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Paramount

With over two decades of experience building luxury homes in the Hamptons. It was time for a complete 360 brand re-design across all touch-points.

Our strategic focus became:

The Hamptons are Paramount.

Brand Identity Process

RESEARCH

& ANALYSIS

. Brand personality, style, tone & attitude

. Brand positioning compared to other brands

. Brand awareness, positives and negatives

. Brand image, how your audience views you

. Marketing objectives & challenges

. Logos we love, client picks

. Further development of logo concepts

. Showing color applied to each

. Logo lockup full name

. Logo lockup tag line

. Primary color palette

. Corporate font selection

. Logo applications

. Logo size & free space

. Application to a real-world examples

. Kick-off meeting

. Review name meaning and history

. Evaluate current assets

. Determine unique brand values

. Target audience profiles

. Research top 3 closets competitors

. Key brand benefits, product offerings

DESIGN STRATEGY LOGO EXPLORATION

. Explore shape, concept and style

. Typographic pairing

. Easily identifiable and recognizable

. Present 3 logo directions

LAUNCH PROGRAM 1 2 3 4 5 6 7

. Designs that combine the best aesthetics

. Logo finalization and artwork

. Logo 1, 2 and full color versions

. Lockups with full name, tag line

. Master logo fils for print & digital

CREATIVE DEVELOPMENT BRAND IDENTITY BRAND GUIDELINES

. Roll out

. New brand identity

. Marketing materials

. Website launch

Research

PHASE 1: Research & Analysis

Key Brand Benefits & Product Offerings

Target Audience & Top 3 Competitors

Top Competitors:

Product Offerings:

Full-Service Construction Company

1.Complete Custom Development

Paramount provides an end-to-end solution for developing in the Hamptons

- our team will work with you to create meaningful work that speaks to you and brings your vision to life

2. Renovations

The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation

3. Design and architectural services

Additions to existing structures

Masonry patios, walkways & retaining walls

Roof replacements

Interior renovations

Exterior renovations

4. Philosophy

Transparency & Trust are Paramount. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.

Strategy

PHASE 2: Brand Strategy

Marketing Objectives

Brand Image & Creative Brief

Our goal is to build a new visual identity that ...

Repositions

you to:

- Reach a larger audience.

- Increase Revenue.

Target Audience:

- Affluent and influential individuals who own in the hamptons, Likely a second or third property.

- The affluent and the aspirational couple that are socially sophisticated.

- They haven’t done any construction in the Hamptons before and want to ensure they are getting the best quality at the best price.

- They don’t have the time to oversee or manage anything, they just want to know they can trust someone to take the reins and get it done.

Brand Image:

- A new generation of building

- Visually eye catching - Ahead of the curve in terms of marketing and branding - Translates into ahead of the curve in terms of building philosophy

- Fresh & sophisticated

- Cutting edge

Creative Brief:

- To re-introduce Paramount Hamptons

- In sync with affluent lifestyle trends - Modern approach to traditional - Build brand awareness

- Create strong brand name recognition

- Design needs to be “inviting” - Look and feel luxurious but approachable

- Designed to stand out from your competitors

Before we dig into the work let’s take a step back and review...

LUXURY

AUTHENTIC QUALITY

INTEGRITY

GENUINE

ORIGINAL

CHARACTER

HIGH CLASS CURRENT

ARTISTIC

PREMIUM

CONFIDENT EXCLUSIVE

INSPIRED CULTURED

UNIQUE

LONGEVITY

Concept A

PHASE 3: Logo Exploration

Paramount Builders

CONCEPT A: Launch

Concept B

PHASE 3: Logo Design Exploration

CONCEPT B: Name is 9 letters long

PARAMOUNT

CONCEPT B: Create a perfect grid formation

PAR AMO UNT

CONCEPT B: Launch

PAR AMO UNT

Concept C

PHASE 3: Logo Design Exploration

CONCEPT C: Launch

Overview

PHASE 3: Logo Design Exploration

PAR AMO UNT

Paramount

Builders

Branding

PHASE 4: Creative Development

PARAMOUNT HAMPTONS

CONCEPT C: Signage

Brochures

PHASE 4: Design Finalization

THE HAMPTONS ARE PARAMOUNT

WELCOME

With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you.

We look forward to working with you,

The Paramount Team

QUALITY IS PARAMOUNT

THE PROCESS

From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we can work together with your architect and design team on any project.

& TRUST ARE PARAMOUNT

COMPLETE CUSTOM DEVELOPMENT

Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.

PARAMOUNT RENOVATION DIVISION

The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining walls / Roof replacements / Interior renovations / Exterior renovations.

DESIGN & ARCHITECTURAL SERVICES

Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.

Cover Design

PERFECTION IS PARAMOUNT

CUSTOM BUILT

We build luxury homes for the most distinguished clients in the Hamptons. Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to every project that we work on

CASE STUDY 1

Private Residence

Water Mill

CASE STUDY 2

Private Residence

Bridgehampton

CASE STUDY 3

Private Residence

Bridgehampton

CASE STUDY 4

Private Residence Southampton

DETAILS BROCHURE:

Cover Design

DETAILS ARE PARAMOUNT

“ lf there is one thing that stands out about the projects that I’ve had the privilege of working on with Paramount, it is that they put relationships first.

I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation without reservation each and every time. ”

Todd Nagy Hampton’s Architect

DETAILS ARE PARAMOUNT

“ The speed at which your team moves is amazing, THANK YOU so much for putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud. ”

Suzanne Client, Paramount Hamptons