Women With Know How Magazine

TM

What do Women Want Life Made

Easier

The

Business of

Success No Matter What 速

Publishers Letter

Mimi Zellman

A Month of Celebration Dear Readers, First, I would like to wish you all a Happy Easter and Passover. Also, April 20 is Equal Pay Day For Women and we still have a way to go before salaries are equal to men’s.

I am excited that Women With Know How is officially trademarked! Thank you to my attorney Mitzi Kincaid for suggesting doing this. It protects me from anyone using this name. If you have a business name you don’t want copied I strongly urge you to do the same. It is a long process, so it is something you should do right away!

“ ” Women With Know How is officially trademarked!

2 ®

This month’s cover article is on Debra Rhino, and she is someone I truly respect and admire. I have become a client of Alan Daniels Salon this year, and for those of you that know me, Kim Smith, my stylist there, has done a fantastic job giving me a whole new look! New in town or frustrated with your currant stylist, give them a call! Please attend the anniversary party and meet and talk to the stylists and network with many of the clients of Women With Know How. We also have Shannon Garrity of Captured ...

Innovative Images by Shannon doing headshots at the event for a very reasonable $50. If you are in need of or need an updated headshot, don’t miss out at this event.

Our Elite networking group meets again on Tuesday April 20, at 5:30, at Villa Antonios South Blvd. Location. Our speaker is Mara Campolungo, partner of Sandbox Solutions, talking about marketing your business in social media.

Have a great month!

Mimi

COntents

Features EEEEEEK

12

22

32

39

Cover Story Debra Rhino

Family Features Life made easier

Marketing EEEEEEK Do you need a Marketing Plan?

Food Salads always in season

Departments

Your Career Robyn Crigger

Communication Janet Anderson

Professional Spotlight Diane Stewart

6 8 18

Celebrating Hair Alan Daniel Salon

Inner Creative Cristina Cassidy

marketing Mary Elizabeth Murphy

20 28 36

3 速

®

®

Announcing Our New Online Store You know your stuff, now show the world!

Serving Charlotte and Charleston Publisher/President

Mimi L. Zelman mimi@womenwithknowhow.com Vice President Sales & Marketing

Lea Ann Meech lmeech@womenwithknowhow.com Creative Director, Graphic Design

SPARK Publications Fabi@SPARKpublications.om Copy Editor

Cristina Cassidy Sales Representatives

Whether you’re heading to your company’s board meeting or your daughter’s soccer practice, you’ll be stylin’ when you show the world that you are a Woman With Know-how.

We’ve handpicked a select group of items all in rich black, to showase the gorgeous fuchsia pink and silver metallic embroidered message that tells everyone you are truly a woman to be reckoned with.

Go to www.womenwithknowhow.com

Kim Hughes kim@womenwithknowhow.com Margo Lord Margo@womenwithknowhow.com Contributing Writers

Dawn Leitner of Coach You 2Lead

Janet Anderson of Anderson PC Training Kim Hughes of Women With Know How Charleston

Contact Mimi Zelman 704-491-1207 mimi@womenwithknowhow.com For more advertising information call Mimi at 704-491-1207 or email her at: mimi@womenwithknowhow.com Copyright ©2010

Cover photography: by Episode XI Studios, LLC 4 ®

Your Career

Robyn Crigger, CEO Compass Career Management Solutions–OI Partners Inc.

What Do Women Want?

Women Have Come a Long Way

W

omen have come a long way, Baby! Remember that expression?

Well, there is a lot of truth to that statement. When the mothers of Baby Boomers began working, the workplace was VERY different! Of course, all salaries were very small, and there weren’t the regulations looking out for “safety and health” of employees back then.

Employees today owe a LOT to their mothers and grandmothers. For years women weren’t even allowed to vote in elections. Some very strong women pioneers FFO O N I N I E R E s carved the way for a better OR c. ––CCoommppaasss M MO nntt Inc. gem eerrssIn e n t r e a n m t P a r e OI life for us all.

OI PCaareeeerrM Maannioangss ar SSoolu luttion eer.c.coomm aassssccaarre0e0r p m p o .c m 5 -2500 r.comm wwwwww.co04).884499.2 eer.co (7704 passsccaare mmpas re o c o r@ c e g r@ g e ri g rc g rcri C

Each generation has had to deal with some struggle or hurdle. There was a time when most women stayed at home and raised their children, as well as taking care of their homes.

6 ®

One political movement that impacted so many women was when we were encouraged in the 1960’s to “be all we could be” – encouraging women to have professional careers. That sounded quite “liberating”, though it could also be viewed that women were now competing with men in the workplace. The fact is there were some women doing the same work as men but for much less money. Not sure if women were asked “if this is that what women really wanted?”

Obviously, though women could be trained for jobs that men did, one fact is that men weren’t able to have children, therefore, women were still having the children, plus were expected to clean the house, wash laundry, grocery shop, etc.

Looking back, I wonder how many women were aware that they would be committing to a career AND the other family obligations? Even today there is a portion of women who want

it all, and others who don’t. That’s understandable.

In the 1940’s and ‘50’s, career choices for women were quite limited – usually to being a nurse, teacher, secretary, waitress, etc. – most positions of “service”. (Note there were some exceptions as some women dared to be different.) In the 1960’s more women began choosing professional careers, like doctors, lawyers, engineers, etc. However, those women, who wanted families, accepted that this would be a lot to tackle. In response, some men/husbands have been more helpful and supportive to their wives – sharing more of the home responsibilities.

Another observation is that, though there have been a lot of inventions to help women (washing machines, clothes dryers, dishwashers, hair blowers, etc.), behind the conveniences the inventions also provided women with a little more time to do – “even more”!

For any woman who preferred the “housewife” role, other women might question why! So a housewife could find herself defending “her choice”.

On the other hand, today most women HAVE to work to afford their living arrangements/styles.

With all this in mind, a question remains: “What do women want

to do?” Obviously, all women are different. There is no one answer for all women. Women are encouraged to take the time to list their priorities and determine if these can be met with the time they have? Life Coaches and counselors state that we don’t put up boundaries to make others aware of when they are asking too much from each other. Is it possible to have a “balanced life?” Or is there such a thing?

More women should be encouraged to evaluate where they spend their time and to allow more time to “take care of ourselves”. Be honest with yourself as well as be realistic. What do you want your life to look like?

What Women Want?

After reviewing this article, more women should be encouraged to evaluate where they spend their time and to allow more time to “take care of ourselves”. Be honest with yourself as well as be realistic.

What do you want your life to look like? A profession can be very rewarding, but with choices, there are consequences. Give this serious thought, be honest with yourself and make your life choices wisely.

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Communication

Janet Anderson, Anderson PC Training

Using Word’s Table Feature

M

any of us use Word on a daily basis. We type letters and use bullets, but when we need text to be presented in columns and rows, we usually use tabs or insert an Excel spreadsheet to manage it.

Using tabs is fine to create columns of information. You would type a word or two, hit the tab key, and type another word, tab, another and so on. If you do not set your own tabs, your cursor will jump to the next default tab setting that are set at every _ in. If you don’t O F IN set your own tabs and MOREPC Training n o s the word you type is too .com Ander raining sonpct 066 r e d n long, the cursor goes to www.a 980.428.2 the next available tab and the words are not in neat columns.

You can set your own tabs to space your columns of words evenly. The problem with using this is if you want 8 ®

to add information to a particular group of words, it can completely rearrange your other words.

Word has a solution. Use tables! A table is an electronic grid made up of rows and columns. When a table is inserted, you have to choice of how many rows and columns you want to create. You also have the flexibility to have nested tables and merged cells; and the ability to do sorting and calculations…but I am ahead of myself.

To insert a table In Word 2007, place your cursor in the document where you want the table to go. Click on the Insert tab and choose the Table button from the tables group. A drop down menu will reveal choices to click and draw across a grid to define the number of rows and columns you want.. If you choose to click and drag over the grid, when you let go of your mouse you will have an electronic grid on your document

revealing borders of the table (in 2007 the table is created using borders.

2003 only shows you the invisible gridlines.) You could instead choose Insert Table or Draw Table Typing information in your table Now, you are ready to type your information in the cells. To move to the next cell, you simply click on the Tab key. When you are the end of the line don’t hit the enter key – I know you want to, but don’t. Hit the tab key instead. This will move the cursor to the first cell of the next line. If you get to the last cell of the last line and you realize you would like another row, you hit the tab key again. This gives you another row just like the one before it.

Changing the structure It might look pretty good now, but what if you discover the cell is not wide enough? By default, text is moved to another line in the same cell if the column is not wide enough. When you click in the table anywhere you will notice on the ruler at the top you have blocks that separate the columns. You can click on one and drag it to widen the column to the left. You can autofit it by double-clicking on the line to the right of the column.

One of my favorite tips is using your right mouse button. By clicking the right mouse button in the right location, you get the right menu. This action is great on a table. Say you created too

Table Using Tabs Only First Name Bill

Last Name Smith

Phone Number 704.111.2222

City Charlotte

Janet

Doe

888.333.4444

New York

Table Using Table Grid First Name

Last Name

Phone Number

City

Bill

Smith

704.111.2222

Charlotte

Jane

Doe

888.333.4444

New York

many rows and you don’t need them.

Just selecting them and choosing the delete key will only remove any text in the cells. It doesn’t remove the structure of the rows.

Put the cursor to the left of the row you want to delete and click. This will highlight the row. Click with your right mouse button IN the selection and choose Delete Row from the menu.

To delete multiple rows you can click in the margin to the left of the first row and drag down to select multiple rows.

Right click in the selection and choose Delete Rows from the menu.

Deleting columns using the same method except to select the column you are looking for the little black arrow pointing down on the column you wish to remove.

Deleting the whole table is a little different. While hovering over the table 9 ®

structure you will see a little paned box in the upper right hand corner of the table. Place your cursor over that and click. You have now selected the entire table. Unfortunately, right clicking will not help you here. In Word 2007, go to the Table Tools (contextual tab), click on the layout tab and choose the delete button in the Rows and Columns group. Then choose Delete Table.

This will remove the entire table grid.

Converting regular text to a table There are times when you would like to use an existing ‘table’ of information. Select the rows that contains the information. Click on the Insert tab, Table button to reveal the

When you start to realize there are many tools in these programs, sometimes a little training goes a long way.

menu. Choose Convert Text to Table choice. It will ask you how many rows and columns you need and how the information is separated. When you choose OK, your text will be converted to a table.

Converting a table to ordinary text Sometimes you want to go the other way….converting a table to plain text.

You select the table. On the Table Tools contextual tab, Layout, in the Data Group, choose the Convert to Text button. It asked how the information should be separated. Choose OK and it is back to being plain text.

There are lots of other things you can do to make a table work for you, but this would get you started. When you start to realize there are many tools in these programs, sometimes a little training goes a long way. Happy computing and learning!

10 ®

A Ball to Build A benefit for Habitat for Humanity of Matthews’ Women Build — A family night to remember!

Dressed as Lords and Ladies, Princes and Princesses alike will treasure this royal celebration.

With Special Guests: Miss North Carolina USA 2010, Nadia Moffett Miss South Carolina USA 2010, Rachel Law Miss Teen North Carolina USA 2010, Lauren Martz Miss Teen South Carolina USA 2010, Megan Pinckney

Saturday, April 17th 4:00—7:00 Matthews Elementary School Auditorium Refreshments, Music, Dancing, Activities and More for the Whole Family

Ticket Information: Adults $10.00 Children $5.00 Tickets may be purchased at the door or at the following locations: Dilworth Coffee House, Matthews Habitat for Humanity of Matthews Office & ReStore Contact the Habitat Matthews office for more information 704-847-4266

by Kimberly Hughes

The

Business of

Success No Matter What 12 速

T

aking the bull by the horns – A term for taking control of your own destiny and creating your personal story. Not letting life pass you by and embracing opportunities that come your way.

Debra Rhino, New York native and co-owner of Alan Daniels Salon, exemplifies this term and definition in her life and offers her fervor and inspiration to those she touches.

Making it Work is the Only Option Debra is no stranger to hard work, dedication and doing each task at hand at 110%. She found herself a single parent to her three children and was in a predicament where she had to make things work – There was no other option. Debra was living in New York at the time, and had to start looking for a career that could support herself and her family. She pursued real estate because she could quickly get licensed and there was no ceiling for growth and earning potential.

Once licensed, Debra faced her new profession head on.“I was so hungry and I was so new," says Debra. "I needed to provide for my family. I was energetic, dedicated and nothing was stopping me.” During her interview with the real estate company she would soon be an associate with, the broker/owner asked Debra where she saw herself in five years. Without thinking, Debra said "In your chair.' “I didn’t even comprehend what I was saying”, says Debra.

This was in 1995 and in February of 1998, Debra purchased the 22-agent company from the broker who had interviewed her just three years earlier.

Debra was excited for her future opportunities, but had her work cut out for her, as real estate during this time in New York was a predominately male dominated field. Her closing attorney for the business purchase cautioned and advised her to fire all the agents and re-hire them to establish her position as the owner. Under new ownership and a new franchise name, the business was flourishing.

Debra did not heed the advice of her attorney and over time the business was reduced to eight agents. She purchased her own building just two years later, a mixed used property where she could reside and run her business, taking the eight agents with her.

Then, September 11th, 2001happened.

Business and life changed dramatically. Debra lost three more agents, with the remaining agents despondent. Personally, her youngest son began acting out and getting into trouble.

The writing was on the wall and Debra closed her business and looked for new opportunities to come her way.

The Trip That Changed Her Life Debra visited Raleigh, North Carolina for a conference. She loved the calmness or the area, and was attracted to its vibrancy, Her accountant and friend at the time, Tony, who had always taken interest in Debra, said to her, "If you like Raleigh, wait until you see Charlotte." Today, Debra’s former accountant, Tony, is her partner.

13 ®

In August of 2002, Tony’s company began taking necessary measures to move their headquarters to Charlotte. Debra traveled to Charlotte with him to visit the area. She picked up several real estate publications and toured the area. Tony was right Debra loved the area and began taking action to move her family to Charlotte.

pulling up to their new home in Charlotte, Debra received a call from her eldest son telling her that there were three detectives at their New York home. Speaking to them on the phone, Debra learned that her brother was involved in a possible hit and run and the pedestrian had been killed.

On January 16th, 2003, Debra told her children that they were moving to Charlotte, North Carolina. The very next day the family headed out to start a new life in Charlotte.

The car was registered and insured in Debra’s name at her brother’s request. The license plate to the car was left at the scene, which was traced back to her. The details of the outcome were never disclosed to Debra, even though she made several attempts to communicate with the assigned detective. There were other mitigating issues and the only words received from the detective, were that she had no responsibility or culpability in the case. “In the midst of change,

While driving down to show the children their new home, Debra received a call from her brother.

He said, ‘If the police call you, you don’t know anything.’He then hung up the phone. Debra was shaken, scared and confused. As they were

14 ®

you have to adapt, especially when adversity is in your path. Move forward and not backwards. I never looked back,” says Debra.

Making Beauty a Profession While getting acclimated to her new home, Debra bounced from salon to salon trying to find the right place to have her hair done, but she was not satisfied with the customer service - from not being greeted at the door to the lack of friendliness of the staff.

“

share in the future prospects for this beauty care business.

Debra and Tony worked together to create ZiZi’s - their definition of a salon, not a beauty shop. In time, they found their preparation and planning was short-sighted. Debra and Tony both had full-time jobs away from the salon and even though they thought they had put everything in place to create a full-functioning salon, they experienced functional and operational setbacks.

If something comes your way, whether an opportunity or a door is being opened, embrace it and take it head on.

I have never stepped away from an opportunity that has come my way.

”

Eventually, Debra found a stylist she liked but he was incredibly rough with her hair and scalp to the point that it hurt for days after she received service. Talking to him about her concerns, Debra was moved to a new stylist and again Debra bounced from salon to salon to follow her new stylist, as the stylist couldn’t find a salon that made her content.

Taking into account all that Debra witnessed at several beauty shops, She decided that she wanted to open a salon based on what she, as the consumer would like to call home. She asked her then stylist to be co-manager with Tony’s barber. Debra and Tony felt they had found the best representatives of hair care professionals and wanted them to be part of their vision and

After experiencing those issues and additional problems within the politics of the salon, Debra focused on her full-time job and left the running of the salon to Tony.

A New Opportunity Knocks Debra began looking for another type of business to get involved in. Tony previously had owned an entertainment business and Debra had extensive experience in event planning, marketing and real estate. Together they looked for something that would play off their skills and talents. At a networking event, Debra met a woman whose profession was to sell businesses. In connecting with her, Debra told her that she wanted to look into a business that dealt with entertainment but again, Debra 15 ®

found herself drawn to purchase a salon specifically, the Alan Daniels Salon.

Debra and Tony had a private meeting with the owner, Alan Cole. Alan was very strict about announcing the sale of his salon. After business ended that day, Alan took Debra and Tony into the salon for a tour and instantly, they loved the feel and the opportunities that were in front of them. “If something comes your way, whether an opportunity or a door is being opened, embrace it and take it head on. I have never stepped away from an opportunity that has come my way,” notes Debra.

On July 8th 2008, Debra and Tony closed on the purchase of Alan Daniels Salon. Up to that

point the employees were unaware of the new ownership. After the contract was signed, Debra and Tony came in to meet with the employees. After the announcement was made, a chain reaction of tears began and it seemed that Debra and Tony had their work cut out for them, but they embraced whatever challenges were ahead.

This time around, Debra and Tony discussed the need to use the Alan Daniels model as a template for ZiZi’s operations and vice versa, as Zizi’s had fundamental structure and operational advantages in place. They needed to truly work together and set firm practices and guidelines in place and define their respective roles in the business to be effective.

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There were minor cosmetic changes that had to be done to the salon, but deeper work involved the staff to improve morale and create an atmosphere for guest and employee comfort.

Looking back, they felt the issues were due to ownership transition, but it became evident that some issues had been there before the transition. Some problems worked out on their own, while others needed to be worked out slowly, through trust and setting strong business practices.

Taking Care of Number One Taking care of yourself and taking time to make your outside match your inside is a necessity, though budgets and time often hold us back from doing the things for ourselves that we

deserve. “Beauty and self care is a needed service,” says Debra. “When a person skimps on taking care of themselves, they cheat themselves out of life. We, as people, deserve to be treated well and treat ourselves well.”

Today, Alan Daniels is a growing business with stylists full of talent, quality client services and a friendly-atmosphere. Recently, I got my hair cut and colored at Alan Daniels Salon and I am proud to say I have found my hair-care home, which says a lot for me since I have only let four people touch my hair in my lifetime.

Their courteous and outgoing demeanor, true appreciation and respect for their "guests"-the word Alan Daniels Salon prefers instead of customers--are clearly evident.

Develop a Strong Organization Invest in Your Talent Compass Offers: TALENT MANAGEMENT  Assess your workforce & determine potential leaders.  Provide training for growth & leadership opportunities.  Clarify company expectations for leaders.

EXECUTIVE COACHING    

One-on-One support for future leaders Enhance performance, productivity & effectiveness Strengthen & expand talent Improve communication skills

LEADERSHIP DEVELOPMENT  Perform SWOT analysis on management team  Select members of your “A-Team” & recruit others  Customize programs for all to reach full potential

CONFLICT MANAGEMENT  Confirm core preferences (values) of workforce  Identify and address major conflicts of workforce  Stress importance of mutual respect and communication

RETIREMENT WORKSHOPS  Provides ERISA 404C requirements  Unbiased financial education, valued by employees.

OUTPLACEMENT: We remain Experts in this industry of Change Management.

The winds of change bring opportunity.TM

(704) 849-2500 info@CompassCareer.com

www.CompassCareer.com

17 ®

Professional Spotlight

Kimberly Hughes

Dianne Stewart

President of BSA PR and Marketing

W

hat attracted you to the United States of America from South Africa?

My husband and I had traveled here for over 20 years and loved the country and enjoyed the people and the lifestyle – which is very similar to that of South Africa. The US was the only country that we ever really seriously considered moving to, contrary to most other South Africans who generally move to the UK, Canada, Australia or New Zealand.

What do you specialize in for marketing and publicizing your clients?

Classic PR activities, like media relations, website and web marketing development activities, social networking strategies, and branding and advertising. I also do event coordination, special events and fund raising activities.

18 ÂŽ

What is the best example of marketing and promotional success that you have witnessed from your work for a client?

Developing a web strategy and the success that follows when your website is visible and searching and clients can find you easily, through a well planned social network infrastructure.

Marketing businesses has never been more important than now given the current business economy. What is the best way that people can market themselves?

On the web, without doubt. It’s the most cost effective way to get the word out about your business. We use a formidable website management platform that encompasses every aspect of web marketing that a business could ever need. Morphogine Webpresence is a leading platform enabling even the most ‘IT-challenged’ to manage, update and eBlast to their clients in a very cost effective way, using only one provider and a single cost per month.

What motto or credo do you live your life by?

Do unto others, as you would like them to do unto you. Respect is key in everything in life and it brings great balance and joy to al involved.

What do you hope for, now that you are living in America?

The web, without doubt [is] the most cost effective way to get the word out about your business.

I dream about one day being a US citizen and all that that entails. It will be at least another five to seven years before I can apply for this privilege.

We women rarely take time for ourselves. What do you do to recharge and relax?

I love to snow ski and scuba dive and I have had the opportunity to do both all NFO ORE I arketing M over the world in the most and M BSA PR pr.biz www.BSA incredible locations. I also 064 .4 4 4 .8 704 Apr.biz S B Di@ love to entertain at home and enjoy preparing a great meal at a sumptuous table for my family and friends. This is my best form of relaxation, other than an occasional indulgent massage.

What is your favorite hotspot in Charlotte?

Chima Brazilian Steakhouse on Tryon Street in uptown Charlotte. The food is incredible, the service outstanding and the people wonderful. It’s perfect for a pre concert dinner, as they have complimentary valet parking and you can walk up to the theaters/ arena etc., afterwards, and then return for a night cap on your way home – fabulous.

19 ®

Advertorial

Celebrating Hair

Alan Daniel Salon

Proudly Celebrating

Ten Years of Hair Care and Beauty Service

I

t is almost spring and Alan Daniels Salon is proud to announce its celebration of 10 years of healthy hair care and beauty service in Charlotte.

What a milestone to achieve with loyal guests and friends of Women With Know How. Our excitement is heightened by the knowledge that we continue to work diligently perfecting service levels making our guests satisfied. Many guests of ADS have called us their hair care home for as many years as we have been in business.

ADS’ team of stylists and concierge has transitioned, with time, community development and responding to our guests’ needs. We enjoy helping each guest feel and look their best. We are dedicated to using and prescribing only the

20 ®

best premium, luxury and optimizing products to our valued guests.

Friday, April 23, 2010 we will be recognizing the salon’s anniversary from 5:30 PM to 8:30 PM. This is a drop-in affair. Light appetizers and libations will be served. Please RSVP with our concierge staff at 704.544.7655.

Come join us in celebration, fun and recognition of our most loyal guests and hard-working team. We are privileged that this event will be covered by the eMagazine, “Women With Know How”.

We look forward to your attendance at our anniversary event. Come have fun, network, make some new social and business connections, all in our stylish home.

t a le y t s in t u o ep t S

Enjoy an upscale fashion show and silent auction, with all proceeds benefiting the Ronald McDonald House of Charlotte.

So, slip into your favorite shoes and strut on over to Girls’ Night Out – it’s the perfect place to glam it up for a great cause!

When:

Thursday, May 13, 2010 6:00 PM – Registration/Cocktail Hour/Silent Auction 7:00 PM – Fashion Show Where: The Atrium at 2 Wachovia, Uptown Charlotte Tickets: Pumps, $55 per person Includes general admission, parking and 3 beverage tickets

The Cocktail Party, $250 for party of four Includes reserved high-top table seating, parking and 3 beverage tickets per person

Stilettos, $85 per person Includes VIP stage-front reserved seating during fashion show, parking, silent auction preview party with champagne, 5 beverage tickets and a VIP swag bag

RSVP by April 29, 2010 by emailing Margaret Penrose at margaretpenrose@rmhofcharlotte.org or calling 704-335-1191.

Life Made

Easier Family Features

The “For Dummies” series of books takes these topics and explains them in clear, simple language that makes learning fun and easy.

These excerpts from four popular “For Dummies” books show you the kinds of tips offered in 22 ®

Have you ever thought about trying something new but it seemed too complex or intimidating?

the series. They’ll help you navigate the world of wine, keep your computer files safe, build a stylish wardrobe and learn some Facebook lingo. For more tips, videos and articles, visit dummies.com.

Common Facebook Terminology From “Facebook For Dummies, 2nd Edition” by Leah Pearlman and Carolyn Abram Facebook connects you with the people you know and care about. It enables you to communicate, stay up-to-date, and keep in touch with friends and family anywhere.

You can share photos, videos, notes, gifts, even chat live with others online at the same time as you.

If you’re new to Facebook, you’ll run into some unfamiliar terminology. Here are some common terms and their definitions: n Profile: This is your page. It contains your photos and videos, a list of your friends, your recent activities, and anything else you choose to include on it. n Gift: This is a whimsical or cute icon. You can give these gifts to your friends for prices ranging from free to $1. Gifts appear in your friend’s Gift box on their Profile. n Wall: This is where you and your friends can write on your Profile. Your friends may write on your Wall to communicate with you, congratulate you, embarrass you, and more.

You post on your own Wall to let your friends know what you’re up to. n News Feed: This is a continuous stream of updates about your friends’ activities on and off Facebook. It appears on your Home page.

Marrying Wine With Food From “Wine For Dummies, 4th Edition”

by Ed McCarthy and Mary Ewing-Mulligan Food and wine interact, based on the components of the wine. These tips will help you pair the right wines with your food to make a memorable meal.

Tannic Wines. Have you ever taken a sip of a red wine and experienced a drying-out feeling in your mouth, as if something had blotted up all your saliva? That’s tannin. Tannic wines include most wines based on the Cabernet Sauvignon grape, northern Rhone reds, and any wine that has become tannic from aging in new oak barrels. These wines can: n Diminish the perception of sweetness in a food. n Taste softer and less tannic when served with protein-rich, fatty foods such as steak and cheese. n Taste less bitter when paired with salty foods. n Taste astringent (mouth-drying), when drunk with spicy-hot foods.

Sweet Wines. Wines that often have some sweetness include most inexpensive California white wines, White Zindfandel, many Rieslings, and medium-dry Vouvray.

(Dry is the opposite of sweet.) These wines can: n Taste less sweet, but fruitier, when matched with salty foods. n Make salty foods more appealing. n Go well with sweet foods, such as desserts.

23 ®

Acidic Wines. All wines contain acid, but some are more acidic than others. Acidity gives the wine firmness in your mouth. White wines with high acidity feel crisp, while those without enough feel flabby. Acidic wines include most Italian whites, Sancerre and Chablis, and most dry Rieslings. These wines can: n Taste less acidic when served with salty foods. n Taste less acidic when served with slightly sweet foods. n Make foods taste slightly saltier. n Counterbalance oily or fatty heaviness in food.

antispyware program, Windows Defender, but no antivirus program. You need to buy your own program and pay its subscription fees so that it will keep recognizing the latest viruses.

Practice Safe Computing From “Windows 7 For Dummies,”

by Andy Rathbone Viruses can travel not only in emails, programs and files, but also in screen savers, themes, toolbars and other Windows add-ons.

Windows 7’s Parental Controls offer several ways to police how people can access the computer as well as the Internet. These controls offer three categories of safeguards: n Time Limits — you can define certain hours when children (or other account holders) may log onto the computer. n Games — Some computer games come with rating levels. This area lets you choose which rating level your children may play, helping keep them from mature or violent content. n Allow or block programs — This lets you set certain programs off-limits while allowing access to others.

Protect yourself by practicing safe computing — after all, the best defense is often a good offense.

Consider these safecomputing tips: n Make sure your antivirus program scans everything you download, as well as anything that arrives through email or a messaging program. n Only open attachments that you’re expecting.

If you receive something unexpected from a friend, don’t open it. Instead, email or phone that person to see whether he or she really sent it. n Don’t install two virus checkers, because they often quarrel. Windows comes with a built-in

Building Your Stylish Wardrobe From “Fashion For Dummies,”

by Jill Martin and Pierre A. Lehu Quality, fit and style are the most important factors when creating your wardrobe. This means that everything in your closet must be first rate.

Nothing less than a 10 — that is, the best — should be in your closet. Here’s how to start deciding what to keep and what to get rid of: n What condition is it in? Before you try anything on, take a look at each garment and survey its condition. Is it permanently stained? Are there holes beyond repair? Is the material pilly or stretched out so that it no longer fits? If you answer yes to any of those questions, you don’t need to try it on. Toss those pieces straight into the donation pile. n Does it fit? And, more importantly, is it flattering? Do you feel like a million bucks when

24 ®

you put it on? If not, it’s outta there. n Is it in style?

If not, is it a classic piece that will always be in style?

If it’s not a classic or if it’s last year’s trend (or even last decade’s trend), out it goes. n Is it relevant to your current life? Take stock of your day-to-day life and evaluate what you actually need and actually wear. If anything in your life has changed that affects your wardrobe, you need to be okay with letting those pieces go.

Fashion Staples Every Woman Should Invest In You can spend a little more on these fashion

items because they’re essentials for every woman’s closet, and you’ll wear them over and over again: n Little black dress n Dark denim jeans n Black blazer n Black pumps n White button-down shirt n Two cardigan sweaters, one black and one white n Black trousers n Black leather bag n Knee-length black skirt

From March 1, 2010 through April 30, 2010, “For Dummies” invites you to join the annual Dummies Month celebration. Get a $5 mail-in rebate with a purchase of any “For Dummies” book or audio set (with the purchase price of $6.99 or more). You can also enter a sweepstakes to win a new Apple iPad loaded with “For Dummies” apps. Enter at dummies.com/go/win.

25 ®

Personal Forecast

Marcie Williams-Browning,

April is the Time for New Beginnings

O

ver the coming year I will share with you areas of focus for each month. As you create your plan for success and work that plan, these suggestions will give you a clear focus for the month.

Write down your goals, dreams and aspirations and look at them often.

Writing them down brings them into the physical world and makes them tangible and real.

FO N I E As you consider areas to MOR pnosis Center lis Hy m a o s y .c r iz h B C focus your attention on this ySpirit 2 indBod www.M 803.493.033 month be sure to look at each area from your mental and emotional state, your physical well-being, your spiritual needs, as well as your financial ones.

with objective eyes. Some of the areas to consider are listed below. The best day in April to write down your desires and wishes is the 14th. This is the day of the new moon which is considered the magical day for wishes to be expressed.

The color for the month of April is white and the theme is “Everything is fresh and new.” It is the time to look to the future with positive thoughts and

Self-Focus April is all about your physical body and renewing your commitment to your body. Use your instincts with trust

26 ®

New Beginnings This is the time to blaze new trails.

Capitalize on the high energy of this time of year. Be open to new ideas and initiations into new ways of thought and action. Take action on new thoughts and feelings as they present themselves this month. Find innovative approaches to old problems and challenges.

and focus as you explore new ways to improve every facet of your life. You may notice survival issues cropping up this month and you will need to dismiss them through assertiveness and trust in yourself and the universe.

Innocence Return to the innocence of youth this month by being completely honest with yourself. Remain authentic and true to yourself, on a soul level, as you explore the freshness of this time. Give impulsiveness a voice this month as you remain in trust and authenticity. Being straightforward with yourself and others will serve you well.

Self-Discovery This is the month to explore your hidden, known and wildest dreams.

Take risks as you notice and explore fresh new ideas and thoughts.

Allow the eagerness you feel in your innermost thoughts and feelings to have full power. Healthy competition is a great outlet for your self-discovery this month.

Independence Self-direction is needed in removing or simply moving through old patterns. Self-reliance is the key to releasing the old ways and embracing the new ones. Autonomy will aid you as you fully explore

your independence from yourself and others. Find out just how selfsufficient you are this month as you find strength in you.

March affirmation: I happily release what no longer serves me and embrace the new me.

Courage Your strength is your courage this month. Use your learned and natural leadership skills as you embrace new beginnings. Embrace a boldness born of this strength and independence.

Stick to your convictions when moving around or through change.

Release Self-Absorption This is the time to become aware of others, to release selfishness, vanity, actions that alienate others, anger and impatience.

As you create and work your plan this month take a look at yourself with objective eyes and include those areas where you need some work and celebrate the areas where you have done well. Life is a journey and one we are meant to learn and teach from. Every single experience we have we are learning through and teaching from. Learn well and live in joy!

27 速

Inner Creative

Cristina Cassidy, Cristina Cassidy Productions

The Artist Entrepreneur and Online Social Networking

D

id Andy Warhol Have the Answer?

In the late ’70s, pop culture artist Andy Warhol coined a phrase that is part of the language today. “In the future everyone will have their fifteen minutes of fame.” Well, the future is here, and it looks like Warhol was definitely right.

With the advent of You Tube, Facebook and Twitter, to name a few of the latest online social media phenomena, just about anyone can get their name out there for the world to see. The problem is that O everyone is doing it at the INF MOREidy Productions same time. It’s easy to get a Cass ons.com Cristin roducti p y id s s lost in what I call “online stinaca 503 www.cri 704.930.8 mac.com @ n e e u maq noise.” We are being docudra bombarded constantly with an ever-increasing amount of information. All you have to do is look at your email to know what I mean.

28 ®

Using Online Social Media to Your Advantage I firmly believe that the Internet may be the best thing that has ever happened for artists. Why? You can reach a larger number of people than ever before through your website or through blogging and online social networking.

For those artists who are introverts, there’s added advantage. Just think how easy it is to let thousands of people know about you and your work, without ever having to leave the comfort of your home studio or office.

(That’s not entirely true.You have to leave every once in awhile, but not as much as you used to.)

Twitter and Facebook, a Place to Meet and Greet As a documentary filmmaker, I have networked quite successfully using Twitter. I have met many other filmmakers and film devotees from

around the world. I spend an average of 30-40 minutes on Twitter daily, and about the same on Facebook.

The information I glean on Twitter from other filmmakers and film fans helps me on many levels. I often get technical advice, connections to grant and financial aid opportunities, and practical business suggestions.

On Facebook, friends and family often give me strength when my confidence muscle weakens. For an artist, often your greatest fans are the people who know you best. Keeping in touch with them can give you a sense of purpose.

Sometimes it is as simple as not wanting to let your wonderful support group down, so you keep pushing forward when you might have given up.

Have I gotten famous yet from using Twitter and Facebook? No. But there are a lot more people who know about me and my work than before I used online social networking.

Blogging and Beyond Another way for an artist to get known online is through blogging. You may say, “Great. I have a blog and no one goes to it.” I feel your pain, but there are some ways to get people reading what you have to say. First of all, make sure your blog is interesting. I don’t mean mildly engaging. It has to have what writers call “a hook.” If you are a graphic artist, for instance, you might want to post a blog about a well-known

artist in your field. Consider picking up the phone and calling that person.

You’d be surprised at how many artists would love to be interviewed and talk about their work. Try to get them to send you a photo you can use it with your article.

Have I gotten famous yet from using Twitter and Facebook?

No. But there are a lot more people who know about me and my work than before I used online social networking.

Once you have posted your interview article to your blog, post a link to it on Twitter and/or Facebook.

Be sure to retweet it from time to time, so that you can reach a larger audience. Often, someone on Twitter or Facebook will like your post and will send it to all their friends. This is a great way to create interest in your blog and to become an expert at the same time.

Blogging About Events in Your Area of Expertise Another way to get your name out there is to attend events and blog about them, either while you are there, or after you get home. Recently, I was asked by a friend to go to an 29 ®

Opera Carolina performance and blog about it. I am making a documentary about two classical musicians at the moment, so I jumped at the chance to blog about serious music of any kind. During the performance I sent comments to Twitter using TweetDeck, a great site that connects my Twitter posts to Facebook and LinkedIn. Several of my posts were retweeted

by OperaCarolina on Twitter and once again, my name got out into the arts community.

What Kinds of Events to Blog Let’s say you are a sculptor. Check

30 ®

with local galleries and find out if there are any interesting shows coming up. Go to a gallery opening and blog about it.

You might want to mention to the gallery owner that you are doing this, and that they can see your blog by going to your Twitter and/or Facebook site. Before you know it, you could be considered an expert, just from your blogs.

An Important Online Social Media Networking Rule Here’s one very important rule about online social networking for the artist entrepreneur or anyone else, for that matter. It’s not about what you get,

it’s about what you give. Only by giving something to the online community do you start to get something back.

Promoting yourself is fine, but online social networking, at least on Twitter, has an unwritten rule that you are there to help others as well as yourself.

When you “friend” other artists, it means that you really are interested in them and in their work. Artists who are only out to get attention and recognition usually don’t last long in that environment. The artists who do survive and thrive, are the ones who want to help others climb up the ladder of success along with them.

As for those fifteen minutes of fame...

If that’s what you’re after,there’s nothing wrong with that, as long as you know that that kind of fame is fleeting at best. Long-lasting success for artist entrepreneurs comes from 1) knowing how to position yourself, 2) becoming an expert in your field, and 3) sharing your expertise and knowledge, online and offline, with other artists. If you do these three things on a regular basis, chances are you won’t have to seek out fame and fortune. They will find you!.

31 ®

EEEEEEK Do You Really Need a Marketing Plan?

32 速

“ ”

A marketing plan will help you in defining business

goals and developing the appropriate business initiatives to achieve them.

D

o you ever say EEEEEEK when thinking about how you are going to land that next client? Or that next big project? Enter-the marketing plan. Developing a marketing plan may conjure up a feeling of EEEEEEK, but it doesn’t have to be a negative experience. Many business owners often rely solely on their intuition to drive the business.

While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing plan will help you in defining business goals and developing the appropriate business initiatives to achieve them.

Our company’s business focus is about using the right tools in your sandbox to conduct smart business. So here is a mini-toolkit of tips and ideas about how to successfully take the EEEEEEK out of developing a marketing plan.

1. Understand it. It may feel like a chore

and create some anxiety, but marketing can be fun. Your company’s growth and stamina will be greater in the long term if you are prepared.

Embrace it as you would any other highly important business activity and understand exactly what it is and means to your business.

2. Define the destination and the journey:

If you were planning a trip across the country, what steps would you take to map out your trip, how would you get there, what sights would

you like to see along the way and what types of resources do you need to get there? Is it economical to fly, better to drive or would you prefer to enjoy a leisurely train ride across the scenic countryside? The same questions should be asked of your business goals. Where does your company want to be and better yet, need to be, in the next year or two, and how can you leverage your current resources to get there?

3. Define your objectives: These objectives

are the milestones on the road map for your destination. Often, the objectives vary by business, but many common ones include finding new prospects, increasing customer penetration, enhancing current client relationships, exposing your brand, increasing brand awareness or a combination of each. Which specific objectives suit your business goals?

4. Specify your target market: Who is your

target market and where will you find them?

Be specific. Are they women 65 or older who have osteoarthritis or are they young physicians recently out of medical school? Once you specify, your plan is specific and you’ll know where to find your clients.

5. Your USP/Unique Selling Proposition:

What makes your company stand out from your competition? Have you researched your competition and have a grasp of what makes you unique in the market? One client recently

33 ®

mentioned that she has the “fun factor” and wants to ensure that is woven into the fabric of her plans. Fun can be a powerful marketing tool if utilized in a highly differentiated and clever way that brings attention to your business, and ultimately value to your clients.

drive? Much depends on your available resources along with how quickly you need to get there.

The very same holds true with your business.

How quickly do you need to “get there” and what resources do you have available to reach your destination.

6. Scope out your competition: Be

8. Develop your tools: Once you have

knowledgeable of who you are up against and make yourself aware of competitive advantages where you can stand out. How does your competition connect with clients? What is their messaging? How do they deliver value, and is it of value to your clients’ business? Overlay this information with your unique advantages, and you will clearly see where your differentiators are.

7. Define your resources: If you were taking

that cross-country trip, would you choose to fly or

a defined game plan and a defined budget, determine what tools you need to meet your goals.

9. Take the time: All of this takes time.

Effective planning and implementation is not a “wham-bam” initiative. It takes time and commitment. Time to plan. Time to connect.

Time to engage. Time to measure. But the time spent, if allocated properly, will reap great rewards.

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10. Measure: We all remember from

Marketing 101 that developing an effective strategy requires an effective measurement mechanism. Measuring your plans effectiveness is easier than you think is an integral component in the overall strategy. Measurement can be tracked both quantitatively (new clients for your business, additional business from existing clients) and qualitatively (types of prospects you are attracting). The old adage is true: “If you can’t measure it, you can’t manage it.”

11. Repeat steps 1-10: Planning is an ongoing process. It should be continuous, dynamic and most importantly, fun.

Smart business isn’t child’s play and smart marketing is the result of embracing opportunities, planning your strategy and

executing effectively. By using this mini-toolkit of ideas and methodically executing your game plan, you can increase exposure, develop deeper relationships and cultivate new ones …and most importantly, take the “Eeeeeek” out of the process. And that’s not child’s play!

About the Author: Mara F. Campolungo is a partner with Sandbox Solutions, a business and marketing communications company based in Charlotte. She has more than 20 years professional experience in general business start up, strategic planning, project management and marketing communications. Along with partner Karen L Dortschy, they “plug and play” in the sandboxes of their small and medium sized business clients by using a variety of business tools to help them achieve measurable goals. Visit their website at InYourSandbox.com or call 704.201.3354.

Karen Hund

Overture introduces you and your colleagues to potential clients using our acclaimed multimedia presentation. Many businesses, especially those in professional services, need more than a website and print collateral.

The prospect has to meet you. Establishing personal chemistry is the key to cultivating a relationship, then earning a client’s business. “ We like to buy from people we like.”

To find out more, call Karen Hund at 704.907.4376 or visit our website — www.cv-vision.com

35 ®

Marketing

Mary Elizabeth Murphy, Managing Director of S.T.A.R. Resources

Fear Button

D

ear Mary Elizabeth, There are a lot of things that I want to accomplish, and feel reasonably confident in my abilities to get them accomplished.

But every time I go to start on one of these endeavors, I find that I’m too afraid – of failure, of debt, of success, even – to go on.

What can I do to keep fear O F from limiting my future?

IN MOREResources .

Sincerely, S.T.A.R .5610 iz 5 3 .5 4 .b 70 Scared in Charlotte sources @starre info

Dear Scared, One of the easiest buttons to push on a person is the Fear Button. Have you ever thought about how fear affects the quality of your life? Does it limit you? Does it keep you safe? Let’s explore …

The questions you need to ask yourself when that Fear Button gets pressed are: n What do you fear? n How do those fears impact your life?

36 ®

hen do other people’s fears W impact your life? n How do you reset your buttons when facing those fears? n

Your business and career are often major sources of fear – will you get that raise, will your contract be renewed, does your boss like you?

Your family, friends, and marriage also raise hairs on the back of your neck – will there be enough money for the kids to go to college, will your spouse still love you at 45, how will your friends respond to the news of your divorce? What about society or cultural issues? The world economy, world peace, and getting through security at the airport can all be major sources of fear and anxiety.

We all have fears which limit the way we live life. You may find yourself responding to your fear instead of following your passion. If you fail to reset your Fear Button, you may be left asking yourself, What if?

When do other people’s fears impact your life?

How other people think and behave has a great impact on our lives. A simple fear that goes unaddressed can spread like wildfire through a community, and through the world.

Remember the story of Chicken Little? In his ignorance and paranoia he spread fear through an entire community, because the immediacy of the falling sky eliminated the possibility of anyone’s taking time to verify his claim. Listening to your true feelings or thoughts on the matter and hand, rather than responding to the influence of other people’s fears, is of paramount importance in the resetting of your Fear Button.

How do you reset your buttons when facing those fears?

Remind yourself that you may not be able to control how you feel but you can control how you think and act.

Face the fear and begin to consider your action plan or worst case solution. Revisit your fear and ask yourself, What can I do in this moment to alleviate this fear? Most fears are able to fester and grow due to lack of communication.

Make a communication plan so that you can be more informed. By having more information you will be better equipped to determine if this fear is real how it can be resolved. Consider the source, not only the message but the messenger. Initiate the type of

conversation you need to have so that it will help to diminish or remove your fear. Find a source that will provide you with the information you need in a manner in which you will be most receptive to it.

The longer you hold onto the fear, the longer you internalize it, fixate on it, the more power you give it.

Ask yourself which method of communication is most appealing to you and then find a source who can deliver it. Consider the following criteria: n Who can deliver a direct conversation and get to the bottom of this situation? n Do you need more of a “feeling conversation”, one where you feel safe to discuss your thoughts, feelings and ideas without concern over a loss of approval? n Can you schedule time in the immediate future to discuss your fears over coffee, tea or lunch?

Dr. Kandyce Thomas

Chiropractor T: 704.543.5508 F: 704.543.5509 www.thomasfamilychiro.net

10440 Park Road Suite 200 Charlotte, NC 28210

37 ®

ill you be able to steer your W conversation in a friendly manner while creating a step by step plan? n What resource will give you the most logical, factual information without a lot of emotion? n

Sometimes you are your best source; the conversation you need to have is with you. You might even choose one of the methods from the list above. Do you need to be more creative in formulating your plan?

Will a step by step written plan feel more solid and realistic? Can you find

Let me help you find your dream home

time to take yourself for a walk with a tape recorder?

The longer you hold onto the fear, the longer you internalize it, worry about it, fixate on it, the more power you give it.

The more powerful the fear the more paralyzing it becomes. You end up placing far more limitations on your life because of that fear.

It’s your life, and to the best of our knowledge you only get one. Why not live it fully? Limit your fears before they limit you.

Debbie Winchester Designs earth e le me nts j ewe lr y

www.dwinchesterdesigns.com dwinchester@carolina.rr.com

704-607-0678

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Salads Always In Season Today’s salads go way beyond the basic salad bowl of simple mixed greens tossed with vinaigrette.

You can create a salad to suit any palate, occasion or ingredient. In fact, your pantry and refrigerator probably hold the makings for an impromptu salad right now.

Colorful Moroccan-Orange Beet Salad relies on flavors and ingredients prevalent in Moroccan cookery—orange, cumin, pepper and chickpeas— paired with pantry and refrigerator staples to make a simple, very flavorful main dish salad, 30 minutes start to finish.

Mixed greens are the base; use pre-washed and ready-to-eat from the supermarket and cut a few minutes’ prep time. Top with a combination of convenient canned chickpeas and jarred pickled beets, tossed with a savory, fragrant orange, cumin and olive oil dressing. Chickpeas provide a good source of protein for this salad. Just like homemade (but faster), ready-to-eat tangy-sweet pickled beets complement the mild, slightly nutty flavor of the chickpeas.

Using high-quality, jarred pickled beets saves time… the peeling and pickling are done for you. Aunt Nellie’s beets are picked at their perfect ripeness, so they retain their farm fresh flavor and high antioxidant profile. A sprinkling of crumbled feta cheese and chopped pistachios adds the perfect finish. This salad served in smaller portions would make a good meal starter or salad course.

For additional recipes and serving suggestions visit www.auntnellies.com.

Moroccan OrangeBeet Salad Preparation Time: 30 minutes Makes 4 servings.

1 jar (16 ounces) Aunt Nellie’s Whole Pickled Beets, drained and quartered 1 can (15 ounces) chickpeas, drained 1tablespoon grated orange peel 1/4 cup orange juice 2 tablespoons olive oil 1/2 teaspoon ground cumin Salt and freshly ground black pepper 4 cups mixed baby salad greens 1/3 cup crumbled feta cheese 1/4 cup pistachios, chopped

1. Place beets and chickpeas in medium bowl. Whisk together orange peel, juice, olive oil, cumin, salt and pepper in small bowl; pour over beet mixture and toss gently to coat.

2. Arrange greens on 4 individual plates.

Spoon beet mixture over greens; sprinkle with cheese and pistachios.

Nutrition information per serving (1/4 of recipe): 341 calories; 11 g protein; 39 g carbohydrate; 16 g fat; 776 mg sodium; 17 mg cholesterol; 8 g dietary fiber; 3 mg iron; less than 1 mg thiamin; 788 IU vitamin A; 15 mg vitamin C. All materials courtesy of Aunt Nellie’s® Beets (Seneca Foods Corporation).

39 ®

self-publishing

custom publishing

effective marketing design

your idea

our expertise

it’s your time to self-publish

Currents PRIDE May-June 2009

Sheri Lynch

Bob & Sheri co-host and best-selling author of “Hello, My Name is Mommy” Stacey Simms is the award-winning

with Al Gardner and Stacey Simms and Health Headlines: The Show, both heard on NewsTalk 1110 WBT. Stacey started

anchor and reporter, first in upstate New York, then in Charlotte at CBS affiliate WBTV. She’s a graduate of Syracuse University’s Newhouse School of Public Communications. Stacey lives in Davidson, NC with her family. She tries not to set off the smoke detectors too often.

About the Author

Kroghie Andresen has enjoyed hunting “Having worked with her on the anchor desk, I always knew Stacey could deliver the and the outdoors since his early teens in news.

Now she’s delivered a wonderful book of recipes. This book will not only make eastern North Carolina.

His waterfowl yourexperiences stomachbegan happy; it’ll he help hunting when shotyour heart, since all the profits go to help the millions of two lesser scaupjuvenile from a stake blind in the kids with diabetes.” mouth of Bath Creek at the age of fifteen. sinceJeff thenGlor his passion for hunting has The Show National Correspondent, CBS News grown andEarly flourished.

I Can’t

Cook,

a collection of essays, recipes and culinary tips.

It’s a tell-all collaboration between twenty-five

poured down the drain. Her stories are as honest

Daniel Stowe in Full Bloom

as they are humorous. But Stacey isn’t ready to hang up her oven mitts just yet.

2010 PRODUCT CATALOG

in town to share their favorite recipes for this book.

Many of the featured chefs have generously

cooks like Stacey.

Recipes range from Albóndigas, Bruschetta,

Great Winter Parties

and Cucumber Soup … to White Chocolate Lamb. Some of the recipes are easy, others more complicated, but all of them yield delicious results.

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Forward by

Carolina Panthers Fax: (704) 541-5610Coach John Fox

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Border Concepts, Inc. Manufacturer Importer Distributor

This book also has another purpose—to raise awareness and funds to help in the fight against type 1 (juvenile) diabetes. Stacey’s son has type 1, and by purchasing this book you are helping Research Foundation of Charlotte.

Border Concepts, Inc.

Good food, good stories, good cause.

Manufacturer Importer Distributor

to support the work of the Juvenile Diabetes

Bon Appétit!

For founder of real estate firm, priorities are about more than finances

Mooresville’s Artistic Side

offered practical advice, along with their recipes, to help both serious foodies and hopeless home

Bread Pudding, Yam Soufflé, and New Zealand

www.borderconcepts.com info@borderconcepts.com

Reading, writing and diversity at Trinity Episcopal School

frozen holiday turkey, the emergency visit from the local fire department, and the just-cooked soup

She has somehow convinced the best restaurants

Innovative Garden Solutions for Independent Retailers

www.borderconcepts.com

CATALOGS

5/22/09 7:13 PM

Self-taught topiary artist’s yard is a cut above

George Winston Welcomes Spring in Davidson

Entertainment Tips from Area Event Planning Professionals

Man on a

VOL. 2 NUMBER

MARCH 2009

mission

Richard ‘Stick’ Williams, who’ll be the YMCA’s first black chairperson in 2010, makes community involvement his business

Inside... The Best School in Ballantyne? | Dana Rader Interview | Restaurants and Shopping BallantyneMagazine.com

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SPARK Publications serves as your own personal consultant and creative department to put your published dream into the hands of your future clients. Imagine your own book published...and you maintain all the rights and all the profits. Picture your

Business Issue

Concrete2Green revitalizes communities, spreads love of soccer

of Charlotte’s greatest chefs and one of our city’s worst cooks.

News on NewsTalk 1110 WBT, discloses the dark

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SELF-PUBLISHED BOOKS

this isn’t your typical cookbook.

I Can’t Cook, But I Know Someone Who Can is

side of her own kitchen: the roasted but still half-

But I Know Someone Who Can

1(800) 845-3343 |

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Stacey Simms, co-host of Charlotte’s Morning

& Recipes Advice From s Charlotte’ Top Chefs

Stacey SimmS

Kroghie worked as a banker for First union National Bank, now Wachovia, for thirty“This threeis years before retiring inI’ve 2004. the first cookbook seen in all my years of reading them like novels (and Though his work had no connection with writing a few myself) that is for everybody, Stacey delivers a delightful, entertaining, hunting, he continued to pursue his hobby and useful recipes during spare timerepertoire away from of work.

Whilein the same wonderful manner she gives us ‘news livingwe in can raleigh ineach 1979, morning.” his wife ross, use’ bought him his first decoy to decorate Barbara McKay their new den. This started a collection Media Personality that has grown into over 1,100 North Carolina decoys. An early decision to limit his collection to Back Bay, Virginia, “Stacey has been a long and North Carolina decoys led to time a veryadvocate for the Juvenile Diabetes Research Foundation. specialized Kroghie tried Whencollection. her two year old always son was diagnosed, she immediately went from advocate to fully to document the history and provenance of committed volunteer. She is not willing to accept that her son and millions of others may his decoys. The lack of information on many have to live the rest of their lives with diabetes. Thank you, Stacey for all that you do to North Carolina decoys led him to research manyhelp previously carvers asthe welllives of so many.” find aunidentified cure and improve as those that are well known. This research Patrick and thirty yearsMcFeeley of collecting decoys have JDRF International Board Member culminated with this book.

Kroghie received a B.s. degree in Civil Engineering from The Citadel in 1966 and an MBA from East Carolina university in 1971. He and his wife currently reside in Charlotte, N.C. They have two grown children, Clark and Hailey.

Charlotte, NC Winter 2009-10

2010 PRODUCT CATALOG

her broadcasting career as a TV news

But I Know Someone Who Can

Featuring The Collection of Kroghie Andresen

GuNNIN’ BIrDs

co-host of Charlotte’s Morning News

I Can’t Cook,

– even dazzling – meals made by you – yes, you! Plus, the fire department has had to visit Stacey’s kitchen, which is bound to make you feel so much better about your own culinary skills.

A Maggie, fun, helpful, yummy read!

Kroghie, with after aand successful duck hunt at Lake Mattamuskeet, N.C. in 2004.

Stacey SimmS

Border Concepts, Inc.

“If you love to eat, but fear the kitchen, follow Stacey Simms to the stove. Imagine delicious

products and services beautifully and effectively promoted with expertise in a custom designed or creatively re-designed catalog, brochure or magazine. We’ll walk you through the process to help you attract and engage your target audience.

® To get started, call Fabi Preslar at 704.844.6080 or email Fabi@SPARKpublications.com

5/1/09 12:19 PM