Spear Design Group
Spear Design Group is a New York based full-service boutique creative and marketing agency founded by Fiona Spear, a seasoned cutting edge strategist with over a decade of experience in moving brands forward.
Results
We believe less is more. We strive to make the complex simple. We generate idea driven solutions that are artfully executed. The result is impactful, future-focused design and branding solutions that leave a lasting impression and deliver maximum results.
DESIGN ADVERTISING DIGITAL TRADE SHOW IDENTITY
Strategy
Brand Strategy
Naming
Messaging
Brand Positioning
Identity
Logo
Brand Guidelines
Template Design
Press Kits
Design
Marketing Collateral
Package Design
Pitch Decks
360 Branding
Digital
Website Design
email Campaigns
e-Newsletters
Advertising
Ad Campaigns
Print Ads
Banner Ads
Trade Shows
Booth Design
Promotional Items
Apparel
Case Studies
Spear Design Group
L’Oréal Paris
Complete package re-design Salon exclusive product range Série Expert haircare system
Features innovative molecular precision technology
Our strategic focus became:
ADI, Anti-Degenerative Immune complex.
Raquel
Welch
Hollywood legend Beauty icon Introduces a new line 100% human hair wigs The Couture Collection
The best-known wig brand.
NYBG
New York Botanical Gardens Home Fragrance Line Exclusively for Bloomingdales Scented candles, hand cream
Body lotion & Soaps
Our strategic focus became:
Historical garden plans & etchings from the NYBG archives
Y+B wine
Yellow + blue make green.
100% organic. Hand picked grapes.
Halved the carbon footprint. 33% more wine, than bottle.
Meanwhile, the core issue was:
Getting over Tetrapak phobia. “cheep plonk”.
ROI: Y+B wines has doubled it’s product line-up.
Caliche Rum
Completely clear white rum. Aged 20 years. Sixth-generation rum maker.
Destileria Serralles, Puerto Rico.
Greatest & greenest distillery.
Our strategic focus became:
Aged well.
Not well behaved.
ROI: Caliche Rum is named the world’s best aged white rum.
AGED WELL. NOT WELL BEHAVED.
National brand extension. Signiture chocolate chip cookie. Weigh a massive 6 ounces each. #1 chocolate chip cookie in NYC. Ship to foodies world-wide.
Lavain Bakery
Our strategic focus became:
It’s all about the cookie.
Results/ROI: Sold $100,000 worth of cookies in the 1 week.
Between Christmas and New Years
Magazine
The first shoppable online fashion magazine devoted entirely to lingerie. A unique platform Select global brands Brief
Our strategic focus became:
Curated, one of a kind collections
Clients
Auctionata
Beauty Counter
Brief Magazine
Casco Panama
Caliche Rum
Citation Air
CodeSmart
Context Matters
Farrell Building
FMA
Hallmark
Havas Media
Ignition
Iridium
JQA Partners
Koda
L’Oreal Paris
Levain Bakery
Lumina
Macy’s
Maloney & Fox
MH Studio
MoMA
Netaid
NY Botanical Garden
NY Dept of Health
NY Public School PS3
ODA
Raquel Welch
Rewire Me
SafeBus
Smithsonian Museum
Target
Thomas Riley
URTA
Volvo
Yellow+Blue Wines
241 Fifth Ave
92 l Y
Awards
Art Directors Club
Graphis
72nd Design Annual
Letterhead/Logo 4
Print Magazine Design Annual
Print Magazine
American Institute Graphic Arts
Computer Art
A Decade of Entertainment Graphics
American Institute Graphic Arts One+Two Color Competition
PDN/PIX digital photography
Best photo web site
Broadcast Designers Association Gold, Silver & Bronze
International Greeting Card
The Clarion Award
Platinum Hermes Award
Davey Award
Museum of Modern Art
Marketing Communications
Company Branding
Silver Award
“Spear can be counted on to consistently deliver smart, sophisticated and elegant design solutions. A highly strategic thinker who’s able to marry great design with great ideas. A delight to work with; as dependable as rain and completely unflappable.”
David Shavrick, Global Executive Creative Director at Ignition
“ You are a Design Guru! We bow at your design alter! We love having you as a partner and a friend. You are our go-to designer for all our design needs, from branding to package design, and then some.”
Margie Fox, Founder, Maloney & Fox
