PARAMOUNT / BRAND GUIDELINES

Spear Design Group Version 2.0 2020

Brand Guidelines

Paramount

Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932

Email — info@paramounthamptons.com Web ­— paramounthamptons.com Instagram — @paramounthamptons

Hello!

2

What’s a brand?

Paramount Hamptons

Brand Guidelines Version 1.0

A brand is a shorthand representation of everything a company is, does and stands for.

More than a name or a logo on a page. And more, ultimately, than what that page contains.

The guidelines that govern all communications for Paramount are part of a much larger effort to build awareness, understanding and preference for the brand in markets in which you compete.

To build a brand that endures.

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Brand Logo Color Typography Visuals Layout Photography

04 06 17 18 25 36 73

Section Contents

Paramount Hamptons

Brand Guidelines Version 1.0

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Brand Guidelines Version 1.0

1.1 Overview

1.0 Section Brand

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1.0 05

4

1.1

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Brand Overview

These are your brand guidelines which explain how to use the new visual identity with confidence and clarity.

Your guidelines have been designed to ensure consistency within your brand, helping to create strong, recognizable and innovative communications.

The following pages demonstrate the flexibility within the identity and should be used to inspire and motivate creative expression.

Your unique identity and typographic style creates a distinctive framework for your brand which help you stand out from your competitors.

2.0

Logo Usage Logo Vertical Logo Horizontal Clearspace Incorrect Usage Minimum Sizes Color

07 08 10 12 14 16 17

2.0

Section Logo

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Brand Guidelines Version 1.0

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2.1 2.2 2.3 2.4 2.5 2.6 3.0

2.1

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Logo Usage

The new logo is the most important asset to your organization and should serve as a foundation for all visual communications.

The identity can only make a positive impact if used consistently and correctly throughout all brand communications.

2.2

Logo Vertical Black

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Usage

Paramount Hamptons

Brand Guidelines Version 1.0

To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted.

Its color, position and size are all specified within this document.

Paramount Hamptons

Brand Guidelines Version 1.0

2.2

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Logo Vertical White

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Brand Guidelines Version 1.0

2.3

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Logo Horizontal Black

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Brand Guidelines Version 1.0

2.3

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Logo Horizontal White

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Brand Guidelines Version 1.0

2.4 Logo Horizontal Primary Clearspace X

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X

X X X

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Brand Guidelines Version 1.0

2.4 Logo Horizontal Clearspace

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X

X

X

X X X

2.5

Logo Vertical Incorect Usage

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Why? Incorrect usage of the Paramount Logos compromises their integrity and effectiveness

Type Size

Type Size

Brand Guidelines Version 1.0

Type Size Don’t change the size of Paramount or Hamptons PARAMOUNT HAMPTONS

Type Position Don’t change the position of the type

Paramount Hamptons

Type Position

Type Position

2.5

Logo Horizontal Incorect Usage

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Why? Incorrect usage of the Paramount Logos compromises their integrity and effectiveness.

Type Size

Type Size

PARAMOUNT HAMPTONS

Brand Guidelines Version 1.0

Type Size Don’t change the size of Paramount or Hamptons.

Logo Position Don’t change the position of the Logo.

Paramount Hamptons

Logo Position

Logo Position

2.6

Logo Minimum Sizes

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Logo Minimum 0.25” high

Logo

Logo Vertical

Logo Horizontal Minimum 0.25” high 0.25”

Brand Guidelines Version 1.0

Logo Vertical Minimum 0.75” wide

Type Minimum 0.75” wide.

0.75”

Paramount Hamptons

Logo Horizontal

Type

0.25”

0.75”

3.0

Logo Color

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Background

Paramount Hamptons

Brand Guidelines Version 1.0

When the logomark is placed on a white background, the color of the stylized P should also be white.

CMYK

RGB

HEX

PANTONE

CMYK 00 / 00 / 00 /100

RGB 00 / 00 / 00

#000000

Pantone Black

4.0

4.1 4.2 4.3 4.4

Introduction Primary Typeface Secondary Typeface Use of Type

19 20 22 24

4.0

Section Typography

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4.1

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Typography Introduction

Consistent, frequent use of our corporate typeface creates trust and familiarity with viewers. It helps them make an immediate association with our company, and contributes to a congruous look and feel among all of our designs.

4.2

Typography Primary Typeface

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Usage Brandon Grotesque should be used for headlines, sub headers, secondary headlines, and CTAs.

Paramount Hamptons

Brand Guidelines Version 1.0

Use all caps for short headlines or labels.

Never use Brandon Grotesque for body copy.

Brandon Grotesque Thin abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 0

Brandon Grotesque Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 0

Brandon Grotesque Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 0

4.2

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Typography Primary Typeface

THIN MEDIUM BOLD

4.3

Typography Secondary Typeface

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Usage Lato should be used for body copy only.

In sizes smaller than 8 point please use 20 tracking in order to help legibility.

Paramount Hamptons

Brand Guidelines Version 1.0

Never use Lato for headlines, sub headers, secondary headlines, or CTAs.

Lato Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10

Lato Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10

Lato Regular Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10

Lato Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10

Paramount Hamptons

Brand Guidelines Version 1.0

4.3

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Light Regular Italic Bold

4.4

Typography Use of Type

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Usage

Brand Guidelines Version 1.0

Brandon Grotesque is our corporate typeface, it should be used in all instances where typography is required. It is simple, clean and legible typeface that compliments our logo.

We use three weights of Brandon Grotesque . Thin, Regular and Bold. Loto can be used as a substitute for Brandon Grotesque on digital applications, such as websites and email.

Body copy Lato regular and Italic weights

Paramount Hamptons

It is important to adhere to the leading, tracking and text arrangement specified in this document to help achieve brand consistency throughout.

HEADLINES BRANDON GROTESQUE BOLD

Captions and small bodies of text Lato Light.

5.0

Introduction Business Cards Stationery Note Card Signage Promotional Items Digital

26 27 28 29 31 32 34

5.0

Section Visuals

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5.1 5.2 5.3 5.4 5.5 5.6 5.7

5.1

Visuals Introduction

Visuals are the tangible manifestations of our brand.

Everything from logo treatments, stationery, and business cards to digital and environmental designs.

Color, design, words, and symbols merge to make a compelling and lasting impression on the viewer.

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5.0

5.2

Visuals Business Cards

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Peter Criscuolo Office 631.909.7115 Cell 631.438.7865

info@paramounthamptons.com

Paramount Hamptons

Front

Back

Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 paramounthamptons.com

5.3

Visuals Stationery Large Envelope

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Letterhead

Paramount Hamptons

Brand Guidelines Version 1.0

P.O. Box 3010 Paramount Hamptons

Bridgehampton, NY 11932

P.O. Box 3010

paramounthamptons.com

Bridgehampton, NY 11932 paramounthamptons.com

Paramount Hamptons

Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 paramounthamptons.com

Envelope

5.4

Visuals Note Card Front

Note Card

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Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 paramounthamptons.com

5.4

Visuals Note Card Back

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Logo Pattern

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Brand Guidelines Version 1.0

Custom step and repeat logo pattern

5.5

Visuals Signage Hamptons

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Black Sign

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White Logo Grey Phone Number

6 3 1 . 4 3 8 . 7 3 6 5

5.6

Visuals Promotional Items

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Description

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T’shirt Baseball cap Coffee cup

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5.6

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Visuals Promotional Items

5.7

Visuals Digital Web Design

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Brand Guidelines Version 1.0

Services

QUALITY IS

Paramount Hamptons

PARAMOUNT

Products

About

Contact

5.7

Visuals Digital Mobile Design

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Services Services

Products

About

Products

About

Contact

Contact

QUALITY IS

QUALITY

Paramount Hamptons

IS PARAMOUNT

PARAMOUNT

6.0

6.1 6.2 6.3 6.4 6.5

Introduction Ad Campaign Brochure 1 Services Brochure 2 Details Brochure 3 Portfolio

37 38 45 52 66

6.0

Section Layout

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6.1

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Layout Introduction

With a compelling balance of image and typography, a well-designed layout can be one of the most effective tools for clearly communicating a message.

Our designs feature layouts that are simple yet dynamic, concise yet informative.

6.2

Visuals Ad Campaign 2020

Brand Guidelines Version 1.0

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QUALITY IS

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PARAMOUNT

6.2

Visuals Ad Campaign 2020

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PERFECTION IS

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PARAMOUNT

6.2

Visuals Ad Campaign 2020

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DETAILS ARE

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PARAMOUNT

6.2

Visuals Ad Campaign 2020

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HARMONY IS

Paramount Hamptons

PARAMOUNT

6.2

Visuals Ad Campaign 2020

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CREATIVIT Y IS

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PARAMOUNT

6.2

Visuals Ad Campaign 2020

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THE HAMPTONS ARE

Paramount Hamptons

PARAMOUNT

6.2

Visuals Ad Campaign 2020 QUALITY

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PERFECTION

IS

IS

PARAMOUNT

PARAMOUNT

DETAILS

HARMONY

ARE

IS

PARAMOUNT

PARAMOUNT

Headlines

Paramount Hamptons

Brand Guidelines Version 1.0

1) Quality is Paramount 2) Perfection is Paramount 3) Details are Paramount 4) Creativity is Paramount 5) Harmony is Paramount 6) The Hamptons are Paramount

CREATIVIT Y IS PARAMOUNT

THE HAMPTONS ARE PARAMOUNT

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Brand Guidelines Version 1.0

6.3

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Visuals Brochure 1 Services

6.3

Visuals Brochure 1 Services

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Brand Guidelines Version 1.0

THE HAMPTONS ARE PARAMOUNT

WELCOME With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you.

We look forward to working with you,

Paramount Hamptons

The Paramount Team

6.3

Visuals Brochure 1 Services

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Brand Guidelines Version 1.0

QUALITY IS PARAMOUNT

THE PROCESS From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we

Paramount Hamptons

can work together with your architect and design team on any project.

Paramount Hamptons

Brand Guidelines Version 1.0

6.3

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Visuals Brochure 1 Services

6.3

Visuals Brochure 1 Services

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Brand Guidelines Version 1.0

TRANSPARENCY & TRUST ARE PARAMOUNT

COMPLETE

CUSTOM

DEVELOPMENT

Paramount is an end-to-end solution for developing a home in the Hamptons.

Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.

PARAMOUNT RENOVATION DIVISION The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining

Paramount Hamptons

walls / Roof replacements / Interior renovations / Exterior renovations.

DESIGN & ARCHITECTURAL SERVICES Paramount is an end-to-end solution for developing a home in the Hamptons.

Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.

Paramount Hamptons

Brand Guidelines Version 1.0

6.3

50

Visuals Brochure 1 Services

6.3

Visuals Brochure 1 Services

THE HAMPTONS ARE PARAMOUNT

WELCOME With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you.

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We look forward to working with you,

Transparency & trust are Paramount.

Brand Guidelines Version 1.0

Introduction letter signed by owners. Design and architectural services.

Paramount renovation division. Complete custom Development.

The Paramount Team

QUALITY IS PARAMOUNT

THE PROCESS From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we can work together with your architect and design team on any project.

Paramount Hamptons

TRANSPARENCY & TRUST ARE PARAMOUNT

COMPLETE

CUSTOM

DEVELOPMENT

Paramount is an end-to-end solution for developing a home in the Hamptons.

Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.

PARAMOUNT RENOVATION DIVISION The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining walls / Roof replacements / Interior renovations / Exterior renovations.

DESIGN & ARCHITECTURAL SERVICES Paramount is an end-to-end solution for developing a home in the Hamptons.

Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.

Paramount Hamptons

Brand Guidelines Version 1.0

6.4

52

Visuals Brochure 2 Details

6.4

Brand Guidelines Version 1.0

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Visuals Brochure 2 Details

DETAILS ARE PARAMOUNT

“

lf there is one thing that stands out about the projects that I’ve had the

privilege of working on with Paramount, it is that they put relationships first.

I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation

Paramount Hamptons

without reservation each and every time.

”

Todd Nagy Hampton’s Architect

Paramount Hamptons

Brand Guidelines Version 1.0

6.4

54

Visuals Brochure 2 Details

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6.4

55

Visuals Brochure 2 Details

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6.4

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Visuals Brochure 2 Details

6.4

Brand Guidelines Version 1.0

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Visuals Brochure 2 Details

DETAILS ARE PARAMOUNT

“

The speed at which your team moves is amazing, THANK YOU so much for

putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud.

�

Paramount Hamptons

Suzanne Client, Paramount Hamptons

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6.4

58

Visuals Brochure 2 Details

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Visuals Brochure 2 Details

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Visuals Brochure 2 Details

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Visuals Brochure 2 Details

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Visuals Brochure 2 Details

6.4

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Visuals Brochure 2 Details

DETAILS ARE PARAMOUNT

COVER

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PAGE 4 - 5

PAGE 6 - 7

PAGE 8 - 9

PAGE 10 - 11

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6.4

Visuals Brochure 2 Details

DETAILS ARE PARAMOUNT

“

lf there is one thing that stands out about the projects that I’ve had the

privilege of working on with Paramount, it is that they put relationships first.

I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation without reservation each and every time.

Details are Paramount.

Brand Guidelines Version 1.0

64

Paramount Hamptons

DETAILS ARE PARAMOUNT

“

The speed at which your team moves is amazing, THANK YOU so much for

putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud.

”

Suzanne Client, Paramount Hamptons

”

Todd Nagy Hampton’s Architect

6.4

Visuals Brochure 2 Details

65

Description

Brand Guidelines Version 1.0

Woodwork, stonework, etc.

Photo credits with details of the finish and materials used.

Paramount Hamptons

DETAILS ARE PARAMOUNT

COVER

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PAGE 4 - 5

PAGE 6 - 7

PAGE 8 - 9

PAGE 10 - 11

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Visuals Brochure 3 Portfoilo

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Visuals Brochure 3 Portfoilo

PERFECTION IS PARAMOUNT

CUSTOM BUILT We build luxury homes for the most distinguished clients in the Hamptons.

Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to every project that we work on.

Paramount Hamptons

6.5

Visuals Brochure 3 Portfoilo

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CASE STUDY 1

Private Residence

Paramount Hamptons

Brand Guidelines Version 1.0

Water Mill

6.5

Visuals Brochure 3 Portfoilo

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CASE STUDY 2

Private Residence

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Brand Guidelines Version 1.0

Bridgehampton

6.5

Visuals Brochure 3 Portfoilo

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CASE STUDY 3

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Private Residence Bridgehampton

6.5

Visuals Brochure 3 Portfoilo

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CASE STUDY 4

Paramount Hamptons

Brand Guidelines Version 1.0

Private Residence Southampton

6.5

Visuals Brochure Portfoilo

PERFECTION IS PARAMOUNT

CUSTOM BUILT We build luxury homes for the most distinguished clients in the Hamptons.

Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to

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every project that we work on.

Case Studies

1) 121 Noyac Path 2) 85 Jennifer Lane 3) 64 Jennifer Lane 4) 66 Rosko Lane CASE STUDY 1

CASE STUDY 2

Private Residence Bridgehampton

Brand Guidelines Version 1.0

Private Residence Water Mill

CASE STUDY 3

Paramount Hamptons

Private Residence Bridgehampton

CASE STUDY 4

Private Residence Southampton

7.0

7.1 7.2 7.3 7.4 7.5

Introduction Interiors Primary Interiors Secondary Nature Details

74 75 76 77 78

7.0

Section Photography

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7.1

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Photography Introduction

Paramount photography represents the brand with a distinct, consistent, and proprietary visual language, creating an emotional connection with people in ways that words alone can’t.

It is a key tool for showcasing our caliber of work.

Our photography style is light, airy and natural.

7.2

Photography Library Interiors Primary

75

Photography Primary 01

02

03

04

05

06

07

08

09

Paramount Hamptons

Brand Guidelines Version 1.0

These are the primary interior photos used in the Advertising Campaign.

7.3

Photography Library Interiors Secondary

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Photography Secondary 01

02

03

04

05

06

07

08

09

Paramount Hamptons

Brand Guidelines Version 1.0

These are the secondary interior photos used in the case studies.

7.4

Photography Library Nature

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The Hamptons 01

02

03

04

05

06

07

08

09

Stock photos scourced from - DepositPhotos.com - Pexels.com

Paramount Hamptons

Brand Guidelines Version 1.0

These nature images capture the Hamptons natural beauty, creates visual impact and drama, that resonates with your target audience.

7.5

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Photography Library Details

Usage Rights 01

02

03

04

05

06

07

08

09

Paramount Hamptons

Brand Guidelines Version 1.0

Usage rights must be negotiated as part of the contract with the photographer.

7.5

Photography Library Details

79 11

12

13

14

15

16

17

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Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 Office 631 909 7115 Web paramounthamptons.com Email info@paramounthamptons.com Spear Design Group 16 Greene Street New York, NY 10013 Office212 431 0512 Web speardesigngroup.com Email contact@speardesigngroup.com