Spear Design Group
Spear Design Group is a New York based full-service boutique creative and marketing agency founded by Fiona Spear, a seasoned cutting edge strategist with over a decade of experience in moving brands forward.
Results
We believe less is more. We strive to make the complex simple. We generate idea driven solutions that are artfully executed. The result is impactful, future-focused design and branding solutions that leave a lasting impression and deliver maximum results.
DESIGN ADVERTISING DIGITAL TRADE SHOW IDENTITY
Strategy
Brand Strategy
Naming
Messaging
Brand Positioning
Identity
Logo
Brand Guidelines
Template Design
Press Kits
Design
Marketing Collateral
Package Design
Pitch Decks
360 Branding
Digital
Website Design
email Campaigns
e-Newsletters
Advertising
Ad Campaigns
Print Ads
Banner Ads
Trade Shows
Booth Design
Promotional Items
Apparel
Case Studies
Spear Design Group
CodeSmart Complete corporate re-brand CodeSmart Group CodeSmart University CodeSmart Academy CDI Smart software
Our strategic focus became:
Smart Move Smart Code CodeSmart
CODESMART
Trade Show Takeaway
Trade Show Swag
Trade Show Swag: Rubik’s Cube
Trade Show Swag: Mini Manicure Kit
Custom Font
FMA
Complete corporate re-brand Fisical Management Associates Dedicated to helping nonprofits strengthen their financial health and meet their mission goals.
Our strategic focus became:
Helping nonprofits do more
Logo Redesign
Context Matters
New cutting edge interactive Pharmaceutical data analytics application instantly accessible 24 / 7 through any browser anywhere in the world.
Our strategic focus became:
A fresh new way of looking at Pharmaceutical data analyitics
Takeaway brochure
Designed to look like an iPad
KODA Koda Distribution Group the #1 specialty chemical distributor in the U.S. & Canada provides superior technical service products & end-market expertise
Our strategic focus became:
Creating value, growing together
Trade Show takeaway
Rewire Me
Rewire Me is the destination resource for everyone seeking ideas and information for well-being. Mental, Emotional, Spiritual & Physical health.
Our strategic focus became:
Unlock Your Mind
ROI: 50,000 Monthly Page Views
NYC Department of Health
AIDS quarterly newsletter. Positive Prevention.
Positive Testing.
Positive Sex.
Positive Care. Positive Support.
Our
strategic focus became to:
Assessable, informative, and above all positive.
POSITIVE PERVENTION
Department of Health
Clients
Auctionata
Beauty Counter
Brief Magazine
Casco Panama
Caliche Rum
Citation Air
CodeSmart
Context Matters
Farrell Building
FMA
Hallmark
Havas Media
Ignition
Iridium
JQA Partners
Koda
L’Oreal Paris
Levain Bakery
Lumina
Macy’s
Maloney & Fox
MH Studio
MoMA
Netaid
NY Botanical Garden
NY Dept of Health
NY Public School PS3
ODA
Raquel Welch
Rewire Me
SafeBus
Smithsonian Museum
Target
Thomas Riley
URTA
Volvo
Yellow+Blue Wines
241 Fifth Ave
92 l Y
Awards
Art Directors Club
Graphis
Print Magazine
Print Magazine
72nd Design Annual
Letterhead/Logo 4
Design Annual
Computer Art
American Institute Graphic Arts A Decade of Entertainment Graphics
American Institute Graphic Arts One+Two Color Competition
PDN/PIX digital photography
Best photo web site
Broadcast Designers Association Gold, Silver & Bronze
International Greeting CARD
The Clarion Award
Platinum Hermes Award
Davey Award
Museum of Modern Art
Marketing Communications
Company Branding
Silver Award
“ Our booth looked so fantastic and the video was amazing which generated lots of interest at the conferences. In addition to getting more visibility, we have a reasonable amount of sales activity in the pipeline.”
Yin Ho, Founder & President of Context Matters
“Spear Design Group is focused on delivering the highest ROI for their clients. Their deep knowledge of branding and clear, creative communication strategies allowed us to rapidly create marketing materials.”
Peter Okun, Chief Marketing Officer at CodeSmartTM
“Spear can be counted on to consistently deliver smart, sophisticated and elegant design solutions. A highly strategic thinker who’s able to marry great design with great ideas. A delight to work with; as dependable as rain and completely unflappable.”
David Shavrick, Global Executive Creative Director at Ignition
