APEX EXPO Daily Experience 2017 – Day Three

Long Beach | September 28, 2017

#APEXEXPO | APEX.AERO | @THEAPEXASSOC | APEX.AERO/NEWSLETTER

Immfly Lands EasyJet IFE Deal Read more on page 4

Cool Award: Thales’ Moment in the Sun

AirAsia X Selects Inmarsat GX

Panasonic’s Live TV on Southwest

Bluebox Wows Air Inuit

Read more on page 6

Read more on page 9

Read more on page 10

Read more on page 10

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BOOTH 420

Immfly Lands EasyJet Wireless IFE Deal the airline so that they can use it for their digital marketing strategy,” Martínez von Korff said. “They have the digital print of the passenger.“ While Immfly is behind the Air Time wireless IFE portal, Tokyo-based e-commerce company Rakuten, which has been expanding its footprint in Europe, will be the official sponsor and content curator of easyJet’s IFE service.

“We are delighted to be collaborating with other innovative partners … ensuring that easyJet crew are able to continue conducting an excellent standard of safetyfocused service and onboard hospitality,” said Andrew Middleton, easyJet’s ancillary revenue director.

Barcelona-based Immfly’s airline partners include Iberia Express, Volotea and XL Airways. With the addition of easyJet, which carries over 78 million passengers annually, the wireless IFE provider expects to reach 100 million connected passengers by 2018.

EasyJet has partnered with Immfly to launch a wireless in-flight entertainment (IFE) service, which it plans to call Air Time.

The portal will feature content from Fox Non-Theatrical and Euronews, including TV shows such as Legion and Modern Family, with the first five aircraft equipped with Air Time to take off this autumn. The hardware supplier has yet to be publicly disclosed.

The Air Time solution will allow passengers to stream audio books, e-books, interactive maps, language tutorials and digital retail catalogs on their own devices. Content will be available 4

EXPO DAILY experience

in English, German, French, Spanish and Italian.

“EasyJet wanted to put their pre- and post-flight strategies and experiences in the in-flight environment, and our technology is very flexible and adaptable,” said Jimmy Martínez von Korff, co-founder of Immfly. “They saw Immfly as a company that could adapt better than any other to their digital aspirations.”

In addition to developing easyJet’s IFE portal, Immfly supplies its airline customers with data on customer engagement. “It’s something we analyze very deeply with

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BOOTH 213

Thales Wins Cool Award With Flying Colors Thales has been crowned this year’s winner of the APEX Cool Award, a peer-to-peer accolade created by the association to recognize innovation in the passenger experience industry.

“We are at a pivotal moment where the group is completely transforming thanks to digital progress. You can feel the buzz as this business changes to adapt to an agile new market,” commented Richard Perrot, VP Marketing and Product Policy, Thales InFlyt Experience. “That’s the purpose of InFlyt 360. For Thales, it’s a real change in mindset. Reinventing in-flight entertainment without looking at the size of the screen? It’s a huge difference!”

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EXPO DAILY experience

“We are at a pivotal moment where the group is completely transforming thanks to digital progress.

You can feel the buzz as this business changes to adapt to an agile new market.”

RICHARD PERROT, THALES INFLYT EXPERIENCE

Launched earlier this year, InFlyt 360 allows Thales to provide airlines with a library of hundreds of apps that can be integrated into its Android-based IFE platform, Avant InFlyt Experience, to surprise and delight passengers.

Perrot also said being technology-driven and pushing products out to the market instead focusing on gaining market insight has allowed Thales to disrupt the industry with its latest solutions.

This isn’t the first time Thales has been recognised at this year’s EXPO. On Monday night, Pierre Schuberth, who works for Thales InFlyt Experience, won APEX’s Outstanding Contribution Award.

Reliable, high-speed inflight Wi-Fi lets data-hungry passengers stream, chat and browse in the air just like they do at home.

But seamless passenger connectivity means more than just Facebook.

It’s also a platform for airlines to launch new service innovations like personalised IFE and smart e-commerce. Innovations like this help airlines create brand engagement, which drives loyalty and market share.

Come and see us at Booth 553 to discover a connectivity solution that’s built around your brand, from pipe to passenger.

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BOOTH 553, 757

AirAsia Group Airlines to Fly With Inmarsat GX Aviation

AirAsia Group announced today that it has selected Inmarsat’s GX Aviation to provide airborne broadband. Covering 120 existing aircraft along with future additions to the fleet, the service will be operational in early 2018.

“Why we chose Inmarsat is because the name stands for itself. We believe that this is the right partner for us long term,” said Benyamin Ismail, chief executive officer, AirAsia X. Launched in May, Inmarsat’s I-5 F4 Ka-band satellite is now in operational testing in geostationary orbit (GEO), and all systems are functioning as expected, according to Frederik van Essen, senior

vice-president of Strategy and Business Development at Inmarsat.

This fourth satellite will add extra capacity to the GX Aviation constellation and is planned to be fully operational early next year, initially serving Europe and the Middle East.

Inmarsat S, the satellite component of the European Aviation Network, has also reached GEO and is in testing phase.

The S-band bird will work in concert with Deutsche Telekom’s complementary ground component to provide connectivity over Europe.

Inmarsat has selected Mitsubishi Heavy Industries’ H-IIA booster to launch the first

“Why we chose Inmarsat is because the name stands for itself.”

BENYAMIN ISMAIL, AIRASIA X

of the dual-payload L-band and Ka-band satellites in the Inmarsat I-6 series in 2020.

The next-generation satellite, built by Airbus Defence and Space, will feature six steerable Ka-band beams, adding even more capacity to the GX service. The I-6 L-band payload will replace service from older satellites that are reaching the end of operational life.

EXPO DAILY experience

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BOOTH 1133

Bluebox Aviation Systems Wows Air Inuit Passengers flying on Air Inuit in northern Canada will soon enjoy streaming content on the airline’s fleet of Boeing 737s and Bombardier Dash 8s. The airline has selected the Bluebox Wow portable wireless in-flight entertainment system (IFE).

The BYOD system is housed in a lunch box-sized unit that’s stowed in an overhead locker. With a swappable rechargeable battery, each unit can provide 15 hours of streamed content to 50 passengers.

Bluebox Wow is ideally suited to Air Inuit’s fleet of flexible passenger/cargo combi 737 and Dash 8 aircraft, according to Christian Busch, vice-president of Operations and chief operating officer at Air Inuit.

“With the range of major studios approving our streaming solutions, Bluebox Wow will offer airlines a much wider choice in video content.”

JAMES MACRAE, BLUEBOX AVIATION SYSTEMS

BOOTH 955,968

Southwest Goes Live With Panasonic and Dish

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Bluebox has also announced enhancements to its IFE product line, including improved battery performance of passenger devices and a new software development using Swift, Apple’s new iOS programming language.

Working closely with a major international airline and a visually impaired user group, Bluebox has added accessibility features including closed captioning, audio descriptions, and screen text and

Panasonic Avionics has teamed up with Dish Network to bring live television to passengers on select Southwest Airlines flights.

“Live television remains a compelling differentiator for our airline customers – especially over the United States,” said David Bruner, vice-president of Global Sales, Panasonic Avionics.

The channel lineup will include news services from CNBC, CNN, Fox News,

background adjustments to enhance readability and navigation.

Bluebox Wow has also been approved for late-window streaming content by five major Hollywood studios. “We’re happy that with the range of major studios approving our streaming solutions, Bluebox Wow will offer airlines a much wider choice in the video content they can offer their passengers,” said James Macrae, CTO, Bluebox Aviation Systems.

and MSNBC; sports from ESPN, ESPN 2, and NFL Network; and programming from Bravo, Discovery, Disney Channel, FX, Fox (NY), HGTV, NBC (NY) and USA Network.

Over 750 aircraft worldwide utilize Panasonic’s Live TV service, offering nine global channels and 23 regional channels.

BOOTH 533

Kontron Signs In-Flight Connectivity Agreement With Air Esurfing

BOOTH 1045

Guestlogix Unveils Data-Driven Airline Ancillary Platform Data analysis is the focal point of Guestlogix’s new ancillary sales platform, which allows airlines to commercialize the passenger experience. Passengers will use the platform’s mobile app to browse an onboard catalog to make purchases, while flight attendants can access the platform through a point-of-sale app on the airline’s device of choice. By integrating airlines’ operational systems with an easy-to-use management console, sales and marketing teams will be able to monitor sales data across all flights. Guestlogix’s new commerce platform is currently in pre-release, with full release scheduled for early next year.

Kontron has signed an agreement with Air Esurfing. The wholly owned AirMedia Group subsidiary will integrate Kontron’s ACE Flight server and Cab-N-Connect wireless access point into its in-flight connectivity system. Kontron will also provide STC certification services to ensure the system meets Chinese regulatory standards. Air Esurfing’s in-flight entertainment and connectivity services are scheduled to launch in early 2018 on board domestic flights in China.

BOOTH 135

Now Syncing: Axinom’s Content Delivery System

BOOTH 948

True Blue Power Unveils Ultra Lightweight, 2,000-Watt Power Inverter True Blue Power has added an ultra lightweight 2000-watt power inverter to its range of in-flight power products. The company says its new TI2000 DC-to-AC Inverter is well-suited for business aircraft, providing wall outlet power to cabin and galley equipment, including personal electronic devices and in-flight entertainment. True Blue Power also says the product is 50 percent lighter than competing units.

Whether you’re looking for automated or manual content synchronization, Axinom’s content delivery system enables secure data transfer, with the ability for customers to control data transmission by content type, size or cost. “For example, you can avoid sending big content updates over an expensive satellite link or make sure the latest news always get transferred first – no matter what pipe is used,” said Sara Pepic, marketing manager, Axinom.

EXPO DAILY experience

13

BOOTH 846

NHK Global Crowdsources Tokyo Travel Tips for In-Flight Program NHK Global Media Services’ #TOKYO program features content crowdsourced from review websites and social media.

Launched in April, the videos are inspired by popular posts from travelers who have visited Japan’s capital.

NHK sources the stories by monitoring hashtags on Instagram and TripAdvisor, and then curating the content into themes, such as views, gardens and aquariums. A segment featuring Haneda Airport that was posted on #TOKYO’s Facebook page gained almost 800,000 views in one month.

“We wanted to make a program that offers sightseeing information hot off the press.”

AKIHIKO UCHIDA, NHK GLOBAL MEDIA SERVICES

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#TOKYO, which targets 40- to 50-year-olds living in the United States and Southeast Asia, was conceived to help promote Japan, leading up to the 2020 Tokyo Olympic and Paralympic Games. “Looking toward the 2020 Tokyo Olympics and Paralympics, we wanted to make a new program that offers travelers sightseeing information hot off the press and ready to use,” says Akihiko Uchida, executive producer, NHK Global.

One of the main goals of #TOKYO, according to Uchida, is to present timely destination content from the tourist’s point of view. “We search the social media posts while making the episode, so the real-time elements are always reflected,” Uchida says. “Our program is based on social media posts written by experienced

travelers and we really value that point …

We are trying to give useful information, which is desired by tourists, not by people living in Japan.”

BOOTH 1211

BOOTH 931

digEcor to Receive AML STCs for Cabin Lighting and GLIDE IFE

RazorSecure and VT Miltope Partner on Next-Gen WAP RazorSecure, a leading provider of cybersecurity for transportation systems, today announced a partnership with VT Miltope to secure its latest generation of MAP3 wireless access points with cognitive hotspot technology.

RazorSecure Delta offers advanced intrusion detection powered by machine learning. The software detects anomalies, providing active protection for in-flight entertainment systems and wireless access points.

This approach is key to complying with the EU’s Network Information Security directive, due to become law in all EU member states by May 2018.

It encourages active monitoring solutions with anomaly detection for airlines and airports, a step up from passive protection such as firewalls, encryption, VPNs and authentication.

“Using our new location-based technology, integrated with our MAP3 access point with 802.11ac Wave 2, we can provide a secure, personalized experience for the next-generation of connectivity,” said Markus Gilges, business development director of VT Miltope.

digEcor expects the FAA to soon issue two AML STCs (Approved Model List Special Type Certificates) for its cabin lighting and broad GLIDE in-flight entertainment (IFE) systems, shortening lead times for installation. These will cover all Part 25 passenger transport aircraft.

The GLIDE AML will cover the company’s lightweight embedded seatback IFE as well as USB 2.1A power and laptop power adaptors.

To celebrate, digEcor is raffling a single-aisle zone of USB power to an airline visiting the company’s booth at EXPO.

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In Search of Something Special: Food Distributors Dish on Luxury Ingredients Caviar, truffles, wild salmon and crab: Gourmet Foods and The Chefs’ Warehouse are responsible for hunting down the unique, luxury ingredients that make firstand business-class dining as exciting as an evening at a trendy restaurant.

“We have a team of managers who’ve been in the business for over 20 years, and all they do is travel the world and work with our suppliers,” Jeffrey Seidan, VP Business Development, The Chefs’ Warehouse, said. “In many cases, chefs go on vacation, and come back and say, ‘I had the best whatever. Can you help us find it?’ And we

go out and find it. That’s what separates us.” The Chef’s Warehouse, which provides gourmet products to the caterers of Delta Air Lines, JetBlue, Air France, KLM and Lufthansa, imports ingredients from over 200 countries and stocks approximately 12,000 products in its warehouses at any given time.

But sometimes getting hold of specialty items is a matter of trendsetting, more than trend seeking. “Fifteen years ago, we decided to go all natural, as much as possible, but there weren’t many offerings in those days,” Marcel Lagnaz, CEO of

“Chefs go on vacation, and come back and say, ‘I had the best whatever.

Can you help us find it?’ And we go out and find it.”

JEFFREY SEIDAN, THE CHEFS’ WAREHOUSE

Gourmet Foods and member of the IFSA Board of Directors, explained. “We had to go to different suppliers and ask for them to change the process. That took some time, especially when you do a prosciutto or something like that, which takes 8, 9, 10, 12, 18 months to cure. They had to change their philosophy.”

One-third of Gourmet Foods’ business is done with airlines, and all of its food is additive-, preservative- and GMO-free, adhering to standards set by Whole Foods.

The Chefs’ Warehouse, which, Seidan said, came to the market “by accident,” has had to find its bearings amid the unique conditions of the airline industry.

But the more in-flight dining resembles the restaurant experience, the more attractive the market becomes, he says.

“We see a long runway, but a lot of growth.“

EXPO DAILY experience

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High Design From Part to Finish Thermoplastics suppliers are refreshing the aircraft cabin through close collaborations with leading design firms. Moving beyond old days’ putty grays, suppliers are exploring new materials, revealing a renewed willingness to experiment and brave certification challenges.

“For a long time, we’ve had the confidence of meeting [regulatory] requirements, but now designers and airline brands are asking us to find ways to meet compliance with aesthetics,” said Molly Bridger, marketing communications manager, Simona America.

One recent beneficiary of this push beyond federal aviation regulations is the United Airlines Polaris program. The translucent, colored and patterned panels used on seat shells as privacy screens, on cabin monuments and in galleys were the vision of designers from PriestmanGoode and realized by Simona’s Boltaron subsidiary.

“We started discussing the program with PriestmanGoode two years in advance of

“We actually just expanded our infused imaging capabilities due to market demand.”

BEN SMALLEY, SEKISUI SPI

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EXPO DAILY experience

even making tooling. We went through a lot of lab samples, submitting them, testing the durability of print with the flammability and head injury compliance (HIC) tests,” said Michael Robinette, director of Product Development, Boltaron.

The result is a more open and elegant cabin feel that does not compromise safety. Boltaron has developed an “Infinite” line of colors, textures, metallics, patterns and other brand-differentiating properties.

Also keeping in step with today’s design

ambition is SEKISUI SPI, which recently added a pearlescent line to its KYDEX 6523HI high-impact material. It is designed to ensure HIC compliance by absorbing energy on impact.

SEKISUI’s vibrant infused imaging technique has really taken off. “We actually just expanded our infused imaging capabilities due to market demand,” said Ben Smalley, aviation market business manager, SEKISUI. “It’s increasingly becoming more popular.”

WB NON-THEATRICAL SALES JEFF CRAWFORD // jeff.crawford@warnerbros.com ANGELICA MCCOY // angelica.mccoy@warnerbros.com wbnts.warnerbros.com

© 2017 Warner Bros. Pictures. All rights reserved.

Happy Hour

Camera flashes blinked and glasses clinked at four o’ clock to celebrate Images in Motion’s 20th anniversary, Spafax’s new content partnership, and for Global Eagle, the close of another successful day at EXPO.

Images in Motion

Images in Motion

Spafax

Spafax

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EXPO DAILY experience

Images in Motion

Spafax

Global Eagle

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Venue Hopping

FOX

Attendees moved from EXPO to end-of-day festivities including In-N-Out burgers at The Reef, a virtual-reality experience at The Sky Room and a neon 80s throwback at Terrace Theater.

FOX

FOX

Panasonic

Panasonic

Panasonic

Panasonic

FOX

FOX

Panasonic

Inmarsat

Inmarsat

Spafax

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EXPO DAILY experience

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Brian Richardson President American Airlines

Juha Järvinen Vice-President

Update From the Board

Finnair

The APEX Board of Directors addressed members on the state of the association at yesterday’s Annual General Meeting (AGM) before fielding questions from attendees at EXPO in Long Beach.

Maura Chacko Secretary Spafax

Joan Filippini Treasurer

Paramount Pictures

Kevin Bremer Chief Advisor

Andres Castañeda

Michael Childers

Jon Norris

Babar Rahman

Anton Vidgen

Boeing (Past President)

Lufthansa Systems

Qatar Airways

Ingo Wuggetzer

Aeromexico

Panasonic Avionics

Air Canada

The APEX Board of Directors reiterated its objective to accelerate the airline passenger experience industry’s success by bringing together stakeholders, creating new business opportunities and promoting further education within and outside of the association.

Strategies included positioning the association as a body of trusted experts by proactively and publicly commenting on timely topics that impact the passenger experience industry; continuing to invite high-level speakers and subject experts for education sessions; and recruiting new members in underdeveloped categories, such as those from industries in the on-the-ground experience, user experience design, software development, aircraft interiors, low-cost carriers and Asian airlines.

Airline membership targets were met this year, with 14 new airline members joining the association since the 2016 AGM, for a total of 91 as of this week. While vendor member count remains similar to last year’s (just over 300 companies), the association now counts three aircraft leasing companies as members, compared to only one last year.

From a financial perspective, the association is healthy. After a planned utilization of financial reserves in 2016 to help cover some of the costs of bringing EXPO to Asia, the Board reported that APEX is back in the black for 2017, with a strong budget plan incorporating international growth for 2018.

At the end of the formal presentation, members discussed several issues in a forum environment, including the need to stay focused on non-commercial educational programming at APEX events and improved communication with members regarding the availability of board positions, terms and responsibilities, candidate eligibility and the Board election process.

Airline membership targets were met this year, with 14 new airline members joining the association since the 2016 AGM.

Airbus

EXPO DAILY experience

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SOLU TIONS

SOLU TIONS

SOLU TIONS

Upcoming APEX Events In addition to EXPO, APEX holds specialized industry events with focuses on different regions, in-flight entertainment and tech.

MIDDLE EAST AND AFRICA 5–6 November, 2017 Dubai, UAE

ASIA

TECH

13–14 March, 2018 Shanghai, China

19–20 June, 2018 Los Angeles, US

TECH

MULTIMEDIA MARKET

23–24 January, 2018 Los Angeles, US

23–25 April, 2018 Paris, France

EXPO 24–27 September, 2018 Boston, US

For information about sponsorship opportunities, contact APEX sales manager, Desiray Young, at dyoung@apex.aero.

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EXPO DAILY experience

For the latest events calendar, visit APEX.AERO/EVENTS.

APEX EXPO Media Team

Photo of the Day

Al St. Germain

Maryann Simson

Publisher al.stgermain@spafax.com

Director maryann.simson@apexmedia.aero

Steve O’Connor

Caroline Ku

Sales Director steve.oconnor@spafax.com

Manging Editor caroline.ku@apexmedia.aero

Kristina Velan

On my way to #apexexpo - by #Airbus #A380, the only acceptable way, of course. ;-) #avgeek #paxex #iflya380 #apexpotd #aviationlovers #airbuslovers #airbusa380 #lufthansa

Digital Editor kristina.velan@apexmedia.aero

Valerie Silva

Ari Magnusson

Howard Slutsken

News Editor

Contributor

Marisa García

Stephanie Taylor

Contributor

Contributor

Nicolás Venturelli

Angélica Geisse

Art Director

Graphic Designer

Felipe Batista Nunes

Joanna Forbes

Production Manager

Ad Production Coordinator

Ella Pomonarov

Vance Walstra

Research Assistant

Photographer

Deputy Editor

@lukaspkirchner

Poll of the Day What is the biggest factor in #PaxEx wellness? #APEXEXPO

30

1

Meal service

2

IFE meditation channel

0%

3

Aromatherapy

9%

4

Relaxing audio playlists 18%

EXPO DAILY experience

73%

Come visit us at Booth 241!

ZODIAC INFLIGHT INNOVATIONS ZODIAC AEROSYSTEMS Connected Cabin Division

Panasonic Avionics Corporation

3A LOVES CRIME DRAMAS Analytics are only valuable when they’re actionable. Our analytics service helps you collect comprehensive passenger behavior information to make better-educated business decisions on media, shopping items, food and beverage, and more. Š 2017 Panasonic Avionics Corporation. All Rights Reserved.

panasonic.aero/next