Spear Design Group
Spear Design Group is a New York based full-service boutique creative and marketing agency founded by Fiona Spear, a seasoned cutting edge strategist with over a decade of experience in moving brands forward.
Results
We believe less is more. We strive to make the complex simple. We generate idea driven solutions that are artfully executed. The result is impactful, future-focused design and branding solutions that leave a lasting impression and deliver maximum results.
DESIGN ADVERTISING DIGITAL TRADE SHOW IDENTITY
Strategy
Brand Strategy
Naming
Messaging
Brand Positioning
Identity
Logo
Brand Guidelines
Template Design
Press Kits
Design
Marketing Collateral
Package Design
Pitch Decks
360 Branding
Digital
Website Design
email Campaigns
e-Newsletters
Advertising
Ad Campaigns
Print Ads
Banner Ads
Trade Shows
Booth Design
Promotional Items
Apparel
Case Studies
Spear Design Group
Smithsonian Museum
Target 250 philanthropists. Limited edition over size brochure.
Mirror cover poses the question: Who is Responsible for America? The answer is YOU.
Patriotic red, white & blue spreads.
Historical B&W photographs from the museums own archive.
Results/ROI:
Capital campaign goal of $100 million was reached in less then 6 months.
NATIONAL MUSEUM OF AMERICAN HISTORY CAMPAIGN WHO IS RESPONSIBLE FOR AMERICA?
NYC Department of Health
AIDS quarterly newsletter. Positive Prevention.
Positive Testing.
Positive Sex.
Positive Care. Positive Support.
Our
strategic focus became to:
Assessable, informative, and above all positive.
POSITIVE PERVENTION
Department of Health
MoMA Museum of Modern Art
Holiday Card Collection
Selected from hundreds of designs submitted each year
Results/ROI:
Top selling card!
Went on to become series of cards designed exclusively for MoMA.
Design awards: Winner
International Greeting Card Award
URTA
In need of a visual refresh. A fractured brand. Lacking heritage awareness. Known primarily for the URTA’s. Not known for it’s other offers. Off grad students radar.
Meanwhile, the core issue was that:
URTA was a lackluster brand, in need of more drama.
Our
strategic focus became to:
Create a modern identity to attract theatre students and universities.
COLORS
PANTONE# 7548
PANTONE#
PANTONE#
TYPOGRAPHIC TREATMENT
TYPOGRAPHY
AS WITH OUR LOGO, CONSISTENT USE OF URTA’S
CORPORATE TYPEFACE — AVENIR —
REINFORCES YOUR BRAND IDENTITY. 03 URTA.COM
15 DEGREES
THE URTA S
The University Resident Theatre Association was founded in 1969 with the mission of supporting excellence in professional training of theatre artists, ensuring the continued renewal of the American theatre.
Since that time, URTA has grown to include many programs and services, all working toward that same goal. Whether it’s maintaining the highest quality standards for our member universities, helping to match potential students with the MFA program best suited to their needs, facilitating engagement of professional artists at universities, or expanding our offering of continuing education programming to students, faculty and professional artists, URTA is setting the stage for emerging theatre artists, superior theatre training, and professional advancement!
15 DEGREES
PHOTOGRAPHY
Section Monotones
SafeBus
An unknown startup App. Seeking 2nd wave investors. Lacking a modern identity. Without brand name recognition. Not a high-tech presence.
Meanwhile, the core issue was to:
Establish
SafeBus
as an essential App for parents.
Our strategic focus became to:
Communicate safety and peace of mind.
PS3
A stigmatized NYC Public School. Known as too “arts” based. Lacking a cohesive identity. Looking to increase it’s stature in the community.
Meanwhile, the core issue was that:
Stigma:
“the hippy school”
Our strategic focus became to:
Convey the notion of an integrated arts curriculum, without saying it.
Our Logo. Over time our logo will become synonymous with PS3. We’re making history here.
Our Logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it has arms but it can’t fight back (our branding committee however, is another story).
It’s as easy as 1, 2, 3
3 figures embracing from above.
3 unique entities coming together. Represents the dual grade system.
3 for PS3, the power of 3.
What it stands for
It represents our dual grade system. Teachers, students and parents. Community, classroom and home. Innovation, independence and community. Past, present and future.
Our Tagline.
You get the picture
Our tagline expresses PS3’s key strengths.
It demonstrates PS3’s deliberate approach to education.
It plays with the notion of an integrated arts curriculum without saying it.
It honors the seriousness with which we take education.
It’s playful but still serious and academic.
It differentiates us from other schools.
Clients
Auctionata
Beauty Counter
Brief Magazine
Casco Panama
Caliche Rum
Citation Air
CodeSmart
Context Matters
Farrell Building
FMA
Hallmark
Havas Media
Ignition
Iridium
JQA Partners
Koda
L’Oreal Paris
Levain Bakery
Lumina
Macy’s
Maloney & Fox
MH Studio
MoMA
Netaid
NY Botanical Garden
NY Dept of Health
NY Public School PS3
ODA
Raquel Welch
Rewire Me
SafeBus
Smithsonian Museum
Target
Thomas Riley
URTA
Volvo
Yellow+Blue Wines
241 Fifth Ave
92 l Y
Awards
Art Directors Club
Graphis
72nd Design Annual
Letterhead/Logo 4
Print Magazine Design Annual
Print Magazine
American Institute Graphic Arts
Computer Art
A Decade of Entertainment Graphics
American Institute Graphic Arts One+Two Color Competition
PDN/PIX digital photography
Best photo web site
Broadcast Designers Association Gold, Silver & Bronze
International Greeting Card
The Clarion Award
Platinum Hermes Award
Davey Award
Museum of Modern Art
Marketing Communications
Company Branding
Silver Award
“I have found SDG engagement has been second to none, this married with their creativity and their ability to meet tight deadlines, have made them a perfect partner. We can recommend Fiona and her team whole heartedly.”
Ed Gillespie, CEO SafeBus
“ NMAH capital campaign goal of 100 million dollars was reached in less then six months! Enabling us to continue to showcase our unparalled collection of over 3 million objects for generations to come. ”
Ivan Selin, Chairman of the Board, Smithsonian Institution, NMAH
“ Awesome! Awesome! Awesome! Everyone is “hoo-ha-ing” about the new PS3 Logo!!! Your tireless passion and enthusiasm have been an inspiration to us all. Thank you for embracing PS3.”
Jocelyn Anker, PS3 Branding Committee Chairman