Body copy Lato regular and Italic weights
Captions and small bodies of text
Visuals are the tangible manifestations of our brand. Everything from logo treatments, stationery, and business cards to digital and environmental designs. Color, design, words, and symbols merge to make a compelling and lasting impression on the viewer.
Front Back
Letterhead
Large Envelope
Description
T’shirt
Baseball cap
Coffee cup
Layout Introduction
With a compelling balance of image and typography, a well-designed layout can be one of the most effective tools for clearly communicating a message. Our designs feature layouts that are simple yet dynamic, concise yet informative.
Visuals Ad Campaign 2020
Visuals
Ad Campaign 2020
Headlines
1) Quality is Paramount
2) Perfection is Paramount
3) Details are Paramount
4) Creativity is Paramount
5) Harmony is Paramount
6) The Hamptons are Paramount
Brochure 1 Services
WELCOME
With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you.
We look forward to working with you,
6.3 Visuals
Brochure 1 Services
QUALITY IS PARAMOUNT
THE PROCESS
From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we can work together with your architect and design team on any project.
Brochure 1 Services
COMPLETE CUSTOM DEVELOPMENT
Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.
PARAMOUNT RENOVATION DIVISION
The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining walls / Roof replacements / Interior renovations / Exterior renovations.
DESIGN & ARCHITECTURAL SERVICES
Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.
Brochure 1 Services
6.3 Visuals Brochure 1 Services
Transparency & trust are Paramount.
Introduction letter signed by owners. Design and architectural services. Paramount renovation division. Complete custom Development.
Brochure 2
“ lf there is one thing that stands out about the projects that I’ve had the privilege of working on with Paramount, it is that they put relationships first.
I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation without reservation each and every time. ”
Todd Nagy Hampton’s Architect
Brochure 2 Details
Visuals
“
The speed at which your team moves is amazing, THANK YOU so much for putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud. ”
Suzanne Client, Paramount Hamptons
Brochure 2
Brochure 2 Details
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Brochure 2
Details
Description
Woodwork, stonework, etc.
Photo credits with details of the finish and materials used.
Brochure 3
Portfoilo
CUSTOM BUILT
We build luxury homes for the most distinguished clients in the Hamptons. Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to every project that we work on
STUDY
CASE STUDY 3
Private Residence
Bridgehampton
Visuals
1) 121 Noyac Path 2) 85 Jennifer Lane 3) 64 Jennifer Lane 4) 66 Rosko Lane
Photography Introduction 7.1
Paramount photography represents the brand with a distinct, consistent, and proprietary visual language, creating an emotional connection with people in ways that words alone can’t. It is a key tool for showcasing our caliber of work. Our photography style is light, airy and natural.
7.4 Photography Library Nature
The Hamptons
These nature images capture the Hamptons natural beauty, creates visual impact and drama, that resonates with your target audience.
Stock photos scourced from - DepositPhotos.com - Pexels.com
Usage rights must be negotiated as part of the contract with the photographer.
