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LET’S SPARK SOMETHING CREATIVE

Spark451 is renowned for creating award-winning communications across channels that attract audiences and build brand affinity. Our creative team consists of experienced marketing visionaries from a variety of industries. The talented designers, writers, video editors, and advertising experts leverage their diverse specialties and perspectives to create effective materials that get noticed.

Experts with Eclectic Industry Experience

Author of a Design Textbook

Book Editor

College Professor of Digital Design

In-house University Marketing Specialist and Writer

Magazine Editor

Motion Graphic Designer for Disney Television

Military Intelligence Analyst

Newspaper Reporter

Founder of a Design Scholarship

Social Media Specialist

Technical Writer

Illustrator

Noteworthy Individual Accomplishments Art Director’s Club Award for Design Excellence

HBO’s Inspiration Room, Featured Author

Jesse H. Neal National Business Journalism Award for Best News Coverage

Multiple Virginia Press Association Awards

National Philatelic Design Competition Silver Award

San Francisco International Wine Competition (Double Gold for Label Design)

Suffolk County Community College Keynote Speaker

Industry Recognition for Spark451

Adelphi University

Adler Graduate School

Arcadia University

160 YEARS OF LEGACY

Arcadia University

explore BEYOND borders

An Arcadia education is not limited to classroom learning alone. Our multifaceted academic approach integrates highly ranked academic programs with study abroad, local service initiatives, and internships, allowing you to blend your experiences into an enriched, broader understanding of the world. You will emerge empowered to change the world around you.

EXPERIENCE BEYOND arcadia.edu/beyond

experience BEYOND

BEYOND yourself An Arcadia education is not limited to classroom learning alone. Our multifaceted academic approach integrates highly ranked academic programs with study abroad, local service initiatives, and internships, allowing you to blend your experiences into an enriched, broader understanding of the world. You will emerge empowered to change the world around you.

EXPERIENCE BEYOND arcadia.edu/beyond

preparing BEYOND the classroom An Arcadia education is not limited to classroom learning alone. Our multifaceted academic approach integrates highly ranked academic programs with study abroad, local service initiatives, and internships, allowing you to blend your experiences into an enriched, broader understanding of the world. You will emerge

EXPERIENCE BEYOND arcadia.edu/beyond

Arcadia University

think

Cedar Crest College

FINISH UP LEVEL UP

cedarcrest.edu/

EXPERIENCE

NEXT-LEVEL LEARNING

Cedar Crest College offers you the chance to level up your college experience. This is your opportunity to live, learn, lead and grow at a higher level. At Cedar Crest, you’ll earn more than a degree—you’ll gain both the skills and the support you need to soar. Join us at the next level.

LEVEL UP

cedarcrest.edu/levelupnow

GET TO THE NEXT LEVEL Cedar Crest College offers you the chance to level up your college experience. This is your opportunity to live, learn, lead and grow at a higher level. At Cedar Crest, you’ll earn more than a degree—you’ll gain both the skills and the support you need to soar. Join us at the next level.

LEVEL UP

cedarcrest.edu/levelupnow

LIVE LIFE ON

ANOTHER LEVEL

LEVEL UP

cedarcrest.edu/levelupnow

Cedar Crest College

VISUAL COMPONENTS Photograph representative of target audience. Individuals highlighted would be described as confident, goal oriented, inspired students aspiring toward reaching the next level.

BRAND GUIDELINES

EXPERIENCE

Graphic elements utilized in the design mimic the notion of rising to the next level, indicating upward motion, speed and constant movement. The absence of stagnancy.

NEXT-LEVEL LEARNING

Level Up-themed headline tailored per audience

Earning a graduate degree while balancing careers and families and life is a feat

Accent color to push the brand color palette and supplement the primary black and gold

in itself . In order to decide to pursue a master’s degree or graduate certificate,

A good brand is naturally translated for each audience. Level Up flexes with ease to inspire and connect with all who interact with Cedar Crest College.

you need a compelling reason for the time, the expense, and the commitment . There’s no better reason than to level up—level up your career, your earning potential, your job title, your future .

Undergraduate Experience Next Level Learning Live Life on Another Level

LEVEL UP

Inset of additional color photographs supporting the subject

cedarcrest.edu/levelup

Adult Degree Completion Finish Up to Level Up Finish Strong. Level Up. Graduate Studies Master the Next Level of Your Career Learn and Earn On Another Level

CEDAR CREST COLLEGE BRAND GUIDELINES

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MASTER THE

COLORS

NEXT LEVEL OF YOUR CAREER

GET TO THE NEXT LEVEL Cedar Crest College oﬀers you the chance to level up your college experience . To live, learn, lead and grow at a higher level . To earn more than a degree . To elevate yourself in every way that apply to your situation . Cedar Crest is a level up—join us .

LEARN AND EARN ON ANOTHER LEVEL

LEVEL UP

PRIMARY Cedar Crest Yellow PMS 123C CMYK 0/19/89/0 Hex #FFCC33

Earning a graduate degree while balancing a career, family and life is a feat in itself . In order to decide to pursue a graduate degree, you need a compelling reason for the time, the expense and the commitment . There’s no better reason than to level up—level up your career, your earning potential, your job title, your future .

Earning a graduate degree while balancing a career, family and life Earning a graduate degree while balancing a career, family and life is a feat in itself . In order to decide to pursue a graduate degree, is a feat in itself . In order to decide to pursue a graduate degree, you need a compelling reason for the time, the expense and the you need a compelling reason for the time, the expense and the commitment . There’s no better reason than to level up—level up commitment . There’s no better reason than to level up—level up your career, your earning potential, your job title, your future . your career, your earning potential, your job title, your future .

cedarcrest.edu/levelup

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LEVEL UP

Black CMYK 50/50/50/100 Hex #000000

LEVEL UP

cedarcrest.edu/levelup

SECONDARY EXAMPLE

EXAMPLE

Undergraduate Women’s College

EXAMPLE

Graduate Academics

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Graduate Academics

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CEDAR CREST COLLEGE BRAND GUIDELINES

Salmon

Cream

Mint

Sky

Midnight

CMYK 0/80/58/0 Hex #FF5A5A

CMYK 0/52/67/0 Hex #f7925f

CMYK 62/0/44/0 Hex #3CD5AF

CMYK 58/0/0/0 Hex #5BC2E7

CMYK 100/81/18/4 Hex #293F76

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TYPOGRAPHY

LEVEL UP HEADLINE SAMPLE

HEADLINE STYLE Myriad Pro Black Condensed Italic

BODY STYLE Myriad Pro Regular

Voluptaere comnistrum, ut intur simus ma vendiatur am volestibus, conecus asi dolupis endaes anditium alignamet mo maximusam hit omnis dundend itatempos id magniatur, cus . Incia volorecto consed quissitis ma coritatum que peri occus del illiqua sinciatur, to comnim quianis dellatem fugia volori quodi vid minctorum faccaborem nis inciand antiam que

CALL TO ACTION Myriad Pro Bold Condensed Italic

URL Myriad Pro Bold

LEVEL UP

This is just the beginning of a unified brand that will grow with us . As we continue to evolve and meet the needs of our community, this document will also evolve to meet our needs as a lasting institution .

cedarcrest.edu/levelup

CEDAR CREST COLLEGE BRAND GUIDELINES

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Cedar Crest College

Columbia University Center for Technology Management

Columbia School of Social Work

Field agencies

800+

Columbia School of Social Work

Columbia Business School

Cornell Tech

DePauw University

Hartwick College

Howard University

Acquire a Global Perspective

Top 10 D.C.’s ranking in the Global Cities Index

At Howard University, you will be a student of the world. On our campus, you’ll find a dynamic international culture, with students, faculty, and staff who hail from across the country and around the globe. A capital city with significant global influence, Washington, D.C. is an incredible location for embarking on your future. The diversity here at the Mecca and throughout D.C. encompasses a spectrum of perspectives that helps to prepare our students for leadership in our multicultural society.

7th Largest Metropolitan area in the U.S.

As a global institution, we strive to integrate international experiences into our education. One shining example of this is our Bison Abroad program, which connects interested students to semester– or year-long study abroad opportunities. Choose from a vast array of locations throughout Africa, Asia, the Caribbean, Europe, Canada, Latin America, the South Pacific, and the Middle East. Taking part in Bison Abroad is a life-altering chance to travel extensively and become immersed in other countries and cultures.

52 Nations And all 50 states represented in our student body

1964

1950

Political Science Professor Ralph Bunche became the first African American awarded the Nobel Prize

Howard University purchased Griffith Stadium for future use as a hospital facility.

1970 The School of Business was founded.

1975

Jeanne Sinkford 10 | HOWARD UNIVERSITY

1953

was appointed Dean of the Howard University School of Dentistry, the first female dean of any dental school in the U.S.

Nobel Laureate and Pulitzer Prize-winning author Toni Morrison graduated from the University, where she majored in English and minored in the classics.

1954

Howard University alumnus Thurgood Marshall’s brilliant victory in the Brown vs. Board

2005

1990

L. Douglas Wilder, a 1959 graduate of the School of Law, became the first African American to be elected as governor of a U.S. state, serving from 1990-1994.

1994

The Armour J. Blackburn Center was constructed

2014

Wayne A. I. Frederick, M.D., MBA (B.S./M.D. ’94), became the 17th President of Howard University.

Howard University awarded the Doctor of Laws degree to South African President Nelson Mandela at a special convocation.

1996

1978

The Howard University Middle School of Mathematics and Science opened its doors as the first charter school established by a university in the Washington metropolitan area.

The International Affairs Center, which was established in 1993, was renamed the Ralph J. Bunche International Affairs Center.

2001

The Louis Stokes Health Sciences Library was

2016

The Founders Library, which was named after the 17 men who signed the Howard University Charter, was designated a National Treasure.

Google Tech Exchange program established with Howard University to provide students with an academic year of hands-on practice at Google’s California campus

2020

Howard University alumna Kamala Harris (B.A. ‘86) was elected Vice President of the United States , making history as both the first woman and first woman of color vice president. She had already broken barriers in 2010 as the first woman to be elected attorney general of California.

Nearly

10% Of Howard students are international

GLOBAL PERSPECTIVE | 11

Howard University

International Technological University

BUSINESS ADMINISTRATION COMPUTER ENGINEERING

International Technological University

ENGINEERING MANAGEMENT INFORMATION AND CYBERSECURITY

COMPUTER SCIENCE

INTERDISCIPLINARY SCIENCES

DIGITAL ARTS

SOFTWARE ENGINEERING

ELECTRICAL ENGINEERING

International Technological University

Longwood University

MOMENT #687

WHEN AN EXPERIENCE BECOMES YOUR PASSION

WHERE MOMENTS MOVE YOU

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MOMENT #123

WHEN YOU REALIZE BEING A LEADER STARTS WITH BEING YOURSELF

WHERE MOMENTS MOVE YOU

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MOMENT #344

WHEN YOUR CLASSMATES BECOME YOUR FRIENDS FOR LIFE

WHERE MOMENTS MOVE YOU

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Longwood University

SUNY Maritime College

MMUNITY TIES

SUNY Maritime College

ailing, lines tied fast made for a strong and seaworthy Maritime, the friendships you make in a class or a club g and enduring community. With over 70 different clubs ons, you can take part in anything from volunteering at a o fishing and diving right off the shore of Throggs Neck.

COMMUNITY TIES

F STUDENT CLUBS AND ORGANIZATIONS

Italian Club In the age of sailing, lines tied fast made for a strong and seaworthy ship. At SUNY Maritime, the friendships you make in a class or a club

raternity

Paintballcreate a strong and enduring community. With over 70 different clubs

or a Cause

and organizations, Professional Societiesyou can take part in anything from volunteering at a

Boat Club

local charity to fishing and diving right off the shore of Throggs Neck.

Scuba Diving

SAMPLING OF STUDENT CLUBS AND ORGANIZATIONS StudentAGovernment Culture Club

Italian Club

Eagle Scout Fraternity

Paintball

Engineering for a Cause

Professional Societies

Fishing

Scuba Diving

Fort Schuyler Boat Club

Student Government

Honor Guard

13 70+

NCAA StudentDivision Clubs and III Organizations Athletic Teams

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NCAA Division IIIIndependent Athletic TeamsVarsity Sports

Independent Varsity Sports

NAVYNAVY ROTC ROTC Available Available

2929

Conference Conference Championships Championships

10/23/18 4:50 PM

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SUNY Maritime College

Marymount Manhattan College

University of Minnesota Morris

Moravian University

New York University

NOTHING

STANDS IN YOUR WAY LEADING THE LEADERS OF TOMORROW AN UNRIVALED TEAM OF PROMINENT RESEARCHERS, PROFESSORS, & SCHOLARS

AT HOME ANYWHERE

UNINHIBITED BY TIME ZONES AND

COMFORT

10:1 RATIO OF STUDENTS TO FACULTY

N EW Y O R K C I T Y

UNDERGRADUATE STUDENTS

COUNTRIES REPRESENTED

UNDERGRADUATE SCHOOLS AND COLLEGES

OPPORTUNITIES FOR THE TRULY AMBITIOUS 22,000+ INTERNSHIPS IN NYC ALONE 95% OF STUDENTS ARE EMPLOYED OR ENROLLED IN GRADUATE SCHOOL WITHIN SIX MONTHS OF GRADUATION

New York University

NYU Tandon School of Engineering

Purdue University Fort Wayne

RIT Certified

Rensselaer Polytechnic Institute

Baruch ’60 Center for Biochemical Solar Energy Research Research here is devoted to developing the next generation of solar technology by studying one of the most powerful energy-converting machines in the world: plants.

Center for Biotechnology and Interdisciplinary Studies CBIS is a research powerhouse, interweaving life sciences, physical sciences, and engineering to open exciting new pathways for innovation in medicine and biotechnology.

Darrin Fresh Water Institute With the Jefferson Project located on Lake George, DFWI is dedicated to understanding the structure and function of aquatic, terrestrial, and atmospheric systems.

Institute for Data Exploration and Applications Research at IDEA enables the development of critical computational methodologies, including data-intensive supercomputing, large-scale agent-based simulation, and cognitive computing technologies.

Cognitive and Immersive Systems Lab CISL is leading the frontier of research and development in immersive cognitive systems, with a mission to create scientific breakthroughs and

Rensselaer Polytechnic Institute

Research Centers

Rensselaer Polytechnic Institute

Russell Sage College

Western New England University

Pro Crafts Fu

The A Cen

WE ARE WNE: THIS IS OUR FUTURE WNE boldly stakes its position in providing Powerful Preparation for the Future of Work.

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Western New England University

West Virginia Wesleyan College

Thanks for taking a look. What ideas can we spark for you next? wow@spark451.com 516.442.4650 spark451.com/creative

wow@spark451.com

516.442.4650

spark451.com/creative